US 2002/0078093 A1
`
`1
`
`Jun.20, 20028,495,242 B2
`
`AUTOMATED MEDIA DELIVERY SYSTEM
`CROSS REFERENCE TO RELATED APPLICATIONS
`This application is a Divisional of U.S. Ser. No. 12/173,747,
`filed Jul. 15, 2008, which is a Divisional of U.S. Ser. No.
`11/269,916, filed Nov. 7, 2005 now abandoned, which is a
`Continuation-in-Part of U.S. Ser. No. 09/929,904, filed Aug.
`14, 2001, now U.S. Pat. No. 6,964,009 granted on Nov. 8,
`2005, which is a Continuation-in-Part of U.S. Ser. No.
`09/425,326, filed Oct. 21, 1999, now U.S. Pat. No. 6,792,575,
`granted on Sep. 14, 2004, each of which is hereby
`incorporated in its entirety by this reference thereto.
`BACKGROUND OF THE INVENTION
`[0001]
`1. Technical Field
`[0002]
`The invention relates to software systems. More
`particularly, the invention relates to an Internet server-based
`software system that provides delivery of automated graphics
`and other media to Web sites for access by an end user or
`consumer.
`[0003]
`2. Description of the Prior Art
`[0004] Most Web sites today are primarily handmade. From
`the guy publishing a simple online technology newsletter from
`his home, to the Fortune 1000 company’s multi-tiered site
`with hundreds of pages of text, images, and animations, the
`Web developer and each of his HTML-coding and
`graphics-producing coworkers toil page by page and image by
`image. Thousands of established online companies employ
`hundreds of highly-skilled workers just to produce and
`maintain their Web sites. After all, the Web is now a major
`selling vehicle and marketing medium for many of these
`companies. The Web has even sprouted service industries
`such as, for example, public companies with multi-billion
`dollar valuations created just to consult and produce Web sites
`for others.
`[0005] Most Web developers who use established
`WYSIWYG tools in the industry still must produce each page
`on their Web site one by one. The same rate applies to
`preparing and placing images, animations, and other visual
`assets. Each page represents its own set of issues ranging from
`whether to use GIF, JPEG, or PNG file formats, to finding the
`optimum bit depth for each image to ensure the fastest
`downloading through the different browsers of the consumer.
`The bottlenecked state of the customer’s workflow to produce
`graphics for Web pages can be described as follows:
`[0006] Current Workflow for Creating Web Graphics
`[0007] Original Artwork/Asset Creation
`[0008] Use third-party point products
`[0009] Asset Editing
`[0010]
`Scale/reduce/slice
`[0011] Asset Format Conversion
`[0012]
`JPEG/GIF/PNG
`[0013] Asset Staging
`[0014]
`Place in Web file system
`
`Edit HTML
`[0015]
`[0016] Create/Modify HTML for particular page
`[0017]
`Store HTML on Web server
`[0018] View final pages
`[0019] Repeat process for each version of each graphic on
`each page
`Estimated time
`[0020]
`Two hours per page times the number of pages
`[0021]
`[0022] Also, from a user’s perspective, the current state of
`the art is to offer the consumer zooming and panning
`capabilities so that by clicking on an image the consumer can
`view more closely or from a different angle. On the horizon
`are pages with three-dimensional imagery that enable a user to
`move around a page that can look more like a room than a
`brochure. While
`interesting,
`these features are merely
`incremental
`improvements
`to
`a
`consumer’s
`surfing
`experience.
`[0023] D. C. A. Bulterman, Models, Media, and Motion:
`Using
`the Web
`to Support Multimedia Documents,
`Proceedings of 1997 International Conference on Multimedia
`Modeling, Singapore, 17-20 Nov. 17-20, 1997 discloses “an
`effort underway by members of industry, research centers and
`user groups to define a standard document format that can be
`used in conjunction with time-based transport protocols over
`the Internet and
`intranets
`to support rich multimedia
`presentations. The paper outlines the goals of the W3C’s
`Synchronized Multimedia working group and presents an
`initial description of the first version of the proposed
`multimedia document model and format.”
`[0024]
`Text and Graphics on UMI’s ProQuestPro Quest
`Direct: The Best (yet) of both Worlds, Online, vol. 21, no. 2,
`pp. 73-7, March-April 1997 discloses an information system
`that offers “periodical and newspaper content covering a wide
`range of business, news, and professional topics . . . letting the
`user search both text and graphics and build the product to
`suit. Articles can be retrieved in varying levels of detail:
`citation, abstracts, full text, and text with graphics. Images
`come in two flavors: Page Image, a virtual photocopy, and
`Text+Graphics, in which graphics are stored separately from
`the text and are manipulable as discrete items . . . . [The
`system] comes in two versions: Windows and Web.”
`[0025]
`John Mills Dudley, Network-Based Classified
`Information Systems, AU-A-53031/98 (Aug. 27, 1998/08/98)
`discloses a “system for automatically creating databases
`containing industry, service, product and subject classification
`data, contact data, geographic location data (CCG-data) and
`links to web pages from HTML, XML, or SGML encoded
`web pages posted on computer networks such as Internets or
`Intranets . .
`.
`. The . . . databases may be searched for
`references (URLs) to web pages by use of enquiries which
`reference one or more of the items of the CCG-data.
`Alternatively, enquiries referencing the CCG-data in the
`databases may supply contact data without web page
`references. Data duplication and coordination is reduced by
`including in the web page CCG-data display controls which
`
`Akamai Ex. 1013
`Akamai Techs. v. Equil IP Holdings
`IPR2023-00330
`Page 00001
`
`

`

`Jun. 20,20028,495,242 B2
`
`means for accepting Web client requests for information,
`obtaining data from one or more databases which may be
`located on multiple platforms at different physical locations
`on an Internet or on the Internet, processing that data into
`meaningful information, and presenting that information to
`the Web client in a text or graphics display at a location
`specified by the request.”
`Tyan et al, HTML Generator, European Patent
`[0030]
`Application No. EP 0843276 (May 20, 1998) discloses
`“generating an HTML file based on an input bitmap image,
`and is particularly directed to automatic generation of an
`HTML file, based on a scanned-in document image, with the
`HTML file in turn being used to generate a Web page that
`accurately reproduces the layout of the original input bitmap
`image.”
`TrueSpectra has a patent pending for the technology
`[0031]
`employed
`in
`its
`two products,
`IrisAccelerate
`and
`IrisTransactive. These products are designed for zooming and
`panning and simple image transformations and conversions,
`respectively. They support 10 file formats and allow
`developers to add new file formats via their SDK. They do not
`require the use of Flashpix for images. However, their
`documentation points out that performance is dependent on
`the Flashpix format. The system would be very slow if a
`non-Flashpix format was used.
`image quality and
`the
`[0032]
`TrueSpectra allows
`compression to be set for JPEGs only. The compression
`setting is set on the server and all images are delivered at the
`same setting.
`[0033]
`TrueSpectra has a simple caching mechanism.
`Images in the cache can be cleared out automatically at certain
`times and it does not have any dependency features for image
`propagation. The Web server needs to be brought down in
`order to update any original assets.
`[0034]
`TrueSpectra does not require plug-ins to operate
`features such as zooming/panning or compositing. The
`alternative to plug-ins is using their Javascript or active server
`page technology. These technologies are used by many Web
`sites to provide interactivity, but not all Web browsers work
`correctly with these technologies.
`[0035]
`TrueSpectra relies on Flashpix as its native file
`format and does not support media types such as multi-GIFs
`and sound formats. Flashpix files are typically larger than
`most file formats. Access to files is faster for zooming and
`panning, but appears to be quite slow.
`[0036]
`The key to IrisTransactive is the compositing
`subsystem. It requires three things to build a shopping
`solution using image composition.
`[0037]
`1) The original images must be created. It is
`suggested that the image be converted to Flashpix for better
`performance.
`[0038]
`2) All of the individual images must be described in
`XML using the image composer program. The program allows
`the editor to specify anchor points, layer attributes, and layer
`names. The resulting file is between 5 k and 50 k.
`
`US 2002/0078093 A1
`
`2 a
`
`re used by web browsers to format for display the same data
`that is used to automatically update the databases.”
`[0026] Cordell et al, Automatic Data Display Formatting
`with A Networking Application, U.S. Pat. No. 5,845,084
`(Dec. 1, 1998) discloses a placeholder image mechanism.
`“When a data request is made, the data transfer rate is
`monitored. When the receive data transfer rate is slow, and the
`data contains an embedded graphical image of unknown
`dimensions, a small placeholder image is automatically
`displayed for the user instead of the actual data. The small
`placeholder image holds a place on a display device for the
`data or the embedded graphical image until the data or
`embedded graphical image is received. When embedded
`graphical image is received, the placeholder image is
`removed, and the display device is reformatted to display the
`embedded graphical image.”
`Jonathon R. T. Lewis, System For Substituting Tags
`[0027]
`For Non-Editable Data Sets In Hypertext Documents And
`Updating Web Files Containing Links Between Data Sets
`Corresponding To Changes Made To The Tags, U.S. Pat. No.
`5,355,472 (Oct. 11, 1994) discloses a “hypertext data
`processing system wherein data sets participating in the
`hypertext document may be edited, the data processing system
`inserting tags into the data sets at locations corresponding to
`the hypertext links to create a file which is editable by an
`editor and the data processing system removing the tags,
`generating a revised data set and updating the link information
`after the editing process. Its main purpose is to preserve the
`linking hierarchy that may get lost when the individual data
`sets get modified.”
`[0028] Wistendahl et al, System for Mapping Hot Spots in
`Media Content Interactive Digital Media Program, U.S. Pat.
`No. 5,708,845 (Jan. 13, 1998) discloses a “system for
`allowing media content to be used in an interactive digital
`media (IDM) program [that] has Frame Data for the media
`content and object mapping data (N Data) representing the
`frame addresses and display location coordinates for objects
`appearing in the media content. The N Data are maintained
`separately from the Frame Data for the media content, so that
`the media content can be kept intact without embedded codes
`and can be played back on any system. The IDM program has
`established linkages connecting the objects mapped by the N
`Data to other functions to be performed in conjunction with
`display of the media content. Selection of an object appearing
`in the media content with a pointer results in initiation of the
`interactive function. A broad base of existing non-interactive
`media content, such as movies, videos, advertising, and
`television programming can be converted to interactive digital
`media use. An authoring system for creating IDM programs
`has an object outlining tool and an object motion tracking tool
`for facilitating the generation of N Data. In a data storage
`disk, the Frame Data and the N Data are stored on separate
`sectors. In a network system, the object mapping data and
`IDM program are downloaded to a subscriber terminal and
`used in conjunction with presentation of the media content.”
`[0029] Rogers et al, Method for Fulfilling Requests of A
`Web Browser, U.S. Pat. No. 5,701,451 (Dec. 23, 1997) and
`Lagarde et al, Method for Distributed Task Fulfillment of
`Web Browser Requests, U.S. Pat. No. 5,710,918 (Jan. 20,
`1998) disclose essentially “improvements which achieve a
`
`IPR2023-00330 Page 00002
`
`

`

`Jun. 20,20028,495,242 B2
`
`It would be advantageous to create a dynamic Web
`[0050]
`site, wherein images are generated on demand from original
`assets, wherein only the original assets need to be updated,
`and wherein updated changes propagate throughout the site.
`It would be advantageous to provide a system that
`[0051]
`generates media based on current Web server traffic thereby
`optimizing throughput of the media through the Web server.
`It would be advantageous to provide a system that
`[0052]
`generates media that is optimized for the Web client, wherein
`client connection speed determines optimum quality and file
`size.
`It would be advantageous to provide a system that
`[0053]
`generates media, whereby
`the media
`is automatically
`uploaded.
`It would be advantageous to provide a system that
`[0054]
`automatically caches generated media so identical requests
`can be handled without regeneration of images.
`It would be advantageous to provide a system that
`[0055]
`resides behind the Web server, thereby eliminating security
`issues.
`It would be advantageous to provide a system
`[0056]
`wherein the client browser does not require a plug-in.
`[0057]
`It would be advantageous to provide a system
`wherein the system does not require any changes to a Web
`server.
`It would be advantageous to provide a system
`[0058]
`wherein the system manages the Web server media cache.
`[0059]
`It would be advantageous to provide a system
`wherein the Web media is generated only if requested by a
`client browser.
`[0060]
`It would be advantageous for a system to reduce the
`need for a Web author to create different versions of a Web
`site, the system automatically handling image content.
`[0061]
`It would be advantageous to provide dynamic
`imaging capabilities, have a more complete set of image
`processing functionality, and be controlled directly through an
`image URL.
`[0062]
`It would be advantageous to provide an end-to-end
`solution requiring only a standard browser that is completely
`controllable using the proprietary tags contained within a
`simple image link in the web page.
`[0063]
`image
`to run an
`It would be advantageous
`application as a separate server controlled directly by single
`image requests to that server, such that any web server, even
`one that is only sending static HTML can access imaging
`features.
`SUMMARY OF THE INVENTION
`[0064] An automatic graphics delivery system that operates
`in parallel with an existing Web site infrastructure is provided.
`The system streamlines the post-production process by
`automating
`the production of media
`through content
`generation procedures controlled by proprietary tags placed
`within URLs embedded within Web documents. The author
`simply places the original media in the system, and adds
`
`US 2002/0078093 A1
`
`3 [
`
`3) The Web designer must place HTML referring to
`0039]
`the XML in the Web site. By specifying parameters to the
`XML, the Web designer can turn on or off layers.
`The herein above process for compositing images
`[0040]
`enables Web designers to create shopping sites. However, a
`lot of overhead is the result. The XML documents add 5 k-50
`k to a Web site. The compositing commands that are
`embedded in the HTML are difficult to understand. And,
`because the compositing feature requires several steps to
`implement, it is not suitable for every image on a Web site.
`The process seems to be designed for the specific purpose of
`shopping.
`[0041] MediaBin(TM)™ is limited to activities behind the
`firewall automating only the “post-creative busywork.” In
`addition, MediaBin requires the use of an application server to
`function through a web interface. Thus images may not be
`directly added to any existing web page.
`[0042] Macromedia’s Generator operates by embedding
`variables in their proprietary Flash format. Therefore the
`actual imaging operations are somewhat limited and cannot be
`controlled directly from a web page request.
`[0043] MGI Software sells point solutions that require
`end-users to download a viewer to process a proprietary image
`format.
`PictureIQ offers a server-side image-processing
`[0044]
`appliance
`that provides a
`limited set of Photoshop
`functionalities. This appliance runs on the web-page server,
`processes information embedded in the web page, and
`rewrites the web page with image data.
`[0045]
`The disclosed prior art fail to provide systems and
`methodologies that result in a quantum leap in the speed with
`which they can modify and add images, video, and sound to
`sites, in the volume of data they can publish internally and
`externally, and in the quality of the output. The development
`of such an automated media delivery system would constitute
`a major technological advance.
`[0046]
`It would be advantageous to empower an end user
`with flexibility and control by providing interactive page
`capabilities.
`[0047]
`It would be advantageous from an end user’s
`perspective to generate Web pages that contain active
`graphics. For example, clicking on a Corvette image will
`cause a simple menu to pop up suggesting alternative colors
`and sizes in which to see the car. Clicking on portions of the
`image, such as a fender, can call up a close-in view of the
`fender.
`[0048]
`It would be advantageous to provide an automated
`graphics delivery system that becomes part of the Web site
`infrastructure and operates as part of the Web page transaction
`and
`that
`thereby provides a
`less expensive and
`less
`time-consuming process.
`[0049]
`It would be advantageous to provide a system for
`automated processing and delivery of media (images, video,
`and sound) to a Web server whereby it eliminates the
`laborious post-production and conversion work that must be
`done before a media asset can be delivered on a Web server.
`
`IPR2023-00330 Page 00003
`
`

`

`Jun. 20,20028,495,242 B2
`
`FIG. 15 shows an HTML document and an HTML
`[0081]
`document source according to the invention;
`FIG. 16 shows a generated GIF image according to
`[0082]
`the invention;
`FIG. 17 is a schematic diagram of an image system
`[0083]
`within a typical Web infrastructure according to the invention;
`[0084]
`FIG. 18 is a schematic diagram showing delivery of
`an HTML document and original media according to the
`invention;
`showing
`schematic diagram
`is a
`FIG. 19
`[0085]
`components of Web site administration according to a
`preferred embodiment of the invention;
`FIG. 20 is a simple overview showing components
`[0086]
`of the image system according to a preferred embodiment of
`the invention;
`[0087]
`FIG. 21 is a schematic diagram showing process
`flow of a proprietary enabled page delivered to a Web browser
`according to a preferred embodiment of the invention;
`[0088]
`FIG. 22 shows a flowchart of a content generation
`procedure according to a preferred embodiment of the
`invention; and
`[0089]
`FIG. 23 is a flow chart showing an authoring
`process according to a preferred embodiment of the invention.
`DETAILED DESCRIPTION OF THE INVENTION
`[0090] An automatic graphics delivery system that operates
`in parallel with an existing Web site infrastructure is provided.
`The system streamlines the post-production process by
`automating
`the production of media
`through content
`generation procedures controlled by proprietary tags placed
`within URLs embedded within Web documents. The author
`simply places the original media in the system, and adds
`proprietary tags to the URLs for accessing that media. The
`system automatically processes the URL encoded tags and
`automatically produces derivative media for the web site from
`the original media.
`[0091]
`The system takes as input the client connection,
`server traffic, content generation procedures, and proprietary
`tags placed within the URL to generate optimized media for
`the client. The need for the Web author to create different
`versions of a Web site is reduced because the image content of
`the site is automatically handled by the system. In addition,
`the generated media is cached so that further requests for the
`same media require little overhead.
`[0092] Because the invention takes the original media,
`content generation procedures, and proprietary URL tags as
`inputs for generating the Web media, it is possible to modify
`any of these inputs and have the system automatically update
`the media on the associated Web pages.
`[0093] A detailed description of such automatic media
`delivery system operating in parallel with existing Web site
`infrastructure is found below in the section under the heading
`as such.
`[0094]
`FIG. 1 is a schematic diagram showing the
`placement of the system within a current Web infrastructure
`
`US 2002/0078093 A1
`
`4 p
`
`roprietary tags to the URLs for accessing that media. The
`system automatically processes the URL encoded tags and
`automatically produces derivative media for the web site from
`the original media.
`The system takes as input the client connection,
`[0065]
`server traffic, content generation procedures, and proprietary
`tags placed within the URL to generate optimized media for
`the client. The need for the Web author to create different
`versions of a Web site is reduced because the image content of
`the site is automatically handled by the system. In addition,
`generated media is cached such that further requests for the
`same media require little overhead.
`[0066] Because the invention takes the original media,
`content generation procedures, and proprietary URL tags as
`inputs for generating the Web media, it is possible to modify
`any of these inputs and have the system automatically update
`the media on the associated Web pages.
`BRIEF DESCRIPTION OF THE DRAWINGS
`FIG. 1 is a schematic diagram showing the
`[0067]
`placement of the system within a current Web infrastructure
`according to the invention;
`[0068]
`FIG. 2 is a schematic diagram showing how a
`typical Web site delivers an HTML document and its graphics
`to a Web browser according to the prior art;
`[0069]
`FIG. 3 is a schematic diagram showing delivery of
`an HTML document and media to a Web browser according
`to the invention;
`[0070]
`FIG. 4 is a schematic diagram showing the
`components involved in Web site administration according to
`the prior art;
`[0071]
`FIG. 5 is a schematic diagram showing the
`components of the system involved in Web site administration
`according to the invention;
`[0072]
`FIG. 6
`is a simple overview showing
`components of the system according to the invention;
`[0073]
`FIG. 7 is a schematic diagram showing the process
`flow of a proprietary enabled page delivered to a Web browser
`according to the invention;
`[0074]
`FIG. 8 is a flow chart showing an authoring process
`according to the invention;
`[0075]
`FIG. 9 is a flow chart showing an HTML parsing
`process according to the invention;
`[0076]
`FIG. 10 is a flow chart showing a media creation
`process according to the invention;
`[0077]
`FIG. 11 is a screen shot showing an administration
`tool according to the invention;
`[0078]
`FIG. 12 displays a structure of a database record
`used for the system according to the invention;
`[0079]
`FIG. 13 shows original media to be processed
`according to the invention;
`[0080]
`FIG. 14 shows a portion on an HTML document
`with a proprietary tag according to the invention;
`
`the
`
`IPR2023-00330 Page 00004
`
`

`

`Jun. 20,20028,495,242 B2
`
`Modified HTML 230 is a standard HTML document without
`proprietary embedded tags and with standard Web graphics.
`The System.
`[0100]
`[0101] A preferred embodiment of the system 100 is
`provided.
`[0102] HTML parsing subsystem 610 parses through an
`HTML document and searches for proprietary tags. If it finds
`a proprietary tag it hands it to a media caching subsystem 620
`for further processing. The media caching subsystem 620
`returns a standard HTML tag. The HTML parsing subsystem
`610 then replaces the proprietary tag it found with the
`returned tag. The parsing subsystem 610 then continues
`searching for a next proprietary tag, repeating the process
`herein above. The process is finished when no more
`proprietary tags can be found.
`The media caching subsystem 620 determines if an
`[0103]
`image has been created for the requested proprietary tag. If the
`image has already been created and the files that built that
`image have not been modified, the media caching subsystem
`620 returns an HTML tag that refers to a previously-generated
`image. If the image has not been created, the media caching
`subsystem 620 hands the HTML tag to a media creation
`subsystem 630. The media creation subsystem 630 returns an
`image to the media caching subsystem 620. The media
`caching subsystem 620 adds the created image and the HTML
`tag to a media cache database 640.
`[0104]
`The media cache database 640 contains references
`to the created images 645. In a preferred embodiment, the
`references are the script used to create the image, the names of
`the images used to create the image, the dates of those files,
`and the HTML that represents the created image. The media
`caching subsystem 620 performs lookups in this database to
`determine if the image has been created. If the image has not
`been created the media caching subsystem 620 calls upon the
`media creation subsystem 630 to create the image and then
`store the results in the media cache database 640.
`[0105]
`takes a
`The media creation subsystem 630
`proprietary tag from the media caching subsystem 620 and
`generates an image. The image is generated by deciphering the
`tag and handing it to the media processing engine 650. After
`the image is created, the media creation subsystem returns the
`name of the newly created image to the media caching
`subsystem 620.
`[0106]
`The media processing engine 650 interprets the
`proprietary tag and generates the image. The media processing
`engine 650 looks up images in a media repository to obtain
`the location of the original file.
`[0107]
`The media repository 660 contains original images
`665 used in the system 100.
`[0108]
`FIG. 7 is a schematic diagram showing the process
`flow of a proprietary enabled page delivered to a Web browser
`according to a preferred embodiment of the invention. An
`original media 200 is created. The media 200 is placed into
`the system 100 in the media repository 660. Similarly, an
`HTML document with proprietary tags 300 is created and
`placed on a Web server 110. A user requests a Web page from
`a Web browser 120. The Web server 110 passes the requested
`
`US 2002/0078093 A1
`
`5 a
`
`ccording to a preferred embodiment of the invention. The
`system 100 is attached to a Web server 110, which is
`connected to multiple client browsers 120(a-d) via the Internet
`130.
`FIG. 2 is a schematic diagram showing how a
`[0095]
`typical Web site delivers an HTML document and its graphics
`to a Web browser according to the prior art. An original media
`200 is passed to post-production systems 210, wherein the
`media 200 is manipulated by hand and prepared for the Web.
`The result is a Web media 220. The Web media 220 and an
`associated HTML document 230 referring to the media 220 by
`media tags are input to a Web server 110 for a Web browser
`120 to view via the Internet 130.
`FIG. 3 is a schematic diagram showing delivery of
`[0096]
`an HTML document and media to a Web browser according
`to a preferred embodiment of the invention. An original media
`200 and an HTML document embedded with proprietary
`media tags 300 are input into the system 100. The system 100
`generates a Web-safe media 220 and a modified HTML
`document 230 that refers to the Web media, and automatically
`loads them onto the Web server 110 for view by a Web
`browser 120 via the Internet 160.
`[0097]
`FIG. 4 is a schematic diagram showing components
`involved in Web site administration according to the prior art.
`Original media assets 400 are original images, video, or sound
`that have not been prepared for the Web. Web sites usually
`need to manage the placement of media on the network for
`easy retrieval by Web designers. Post-production systems 410
`vary from Web site to Web site.
`Post-production systems 410 are usually custom procedures
`that Web designers use to convert an original media, such as
`an image, to one that can be displayed on the Web.
`Post-production systems 410 also upload finished images to
`Web image systems. Web images 420 are Web versions of the
`original images. Web images 420 are ready for retrieval by the
`Web server 110 to be delivered to a Web browser 120. Any
`image to be modified or updated must pass through the herein
`above three components before it can be delivered to the Web
`browser 120. HTML pages 460 have references to Web
`images 420.
`[0098]
`FIG. 5 is a schematic diagram showing the
`components involved in Web site administration according to
`a preferred embodiment of
`the
`invention. Web site
`administration is simplified using the claimed invention. Asset
`management, automatic image manipulation, automatic image
`conversion, automatic image upload, and automatic disk
`management 500 are provided by the claimed invention.
`the
`[0099]
`FIG. 6
`is a simple overview showing
`components of
`the system according
`to a preferred
`embodiment of the invention. HTML with proprietary tags
`300 is the original HTML document that is embedded with
`proprietary tags which describe how the images are to be
`manipulated for the Web. Java servlet engine 600 is a
`third-party product that allows the system 100 to interface
`with the Web server 110 and execute Java servlet code. The
`Web server 110 is third-party software that delivers Web
`pages to a Browser 120. The Browser 120 views Web pages
`that are sent from the Web server 110. Modified HTML with
`system created images 230 are a final result of the system.
`
`IPR2023-00330 Page 00005
`
`

`

`Jun. 20,20028,495,242 B2
`
`other image operations disclosed herein are supported by the
`claimed invention and are not supported by HTML.
`Table A herein below provides the claimed
`[0113]
`proprietary tags according to a preferred embodiment of the
`invention. The use of the term “freeride” refers to an internal
`code name for the invention.
`TABLE A
`Tags
`
`Generate image
`<freerideimage> mediascript </freerideimage>
`Generate a standard Web image.
`Generate thumbnail image linked to full image
`<freerideimagethumbnail> mediascript <xs=size ys=size /
`freerideimagethumbnail>
`Generate a thumbnail of specified size and link it to the full size version.
`Generate zoom and pan image
`<freerideimagezoom> mediascript </freerideimagezoom>
`Generate a zoomable/panable image.
`Security
`<freerideimagesecure> </freerideimagesecure>
`Specifies that all images found between these tags are secured images
`and the system will determine access before generating.
`[0114]
`Table B herein below provides the claimed script
`commands according to a preferred embodiment of the
`invention. Additional commands may be added as needed.
`TABLE B
`Media processing script commands
`
`Add Noise
`Noise_AddNoise( [amount=<value 1..999>] [gaussian] [grayscale] )
`This command adds noise to the image.
`Adjust HSB
`AdjustHsb([hue @ <value ±255>] [saturation @ <value ±255>] [brightness @
`<value ±255>])
`This command allows the HSB of an image to be altered. This can be applied
`to images of all supported bit-depths.
`Adjust RGB
`AdjustRgb( [brightness @ <value ±255>] [contrast @ <value ±255>] [red @
`<value ±255>]
`[green @ <value ±255>] [blue @ <value ±255>] [noclip @ <true, false>] [invert
`@ <true, false>] )
`This command allows the contrast, brightness, and color balance of an image
`to be
`altered.
`Blur
`Blur( radius @ <value 0..30>)
`This command applies a simple blur filter on the image.
`Blur Convolve
`Blur_Blur( )
`This command commands perform a simple 3×3 convolution for blurring.
`Blur Convolve More
`Blur_MoreBlur( )
`This command commands perform a stronger 3×3 convolution for blurring. Blur
`Gaussian
`Blur_GaussianBlur( [radius=<value 0.1..250>] )
`This command applies a Gaussian blur to the image.
`Blur Motion
`Blur_MotionBlur( [distance=<value 1..250>] [angle=<degrees>] )
`This command applies motion blurring to the image using the specified
`distance and
`angle.
`Brush Composite
`Composite( source @ {<User-Defined Media Object name>} [x @ <pixel>]
`[y @ <pixel>]
`[onto] [opacity @ <value 0..255] >] [color @ <color in hexadecimal>] [colorize
`@ <true, false>]
`[saturation @ <value 0..255>] )
`This command composites the specified “brush” (foreground) image onto the
`current “target” (background) image.
`
`US 2002/0078093 A1
`
`6 p
`
`age to an HTML parser 610. The HTML parser 610 parses
`HTML looking for media tags. The parser 610 looks up media
`tags in a media tags database 640. If the media tag is found,
`then the system 100 produces a modified HTML document
`230. Otherwise, the media creation subsystem 630 uses the
`media tag to generate a Web media 220. The generated Web
`media 220 is placed in a media cache subsystem 620. The
`proprietary media tag is converted by a converter 700 to a
`standard HTML tag that refers to the generated media 220 in
`cache. The media tag and the HTML equivalent are stored in
`the media tags databa