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`Craig S. Rosenberg, Ph.D.
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`craig@globaltechnica.com
` 206-451-0706
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`An accomplished human factors engineer, user interface designer, project manager, and systems and software engineer specializing in
`analysis and design of mobile computing devices, complex systems, user centered design, information architecture, user experience,
`systems and software engineering, object-oriented analysis, and modeling and simulation. Extensive experience in the entire software
`design, development, and project management life cycle applied to a wide range of domains from embedded mobile devices through
`enterprise class mission critical applications.
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`SUMMARY OF QUALIFICATIONS
`*** Human Factors, User Interface Design, Information Architecture, Cognitive Engineering, Experimental Design
`*** Systems Engineering, Software Architecture, Modeling and Simulation, Virtual Environments, Animation, Art
`*** C, C++, C#, Objective C, JAVA, UML, .NET, VISUAL BASIC, HTML, XML, PYTHON, LISP, FORTRAN, SAS
`*** Visual Studio, Eclipse, Rhapsody, RSA/RSM, ClearCase, ClearQuest, Dreamweaver, Photoshop
`*** Unity 3D, 3D Studio, Alias, AutoCAD, Rogue Wave, GD Pro, Motif, Builder Accessory, MS Office
`*** Windows, Linux, OSX, PC, Macintosh, Sun, HP, IBM, StereoGraphics
`*** Scholarship from the Interservice/Industry Training Simulation & Education Conference
`*** Founder of the Northwest Alias Users Group
`*** US Secret Security Clearance - expired
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`EDUCATION
`Ph.D. Human Factors, University of Washington, 1994
`M.S. Human Factors, University of Washington, 1990
`B.S. Industrial Engineering, University of Washington, 1988
`Graduate GPA: 3.83
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`PROFESSIONAL EXPERIENCE
`Nov 1994 - Present
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`Global Technica, Seattle, WA
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`CEO of an advanced engineering consulting and software development company providing systems design, development, and project
`management in the areas of custom software development, human factors engineering, user interface design, and simulation for a wide
`range of advanced commercial and military programs.
`• Designed and developed advanced discrete event and agent-based software tools, models, and simulations in the areas of
`missile defense, homeland security, battle command management, networking and communications, mobile computing, air
`traffic control, software simulation, and UAV command and control.
`• Designed and developed advanced air traffic control analysis applications, toolsets, and trade study simulations for Boeing
`Air Traffic Management. Technical lead responsible for tasking of twelve engineers.
`• Designed and Developed the Boeing Human Agent Model; an advanced model for the simulation of human sensory,
`cognitive, and motor performance as applied to the roles of air traffic controllers, pilots, and UAV operators.
`• Provided human factors engineering and user interface design for Boeing’s main internal vector and raster computer aided
`drafting and editing system that produces all maintenance manuals, shop floor illustrations, and service bulletins for all
`Boeing commercial aircraft.
`• Designed and developed multiple systems for the Future Combat Systems Network Systems and Software Engineering
`group.
`• Designed and developed a system for Disney for simulating and tracking visitors at Disney World
`• Designed and developed iOS and Android software for Immersion Networks
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`Additional responsibilities include project management, subcontractor management, outsourcing, system engineering, requirements
`analysis, functional specification, use case development, user stories, application prototyping, modeling and simulation, object-
`oriented software architecture, graphical user interface analysis and design, as well as UML, C++, C#, and Java software development.
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`Jan 2014 - Present
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`StratoScientific, Seattle, WA
`Cofounder of a medical technology startup company creating an innovative case for smartphones that turns it into a digital stethoscope
`for enhanced diagnosis, serial comparisons, and telemedicine. Responsible for software project management.
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`May 2013 – July 2016
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`Healium, Seattle, WA
`Cofounder of a medical technology startup company leveraging wearable technologies such as Google Glass and Apple Watch to
`allow physicians to much more easily interact with their electronic medical records. Responsible for software project management.
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`March 2010 - Present
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`WhereWuz, Seattle, WA
`Founder, inventor, user interface designer, and software architect for a company producing advanced mobile software running on GPS
`enabled smartphones. WhereWuz allows users to record exactly where they have been and query this data in unique ways for
`subsequent retrieval based on time or location. Currently available for iPhones and Android handheld devices. www.wherewuz.com
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`April 2008 – Dec 2009
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`Entrepreneur in Residence, Spyglass Ventures, Los Angeles, CA
`Lead technologist and entrepreneur in residence for a Los Angeles based media oriented venture capital firm focusing on early stage
`private equity investing. Responsibilities include evaluating investment opportunities, generating new business ideas, and providing
`functional expertise to assist existing investments in the mobile and entertainment sectors.
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`Feb 2006 – June 2007
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`User Interface Designer, ObjectSpeed, Seattle WA
`Lead user interface and interaction designer for a technology company specializing in consumer hand held VoIP products.
`Responsible for all user interface design, user interaction, information architecture design, industrial design and human factors
`activities. Additional responsibilities include functional specification, human factors analysis, requirements analysis, application
`prototyping, graphical design, and user interface programming for a hand held VoIP mobile consumer device.
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`June 2001 - Dec 2001
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`User Interface Designer, Ahaza Systems, Seattle, WA
`Lead user interface and interaction designer responsible for all user interface design and development activities associated with a
`complete line of advanced IPv6 network hardware devices. Duties include user interface design, human factors analysis, and
`interactive application prototyping.
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`Oct 99 - April 2001
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`User Interface Designer, Eyematic Interfaces, Seattle, WA
`Lead human factors and interaction designer responsible for all user interface design and development activities associated with real-
`time mobile hand held 3D facial tracking, animation, avatar creation and editing software. Duties include requirements analysis,
`functional specification, user interface design, and human factors analysis.
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`June 95 - March 96
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`User Interface Designer, AT&T / Teague Corporation, Redmond, WA
`Lead human factors and interaction designer for a large industrial design firm. Responsible for all functionality, human factors
`analysis, user interface design, graphical design, systems analysis, and documentation for the world’s first two-way wireless pager
`produced by AT&T Wireless.
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`Dec 94 - Dec 95
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`Associate Assistant Professor, University of Washington, Seattle, WA
`Human Factors Professor at the University of Washington Industrial Engineering Department. Duties include teaching, writing
`research proposals, designing and conducting funded human factors experiments for the National Science Foundation, as well as
`hiring and supervising students.
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`Aug 94 - Sept 95
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`Software Design Engineer, Socha Computing, Bellevue, WA
`Responsible for designing and developing interactive multimedia games as well as educational software for children and adults.
`Duties include functional specification, software design and architecture, user interface design, application prototyping, software
`development, focus group testing, and internet research.
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`March 92 - Nov 96
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`Network Engineer, PSF Industries, Seattle, WA
`Independent consultant to a mechanical engineering firm specializing in the design, fabrication, and installation of large scale, high
`pressure vessels. Responsible for designing, procuring, and installing an advanced networked computer aided engineering system to
`greatly improve design quality and engineer productivity.
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`Jan 89 - June 94
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`Human Factors Researcher, University of Washington, Seattle, WA
`Responsible for designing and performing advanced human factors experiments relating to virtual worlds and advanced visualization
`research. Funded by the National Science Foundation to conduct research on advanced software and hardware interfaces for virtual
`environments. Duties include user interface design, systems design, software development, graphics programming, experimental
`design, as well as hardware and software interfacing.
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`Alias Animator, Technology Design, Bellevue, WA
`April 91 - Jan 92
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`Independent contractor to an industrial design firm specializing in high technology hardware design for computers and consumer
`electronics products. Created models, animations, and renderings that were used for product engineering and marketing. Services
`also included training, hardware and software installation, and system optimization.
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`June 88 - Sept 88
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`Operations Manager, Micro Products, Bellevue, WA
`Managed large scale computer graphics conversion contracts. Installed and optimized a custom optical scanning and capture system
`for a computer graphics scanning company. Responsibilities also included employee management, production scheduling,
`subcontracting and outsourcing, and software development.
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`Jan 88 - June 88
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`Industrial Engineering Consultant, Avtech Corporation, Seattle, WA
`Professional industrial engineer for a large aerospace digital electronics company. Solely responsible for completely redesigning the
`entire manufacturing facility to optimize the assembly of multiple lines of digital avionics communication equipment. Additional
`responsibilities included integrating software for a CNC milling center to completely automate the production of lighted instrument
`displays panels.
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`ADDITIONAL INFORMATION
`I have published over twenty research papers in professional journals and proceedings relating to user interface design, computer
`graphics, and the design of spatial, stereographic, and auditory displays. I was the sole recipient of a $10,000 scholarship award from
`the I/ITSEC for advancing the field of interactive computer graphics for flight simulation. I received an award from the Link
`Foundation for my work furthering the field of virtual interface design. I created five book covers for books by Harcourt Brace
`Publishing that feature the authors Arthur C. Clarke, Isaac Asimov, and Stephen King. Several minutes of my computer graphics
`animations appear in the movie Beyond the Mind’s Eye produced by MIRAMAR. I have won two engineering design awards from
`the City of Los Angeles for the design of an energy saving product. In my free time, I enjoy playing tennis as well as composing,
`playing, and recording music. You can view my company’s website at: www.globaltechnica.com
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`SELECTED PUBLICATIONS
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`Parks P., Rosenberg C., Interactive Distributed Simulation Environment for Collaborative Technology Experiments and Analysis,
`SimTecT, Brisbane, Australia, 2008.
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`Crutchfield J., Rosenberg C., Predicting Subjective Working Ratings: A Comparison and Synthesis of Operational and Theoretical
`Models, HCI-Aero Conference Proceedings, Seattle, WA, 2006.
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`Barfield, W., Rosenberg, C., & Lotens, W. A., Augmented-Reality Displays. In W. Barfield & T. A. Furness III (Eds.) Virtual
`Environments and Advanced Interface Design (pp.542-575), New York, NY: Oxford University Press, 1995.
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`Barfield, W., Rosenberg, C., & Furness, T.A., Situation Awareness as a Function of Frame of Reference, Computer-Graphics
`Eyepoint Elevation, and Geometric Field of View, International Journal of Aviation Psychology, Vol 5, pages 233-256, 1995.
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`Barfield, W., and Rosenberg, C., Judgments of Azimuth and Elevation as a Function of Monoscopic and Binocular Depth Cues
`Using a Perspective Display, Human Factors, Vol 37, Number 1 1995.
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`Rosenberg, C., Barfield, W., Estimation of Spatial Distortion as a Function of Geometric Parameters of Perspective, IEEE
`Transactions on Systems, Man and Cybernetics, Volume 25, Issue 9, Sept. 1995.
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`Barfield, W., and Rosenberg, C., Perspective versus Stereoscopic Displays for Spatial Judgments, accepted for publication, Human
`Factors, 1994.
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`Barfield, W., and Rosenberg, C., and Furness, T., Situational Awareness as a Function of Frame of Reference, Virtual Eyepoint
`Elevation, and Geometric Field of View, International Journal of Aviation Psychology, 1994.
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`Rosenberg, C., Moses, B., Future Human Interfaces to Computer Controlled Sound Systems, 95th Annual Audio Engineering
`Conference, New York, New York, October, 1993.
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`Barfield, W., and Rosenberg, C., Comparison of Stereoscopic and Perspective Display Formats for Spatial Tasks, SID Conference,
`Seattle, Washington, September, 1993.
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`Barfield, W., and Rosenberg, C., Spatial Situational Awareness as a Function of Frame of Reference, Virtual Eyepoint Elevation, and
`Geometric Field of View, SID Conference, Seattle, Washington, September, 1993.
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`Barfield, W., Rosenberg, & Cohen., Presence as a Function or Frame of Reference within Virtual Environments (Technical Report).
`Seattle, WA USA: University of Washington, Sensory Engineering Lab, 1993.
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`Lion, D., Rosenberg, C., and Barfield, W., Overlaying Three-Dimensional Computer Graphics with Stereoscopic Live Motion Video:
`Applications for Virtual Environments, SID Conference, Seattle, Washington, September, 1993.
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`Barfield, W., and Rosenberg, C., The Effect of Geometric Field of View and Tunnel Design for Perspective Flight-Path Displays,
`Transactions of the Society of Automotive Engineers, Seattle, Washington, July, 1992.
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`Rosenberg, C., and Barfield, W., The Effects of Scene Complexity and Object Density for Low Level Flight, Sixth International
`Symposium on Aviation Psychology, Columbus Ohio, September, 1991.
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`Barfield, W., Rosenberg, C., and Levasseur, J., The Effect of Icons, Earcons, and Commands on the Design of a Hierarchical On-line
`Menu, IEEE Transactions on Professional Communication, 1991.
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`Barfield, W., Rosenberg, C., and Kraft, C., Relationship Between Scene Complexity and Perceptual Performance for Computer
`Graphics Simulations, Displays: Technology and Applications, 179-185, 1990.
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`Barfield, W., Lim, R., and Rosenberg, C., Visual Enhancements and Geometric Field of View as Factors in the Design of Perspective
`Displays, Proceedings of the Human Factors Society 34th Annual Meeting, Orlando, Florida, 1470-1473, 1990.
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`Barfield, W., and Rosenberg, C., The Effects of Scene Complexity on Judgments of Aimpoint and Altitude During Final Approach,
`Proceedings of the Human Factors Society 34th Annual Meeting, Orlando, Florida, 61-65, 1990.
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`Barfield, W., Rosenberg, C., and Kraft, C., The Effect of Visual Cues to Realism and Perceived Impact Point During Final Approach,
`Proceedings of the Human Factors Society 33rd Annual Meeting, Denver Colorado, 1989.
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`TESTIFYING EXPERIENCE
`
` Foursquare Labs v. Silver State Intellectual Technologies, IPR2014-00159
`• Silver State Intellectual Technologies v. Garmin, District of Nevada, 2:11-cv-01578-PMP-PAL
`• Select Retrieval v. Overstock, District of Delaware, 1:11-cv-00812-RGA
`• Location Labs v. LocatioNet, IPR2014-00199
`• Intellectual Ventures v. Google, IPR2014-00787
`• FTC v. Amazon, 2:14-cv-01038-JCC (Eastern District of Texas)
`• Valmont v. Lindsay, IPR2015-01039
`• Ford Class Action, 13-cv-3072-EMC (N.D. California.)
`• BeUbiq v. Curtis Consulting Group, 1-14-cv-270691 (S.D.N.Y.)
`• Edulog v. DML, DV-06-1072 (Montana Fourth Judicial Court, Missoula)
`• GEMSA v. Alibaba, 6:16-cv-00098 (M.D. Florida)
`• Level One Technologies v. Penske Truck Leasing, 4:14-cv-1305-RWS (E.D. Missouri)
`• Title Source v. HouseCanary, 016-CI-06300 (Texas Dist. (state court), Bexar Co.)
`• Sony v. Arris, Pace, 337-TA-1049 (International Trade Commission case)
`• Tatsoft v. InduSoft, D-1-GN-14-001853 (Texas state court case)
`• Courthouse News Service v. Yamasaki, 8:17-cv-00126 AG (KESx) (C.D. Cal.)
`• Princeton Digital Image Corp. v. Konami, 12-1461-LPS-CJB (D. Del)
`• FCA US LLC Monostable Electronic Gearshift Litigation, 16-md-02744 (E.D. Michigan)
`• Barbaro Technologies, LLC. v. Niantic, Inc., 2:18-cv-02955-RS (N.D. California)
`• Blackberry Limited v. Facebook, Inc., 2:18-cv-01844 (C.D. California)
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` •
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`• Blackberry Limited v. Snap, Inc., 2:18-cv-02693 (C.D. California)
`• Saracen LLC v. Marginal Unit, Inc. 4:18-cv-3714 (S.D. Texas)
`• Fidelity Information Services, LLC v. Groove Digital, Inc. IPR2019-00050
`• U.S. Oil & Refining Co., v. City of Tacoma, 18-2-07232-3 (Superior Court of Washington)
`• X One, Inc., v. Uber Technologies, Inc., 5:16-CV-060050-LHK (N.D. California, San Jose Division)
`• Kipu Systems, LLC. v. ZenCharts, LLC., 1:17-cv-24733-KM W -EGT (S.D. Florida)
`• Maxell, LTD. v. Apple, Inc., 5:19-cv-0036-RWS (E.D. Texas)
`• Aatrix Software, Inc. v. Green Shades Software, Inc., 3:15-cv-00164-J-lOMCR (M.D. Florida)
`• Universal Electronics, Inc. v. Roku, Inc., 337-TA-1200 (I.T.C)
`• Opal Labs, Inc., v. Sprinklr, Inc., 3:18-cv-01192-HZ (Dist. of Oregon, Portland Div.)
`• ExactLogix, Inc. d/b/a AccuLynx.com, v. JobProgress, LLC., 3:18-cv-50213 (Northern Dist. of Illinois, Western Div.)
`• Roku, Inc v. Universal Electronics, Inc. IPR2021-00261
`• Utherverse Gaming LLC v. Epic Games 2:21-cv-799-RSM-TLF
`• Samsung Electronics LTD. And Apple, Inc. v. Neonode Smartphone LLC, IPR2021-00144
`• District of Columbia v. Instacart, 2020-CA-003777-B
`• Google LLC,. v. Neonode Smartphone LLC, IPR2021-00141
`
`• Samsung Electronics and Apple, Inc. v. Neonode Smartphone LLC, IPR2021-00145
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`Craig Rosenberg, PhD
`www.globaltechnica.com
`craig@globaltechnica.com
`206-451-0706
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