`The new Intel chip has an electronic identifier which might do everything
`from making e-commerce safer to threatening the thriving pirated software
`market. The pirates aren't worried. But privacy advocates are. By Polly
`Sprenger.
`
`INTEL THURSDAY SAID
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`ADVERTISEMENT
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`1
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`APPLE 1013
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`POLLY SPRENGER
`S C I E N C E
`JAN 22, 1999 9:25 AM
` that its next-generation processors include a feature that will
`identify online users as they traverse the Web.
`Intel says its Processor Serial Number Control utility will protect e-commerce
`transactions. When the feature is activated, the computer's identifier can be
`matched against the sensitive information the user inputs, validating the exchange.
`Intel (
`INTC) also claims that the new utility will make pirating software more
`difficult.
`Pirates are unimpressed. Privacy advocates are worried.
`Their fear is that the feature can be used to identify users who visit sites without
`making a purchase, even when they haven't voluntarily given out their information.
`Intel said users can turn the feature off easily, but the chip is built to immediately
`broadcast an identifying serial number as soon as it is connected to the Internet.
`Patrick Gelsinger, vice president and general manager of Intel's desktop products
`group, said the feature has far-reaching implications for protecting online
`copyrighted material. The serial number would create an electronic stamp of the
`material's point of origin, Gelsinger said.
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`For software manufacturers, the new chip feature shows promise as a weapon
`against piracy. If each software license can only be used on the computer with the
`correct serial number, the market for pirated software goods essentially evaporates.
`Software vendors have been asking Intel for years to build some kind of
`identification into its hardware, the company said.
`Peter Beruk of the Software Publisher's Association said the chip could help his
`organization with its anti-piracy efforts. "We're going to support any technology that
`helps protect the licensing of software," Beruk said.
`But, he added, the privacy issue was troubling, and the industry shouldn't endorse
`an anti-piracy effort that threatens the privacy of honest Web users.
`The pirates themselves only shrugged.
`"This won't stop piracy, because someone very soon will compile a patch or some
`other way to outsmart it, and then the piracy will be right back on track with new
`blood," said one member of the Warez community. "If I've thought of this, the
`market strategists at Pentium have thought of this as well."
`Other members of the online underground elite were even less interested in the
`announcement.
`"It's an invasion of privacy that the hackers and Warez are not concerning
`themselves with " said another Warez member
`
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`If You Don’t Already Live in a Sponge City, You Will Soon
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`themselves with, said another Warez member.
`Jim Yankelevich, director of technical operations for LaptopSales.com, an online
`retailer, said the new chip is nothing more than a gimmick to sell computers.
`Yankelvich said he used to be a software pirate "in a long forgotten time" and
`doesn't see how it will be effective in combating piracy.
`"As we have already found out, tracking computer users is not as easy as it sounds,"
`Yankelvich said. "As far as the technological ramifications -- the extra security will
`boost e-commerce, maybe for no other reason than that it makes consumers feel a
`little safer. Piracy will probably not be affected by this, because companies will be
`slow to catch on, and by the time they do, someone somewhere will figure a way to
`defeat it."
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