Adobe Delivers Flash Player 9 With H.264 Video Support; HD Quality Web
`Video and Audio Now Available With Adobe Flash Player Update
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`Business Wire
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`December 4, 2007 Tuesday 5:01 AM GMT
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`Copyright 2007 Business Wire, Inc.
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`Distribution: Business Editors; Technology Writers
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`Length: 888 words
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`Dateline: SAN JOSE, Calif.
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`Body
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`Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe® Flash®
`Player 9 Update 3 software, previously code named Moviestar. Adobe Flash Player 9 now includes H.264 standard
`video support, the same standard deployed in Blu-Ray® and HD-DVD® high definition video players, and High
`Efficiency AAC (HE-AAC) audio capabilities. The latest update also features hardware accelerated, multi-core
`enhanced, full-screen video playback for high-resolution viewing across major operating systems and browsers.
`The combination of Adobe Flash Player 9 and Adobe Flash Media Server 3 (also announced today) enables the
`delivery of HD quality video to the broadest online audience. Adobe Flash Player 9 Update 3 is available
`immediately atwww.adobe.com/go/getflashplayer.
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`H.264 support is an encoding option in Adobe Premiere® Pro and Adobe After Effects® software and is now
`integrated across the Adobe Flash family of products. Support extends to applications developed for Adobe
`AIR(TM) software, a cross-operating system application runtime that enables developers to use their existing skills
`to build and deploy rich Internet applications (RIAs) to the desktop. Expected to be available in early 2008, Adobe
`Media Player, the first application from Adobe built on Adobe AIR, will leverage both H.264 video and HE-AAC
`audio support. Adobe Media Player takes Flash streaming video experiences outside the Web browser delivering
`more viewing options, such as watching videos anytime, anywhere.
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`"FOXnews.com features an extensive and continuously updated video library of breaking news, high-profile
`interviews and compelling segments from news programs throughout the day," said Jeff Misenti, vice president and
`general manager, FOX News Digital. "Collaborating with Adobe allows us to enhance the viewer experience and
`meet the growing demand for Web video in high-definition."
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`Redefining the Video Viewing Experience
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`Adobe Flash Player content reaches over 99 percent of Internet-enabled desktops, as well as hundreds of millions
`of mobile and set-top devices, enabling organizations and individuals to build and deliver rich Web video
`experiences that work consistently across multiple platforms. Leveraging Adobe's Emmy® Award winning Flash
`architecture, Adobe Flash Player can be used to view both live and on-demand media or entertainment on sites
`such as CBS, NBC, FoxNews Digital, PBS, MTV Networks, BBC and Hulu. The technology also powers the video
`capabilities of popular social networking sites including YouTube and MySpace. With H.264 and HE-AAC support in
`Adobe Flash Player 9 and Adobe Flash Media Server 3, content providers can now deliver HDTV-quality streaming
`video on the Web.
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`"Hulu is committed to giving consumers the best online video viewing experience possible and we are always
`seeking innovative, new technologies that help us deliver," said Eric Feng, chief technology officer at Hulu.
`"Together with Adobe, we will provide a best-in-class, high definition video experience."
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`Adobe Delivers Flash Player 9 With H.264 Video Support; HD Quality Web Video and Audio Now Available
`With Adobe Flash Player Update
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`"Adobe Flash technology has been a major force behind Internet TV as we know it, bringing viewers instant-on,
`engaging experiences," said Kevin Lynch, senior vice president and chief software architect for Adobe. "The
`inclusion of industry standard H.264 support in Adobe Flash Player, Adobe AIR, the Adobe Creative Suite® product
`line and Adobe Flash Media Server 3 brings new HD capabilities to millions of Flash developers and a new
`generation of viewers who are turning to the Web as the place to find their favorite shows and video content."
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`Easy Deployment for Content Partners
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`Since H.264 and HE-AAC are open industry standards and already integrated into existing authoring and publishing
`workflows, content producers can leverage their existing H.264 material and seamlessly play back the native
`content in Adobe Flash Player. This enables publishers to encode content once and then distribute it to multiple
`mediums, resulting in the potential for reduced costs and time savings.
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`Pricing and Availability
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`Adobe Flash Player 9 is immediately available as a free download for Windows, Macintosh and Linux platforms
`fromwww.adobe.com/go/getflashplayer. To learn more about Adobe Flash Player 9, please visit
`www.adobe.com/products/flashplayer/.
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`About Adobe Systems Incorporated
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`Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any
`medium. For more information, visitwww.adobe.com.
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`© 2007 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe AIR, Adobe Premiere,
`After Effects, Creative Suite and Flash are either registered trademarks or trademarks of Adobe Systems
`Incorporated in the United States and/or other countries. All other trademarks are the property of their respective
`owners. This press release contains forward looking statements, including those related to Adobe's future product
`plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of
`these and other risks and uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not undertake
`an obligation to update forward looking statements.
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`CONTACT: Adobe Systems Incorporated
`Sandra Nakama, 408-536-0583
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`snakama@adobe.com
`or
`A&R Edelman
`Susan Puccinelli, 650-762-2926
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`spuccinelli@ar-edelman.com
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`http://www.businesswire.com
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`Load-Date: December 5, 2007
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`End of Document
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