`To:
`Subject:
`Date:
`Attachments:
`
`John West
`Richard Chen; Carol Tillis; Christian Haudenschild
`Draft Board slides for your comments
`Monday, June 11, 2012 10:20:24 PM
`CEO Overview 12Jun2012 v1.ppt
`
`Rich, Carol, Christian,
`
`I am attaching my Board slides as a draft. Please look through them if you get a chance,
`particularly the ones related to Complete Genomics.
`
`Thanks,
`
`John
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`Personalis EX2063
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`Personalis, Inc.
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`CEO Overview
`Board of Directors Meeting
`June 12, 2012
`
`Personalis Confidential June 12, 2012
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`1
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`Personalis EX2063
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`CEO Overview
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`• Company retains focus on product for 1st revenue in 2012
`– Rich to present R&D planning & progress
`5/31 ending cash above budget (Carol to review financials)
`•
`• Started move to new office & temporary lab (Carol to review)
`• Completed IRB approval & contract with Stanford for Super-centenarian
`project, a model for future collaborations (Rich to review)
`• Two new hires for June:
`– 1 Stanford bioinformaticist
`– 1 Illumina molecular biologist
`• Publications & public presentations
`• Personalis laboratory strategy (Capital Equipment purchase to approve)
`– Christian to present plans for Operations group
`– Includes development of CLIA / CAP, in parallel with RUO
`• Strategy option re: Complete Genomics
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`Personalis Confidential June 12, 2012
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`Personalis EX2063
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`Publications & Upcoming Presentations
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`•
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`•
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`JW invited to speak at CHI “The Clinical Genome” meeting
`– June 13, San Francisco
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`JW invited to speak at Institute of Medicine meeting
`– Washington, DC, July 17
`
`Published with
`Univ. Texas,
`Southwest
`Medical Center.
`Based on work
`prior to joining
`Personalis.
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`Personalis Confidential June 12, 2012
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`3
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`Personalis EX2063
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`CEPH 1463 Pedigree
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`Dr. Craig
`Venter
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`Personalis Gold Standard
`Genomes Project
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`CEPH1463 3-generation pedigree
`with 17 people, already sequenced
`by Complete Genomics
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`Genome of Craig Venter, only “gold
`standard” (Sanger) genome ever
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`DNA received & transferred to
`anonymizing containers in
`Personalis temporary lab space
`
`Illumina turn around 12 weeks, DNA
`has passed their incoming QC
`
`Complete Genomics turn around
`time initially 16 weeks, potentially
`declining since their downsizing
`announcement
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`Personalis Confidential June 12, 2012
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`Personalis EX2063
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`Illumina’s service offering is less
`flexible than originally thought:
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`Whole genome only (no exome)
`Only 2 x 100 reads on 300 base
`fragments
`30x, 60x or 90x
`
`Long term they could decide to be
`more flexible, but they just shut down
`their Hayward lab, which
`accommodated some semi-
`customization
`
`This provides more near-term
`opportunity to offer improvements,
`initially based on straightforward
`operational parameters, then
`increasingly based on Personalis
`proprietary content
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`Personalis Confidential June 12, 2012
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`Personalis EX2063
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`Potential structure for Personalis’
`Clinical Genome Sequencing (RUO)
`• Competitive offerings (ILMN, GNOM) are based on single insert-length
`paired end sequencing, just with 2x more coverage (e.g. 60-80x vs 30-40x)
`• Potential Personalis offering, 3 “Layers”:
`– Outsourced base:
`•
`30x at standard (300bp) paired-end insert lengths (2 x 100-150)
`•
`Provides sufficient coverage for most SNP detection, at low cost
`– Mid-tier, in house:
`•
`3-10x each at 600 & 1200 bp paired-end lengths
`•
`Key for addressing alignment degeneracy
`• May be optimized by content-driven pullout
`– Top tier, in house:
`•
`Specialty assays including:
`•
`Longer reads (e.g. 2 x 250-400)
`•
`Very long insert paired-ends
`• Target positioning:
`– Higher accuracy, even before the data interpretation
`– Priced at a premium but not in the stratosphere
`– BMW, not Lamborghini
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`Personalis Confidential June 12, 2012
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`600-700 G-bases / run at 2x100
`5 genomes at 30x for $20k reagents
`Approx $30 / G-base
`11-12 days / run
`Should reach 1T-base/run by YE 2012
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`6-7 G-bases / run at 2 x 250
`1-2 days / run
`Approx $170 / G-base
`$600-$1,200 reagents / run
`
`Personalis uses:
`
`Personalis uses:
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`Larger, semi-custom runs
`e.g. 10x on 1,200base paired-end inserts
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`Specialty focused assays & the
`longest read lengths
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`Starting customer projects faster
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`Screening libraries for the HiSeq
`
`
`Our Feb 2012 CapEx budget called for just the MiSeq (at $200k), since HiSeq was $750k.
`Illumina is now proposing both for $620k. This would be a good combination for us,
`accelerating the start of our “full-service” business. Requires Board approval.
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`Personalis Confidential June 12, 2012
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`Personalis EX2063
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`Complete Genomics
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`Started June 2005 (late, relative to competitors 454, Solexa & SOLiD)
`•
`• CEO & much of management had little prior experience in life sciences (wireless)
`• Novel technology best suited to very large-scale, so focused on whole human
`genomes (currently < 5% of the DNA seq market, though projected to grow)
`• Complexity (esp sample prep & informatics) and late market entry, led to decision to
`offer only a service (traditionally < 5% channel for platform companies)
`Venture financed, 5 rounds, $147M
`•
`• Nasdaq IPO (GNOM) at $9 / share, after 1st significant revenue (Q3 2010, $4.2M)
`Follow-on private placement June 2011 at $12.50 / share
`•
`•
`APIC 3/31/2012 $295.8M
`• Undercut market leader Illumina: Prices dropped 70% in 15 months
`• Revenue peaked mid-2010, still 30x smaller than Illumina
`•
`Sample prep problems in factory closed lab in late 2010, now open but still struggling
`•
`Stock dropped 90% from mid-2010 peak
`• Cash graph extrapolates to zero at end of 2012.
`•
`Last week: Jeffries & Co (investment bankers) hired to identify “strategic alternatives”
`•
`Shareholder meeting June 22nd
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`Personalis Confidential June 12, 2012
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`Key Competitor Comparison : Illumina
`Q1 2012 Revenue: $270M (> 65x larger)
`Gross margins > 66%
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`Personalis Confidential June 12, 2012
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`IPO at
`$9.00
`Nov
`2010
`
`Q1 ‘10
`revenue
`peaks at
`$6.8M
`
`Private
`offering
`$12.50
`/share
`
`Peak
`stock
`price
`> $18.20
`
`Revenue
`drop &
`lab
`closed
`
`Bankers
`hired for
`strategic
`alternatives
`
`Close
`6/11/12
`$1.82
`/share
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`Complete Genomics share price history (19 months, IPO to Present)
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`Personalis Confidential June 12, 2012
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`Complete Genomics Assets of Potential
`Interest to Personalis
`• Experience sequencing (and access to the data of) > 4,000 human
`genomes, to high coverage
`• Experience with cancer genomes (a gap at Personalis)
`• Computing facility: 7,500 cores, 4 Petabytes ($10M investment)
`• Relatively advanced bioinformatics pipeline
`•
`IP : DNA nanoballs on a semiconductor grid, might be used with Solexa /
`Illumina biochemistry
`$27M backlog (some expected to evaporate, but probably not all)
`•
`• Tax-loss carry-forward: $231M
`• Nasdaq listing
`• Some commercial infrastructure
`• After laying off 55 last week, about 200 employees in Mountain View
`• Anticipate CLIA certification in 2012
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`Personalis Confidential June 12, 2012
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`Personalis Assets of Potential Interest to
`Complete Genomics Shareholders
`• Far ahead regarding interpretation of human genome sequences
`• Personalis CEO :
`– Ran the DNA sequencing platform business which became #1
`– Raised $100M in Solexa public financings & has good relationships with numerous public
`investors
`– Reversed into a Nasdaq listed but troubled DNA sequencing company (Lynx) and made it
`part of the Solexa success (dropping Lynx sequencing chemistry but leveraging other Lynx
`experience & IP)
`– Sold Solexa at a major gain to shareholders (including Lynx’s)
`– Relationship with Illumina management
`• Personalis academic Founders & several ex-Stanford employees:
`– Have good working relationships with Complete
`– Could bring additional scientific & medical genomics credibility
`Investors with the potential to support a plan, if solid
`•
`• Personalis could be a real “strategic alternative” (vs the usual investment
`banking meaning of this phrase)
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`Personalis Confidential June 12, 2012
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`Potential Business Approach
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`• Reverse Personalis into Complete to become a Nasdaq-listed company
`• Structure to maintain (most of ?) the tax loss carry forward
`• Replace much of Complete’s management, including CEO, but retain key
`customer interfaces with deep life sciences background
`• Negotiate an end to IP litigation with Illumina, potentially including an
`investment by Illumina and some cross licensing
`• Discontinue use of Complete’s sequencing biochemistry, but look at use of
`Illumina biochemistry on Complete’s DNA nanoballs (“hybrid”) and/or just
`move to HiSeq’s
`• Stop development of sequencing instruments, biochemistry and related
`informatics at Complete. Cut other costs, including office space excess
`• Convert backlog to Illumina platform or the Illumina / Complete “hybrid”
`• Focus the company on medical genome sequencing, combining Personalis
`non-cancer expertise with Complete’s cancer genome experience & deep
`genome data set. Position for premium pricing.
`• Finance the company & achieve liquidity for Personalis investors
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`Personalis Confidential June 12, 2012
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`Next : VP Finance report
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`Personalis Confidential June 12, 2012
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