40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`S T A T I S T I C S [ 2 0 2 3 ] : T H E S U C C E S S O F
`M O B I L E A P P S I N T H E U . S .
`
`By Jack Flynn
`
`
`
`Mar. 20, 2023
`
`Fact Checked
`
`Cite This Webpage
`
`ZIPPIA RESEARCH
`
`Industry Statistics
`
`Wedding Industry Statistics
`
`Yoga Industry Statistics
`
`Music Industry Statistics
`
`Landscaping Industry Statistics
`
`Bicycle Industry Statistics
`
`Coffee Industry Statistics
`
`Car Rental Industry Statistics
`
`Home Improvement Industry
`Statistics
`
`Insurance Industry Statistics
`
`Supplements Industry Statistics
`
`Golf Industry Statistics
`
`Fitness Industry Statistics
`
`US Media And Entertainment
`Industry Statistics
`
`Firearm Industry Statistics
`
`Financial Services Industry
`Statistics
`
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`Health And Wellness Industry
`Statistics
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`Trucking Industry Statistics
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`Wine Industry Statistics
`
`Pet Industry Statistics
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`Mobile App Industry Statistics
`
`Digital Marketing Industry
`Statistics
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`Hotel Industry Statistics
`
`Retail Statistics
`
`Robotics Industry Statistics
`
`Jewelry Industry Statistics
`
`Appointment Scheduling
`statistics
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`Restaurant Industry Statistics
`
`Food Delivery Statistics
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`Food Truck Industry
`
`Fashion Industry
`
`Real Estate Industry
`
`US Film Industry
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`US Beverage Industry
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`USu202fFast Food Restaurants
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`US Construction Industry
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`US Book Industry
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`Cosmetics Industry
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`US Food Retail Industry
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`US Pharmaceutical Industry
`
`US Healthcare Industry
`
`Airline Industry
`
`Automobile Industry
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`Transportation Industry Statistics
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`Event Industry Statistics
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`Project Management Statistics
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`Oil And Gas Industry Statistics
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`Nursing Home Statistics
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`Nursing Shortage Statistics
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`Nursing Statistics
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`Research Summary. From checking Facebook to playing games to creating that Disney World
`itinerary on Canva, mobile apps are a regular part of the average American’s life. The fact is that
`mobile apps have grown immensely in popularity and value since their invention over a decade
`ago. With that in mind, our extensive research shows that:
`
`There are over 5.7 million apps on the Google Play Store and Apple App Store combined.
`
`There are over 2.2 million apps on the Apple App Store alone.
`
`The average American has 80 apps downloaded on their phone.
`
`The average smartphone owner uses 9-10 apps per day and 30 per month.
`
`85% of time spent on smartphones is spent using apps.
`
`There were 255 billion app downloads worldwide in 2020.
`
`The Apple App Store and Google Play Store made a combined $111 billion in 2021.
`
`Since 2016, the number of apps downloaded per year has increased by 63%.
`
`For further analysis, we broke down the data in the following ways:
`App Users | Smartphone Users | Trends and Projections | User Retention | App Type |
`Popular Apps | Apple Apple Store vs. Google Play Store
`
`https://www.zippia.com/advice/mobile-app-industry-statistics/[10/11/2023 3:45:05 AM]
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`GENERAL MOBILE APP INDUSTRY
`STATISTICS
`Incredibly common in the U.S. and worldwide, we’re spending more and more time on mobile
`apps. How pervasive are mobile apps? Well, our extensive research shows that, in general:
`
`Between 2019-2020, there were over 250 million apps downloaded daily.
`
`That equates to over 91 billion apps downloaded each year, and that number is only
`expected to increase. By 2024, there could be as many as 500 million apps downloaded
`every day (184 billion by the end of the year), double that in 2020.
`
`98% of Google Play’s revenue comes from free apps.
`
`While free apps don’t cost anything to download, they’re still a form of marketing and can
`make money through advertisements. Companies like McDonald’s regularly make gaming
`
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`apps for children with the sole purpose of marketing their brand. In that way, free apps and
`advertisements are surprisingly useful for generating revenue.
`
`The global consumer spending on apps reached $129 billion as of 2022.
`
`That is a huge number, but it’s also a slight decrease from the year prior. Consumers spent
`roughly $133 billion on apps in 2021, meaning that consumer spending has decreased 3%
`in only one year.
`
`GLOBAL APP REVENUE 2016-2022
`
`Total App Revenue (in
`billions USD)
`
`Year
`
`iOS App
`Revenue
`
`Google Play App
`Revenue
`
`2022
`
`$129
`
`2021
`
`$133
`
`2020
`
`$111
`
`2019
`
`$89
`
`2018
`
`$71.30
`
`2017
`
`$58.10
`
`2016
`
`$43.50
`
`$86.80
`
`$85.10
`
`$72.30
`
`$58.40
`
`$46.60
`
`$38.50
`
`$28.60
`
`$42.3
`
`$47.90
`
`$38.60
`
`$30.60
`
`$24.80
`
`$21.20
`
`$15
`
`By the end of 2022, consumer app spending is expected to reach $170 billion.
`
`That’s a projected 27.8% increase in consumer spending in 2021. Plus, consumer app
`spending is expected to grow larger by 2025. By 2025, consumer app spending may reach
`over $270 billion.
`
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`By 2023, mobile apps are projected to generate at least $935 billion in revenue.
`
`For context, the industry generated $462 billion in 2019, meaning that in only 4-5 years,
`mobile app revenue will more than double. Most of this money will come from
`advertisements, but paid downloads will also generate a good portion.
`
`MOBILE APP INDUSTRY STATISTICS BY APP
`USERS
`While the mobile app industry reaps the financial benefits of their products, they wouldn’t be able
`to do so if people didn’t download them. After all, it’s hard to find someone that doesn’t use
`mobile apps nowadays. Overall, when it comes to mobile app users, our research shows that:
`
`The average user engages with 30 apps per month.
`
`In total, that equates to around two-thirds or more of the apps installed on the average
`
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`consumer’s phone. Users also typically use at least 9-10 apps per day, therefore creating
`the 30:10 rule (30 apps in a month, 10 per day).
`
`51% of smartphone users check their apps 1-10 times per day.
`
`While that’s the majority of those surveyed, another 25% of users check their apps 11–20
`times per day, 16% check 21-50 times per day, and 7% admit to opening apps more than
`51 times every day.
`
`85% of the time spent on smartphones is spent using apps.
`
`However, this time is not divided evenly across all apps. For example, Facebook alone
`makes up 13% of U.S. minutes spent on apps, and Google follows at 12%. In fact, Google,
`Facebook, Amazon, and Apple alone account for just over 30% of the time people spend on
`apps.
`
`MOBILE APP INDUSTRY STATISTICS BY
`SMARTPHONE USERS
`Mobile apps wouldn’t exist without smartphones, and just like the mobile app industry, the use of
`smartphones is also on the rise. Smartphone usage and mobile app usage go hand-in-hand.
`Here are the facts:
`
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`There are roughly 6.65 billion smartphone users worldwide as of 2022.
`
`That’s 86% of the global population. Since 2016, the number of smartphone users
`worldwide has grown by 50%, from only 3.67 billion (45% of the total population at the
`time). And this growth is only expected to continue, projected to reach 7.52 billion
`smartphone users by 2026.
`
`The average American will check their phone once every 10-12 minutes.
`
`That means Americans check their phone at least 96 times per day. Though, statistically,
`that number is much higher, as 66% of Americans actually check their phones 160 times
`every day.
`
`The average American spends at least 5 hours on their phone per day.
`
`More specifically, just under half of all Americans spend between 5-6 hours on their phones
`per day, while a further 22% spend 3-4 hours on average on their phone daily. Believe it or
`not, less than 5% of Americans spend less than an hour on their phone per day.
`
`62% of smartphone users won’t download an app to continue a transaction.
`
`And even of the 38% who will, half say that they would simply uninstall and delete the new
`app after their purchase is complete.
`
`Americans still spend 1.87% more time on desktops than mobile.
`
`While mobile devices are more popular worldwide, Americans still slightly prefer their
`computers. Overall, spend an average of 3 hours 34 minutes on desktop and 3 hours and
`30 minutes on mobile devices.
`
`MOBILE APP INDUSTRY STATISTICS BY
`TRENDS AND PROJECTIONS
`Mobile app usage has been trending upwards for many years, and all signs point to continued
`growth. With that in mind, here are some facts about mobile app industry trends and projections:
`
`Mobile app revenue is expected to reach $201 billion by 2023.
`
`With a CAGR of 19.5%, mobile app revenue is experiencing impressive year-over-year
`
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`growth. By 2025, consumer app spending may reach over $270 billion.
`
`From 2020 to 2021, installs of shopping apps increased by 10% globally.
`
`Further, usage of these apps has increased at an even more telling rate, 30% year-over-
`year. Overall, more and more people are using apps like Amazon, Walmart, SHEIN, and
`more for their shopping.
`
`TikTok is the most downloaded app in 2022, with over 104 million downloads in
`February alone.
`
`In January 2021, that number was 62 million downloads, which means the number of
`downloads increased by 46%. Further, in 2021 alone, TikTok amassed over 2 billion
`downloads globally.
`
`From 2016 to 2021, yearly global app downloads increased by 63.5%.
`
`In 2016 there were 140.68 billion app downloads across the globe. That might seem like a
`lot, but downloads have actually risen to 230 billion in 2021. That’s an increase of nearly 90
`billion apps downloaded per year.
`
`From 2016 to 2021, app downloads have experienced an average year-over-year
`growth rate of 10.56%.
`
`Though, year-over-year growth can vary. The most impressive growth rate was 24.4%
`between 2016 and 2017 when app downloads grew from 140 billion per year to 175 billion.
`By contrast, the years that followed experience growth rates between 5-10%.
`
`Business app downloads increased by 102% in 2020.
`
`The COVID-19 pandemic profoundly affected the way we work and, in turn, increased the
`number of business apps downloaded. In March of 2020 alone, business apps saw a
`massive 225% spike in downloads.
`
`MOBILE APP INDUSTRY STATISTICS BY USER
`RETENTION
`With so many mobile apps to choose from, companies are always trying to find ways to improve
`
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`user retention. Overall, when it comes to user trends and preferences and the way they affect
`retention, here are some insights our research uncovered:
`
`50.6% of users will uninstall an app if it takes up too much memory on their phone.
`
`If you’ve ever played a massive video game like Red Dead Redemption II, you know the
`pain of not being able to fit anything on your hard drive. Mobile apps work similarly, as
`consumers will be less likely to keep an app on their phone if it’s too large and they’re
`looking to free up memory on their phone.
`
`71% of app users churn after three months.
`
`Rather than simply accounting for the number of uninstalls, the churn rate accounts for any
`form of abandonment. With that in mind, nearly three-fourths of all app users worldwide will
`stop engaging with or uninstall an app within three months of downloading it.
`
`62% of people uninstall an app if they experience crashes, freezes, or other major
`errors.
`
`Companies must avoid app crashes and errors, as they can have a major negative effect.
`Retention will worsen, and past users will be far more likely to leave negative reviews.
`
`25% of users will abandon apps simply because they take too long to load or
`download.
`
`Ideally, mobile apps should take no longer than 4 seconds to load if it wants to maintain
`user retention. Any longer, and users may abandon or uninstall the app.
`
`After 30 days, app retention is highest for Ecommerce & Retail apps, at 39%.
`
`That includes apps like Amazon, Etsy, and many more. Most users find these apps useful
`over a long period, making them less likely to be uninstalled.
`
`Of course, if there’s a best, there’s also a worst, and 30-day retention is the lowest for
`Social Networking apps. This might be surprising, given that Facebook and other major
`social media sites dominate the time spent on apps, but many smaller social media apps
`see very high churn.
`
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`RETENTION RATE BY TYPE OF APP
`
`Type of Mobile
`App
`
`30 Day
`Retention Rate
`
`60 Day
`Retention Rate
`
`90 Day
`Retention Rate
`
`Media &
`Entertainment
`
`Ecommerce &
`Retail
`
`Travel &
`Lifestyle
`
`Business &
`Technology
`
`Social
`Networking
`
`37%
`
`39%
`
`38%
`
`34%
`
`30%
`
`27%
`
`27%
`
`28%
`
`23%
`
`20%
`
`22%
`
`22%
`
`23%
`
`17%
`
`16%
`
`After 90 days, app retention is highest for Travel & Lifestyle apps, which maintain a
`retention rate of 23%.
`
`While that’s a 39.5% decrease in retention from the 30-day rate of these apps, it’s still more
`than any other type of app by the 90-day mark. Once again, Social Networking apps score
`low here, with a 90-day retention rate of only 16%.
`
`47% of apps need more time for testing.
`
`For anything from bugs to security, nearly half of all apps released to the market are wholly
`unprepared to meet consumers. Believe it or not, 75% of mobile applications will fail basic
`security tests. Yikes.
`
`54% of marketers use mobile apps to market to their customers.
`
`Though this is over half, it’s still a surprisingly low percentage given the benefits. After all,
`half of all users say they’ve discovered a new company or product when searching and
`using apps on their smartphones.
`
`https://www.zippia.com/advice/mobile-app-industry-statistics/[10/11/2023 3:45:05 AM]
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`MOBILE APP INDUSTRY STATISTICS BY APP
`TYPE
`The mobile app industry is diverse, as not all apps serve the same purpose. From apps that tell
`you the weather to the latest in popular games, here are some of the facts about different types
`of apps:
`
`50% of app users mainly use apps for communication.
`
`Messengers and social media are a huge part of what makes apps so popular. For
`example, 40% of smartphone owners determined that social media apps are their most
`frequently used type of app, and 10% said the same about messaging apps.
`
`Gaming apps generate the most revenue, reaching $89.6 billion in 2021.
`
`Divided between the different app stores, gaming apps generated $37.3 billion (41%) for
`the Google Play Store and $52.3 billion (59%) for iOS. Comparably, only $43.4 billion in
`
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`revenue was generated from all other non-gaming apps. That means gaming apps account
`for 67.36% of all app revenue.
`
`As of 2021, 79% of smartphone users have used their mobile devices to make a
`purchase.
`
`Plus, when considering the fact that the average mobile phone purchase is $94.85, it’s
`unsurprising to see so many companies focus on apps and other forms of e-commerce
`advertising.
`
`There are over 700,000 educational apps on the market.
`
`While social media and games may be the first thing that comes to mind when you think of
`apps, there are still many educational apps available. In fact, as of 2021, there have been
`470 million educational apps downloaded from the Apple App Store alone.
`
`The most popular category of apps on the Apple App Store is gaming, which makes
`up 21.07% of all available apps.
`
`This is then followed by business apps (10.7%), education (8.66%), lifestyle (8.58%), and
`utility apps (6.39%). Additionally, there are also certain types of apps with very little
`presence on the app store, such as new apps, which make up only 1.78% of available
`apps.
`
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`62% of people have a gaming app installed on their phone.
`
`As the most profitable app type, it isn’t shocking to see that many people download and
`enjoy gaming apps. Overall, games account for a considerable 43% of all smartphone
`usage.
`
`66.5% of smartphone owners use and rely on map apps.
`
`The most common utility apps, map apps, are a crucial aspect of smartphone ownership for
`many people. However, not all map apps are created equal; of the 66.5% of smartphone
`users who use map apps, 77% prefer Google Maps.
`
`MOBILE APP INDUSTRY STATISTICS BY
`POPULAR APPS
`Despite there being millions of apps out there, many Americans all have the same popular apps
`downloaded on their phones. Whether it’s shopping apps like Amazon or social media apps like
`Instagram, here are some of the facts about popular mobile apps:
`
`https://www.zippia.com/advice/mobile-app-industry-statistics/[10/11/2023 3:45:05 AM]
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`Facebook is the most popular app of all time, with over 4 billion downloads by 2020.
`
`Facebook is truly a giant in social media and app usage worldwide. In fact, Facebook
`Messenger is the second most popular app of all time, with over 3 billion downloads. TikTok
`follows behind with over 2 billion downloads worldwide, as of 2022.
`
`In the U.S., the most popular app downloaded in 2022 was TikTok, with 99 million
`downloads.
`
`TikTok has taken the world by storm, but there were several other popular apps
`downloaded in the U.S. as well. The remaining four of the top five most downloaded apps in
`2021 include Instagram (72 million), Cash App (64 million), WhatsApp (63 million), and
`Snapchat (54 million).
`
`THE TOP 10 MOST POPULAR APPS IN THE U.S. (2022)
`
`App
`
`TikTok
`
`Instagram
`
`Cash App
`
`WhatsApp
`
`Snapchat
`
`Subway Surfers
`
`Roblox
`
`Amazon
`
`Messenger
`
`Facebook
`
`Number of Downloads
`
`99 million
`
`72 million
`
`64 million
`
`63 million
`
`54 million
`
`51.4 million
`
`50.9 million
`
`47 million
`
`46.3 million
`
`45.5 million
`
`35% of 18-34-year-olds agree that Amazon is the most important app to them.
`
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`40 Fascinating Mobile App Industry Statistics [2023]: The Success Of Mobile Apps In The U.S. - Zippia
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`Other apps named essential by Millenials and Gen Z include Gmail (30%), Facebook
`(29%), Facebook Messenger (18%), and YouTube (16%).
`
`98.5% of Facebook users use the app via mobile device.
`
`Facebook has a massive amount of mobile usage, with only 1.5% of users accessing the
`platform exclusively on laptops or desktops. On the other hand, a whopping 81.8% of users
`only access Facebook on their phones.
`
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`MOBILE APP INDUSTRY STATISTICS BY
`APPLE APPLE STORE VS. GOOGLE PLAY
`STORE
`While the Apple App Store is more profitable than the Google Play Store, both are home to most
`of the apps you can download. Here are some interesting facts about these mobile giants:
`
`There were 5.7 million apps spread across the Apple App Store and Google Play
`Store as of 2022
`
`The Google Play Store actually has more apps than the apple store; 3.48 million. That
`leaves 2.22 million apps available for download on the Apple App Store.
`
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`The Google Play Store has slightly more free apps available, with 96% of available
`downloads being free.
`
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`However, the Apple App Store also has a high number of free apps, at 94.1%. Overall,
`most apps you can find on either store are free and profit from ad revenue.
`
`MOBILE APP INDUSTRY STATISTICS FAQ
`1. How big is the mobile app industry?
`
`With over 5.7 million apps spread across the largest app stores, the mobile app
`industry is huge. A whopping 255 billion app downloads occurred worldwide in 2020,
`increasing 63.5% from 2016.
`
`And all of these app downloads (despite most being free) make tons of money. As of 2021,
`global consumer spending on apps reached $133 billion, and by 2023, mobile apps are
`projected to generate at least $935 billion in revenue.
`
`https://www.zippia.com/advice/mobile-app-industry-statistics/[10/11/2023 3:45:05 AM]
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`With all of that in mind, it’s easy to see just how massive the global mobile app industry
`truly is.
`
`2. What percentage of companies have mobile apps?
`
`33% of American retailers have at least one app. And these numbers are even higher for
`young entrepreneurs and small businesses. 42% of small businesses now have a mobile
`app, and most Millennial-owned businesses (55%) have a mobile app.
`
`Overall, most major companies do rely on apps, though. From Facebook to Amazon, it’s
`hard to come by a Fortune 500 company without one.
`
`3. How competitive is the mobile app industry?
`
`The mobile app industry is very competitive. This is mainly due to the sheer volume of
`apps and other factors like the size and money behind the giant companies you’re
`competing against.
`
`Users don’t want to wait more than 4 seconds for an app to load, and 62% of people
`uninstall an app if they experience crashes, freezes, or any other major errors.
`
`With that in mind, not living up to the extremely high standards of customers or not being
`able to put as much money into creating apps as major corporations can make producing a
`successful app extremely difficult. That’s why the mobile app market is so competitive.
`
`4. What percentage of apps are successful?
`
`Only 0.5% of apps are successful. 9,999 out of 10,000 apps will fail for various reasons.
`Here are the most common ones cited by experts:
`
`Below 1,000 downloads: 67.8%
`
`Below 1,000 active users: 17.9%
`
`No revenue or profit: 7.2%
`
`Lack of user retention: 6.6%
`
`Besides not having enough downloads, which is the major issue, not having active users or
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`user retention can quickly lead to failure. After all, 71% of app users churn after three
`months. With that high of a percentage, it’s clear that it’s hard to keep users engaged.
`
`5. What demographic uses apps the most?
`
`Millennials between the ages of 18-34 use mobile apps the most. This demographic
`uses mobile apps an average of 10.5 times per day. Then followed by:
`
`Gen Z (13-17): 9.4 times per day
`
`Gen X (35-54): 7.7 times per day
`
`Boomers (55-64): 5.5 times per day
`
`6. What is the most popular mobile app?
`
`Facebook is the most popular app of all time, with over 4 billion downloads by 2020.
`
`Facebook is truly a giant in social media and app usage worldwide. In fact, Facebook
`Messenger is the second most popular app of all time, with over 3 billion downloads.
`
`However, going by the number of downloads in 2021 alone, TikTok is the most popular app
`in the U.S. and globally. In February of 2022, TikTok saw over 104 million downloads.
`Further, in 2021 alone, TikTok amassed over 2 billion downloads globally.
`
`7. What is the most profitable mobile app?
`
`Netflix is currently the most profitable mobile app of all time. Despite no longer selling
`subscriptions through the app store, the company consistently generates billions of dollars
`in revenue every quarter.
`
`Other highly profitable mobile apps include Spotify, which also generates revenue through
`paid subscriptions, Tencent (a Chinese app similar to Netflix), and Tinder. What these apps
`all have in common are subscriptions and premium services.
`
`CONCLUSION
`Mobile apps are a huge industry in the U.S. and across the globe. There are over 5.7 million apps
`in the Google Play and Apple App Stores and 255 billion app downloads in 2020 alone. And
`
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`those numbers are growing, just like every other aspect of the industry. The mobile app market
`has become bigger and bigger, from yearly revenue to consumer spending.
`
`Knowing that, it’s unsurprising to see why the sheer number of apps available and low consumer
`retention rates have led to an incredibly competitive market. Despite this, many companies and
`small businesses continue to invest in apps due to their popularity, which will likely continue.
`
`REFERENCES
`1. Statista. “Number of apps installed by mobile users in the United States as of 3rd quarter
`2019.” Accessed on March 21st, 2022.
`
`2. TechCrunch. “Consumers Spend 85% Of Time On Smartphones In Apps, But Only 5 Apps
`See Heavy Use.” Accessed on March 21st, 2022.
`
`3. SensorTower. “Global Consumer Spending in Mobile Apps Reached $133 Billion in 2021,
`Up Nearly 20% from 2020.” Accessed on March 22nd, 2022.
`
`4. SensorTower. “5-Year Market Forecast: App Spending Will Climb to $270 Billion by 2025.”
`Accessed on March 22nd, 2022.
`
`5. Statista. “Revenue of mobile apps worldwide 2017-2025, by segment.” Accessed on March
`22nd, 2022.
`
`6. The Manifest. “Mobile App Usage Statistics 2018.” Accessed on March 22nd, 2022.
`
`7. Statista. “Number of smartphone users from 2016 to 2021.” Accessed on March 22nd,
`2022.
`
`8. Fox 13. “Americans check their smartphones 96 times a day, survey says.” Accessed on
`March 22nd, 2022.
`
`9. Statista. “How much time on average do you spend on your phone on a daily basis?”
`Accessed on March 22nd, 2022.
`
`10. Think with Google. “Mobile app marketing insights: How consumers really find and use your
`apps.” Accessed on March 22nd, 2022.
`
`11. Comparitech. “Screen Time Statistics: Average Screen Time in US vs. the rest of the
`
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`world.” Accessed on March 22nd, 2022.
`
`12. Internet Retailing. “Shopping app use grows 30% in 2021 as shoppers continue to use
`mobile even as stores open.” Accessed on March 22nd, 2022.
`
`13. Cyberclick. “Top 10 Most Downloaded Apps of 2021 So Far.” Accessed on March 22nd,
`2022.
`
`14. TechCrunch. “How the mobile app ecosystem adapted to the COVID-19 pandemic in 2021.”
`Accessed on March 22nd, 2022.
`
`15. DCI. “Infographic: Why Users Uninstall Your Mobile App?” Accessed on March 22nd, 2022.
`
`16. Statista. “Average three month user retention and churn rate of mobile apps worldwide as
`of 2nd half 2018.” Accessed on March 22nd, 2022.
`
`17. Oberlo. “Mobile Commerce Sales in 2021.” Accessed on March 22nd, 2022.
`
`18. Statista. “Worldwide mobile education app downloads from 1st quarter 2017 to 1st quarter
`2020, by platform.” Accessed on March 22nd, 2022.
`
`19. Statista. “Most popular app categories in the United States during 3rd quarter 2020, by
`reach.” Accessed on March 22nd, 2022.
`
`20. Connections Publishing. “World’s Most Popular Apps in 2020.” Accessed on March 22nd,
`2022.
`
`21. Marketing Charts. “Millennials’ Most Essential Mobile App? It’s Not A Social One.”
`Accessed on March 22nd, 2022.
`
`22. Statista. “Device usage of Facebook users worldwide as of January 2022.” Accessed on
`March 22nd, 2022.
`
`23. Statista. “Number of apps available in leading app stores as of 1st quarter 2021.” Accessed
`on March 22nd, 2022.
`
`24. Statista. “Distribution of free and paid iOS apps in the Apple App Store as of March 2022.”
`Accessed on March 22nd, 2022.
`
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`25. BusinessofApps. “Most Popular Apps (202).” Accessed on March 20th, 2023.
`
`26. Statista. “Number of mobile app downloads worldwide from 2016 to 2022.” Accessed on
`March 20th, 2023.
`
`27. BusinessofApps. “App Revenue Data (2023).” Accessed on March 20th, 2023.
`
`28. Forbes. “10 Most Downloaded Apps of 2022: Facebook Down, Spotify Up, TikTok Stable,
`CapCut Keeps Growing.” Accessed on March 20th, 2023.
`
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`Author
`Jack Flynn
`Jack Flynn is a writer for Zippia. In his professional career he’s written over 100 research papers, articles and
`blog posts. Some of his most popular published works include his writing about economic terms and research
`into job classifications. Jack received his BS from Hampshire College.
`
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