US009 1293 01B2
`
`(12) United States Patent
`Van Datta et al.
`
`(10) Patent No.:
`(45) Date of Patent:
`
`US 9,129,301 B2
`*Sep. 8, 2015
`
`(54) DISPLAY OF USER SELECTED
`ADVERTISING CONTENT IN ADIGITAL
`ENVIRONMENT
`
`(56)
`
`References Cited
`U.S. PATENT DOCUMENTS
`
`(75) Inventors: Glen van Datta, San Diego, CA (US);
`Marty Poulin, San Diego, CA (US)
`(73) Assignee: Sony Computer Entertainment
`America LLC, San Mateo, CA (US)
`Subject to any disclaimer, the term of this
`patent is extended or adjusted under 35
`U.S.C. 154(b) by 0 days.
`This patent is Subject to a terminal dis
`claimer.
`
`(*) Notice:
`
`(21) Appl. No.: 11/452,848
`
`(22) Filed:
`
`Jun. 13, 2006
`
`(65)
`
`Prior Publication Data
`US 2007/OO79326A1
`Apr. 5, 2007
`
`Related U.S. Application Data
`(63) Continuation-in-part of application No. 1 1/241.229,
`filed on Sep. 30, 2005.
`
`(51) Int. Cl.
`G06O 30/02
`A63F I3/30
`
`(2012.01)
`(2014.01)
`(Continued)
`
`(52) U.S. Cl.
`CPC ............ G06O 30/0251 (2013.01); A63F 13/12
`(2013.01); G06Q30/02 (2013.01); G06Q
`30/0244 (2013.01); G06Q30/0246 (2013.01);
`G06O 30/0273 (2013.01);
`(Continued)
`(58) Field of Classification Search
`CPC .................................................. G06Q 30/0209
`USPC ................................... 725/23, 34,35, 37-61;
`705/1449. 14.53
`See application file for complete search history.
`
`4,521,021 A
`4,542,897 A
`
`6, 1985 Dixon
`9, 1985 Melton et al.
`(Continued)
`
`FOREIGN PATENT DOCUMENTS
`
`CA
`EP
`
`3, 1994
`2106122 A1
`O 337 539 A2 10, 1989
`(Continued)
`
`OTHER PUBLICATIONS
`
`Business Wire, "RTIME Announces First 100-Person Twitch Game
`for Internet: RTIME Rocks' Demonstrates the Power of the
`RTIME Interactive Networking Engine to Support Large Scale, High
`Performance, Internet Game Play.” Apr. 14, 1997.
`(Continued)
`
`Primary Examiner — Nicholas Corbo
`Assistant Examiner — Alexander Q Huerta
`(74) Attorney, Agent, or Firm — Lewis Roca Rothgerber
`LLP
`
`ABSTRACT
`(57)
`A system and method for placing an advertisement in a digital
`environment based upon a user's choice, Subject to certain
`predetermined parameters, is disclosed. Through the method,
`a user is assigned a rating based upon, for example, his per
`formance in a game. A list of advertisements which corre
`spond to that rating is displayed to the user, who may then
`select a desired advertisement from the list. The selected
`advertisement is then displayed in the digital environment.
`Reports may be generated based upon the advertisements
`selected and the number of selections and/or impressions
`(e.g., uses or viewings) by the user, which may be sent to
`advertisers.
`
`21 Claims, 6 Drawing Sheets
`
`
`
`410
`
`4.
`
`40
`
`Advertisement info
`www.ycola.com
`Selected June 1
`Selected 10 times
`
`Playrix Ex. 1009, Page 1 of 23
`
`

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`US 9,129,301 B2
`Page 2
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`(2011.01)
`(2011.01)
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`(2011.01)
`(2011.01)
`(2011.01)
`(2011.01)
`(2011.01)
`(2011.01)
`
`U.S. C.
`G06Q30/0276 (2013.01); H04N 7/173
`CPC ..........
`(2013.01); H04N 2I/44012 (2013.01); H04N
`21/4532 (2013.01); H04N 2 1/4781 (2013.01);
`H04N 2 1/47205 (2013.01); H04N 2 1/47815
`(2013.01); H04N21/.4825 (2013.01); H04N
`21/812 (2013.01); H04N 2 1/8453 (2013.01);
`H04N 2 1/8583 (2013.01); A63F2300/535
`(2013.01); A63F2300/5506 (2013.01); A63F
`2300/61 (2013.01); A63F2300/8017 (2013.01)
`
`(56)
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`Playrix Ex. 1009, Page 2 of 23
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`US 9,129,301 B2
`Page 3
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`US 9,129,301 B2
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