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`|Qualcamm’s GPUHistoryReview Index: v |Feedback
`
`Qualcomm History and its GPU (R)evolution
`
`Author: Ryan Shrout
`Date: June 22, 2015
`Subject: Processors, Mobile
`Manufacturer: Qualcomm
`Tagged: SoC, qualcomm,krait, gpu, adreno
`
`Qualcomm’s GPU History
`Despite its market dominance, Qualcomm may be oneofthe least known contenders in the battle for
`the mobile space. While players like Apple, Samsung, and even NVIDIAare often cited as the most
`exciting and most revolutionary, none come close to the sheer sales, breadth of technology, and
`market share that Qualcomm occupies. Brandslike Krait and Snapdragon have helped push the
`companyinte the top 3 semiconductor companies in the world, following only Intel and Samsung.
`Founded in July 1985, seven industry veterans came togetherin the den of Dr. Irwin Jacobs’ San
`Diego hometo discuss an idea. They wanted to build “Quality Communications” (thus the name
`Qualcomm)and outlined a plan that evolved into one of the telecommunications industry’s great start-
`up successstories.
`Though Qualcomm sold its own handset business to Kyocera in 1999, many of today’s most popular
`mobile devices are powered by Qualcomm’s Snapdragon mobile chipsets with integrated CPU, GPU,
`DSP, multimedia CODECs, power management, baseband logic and more.
`In fact the typical “chipset”
`from Qualcomm encompassesup to 20 different chips of different functions besides just the main
`application processor. If you are an owner of a Galaxy Note 4, Motorola Droid Turbo, Nexus 6, or
`Samsung Galaxy S5, then you are mostlikely a user of one of Qualcomm’s Snapdragon chipsets.
`
`
`
`EVGA
`Ce) ceCeee
`Ce
`
`bd
`
`uth}
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`https://wwwpcper.com/reviews/Processors/Qualcomm-History-and-its-GPU-Revolution
`
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`Qualcomm History and its GPU (R)evolution | PC Perspective
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`
`oe a
`
`Modem,
`GPS, Wifi,
`Bluetooth
`
`Adreno
`
`GPU
`
`i
`iat saiaeAtha
`
`Nu led ordt)oa
`(DRAM, Storage)
`Mise. Infrastructure
`
`CPU Cores
`
`Fae)
`ISPs
`
`
`complete in early 2009.
`
`Qualcomm’s GPU History
`Before 2006, the mobile GPU as we know it today was largely unnecessary. Feature phones and
`“dumb” phones werestill the large majority of the market with smartphones and mobile tablets still in
`the early stages of development. Atthis point all the visual data being presented on the screen,
`whether on a small monochrome screen or with the color of a PDA, was being drawn through a
`software renderer running on traditional CPU cores.
`But by 2007,thefirst fixed-function, OpenGL ES 1.0 class of GPUsstarted shipping in mobile devices.
`These dedicated graphics processors were originally focused on drawing and updating the user
`interface on smartphones and personal data devices. Eventually these graphics units were used for
`what would be considered the most basic gaming tasks.
`Continue reading
`Qualcomm History and its GPU (R)evolution.
`
`The mobile GPU market grew rapidly from 2006 into 2009. Qualcomm admits that these were the most WHERE
`difficult years of development, caused by the massive growth of the market. Though the company had
`TECHNOLOGY
`talented engineers that were working on GPU technology, the speed of the marketshift forced
`as
`Qualcommto look for help outside the company, to ATI (now AMD). Together they developed the
`Adreno 130 — an upgrade from Qualcomim’s ownin-house designed Adrene 120 GPU. The
`partnership expanded when Qualcommlicensed a GPU from ATI, called it Adrena 200, and later made
`someupgradesto create the Adreno 205. Eventually Qualcomm would purchase the handheld
`graphicsdivision andits “Imageon” graphics technology. $65 million dollars later, the deal was
`
`https://wwwpcper.com/reviews/Processors/Qualcomm-History-and-its-GPU-Revolution
`
`7/25/2017
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`
`
`Industry Evolution and Qualcomm’s Adreno GPUs
`Pre-2008; The Early Days
`* wery minimal graphics hardware scceleratiqon
`" Monthy software ranaered OpenGL ES 10and ua
`
`on early ARM CPUa + display controler
`
`2006-2008 Firat mobile GPUs shige
`«Firat fined fumction OpenGL 5 (Lx inmegwied GPUs
`for Srartphores CATO
`* Later. progamemable (A207) ships in DOB.
`+ AMIDmobile acquisition in 2000 sapere tems
`
`oPu
`
`Chall
`accel
`‘Sparel. ES LOE Areientd
`
`i
`
`Vv
`
`* Demand for berber pert at lew end CARa)
`
`2010-2012; Wide Industry Adoption & Team Expansion
`+ 3! generation (Adreno 3x) series proven io have:
`2012 and inte 2019
`est peformance and perd/Watt efficiency by Ballof
`* Tablets & hagh resaktion displays emenged
`+ Guskoren GPU teem tripled in size
`* Graphics performance became fat mone importang
`a
`:
`CARDRIEEE ARNO)
`
`penta FSIO
`ame
`
`>
`
`k
`al -
`
`During this complex butvitally important business division transition, the world of GPU technology was
`not standing still. In 2006 fixed function hardware and a new OpenGL ES mobile-specific API was
`being built. By 2008, fixed hardware had movedto the side in favor of programmable shaders, allowing
`far a moreflexible environment. Userinterface wasstill the primary usage model for GPUsincluding
`the first GPU-accelerated composition in the form of the “Android Surface Flinger’ but simple 3D
`gameswerestarting to pop up too.
`NVIDIA, a companybuilt on GPU technology, has marketed and promoted its own Tegra processors
`on the stance that mobile GPU horsepoweris critical and the campany's expertise from the desktop
`markets will trickle down into the ultra-low-powerfields. Only recently though has the GPUreally been
`able to take advantage of the compute tasks that are executed on smartphones. The world of the
`mobile GPUis now starting to comeinto its own, proving and showcasing the importance ofthis
`particular portion of a typical SoC.
`
`Bringing Modern Designs to Mobile
`The next era of GPUsstarted in roughly 2010 and ran through 2012 and was even moredisruptive
`than the previous. The use cases for GPUs on mobile devices was snowballing, starting with some
`major game engine developers outwardly discussing bringing console level gaming to mobile platforms
`and devices. GPU acceleration in the world of HTML5 and more advanced multimedia campasitions
`required more processing power to support multi-camera configurations, overlays, windows, and visual
`effects. Everything in smartphones was happening concurrently, invoking engineering challenges that
`were greater in some ways than those that were faced in desktop PCs,particularly when considering
`the far more stringent battery and thermal canstraints of mobile devices. Meanwhile, GPGPU (general
`purpose GPU) workloads wererealizing their potential in the consumer desktep computing space;
`users, software developers and OEMs saw the potential benefits of highly parallel computing in a low
`powerform factorlike phones and tablets.
`
`
`214-205
`Adreno-dx SeriesGPUs
`CDOTS, MY TES, Open Ped Profile etc)
`202-4
`(Feat peo EG0 tepebie OPUS ODPL soieterated
`Adrend 30 Series GPUs.
`Caeentl, Sepeeet BATE ic Sevechemical
`2009-2011
`Adrano 2« Series GPUs
`fon
`peed, Bc is
`S200ioerend, A308 jointly deweiopend, AZ7/EE5 ©. howne)
`
`QUuALCOMWW
`
`Al co, AAA:
`
`*
`
`
`AMDZ
`Motile
`Acquisition
`a
`
`
`2006 - 2008
`Aree tx Series GPUs
`Peimtatcheebigme AEE bieeied fees ATUAAT
`PiedPartin CPUiescandens, AFR A BESS ies
`Pre- 2008
`ata]
`“ome,«=QQUALCOMWW'
`
`
`AMDA
`+ ATi
`
`Loom+
`
`Interestingly, Qualcomm and others stated that during this time that the importance of graphics heavy
`benchmarks should nat be overlooked. While very often OEMs and SoC designerswill lament the
`unfair or unreasonable impact that benchmarks can have on sales, mobile processor companies
`generally believed that the improved benchmarks from professional graphics benchmark publisherslike
`Kishonti, Rightware and others forced mobile OEMs to focus on application performance when
`selecting processors for mobile devices, rather than just making decisions based an theoretical
`hardware specifications. All benchmarks should be used andinterpreted with care, since no single
`
`https://wwwpcper.com/reviews/Processors/Qualcomm-History-and-its-GPU-Revolution
`
`7/25/2017
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`benchmark can approximate the relative device performancefor every conceivable workload. Butit is
`likely that without these applications pushing hardware vendors to improve their frame rates for heavier
`game workloads, mobile devices would be muchless capable today.
`
`Compute for mobile devices first emerged in 2013
`
`"Moto X “Windy Day” Application
`® Adreno 320 subdivides surfaces with OpemCL
`accelerated Pixar “OpenSubDiv" APIs
`= Concurrently renders the resulting 3D graphics
`
`(first mobile CL/GL Interoperability)
`Snapdragon 800 for Nexus 5
`
`* Android 4.4 Gallery Application
`® Utilizes Gualeomm’s new GPGPU accelerated
`RenderScript implementation
`© Qualcomm was first ta market with GPU
`accelerated Renderscript, with Adreno 330in
`
`Other outside factors continued to push the importance on the GPU forward. Screen resolutions were
`increasing to HD and beyond, increasing the pixel processing power necessary for smooth and fluid
`motion dramatically. Feature phones were slowly fading away during the 2012 timeframe,forcing SoC
`developers like Qualcommto integrate GPUsnotjust in high end precessers, but into the lower-end
`markets as well. For this to be successful, improved power efficiency was not just desired, it was
`necessary for basic functionality.
`Qualcommstarted developing new programmable OpenGL ES 2.0 capable GPUs andits development
`teamtripled in size in the span of only a couple of years. The Adrena A225 wasperhapsthe best
`example of a GPU built to addressthis rapidly changing market. It added support for the latest API
`specifications including DirectX 9 and OpenGL ES 2.0 and was oneof the most powerefficient GPUs
`in the mobile space. Built into the Snapdragon S4 and S4 Plus SoCs, A225 powered sameof the
`world’s most popular devicesincluding the Nokia Lumia 1020, the HTC One X, Droid Razr M and the
`Galaxy S3 to namejust a few. Qualcomm’s dominancein a marketthat only six years ago hadn't
`existed was taking shape.
`The next-generation of Adreno architecture, the Adreno 3x series (abbreviated A3x), actually hasits
`beginnings in developmentprior to the acquisition of AMD/ATI Imageon, but was also heavily
`influenced by a new GPU architecture codenamed “QShader”. The result was an OpenGL ES 3.0
`capable GPU thattransitioned away from A2x’s VLIW shaderarchitecture, to a much moreflexible
`scalar-based one. It was also designed with GPGPU computing purposes in mind, and was another
`success for Qualcomm, since it was a GPU architecture that scaled particularly well fram low to high
`tier, finding a homein various Snapdragon 200, 400 and 800 parts.
`Despite the dominance that Qualcomm held on the mobile processor and mobile GPU market aslate
`as 2012, there were outside forces that began to put pressure on the companyto increaseits
`development resources once again. Newcomerto the mobile processor space, but marketing master
`NVIDIA, announced the Tegra processor - a mabile SoC with a focus on the GPU. Though the
`company had verylittle market share and experience with anything other than large, power hungry
`graphics chips used in laptops, desktops and workstations: the promise of a mobile chip and GPU built
`by a company with such a pedigree was exciting with the media and some OEMstaking note.
`Another company would also throwits hat into the ring, one with significantly more potential impact,
`though equally little mobile experience. By 2010, Intel was beginning to see the writing on the wall,
`which wasthat the mobile space, including smartphones and low powertablets, were the next frontier
`of computing. Taking a completely different approach than every other company competing for these
`segments,Intel bought Infineon’s wireless unit and subsequently wauld attemptto bring x86 (rather
`than ARM) into the fold as well as a unique GPU implementation. Intel still has yet to truly deliver onits
`claims to enter and make an impact on the mobile market, but a computing giant this size should not be
`overlooked. Qualcomm needsto continue to push innovation forwardif they are to maintain the lead
`from this new player.
`
`https://wwwpcper.com/reviews/Processors/Qualcomm-History-and-its-GPU-Revolution
`
`7/25/2017
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`
`
`A collection of GPU technology demos running
`Work on GPU hardware continued, but Qualcomm also took note of some of the advantagesthat this
`new competition had overits current support system. Software development teams were ramped up
`and an outreach program for gaming developers implemented, including specifically the developers
`working on game engineslike Unity and Unreal Engine. The sales pitch from this new group was easy
`— game developers want their games to work on the widestarray of devicestc increase sales potential
`and Qualcomm’s Adrene graphics was the mast popular GPU in the mobile space by a wide margin.
`Workwith them, optimize their engine for Adreno and Snapdragon, and enjoy the instant benefits
`whereit matters most — the wallet. So far it has worked and partnerships with UE and Unity were
`forged, among others. Qualcomm also broughtin its own team of game developersto effectively start
`an in-house engine aimed at offering support to other teams, and to work on new visualeffectslibraries
`to share with the community.
`
`The Present and Future of Qualcomm
`GPUs>
`
`Review Index:
`
`|Qualcomm’s GPU History
`
`Vv
`
`
`
`Comments Post a comment
`
`June 22, 2015 | 11:45 AM - Posted by Heavy (not verified)
`
`greatarticle
`
`reply
`
`https://wwwpcper.com/reviews/Processors/Qualcomm-History-and-its-GPU-Revolution
`
`7/25/2017
`AMD1318_0154216
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`Qualcomm History and its GPU (R)evolution | PC Perspective
`
`June 22, 2015 | 12:02 PM - Posted by Snake Pliskin (not verified)
`
`Can they run Crysis?
`
` Page 6 of 9
`
`June 22, 2015 | 02:44 PM - Posted by BillDStrong
`
`If you have a sourcelicense for the CryTek Engine, and all the assets for Crysis, then yes, yes it can,
`now that GryTek Engine supports Linux. Not to mention Windows 10 supportfordifferent platforms.
`reply
`
`June 22, 2015 | 12:08 PM - Posted by Anonymous(notverified)
`
`I'd like the manufactures of mobile GPUs to provide block diagrams of their GPU products including any
`optional components that OEMs maylicense and use, like dedicated Ray tracing, decoderlogic units, etc.
`Andfor onceI'd like reviews of technologies to be less testimonials of the product and more of a
`comparison and contrast with the competing products, including the complete block diagrams of the
`competing producers' GPU products. I'd also like more generic naming used for all these specialized GPU
`units that are given Trade Names/Brandsto seeif the functional units have comparable functionality
`acrossall brands of mobile GPUs.
`
`If at all possible utilize the generic computing sciences namefor the hardware functionality instead of the
`manufacture's trade/marketing terminology or put an annotated parenthetical reference generic name/term
`next to the marketing brand/term, for example SMT for Hyper-Treading, SMT(Simultaneous
`multithreading) is the proper generic terminology with which to compare CPUs with SMTability when
`discussing/comparing CPUs, and GPUsare even more full of these trade names in an attempt by the
`devices manufacturerto differentiate, and sometime obfuscate, their products from the competition and
`confuse the consumer.
`
`There is too much marketing speak andtolittle educating in most online technology websites, except for
`the professional trade journals which are behind pay walls, and most professional trade journals maintain
`extensive dictionaries of computing terminology as well as disambiguation entries of trade/marketing
`terminology translated to generic computing science terminology, to allow readers to properly compare
`different hardware systems between different manufactures.
`The Mobile GPU makers/licensers are not providing sufficient data sheets, and diagrams for consumers to
`make an educated decision on just which of the mobile GPU, usually integrated in an SOC, hasthe largest
`feature set, that and thereis little technical information to be had online, except the behind the pay-waill
`variety, or the accasional Hot Chips Symposium, where the professional engineersutilize the proper
`computing science terminology, although the marketing monkeysare trying to ruin hot chips by forcing
`their engineers to use the marketing terms.
`There really needs to be a good online reference for computing science terminology, as well as proper
`technical documentation, Wikipedia is piss poor with their "technical" information on the various
`GPU/CPU/SOCprocessors, and processorpin-outs, as well as block diagrams, including a dedicated
`disambiguating section that translates marketing/trade terminology into proper generic computing science
`terminology.
`
`reply
`
`June 22, 2015 | 12:18 PM - Posted by craig lancaster (not verified)
`
`No pleasing some people, maybe you will be better served if you use othersites that to us mere
`mortals are difficult to comprehend. NO offenseto the article writer but at least i can understand most
`of what he says.
`
`reply
`
`dune 22, 2015 | 04:37 PM- Posted by Anonymous(notverified)
`
`The postis not specifically directed at PcPer, whichis one of the better benchmarking/computer
`news sites outside of a pay-wall, but it would not hurt for these technical websites to pooltheir
`resources and get a service to properly dacument the complete technical details on the products
`that they review, including some educational articles once in a while to help the non technical
`readers better understand the technology nomenclature and definitions, and educate their readers
`to able to differentiate the marketing brand obfuscation and the actual computing sciences
`terminologyfor the various GPU/GPU/other hardware than needs ta be compared and contrasted.
`This may be a consumer products oriented sight, but the technology is very complex and with the
`marketing and MBAtypesin charge for the most part of somevery large technology companies,
`the tendency is more to confuse rather than inform on the part of said companies.
`A lot of the high tech electronic devices have been commoditized and are marketed the same way
`bulk laundry soap is marketed, but in arder for the consumers/readers to have any possibilities of
`making an informed decision proper education and review methods need to be used. This
`includes defining Acronyms, and disambiguating marketing "technical" terms/branding with the
`proper computing sciences terminology, so readers can properly research the specific
`technologies on GPU/GPU/SOC/other computing systems.
`Too manytechnology websites are becominglittle more than extensions of marketing
`departments, and click bait journalism is rampant on more than just a small number of websites.
`
`
`
`https://wwwpcper.com/reviews/Processors/Qualcomm-History-and-its-GPU-Revolution
`
`7/25/2017
`AMD1318_0154217
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`The total number of sponsored article content has sky rocketed, along with reviewsthat only talk
`about a single manufacture's praducts without any direct feature for feature comparisons of any
`competitor's equivalent product technology.It's become more difficult to obtain the proper data
`sheets and specifications on especially the mobile SOC GPUs andtheir specific technologies
`compared to the more thorough analysis on the top end gaming GPU SKUs.
`
`reply
`
`reply June 22, 2015 | 06:59 PM - Posted by Anonymous(notverified)
`
`June 22, 2015 | 12:23 PM - Posted by willmore (not verified)
`
`Well said. PCPeris for users, not for marketing.
`Too many marketing terms and| start laoking for the "paid promotional article" tag hidden somewhere.
`reply
`
`June 22, 2015 | 02:56 PM - Posted by Anonymous (not verified)
`
`This is why benchmarksexist. It would be nearly impossible, even for someone knowledgable in the
`field, to predict how all of these featureswill work together to enhance the user experience. Going into
`low-level architectural detail isn't going to be useful to most users.
`
`reply
`
`June 22, 2015 | 05:15 PM - Posted by Anonymous(not verified)
`
`Software benchmarksare the most gamed to deceive statistic where computer hardware is
`concerned, and nothing replaces a good thoroughly documented hardware data sheet, that gives
`definite SP/ROP/etc. counts on GPU hardware, as well as the proper block diagrams describing
`the complete workings of a GPU/CPU/Otherprocessor,orat leastlinks to data sheets/technical
`manuals that do have the most completeinformation, without revealing any trade secrets.
`The low level hardware is the most important to see in order to at least have an estimation of what
`the device has comparedto its competition, everybody knows that whatever SOC/GPU/CPU may
`havediffering characteristics when placed into an OEMsfinal product, especially in mobile/laptops
`products where the device's thermalsettings may be lowered to run in the mobile form factor.
`I'm a big fan of requiring mobile CPU/SOC OEMs and manufacturesto provide sometesting
`rigs/mules for reviews of their SOCs, custom and otherwise, so that the CPU/GPUs and SOC's
`themselves can be properly put through their paces, outside of any eventual devices the
`CPUs/GPUs/SOCs maybe placedin, if it works for the big gaming rigs, it should work for the
`smartphone/tablet SOCs, and believe me there are testing rigs/testing mules that can do the job.
`The industry uses them for internal device development before the phone/tablet product designs
`are finalized.
`Even among phone/tablet systems the mainboards are fairly standardized, maybe not the shapes
`and dimensions of the mainboard PCBs, but the platform controller chips, and chipsets are fairly
`standardized, and the testing rigs/testing mules are used to put the mabile SOCs thraugh their
`paces,every bit as thorough as the gaming rigs are tested and even more thoroughly with
`electrical usage and such.
`So benchmarks: AnTuTu, and such gamed by device manufactures makes me mistrust single
`benchmarks, it's already to a point where device manufactures, and SOC manufactures should be
`required to send their devices to independentthird party testing labs to have the SOCstested
`individually and also in the respective devices and the information made public, in or for the
`devices to be approved for sale. The FCC doesthis to a degree, but the information is difficult to
`find, and the Department of Energy as well as the EPA doestesting, but some form of impartial
`standardized testing by an outside labis in order for the entire mobile devices industry, as well as
`the PC/Laptop industry.
`
`reply
`
`June 22, 2015 | 06:47 PM - Posted by Anonymous(notverified)
`
`| wouldn't trust synthetic benchmarks, but what better gauge of performance can you get than
`actually running the applications people are interested in?
`
`“Software benchmarks are the most gamed to deceivestatistic where computer hardware is
`concerned, and nothing replaces a good thoroughly documented hardware data sheet, that
`gives definite SP/ROP/etc. counts on GPU hardware, as well as the proper block diagrams
`describing the complete workings of a GPU/CPU/Other processor,or at leastlinks to data
`sheets/technical manuals that do have the most complete information, without revealing any
`trade secrets."
`
`The tech specsof these devices obviously make a difference, but they are actually often not
`useful for comparisons. There can be other bottlenecks in the system. Testing the SOC
`independently of the device it goes into is also not that useful since the final device will have
`its own specific thermal characteristics and possibly other bottlenecks. A lot depends on what
`screen the SOC uspaired with. Apple dees not disclose muchinfo an their SOCs,butit
`
`https://wwwpcper.com/reviews/Processors/Qualcomm-History-and-its-GPU-Revolution
`
`7/25/2017
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`doesn't really matter since we can run test and see howit really performsin the applications
`we are interestedin.
`
`reply
`
`dune 22, 2015 | 12:12 PM - Posted by Anonymous(not verified)
`
`good read :)
`
`dune 22, 2015 | 12:21 PM - Posted by willmore (not verified)
`
`Don't forget that they're also the companythat pushed CDMAin North America becausethey hadit locked
`up with pattents--even though noneof the rest of the world used it because it was rubbish. This left NA
`and good chunksof Central and Southern America behind the world in cellular development.
`
`reply
`
`June 22, 2015 | 02:13 PM - Posted by Rickard Eneqvist (not verified)
`CDMAisntrubbish, it has a lot of beneficial features that the GSM standard did now have. Dont blame
`the whole network intercommunication problems on the technology, that's a basic issue with creating
`standards in the USA/Restof the world scenario.
`
`Rememberthat GSM went to WCDMAwhichhasits roots in the CDMAtechnology.
`
`
`
`June 22, 2015 | 02:02 PM - Posted by Anonymous(notverified)
`
`Well, this is certainly very enthusiastic.
`
`June 22, 2015 | 03:00 PM - Posted by Anonymous(not verified)
`
`Is running games at 4k on a mobile device really necessary? High pixel density is great for text, but for
`images or video on such a small screen, | doubt it would bu noticable. For a small screen | wonderif it
`would really be noticable if it was rendering at 4k or just rendering at 1080 and scalingit to 4k.
`
`reply
`
`June 24, 2015 | 01:07 AM - Posted byliam (not verified)
`
`Do you really have to game on your mabile?
`
`June 23, 2015 | 12:58 AM - Posted by nobodyspecial (not verified)
`
`You might have wanted to mention they all may be banned soon, as they've been stealing NV tech far
`years ;) The markman hearing showed the judge favoring 6 out of 7 nvidia patents. That's a pretty clear
`sign he thinks Nvidia has a great case against samsung and Qcom andlikely (ne matter what ITC people
`think) that a 12 person jury would see the same, especially when theywill be considering a 23-30Billion
`profit machine in samsung (6B far Qcom)stealing from an American company with ~600mil profits.It is
`clear mobile is now doing stuff that desktop has been doing for a decade, so someoneis stealing without
`paying the patent owners (NV and likely even AMD in some ways) who blazedthetrail 10-15 years ago.
`Note the patents NV sued over are from 1999-2001 whenthe techthat is being used on mobile was
`created. Patents forthis stuff is created long before the products hit (IE we won't see what NV's working
`onin the last Syrs until Volta and beyond probably), but unlike a patent troll NV/AMD are actually USING
`the tech in their products for a decade on desktops.
`Goodluck explaining to a jury how you're doingit different than the people who've been doing it for 20yrs.
`Youwill be trampling on NV/AMD (maybe someintel) patents for decades te come mestlikely also unless
`they come up with some magically radically different way to get pixels onto a monitor. There is a very good
`reason Anandtech called it the wild west of patent infringement in mobile.It's time to pay up for all these
`leechers. An NV win might actually lead to a case for AMD which they could really use to help fund R&D
`for the future (which has gone downforthe last 4yrs, while losing $6Billion in 12 years). They are now
`playing PC/console ports on mobile directly, so | can't wait to hear how they'll say they doit different while
`running the same exact games that came on consoles/PC's overthe last decadet. It's also worthy noting
`NV has beentrying to get them to pay for 2+ years(IE, willful infringement after being told to stop or pay
`up!). This is worse than the INTEL case which ended in 1.5B to Nvidia for the same stuff ance the chipset
`agreement was broken(intel wasn't WILLFUL, it only happened due to breaking an agreement).
`
`reply
`
`June 24, 2015 | 12:59 AM - Posted byliam (notverified)
`
`The worst that happens is that Qualcomm takesa bit from its warchest and buys nvidia.
`
`https://wwwpcper.com/reviews/Processors/Qualcomm-History-and-its-GPU-Revolution
`
`7/25/2017
`AMD1318_0154219
`
`ATI Ex. 2137
`IPR2023-00922
`
`Page 8 of 9
`
`ATI Ex. 2137
`IPR2023-00922
`Page 8 of 9
`
`

`

`Qualcomm History and its GPU (R)evolution | PC Perspective
`
`Page 9 of 9
`
`June 24, 2015 | 12:56 AM - Posted byliam (notverified)
`Adreneisstill vliw4.
`https://github.cam/freedrena/envytools/blob/master/rnndb/adrena/a4xx.xml
`
`June 29, 2015 | 09:55 AM - Posted by chizow (not verified)
`
`Interesting piece Ryan, | think it daes shaw Qualcomm really “caught up" with their graphics performance
`and design right arcund the time they collaborated with and acquired ATI's mabile division.
`It would've been a nice addendum to see the nature of Qualcomm's deal with ATI at the time. Clearly they
`were licensing AMD's ImageonIP in the earlier collaborations, but it doesn't look like any of that IP was
`transferred or continually licensed to Qualcomm when they acquired Imageon. That certainly makes
`sense, as 65M seemedlike a song at the time for an entire mobile graphics division (and still does), butits
`more and more obvious no IP changed hands, nor did any perpetual IP license from AMD. It was really
`just a transfer of staff and working knowledge.
`That really would be the only way Nvidia would have gonethis farin theirlitigation against Qualcomm; if
`any of AMD'sIP transferred or wasstill being licensed, that would have put an end to Nvidia'slitigation full
`step.
`
`reply
`
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`https://wwwpcper.com/reviews/Processors/Qualcomm-History-and-its-GPU-Revolution
`
`7/25/2017
`AMD1318_0154220
`
`ATI Ex. 2137
`IPR2023-00922
`
`Page 9 of 9
`
`ATI Ex. 2137
`IPR2023-00922
`Page 9 of 9
`
`