Dow Jones Interactive Publications Library
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`Page 15 of 23
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`Leading Online Companies Do Dots With DoDots ; DoDots ' Technology Delivers Internet Packaging
`and Distribution for Internet Content, Applications and Services
`
`03/13/2000
`Business Wire
`(Copyright (c) 2000, Business Wire)
`
`PALO ALTO, Calif.--(BUSINESS WIRE)--March 13, 2000-- DoDots (TM), Inc., a Palo Alto, California-based
`start-up, today announced Premier Partnerships with leading online companies committed to using DoDots'
`technology to package and distribute their content, applications and services in Dots(TM) - discrete, branded
`packages with instant distribution and user sharing. The company's first partners include AnyDay, Bluelight,
`drDrew, Epinions.com, eHow, Kibu, Merriam-Webster, mySimon, PC World, PhotoPoint.com, Snapfish,
`StartSampling, Work.com, ZDNet and Zupit.com (formerly i2e2).
`
`DoDots enables online companies to exploit the multibillion-dollar opportunity that exists "outside the browser"
`with a whole new approach for Internet content. DoDots 'technology delivers the benefits of consumer
`packaging and distribution to the Internet, enabling online companies to fully brand and appropriately package
`their content so it can be instantly distributed and shared between users.
`
`Dot Revolutionaries Adopt Dots
`
`"Dots are a cool new technology that give our customers a greater user experience. Partnering with DoDots
`was an obvious decision for AnyDay, given the value-add that Dots provide," said Dennis Kelly, AnyDay co-
`founder and chief operating officer.
`
`"Our brand is very strong, and we work hard to keep it that way," said John Morse, Merriam-Webster president
`and publisher. "Being associated with DoDots ' exciting new technology definitely enhances our leadership
`position, both on the Web and in the conventional publishing world."
`
`"We understand the fear associated with making the wrong purchasing decision," said Mike Speiser. co-
`founder of Epinions.com. "By leveraging DoDots 'technology, consumers will be able to quickly access high
`quality, unbiased product reviews directly from their desktops."
`
`"Our new mySimon Dot(TM) offers our shoppers instant and easy access to the online shopping features they
`care about most," said Adam Taggart, product marketing manager for mySimon. " DoDots provides an
`attractive new means for mySimon to enhance our brand and increase distribution among online shoppers."
`
`"We're always looking for innovative ways to meet the informational needs of our management-level audience,
`and DoDots 'technology offers swift access to PCWorld.com's award-winning editorial," said Bob Ostrow,
`publisher of PC World. "Since the business PC-buying process is a collaboration between several individuals,
`the ability to share Dots is a benefit to our readers - who turn to PC World to help them buy and use
`technology. And Dots' continuous presence on the desktop is invaluable as PC World continues to strengthen
`its brand, both in print and online."
`
`" DoDots technology enables us to quickly and seamlessly share our 'Photo of the Day' with everyone on the
`Internet, " said Dale Gass, chief technical officer of PhotoPoint. "We're amazed how easy it is to brand,
`package and distribute PhotoPoint content."
`
`"Our customers are looking for ready access to the many resources and information available on Work.com,"
`said David Williams, Work.com general manager at Excite@Home. " DoDots 'technology lets us put the right
`information at our customer's fingertips."
`
`"ZD Net's innovative customer retention program has been expanded by DoDots ," said Steve Giannini,
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`Confidential — Outside Attorneys' Eyes Only
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`5/18/00
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`DODOTS0026259
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`Dow Jones Interactive Publications Library
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`director of strategic partners. "As the Internet market-leader in keeping customers (according to Media Metrix),
`we are always looking for creative ways to enhance and lengthen our customer's experience with ZDNet. Dots
`deliver for us."
`
`"We will be using Dots to package, brand and distribute our gaming content," said Joe Perez, chief executive
`officer of Zupit.com. "We are excited to be the first gaming site to feature content in Dots."
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`Dot Availability
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`Dots will be available from DoDots' partners and at the DoDots web site later this month. Users interested in
`Dots can register now for the DoDots beta software at www. DoDots .com.
`
`"Dot Revolutionaries are packaging and distributing amazing Internet content and applications in Dots," said
`George Kembel, chief executive officer and founder of DoDots . "We look forward to working with our partners
`to increase the impact and broaden the use of their online products and services."
`
`About DoDots Technology
`
`DoDots 'technology enables companies to fully brand, package, and instantly distribute their content to
`customers. The process of creating Dots is quick and easy. Dots can behave just like applications, so
`companies can use them to distribute new features and highlight new content.
`
`Typically, Dots contain one-tenth the content of a web page, so they are fast and load quickly. Dot technology
`is built on established Internet standards and utilizes existing communication protocols to ensure reliability,
`scalability, and a powerful way to easily leverage existing web site content.
`
`About DoDots, Inc.
`
`Based in Palo Alto, Calif., DoDots was founded in early 1999 by John Kembel, George Kembel and Tony
`Medrano. The company is privately held, with initial funding from Softbank Venture Capital. More information is
`available at www. DoDots .com.
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`Contact: CONTACT: Eastwick Communications Virginia Jamieson, 650/480-4068 vjamieson@eastwick.com
`
`09:00 EST MARCH 13, 2000
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`http : //nrstg l p . dj nr. com/cgi-bin/DJlnteractive
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`Confidential — Outside Attorneys' Eyes Only
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`5/18/00
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`DODOTS0026260
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