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`by Mobivity
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`Sep 27, 2012
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`Can you imagine where your life would be without text messaging? Without being able to send a quick note
`that you’re going to be late going home, or coordinate a meeting with coworkers or friends on the go without
`ever making a phone call. It’s allowed us to be more ecient, independent, and direct in our interactions with
`each other. Among all of the short and simple methods of communication available, what lead us to the
`point we’re at where literally trillions of texts are sent every day (and yes, we mean it when we say literally)?
`
`Texting, or SMS (short message service) is a method of communication that sends messages between
`cellphones (SMS or SMPP) — or from a PC or handheld to a cell phone (SMTP). The “short” part comes from
`the maximum size of a text message, which is 160 characters (letters, numbers or symbols in the Latin
`alphabet) regardless of phone, provider, or technology.
`
`The SMS concept was rst developed in the Franco-German GSM cooperation in 1984 by Friedhelm
`Hillebrand and Bernard Ghillebaert. The rst text message was sent years later on December 3rd, 1992 from
`Neil Papworth, a former developer at Sema Group Telecoms. Mobile phones didn’t have keyboards at the
`
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`A Brief History of Text Messaging
`A Brief History of Text Messaging
`

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`time, so Papworth had to type the message on a PC. Papworth’s text — “Merry Christmas” — was
`successfully sent to Richard Jarvis at Vodafone.
`
`Most early GSM mobile phone handsets did not support the ability to send text messages. The rst SMS
`gateways for cellphones were network notications, usually to inform of voice mail messages and billing
`alerts. Nokia was the rst handset manufacturer whose total GSM phone line in 1993 supported user-
`sending of SMS text messages. In 1997, it became the rst manufacturer to produce a mobile phone with a
`full keyboard: the Nokia 9000i Communicator.
`
`Like any new technology, initial growth for SMS was slow. The average American user sent 0.4 texts per
`month in 1995. Gradually, phones and networks adapted to better accommodate SMS. In 1999, texts could
`nally be exchanged between different networks, which increased its usefulness. By 2000, the average
`number of text messages sent in the U.S. increased to 35 a month per person.
`
`The rst, most common method of commercial texting is referred to as “multi-tap.” Each number on the
`phone is connected to three or four letters. For example, the “3″ key displays “D,” “E” and “F.” Multi-tap is easy
`to understand, but not very ecient. In the 1990s, Tegic co-founder Cliff Kushler invented T9, short for “Text
`on 9 keys.” Instead of multi-tapping, predictive text technology displays words from a single keypress. As T9
`became familiar with the words and phrases commonly used by the texter, they become correspondent in
`order of frequency. In 2011, Kushler invented Swype, a texting feature for touchscreens that enables users to
`drag their ngers to connect the dots between letters in a word.
`
`Virtual keyboards had automatic spell check and correction, predictive text technology, and the ability to
`learn new words. The keys were larger and keyboard adapts to the phone’s width based on landscape or
`vertical orientation. Today, virtual keyboards have become a standard feature for smartphones. 2007 also
`happened to mark the rst year that Americans sent and received more text messages per month than phone
`calls. Social media sites like Twitter adopted the short character format, which has likely helped the text
`message phenomenon — we’ve learned to be more concise and character-conscious.
`
`Today, SMS is the most widely-used data application in the world, with 81% of mobile phone subscribers
`using it. And SMS has become more than just a way to text with friends — it also lets us receive updates and
`alerts, keep track of our nances, send email, and much more.
`
`With new technology and communication mediums popping up almost every day, there will be more choices
`as far as how brands communicate with their customers. Whether you prefer Pinterest, Instagram, Twitter,
`Yellow Pages, or Mobile Marketing, there is one thing to always keep in mind. For each new technology
`presented to consumers, there will be early adopters and people who will never adopt a new technology at all
`and rarely leave the level of technology they are currently at (Seriously – Blackberry and RIM are still making
`phones). This is why, when trying to reach your customers, it is the best decision to use a communication
`channel that is the most widely used application in the world – text messaging.
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`“The popularity and wide usage rates of text
`messaging are exactly what make it the ideal form of
`communication between brands and consumers.”
`

`

`You can read the full article on the history of the text message from Mashable here.
`
`Learn more about how thousands of restaurants around the country are connecting with their
`customers amidst the COVID-19 pandemic with intelligent and personalized marketing today.
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