throbber
0TK0
`(11) Patent Number:
`5,579,124
`115
`United States Patent
`Aijala et al.
`[45] Date of Patent:
`Nov. 26, 1996
`
`
`[54] METHOD AND APPARATUS FOR
`ENCODING/DECODING BROADCAST OR
`RECORDED SEGMENTS AND MONITORING
`AUDIENCE EXPOSURE THERETO
`
`4,425,642
`
`1/1984 Moses et al.
`;
`;
`(List continued on next page.)
`FOREIGN PATENT DOCUMENTS
`
`scssossssessesstsssetsne 370/76
`
`[75]
`
`Inventors: Victor A. Aijala, Arnold; Gerald B.
`T1986 Canadaeeresrsnreenrenee HOAN 7/16
`1208761
`Cohen, Gaithersburg; James M.
`Canada...
`. HO4H 9/00
`2036205 12/1991
`
`Jensen, Columbia; Wendell D. Lynch,
`8/1985 France.
`Ossoo
`wyoj2558002
`
`Silver Spring: Juan C. Urbi, Laurel, llWO21/11062,7/1991.WIPOsnnnnnnsnsnn
`of Ma.
`OTHER PUBLICATIONS
`
`[73] Assignee: The Arbitron Company, Columbia
`Ma.
`,
`
`;
`
`;
`[21] Appl. No.: 396,342
`[22]
`Filed:
`Feb. 28, 1995
`
`Related U.S. Application Data
`[63] Continuation of Ser. No. 976,558, Nov. 16, 1992, aban.
`doned.
`
`The Institute of Electrical and Electronics Engineers, Inc.,
`“Spread Spectrum Techniques”, IEEE Press, 1976 (p. 15).
`SMPTE Journal, Society of Motion Picture and Television
`Engineers,Inc., vol..101, No. 8, Aug. 1992 (pp. 538-549).
`Namba, Seiichi, et al., “A Program Identification Code
`Transmission System Using Low-Frequency Audio Sig-
`nals”; NHK Laboratories Note; Ser. No. 314, Mar. 85.
`Primary Examiner—Thai Q.Tran
` 48S#Stant Examiner—Robert Chevalier
`Attorney, Agent, or Firm—Curtis, Morris & Safford, P.C.;
`Eugene L. Flanagan, Il
`
`[56]
`
`.
`References Cited
`U.S. PATENT DOCUMENTS
`
`[51]
`Ite Cho ceeccccssnneseseeseees HOAN 5/76; HO4N 5/00
`
`[52] U.S. Ch. cisccssssesssscssrsnssessecseerseees 386/96; 381/2; 386/98—[57] ABSTRACT
`
`
`[58] Field of Search ou...
`cess 381/14, 2, 3, 4;
`Methods and apparatus for encoding and decoding informa-
`455/2, 49.1, 53, 67; 358/335, 341, 343;
`tion in broadcast or recorded segment signals are described.
`348/1, 2, 3, 5
`In certain embodiments, an audience monitoring system
`encodes identification information in the audio signal por-
`tion of a broadcast or recorded segment using spread spec-
`trum encoding. A personal monitoring device receives an
`acoustically reproduced version of the broadcast or recorded
`
`2,470,240=5/1949 Crosby .....sesscsseccsecersseneateceesensee 250/27 signal via a microphone, decodes the identification infor-
`2,573,279
`10/1951 Scherbatskoy.......
`. 3467—mation from the audio signal portion despite significant
`
`2,630,525
`3/1953 Tomberlin et al.
`...
`~ 250/6
`ambient noise, and stores this information, automatically
`
`2,660,662
`11/1953 Scherbatskoy.......
`” one
`providing a diary for the audience member which is later
`2,766,374 10/1956 Hoffmann........
`” 1979/2
`uploaded to a centralized facility. A separate monitoring
`3,004,104 10/1961 Hembrooke..
`i 346/37
`device decodes additional information from the broadcast
`3,397,402
`8/1968 Schneider.....
`
`3,492,577
`1/1970 Reiter et al.
`..
`sae 325/31
`signal, which is matched with the audience diary informa-
`
`3,760,275
`9/1973 Ohsawaet al.
`ww. 325/31
`tion at the central facility. This monitor may simultaneously
`
`3,803,349
`4/1974 Watanabe.....
`178/5.8 R
`send data to the centralized facility using a dial-up telephone
`3,845,391
`10/1974 Crosby..........
`sees 325/64
`ine, and receive data from the centralized facility through a
`
`4,025,851
`5/1977 Haselwood et al
`--- 325/31
`signal encoded using a spread spectrum technique and
`
`4,225,967
`9/1980 Miwaet al.
`......
`455/68
`modulated with a broadcast signal from a third-party.
`
`4,230,990
`10/1980 Lert, Jr. et al.
`...
`- 455/67
`eeeeeeeeeeeeeee 370/11
`4,238,849
`12/1980 Gassmann 0...
`2/1981 Schmidt et al. oes 381/14
`4,252,995
`
`110 Claims, 10 Drawing Sheets
`
`INFORMATION
`
`| BROADCAST
`“NYTT 4
`
`110
`
`ADDITIONAL
`
`100
`
`AUDIO
`PROGRAM
`
`ENCODED
`AUDIO
`PROGRAM
`
`D
`
`Sony Exhibit 1019
`Sony Exhibit 1019
`Sony v. MZ Audio
`Sony v. MZ Audio
`
`

`

`5,579,124
`
`Page 2
`
`U.S. PATENT DOCUMENTS
`
`4,450,531
`
`5/1984 Kenyonet al. o.ccccsssecsssssseson 364/604
`
`4,547,804 10/1985 Greenberg .
`. 358/142
`4,613,904
`9/1986 Lurie......
`358/142
`
`4,618,995 10/1986 Kemp .
`ene 455/2
`
`4,626,904 12/1986 Lurie......
`.. 358/84
`1/1987 Greenberg oo...ceeeceseeesees 358/142
`4,639,779
`6/1987 Lert, Jr. et al. sessssernrrreeneienes 358/84
`4,677,466
`. 358/84
`4,697,209
`9/1987 Kiewit etal. .
`
`4703476 10/1987 Howard
`370/76
`..
`4,718,106
`1/1988 Weinblatt
`we 455/2
`4,805,020
`2/1989 Greenberg .....
`we 358/147
`4,843,562
`6/1989 Kenyon et al.
`ccccccssscsssesseeenen 364/487
`
`
`
`4,876,617 10/1989 Best et al. occccccccccsssssessesssssessee 360/60
`
`fosters aise von wrrveenernavnnnorecennenggngaanaseans pen
`
`CIMCT on.
`ceescceatsessencsnersensoceeneatens,
`
`7/1990 Kramer wn.cecsscesssesesrseresesee 358/142
`9/1990 Welsh et al.
`cccscssccsccssssessssssesssssen 455/2
`
`....ccscccssssseusscecs-see 358/142
`10/1990 Greenberg
`11/1990 Gross el al.
`cccccsccscsssssssecscsessccsseee 380/3
`6/1991 Call sesssscssessntssenssntsnsesnnescsssee 455/2
`5/1992 Best et al. ccecsscccscsssssssssssssssseeseeee 380/3
`6/1992 Mankovitz
`
`5/1993 Sherman uo...
`.
`6/1994 Preusset al.
`
`.
`>
`4,945,412
`4,955,070
`4,967,273
`4,972,471
`5,023,929
`5,113,437
`5,119,503
`5,213,337
`5,319,735
`
`

`

`U.S. Patent
`
`Nov. 26, 1996
`
`Sheet 1 of 10
`
`5,579,124
`
`WYd0ud
`
`o1any00!
`
`WVEI0Ud
`
`|_-SLI
`
`ISvoavoud|404
`cana
`
`Q3009N3
`
`olanv
`
`NOLLWWHOSNI
`
`“TWNOILIGQV
`
`

`

`U.S. Patent
`
`Q3Q0NA
`
`olany
`
`WVa90ud
`
`Noy. 26, 1996
`
`Sheet 2 of 10
`
`5,579,124
`
`Ve‘Sls LSVvoavoud
`
`
`

`

`U.S. Patent
`
`Nov. 26, 1996
`
`Sheet 3 of 10
`
`5,579,124
`
`JéSla
`
`

`

`eeeaSeeeeeeee10Olrirtroodtitoorottoodtttiohodtlioogdgitao66
`
`0|jiOoo|COTorto1Pioiooit4ottfJa~aT¥Tag“914
`
`eeeeeeeeee
`
` | | | | |
`
`Noy. 26, 1996
`
`AY‘-
`
`—Ab-
`
`
`
`Pirrrd?ttbrtjoo00gdd000O00OFFTEtTttbia
`
`U.S. Patent
`
`
` r260778078008|O00E ze6z|Ol”207THEGHC||UtMOEOSEAnt=|eeeTeeSIEBOEOO,228|0
`
`
`“snot&§@oorOr a
`880777009662962
`
`—=4b
`
`v¢“dla
`
`Sheet 4 of 10
`
`—— AL
`
`SINIOd929
`
`Ae
`
`qb
`
`
`
`

`

`U.S. Patent
`
`|||||
`
`~~a[pbbtrttrttpooooocoooootrrrriridetI|
`
`-——-——mpP||||0||LZL_L111
`
`d¢Sls
`
`Nov. 26, 1996
`
` So=Samyown_oevaDN
`~-+aypOLOOFTOT
`10io|LLLLTTr9¢“SI
`OTITIOOTiOoO1FoTOOT — —\ —
`
`H¢“Sls
`
`—~k-
`
`— —\+ —
`
`eeeee
`
`

`

`U.S. Patent
`
`Nov. 26, 1996
`
`Sheet 6 of 10
`
`5,579,124
`
`ADDITIONAL
`
`x(t)
`185
`
`INFORMATION
`
`FIG. 4B
`
`

`

`Nov. 26, 1996
`
`Sheet 7 of 10
`
`35,579,124
`
`WD0ud
`
`U.S. Patent
`
`
`PTTTTapartsssTT7Lsv3qvoua|!wOd|SLi
`
`olny||G3G09N3|ollwali|WWYDOYNdrn5ned
` 091os!8616606!||Tinga|V-HSINI}WaC0H|:961"6)Leeor
`
`
`WNOLLIGGYChSd>)ALINOVA
`NOILLVIUO-NI()x
`olnymI
`
`()9
`
`Q4ZIWYLN39D
`
`
`
`ONISSIIONdVIVE
`
`
`

`

`Le|
`
`US. Patent
`
`Nov. 26, 1996
`
`TWNOILIGQY
`
`Wvy9oud
`
`oleny008 NOILYWHOSNI
`
`¢‘Sls
`
`|9“Ola
`
`-087e03Na|.004
`
`fatalge=aYOSN3SOF
`LTT=
`aanOe[ae<ele
`
`Z
`
`
`
`Os?
`
`Sheet 8 of 10
`
`5,579,124
`
`
`
`
`
`dWVLSSWIL(3)6
`
`TTTTTTeTT
`
`
`

`

`U.S. Patent
`
`Nov. 26, 1996
`
`Sheet 9 of 10
`
`5,579,124
`
`g(n)
`
`ADDITIONAL
`
`INFORMATION
`
`

`

`U.S. Patent
`
`Noy. 26, 1996
`
`Sheet 10 of 10
`
`5,979,124
`
`0g
`
`
`
`092
`
`300930
`
`
`
`300930gc/
`
`W307|e;pm|6ON
`
`sq0030etaN/LSv30Vv0uE
`
`
`
`
` 07/sed|400930gowsdYSNNL
`
`of90d|
`
`W3dq0W>
`
`
`
`QNISSHI0UdVIVO
`
`d3ZWaLNaD
`
`ALNIVS
`
`|||
`
`AN3W93S
`
`
`
`

`

`5,579,124
`
`1
`METHOD AND APPARATUS FOR
`ENCODING/DECODING BROADCAST OR
`RECORDED SEGMENTS AND MONITORING
`AUDIENCE EXPOSURE THERETO
`
`This application is a continuation of application Ser. No.
`07/976,558, filed Nov. 16, 1992 now abandoned.
`
`BACKGROUND OF THE INVENTION
`
`The present invention relates to encoding and decoding
`broadcast or recorded segments such as broadcasts trans-
`mitted over the air, via cable, satellite or otherwise, and
`video, music or other works distributed on previously
`recorded media, as well as monitoring audience exposure to
`any of the foregoing.
`Broadcast segments include live programs, taped pro-
`grams, commercials and the like. These segments may be
`aired according to a wide variety of schedules, for example,
`national coverage, particular geographic coverageortofill
`otherwise unreserved programming slots. Furthermore, the
`scheduled broadcast time may be uniform nationwide or
`vary according to a broadcaster’s local considerations.
`There is a need to independently detect when segments,
`such as commercials, were actually broadcast over a given
`channel or by a given station.
`There is also a need to monitor the audience for broadcast
`segments because rates charged for broadcast
`typically
`depend on audience size. Further, some market research
`techniques involve testing the effect of broadcast segment
`frequency and/or nature on consumer purchase decisions.
`There are several conventional methods of detecting the
`identity of broadcast segments. However, each of these
`methods is limited in at
`least one respect, such as its
`complexity, its intrusiveness or inconvenience to audience
`members, or its vulnerability to errors caused by a noisy
`environment.
`
`In one such method, each of a numberofselected audi-
`ence members maintains a diary of which programs he or
`she viewed or heard. This methodrelies on the voluntary and
`timely cooperation of the selected audience members.
`Advertisers, advertising agencies and broadcasters have in
`the past expressed concerns that media experiences may not
`have been fully reported by respondents in their diaries. In
`particular, it has been inferred from survey data that the
`media experiences of young children, teens and young men
`are especially underreported.It is thought by some that such
`groups are either unable to complete the written diaries or
`find this task to be particularly tedious and thus neglect to
`enter complete information.
`To avoid the perceived drawbacks of manual recording,
`passive recording methods have been sought. Such passive
`recording methods would be characterized by the presence
`of a device which attempts to sense,
`in real
`time,
`the
`broadcast segments to which an audience member
`is
`exposed and record this information, which would later be
`retrieved at or uploaded to a centralized data processing
`facility. Since the information would be collected in com-
`puter readable form, data processing could be carried out
`readily with the use of a passive recording apparatus.
`Information collected by passive recording would be free of
`human error, and in this respect would enjoy improved
`reliability.
`Devices known as “personal passive people meters”,
`which are small and portable, have been proposed. Such
`devices are intended to be carried by persons whose broad-
`
`15
`
`20
`
`25
`
`30
`
`35
`
`45
`
`50
`
`35
`
`60
`
`65
`
`2
`cast segment exposure would be monitored. These meters
`would permit viewer/listener determinationat the individual
`level, which is highly desirable.
`A major problem in passive recording is to correctly sense
`the segment to which a viewer is being exposed. The
`proposed approaches involve attempting to identify both
`unmodified broadcast segments, and segments modified
`before broadcast to make them more readily identifiable.
`One approach to identification of unmodified segments
`involves pattern recognition. Each segment
`is analyzed
`before or after broadcast and its analyzed characteristics
`determine its “broadcast signature”. A table of broadcast
`signatures is created by, or made available to, each moni-
`toring station. In operation, a monitoring station attempts to
`analyzethe characteristics of a segment being broadcast and
`matchit to oncof the broadcast signatures,that is, recognize
`its pattern. This approach usesrelatively complicated tech-
`nology and is cumbersome to implement due to the need to
`enable each monitoring station to recognize new segments
`as they are introduced.
`Several identification approaches involve modifying the
`broadcast segments to provide a code which thedetecting
`equipmentis designed to recognize. An advantage of these
`approaches is that the monitoring stations need not be
`updated as new broadcast segments are created.
`U.S. Pat. No. 3,004,104 (Hembrooke) proposed to sup-
`press a narrow bandof frequencies (10 Hz wide) in a portion
`of the voiceband (1000 Hz) at timed intervals according to
`a predetermined code. However, if the suppression is short
`enough to be imperceptible as information to an audience
`member, then the suppression may be susceptible to inter-
`ference from ambient noise sources.
`
`It has also been proposed to modulate the audio frequency
`subcarrier with an identifying code of narrow bandwidth
`(100 Hz) and short duration (3 seconds) at the start and end
`of each segment. This technique is unsatisfactory because
`the metering equipmentfor a vieweror listener who tunes in
`a momenttoolate and tunes out a momenttoo early fails to
`sense the identifying code, and because it is vulnerable to
`noise.
`
`It has been proposed in the alternative to mix subaudible-
`frequency identifying codes with conventional audio in the
`program segments. This technique assumes the monitoring
`station would receive the broadcast, prior to audible repro-
`duction by the reception equipment, since some reception
`equipment is of poor quality and might not reproduce this
`information with sufficient fidelity for a personal metering
`device to recognize it. Thus, this technique is unsuitable for
`a personal meter of the type which monitors acoustic signals.
`A technique proposed for use with a musical recording
`comprises eliminating a sequence of six frequency bands
`from an audio signal, with the sequence varying during the
`course of the signal, and in place ofthe eliminated frequen-
`Cies, inserting a sequenceofcodesignals. This technique can
`be circumvented, since it
`is fairly easy to remove the
`included signals. Further, this technique is vulnerable to
`noise, especially acoustic noise.
`OBJECTS AND SUMMARY OF THE
`INVENTION
`
`Objects of the present invention includc the following:
`to provide information concerning broadcast or recorded
`segments to which audience members have been exposed;
`to provide information concerning the broadcast or
`recorded segments to which audience members have been
`exposed despite the presence of significant ambient noise;
`
`

`

`5,579,124
`
`3
`to provide methods and apparatus for encoding audio
`signals in which the codes are imperceptible as information
`to audience members;
`to detect which segments were actually broadcast in a
`given time period;
`to provide media exposure records for audience members
`to a centralized facility;
`to receive information from a centralized facility via an
`encoded transmission hidden within a pre-existing transmis-
`sion channel.
`
`information is
`In one aspect of the present invention,
`encoded in audio signals to be broadcast or recorded. A code
`signal having a predetermined bandwidth is modulated with
`an identification signal having a narrower bandwidth than
`the predetermined bandwidth to produce an encodedsignal.
`The encoded identification signal is mixcd with the broad-
`cast or recorded audio signal to produce an outputsignal.
`In another aspect of the present invention, an encoded
`broadcast or recorded segment signal including an audio
`signal portion having an encoded identification signal are
`reccived. The encoded identification signal is produced by
`modulating a code signal having a predetermined bandwidth
`with an identification signal having a narrower bandwidth
`than the predetermined bandwidth. The audiosignal portion
`is correlated with a copy of the code signal to recover the
`identification signal.
`the receiving and correlating is
`In some applications,
`carried out by a personal unit worn orcarried on the person
`of an audience member,
`that produces a record of the
`broadcast or recorded segments to which the audience
`member has been exposed. This record, with identification
`of the audience member,is uploadedto a centralizedfacility.
`A separate monitoring unit performs receiving and cor-
`relating in like manner as the personal units and may also
`extract additional information contained in the broadcast or
`recorded segment to produce a full record of what was
`broadcast. This monitoring unit communicates with the
`centralized facility to upload information thereto.
`The centralized facility matches the individual audience
`records with the additional information pertaining to the
`items in these records to provide a full record of who was
`exposed to what, and when.
`The above, and other objects, features and advantages of
`the invention, will be apparent in the following detailed
`description of certain illustrative embodiments thereof
`which is to be read in connection with the accompanying
`drawings forming a part hereof, and wherein corresponding
`parts and components are identified by the same reference
`numerals in the several views of the drawings.
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`FIG. 1 is a block diagram of an encoder in accordance
`with an embodimentof the present invention;
`FIGS. 2A, 2B and 2C are block diagrams of personal
`monitors for use with the encoder of FIG.1;
`FIGS. 3A-3Kare frequency use charts used in explaining
`the embodiments of FIGS. 1, 2A, 2B and 2C;
`FIG. 4Ais a block diagram of an encoder in accordance
`with another embodimentof the present invention;
`FIG. 4B is a block diagram of an apparatus for program-
`ming a ROM ofthe FIG. 4A encoder with time domain code
`signals;
`FIG. 4C is a block diagram of an encoding system in
`accordance with an embodimentof the present invention;
`
`4
`FIG. 5 is a block diagram of an encoder in accordance
`with a further embodimentof the present invention;
`FIG.6 is a block diagram of a personal monitor for use
`with the encoder of FIG. 5;
`FIG. 7 is a block diagram of an encoder in accordance
`with still another embodiment of the present invention,
`FIG. 8 is a block diagram of a personal monitor for use
`with the encoder of FIG. 7; and
`in
`FIG. 9 is a block diagram of a monitoring unit
`accordance with still another embodiment of the present
`invention.
`
`15
`
`20
`
`25
`
`30
`
`35
`
`40
`
`45
`
`50
`
`55
`
`60
`
`65
`
`DETAILED DESCRIPTION OF CERTAIN
`ADVANTAGEOUS EMBODIMENTS
`
`In certain advantageous embodiments, the present inven-
`tion adds identifying information to the audio portion of a
`broadcast segment before the segment is broadcast using a
`spread spectrum technique selected from among several
`alternatives, and includes a passive monitoring device which
`operates without human action to sense the identifying
`information in the broadcast segment and record it. The
`terms “meter” and “metering device” are sometimes used
`herein to refer to devices such as passive broadcast moni-
`toring devices. At periodic intervals, the recorded informa-
`tion in each meter is uploaded to a centralized data process-
`ing facility for permanentstorage.
`In such embodiments,
`the spread spectrum techniques
`employed typically encode identifying information having a
`relatively low data rate and formed into an identification
`signal having a narrow bandwidth, referred to herein as
`X(w), x(t) or x(n). As usedherein,the term “signal”includes
`both an electrical signal and a representation of information
`which is stored, processed and/or transmitted, as well as any
`other form in which information is embodied. The term
`“bandwidth” as used herein includes a difference between
`frequency band limits as well as a frequency interval or
`range of frequencies. The explanations of terms as used
`herein are provided for exemplary purposes, and are not
`intended to be limiting, as appropriate other meanings for
`such terms may occur to those of ordinary skill in the art. In
`an advantageous embodiment, the thus-formed identifica-
`tion signal is modulated by a code signal, also known as a
`spreading signal, which is independent of the data and has
`a much wider bandwidth.
`
`The code signal is a pseudo-random signal which, after
`modulation with a broadcast segment, will be perceived, if
`at all, as a low-level white noise, generally referred to as
`hiss, and not as information. The code signal is mixed into
`the audio signal at a level sufficiently below the regular
`broadcast audio signal
`level to make it imperceptible as
`information, and in the alternative, may be mixed with the
`audio signal at lower levels depending on the manner in
`which the audio signal
`is acquired for decoding,
`for
`example, as a basebandsignal versus an acoustically repro-
`duced signal.
`One advantageous code is a sequence of tones added to
`the voiceband, which occupics approximately 300-3,000
`Hz,since all broadcast formats and all reception equipment
`provide for reproduction of voice information of at least
`reasonable quality.
`At each metering device, the audio signal portion of the
`broadcast segment is subjected to a correlation process, such
`as one of the processes described below, with a synchronized
`reference copy of the code signal to recover the identifica-
`
`

`

`5,579,124
`
`5
`tion signal, compared with valid information items (such as
`valid channels in the relevant geographic area), and subse-
`quently stored.
`Dueto the use of spread spectrum encoding,the identi-
`fying information may be successfully recovered despite the
`presenceof substantial ambient noise in the audio bandwidth
`in which the code signal is transmitted. Furthermore, the
`encoded identification signal can be made imperceptible to
`the audience.
`
`In certain embodiments, the audio signal portion, typi-
`cally 20-22,000 Hz, of a segment to be broadcasted is
`encoded with station, channel or other program source
`identifying information by mixing it with a code signal
`modulated with an information signal which convcys this
`information. The information uniquely identifies the particu-
`lar broadcasting source. The amount of information per
`broadcast segmentcan be keptshort, if only broadcasttimes
`and the source of the broadcast, thatis, the station or channel
`and notnecessarily the identity of the program segment, are
`transmitted.
`
`A passive meter, preferably worn by a selected memberof
`the audience on his or her person, recovers the source
`identifier and stores it in a local memory with a time and date
`stamp. At the end of each day, the meter is put into a base
`unit so it can be recharged,its recorded information can be
`extracted, and, if desired, new information can be loaded
`into the meter. The extracted information may be collected
`by a storage and transmission unit in the household, and
`either the base unit or the storage and transmission unit may
`be employed to transmit the information over a dial-up
`telephoneline to a centralized facility when the telephone
`linc is not used by a member of the household. Several
`passive meters can be servedby a single baseunit or storage
`and transmission unit. Alternatively,
`the meter may be
`physically sent to a centralized facility to extract its recorded
`data.
`
`Furthermore, additional information regarding the broad-
`cast segment, for example, identifying the particular pro-
`gram or commercial, is also encoded into the audio signal
`portion of the segment. This additional information may use
`a code signal having a frequency range substantially coex-
`tensive with the full range of the audio signal, or having a
`range above the voiceband but within the audio signal range,
`for example, 4,000-20,000 Hz. Alternatively, the additional
`information may be formed into an additional information
`signal which directly modulates the audio signal, that is,
`without spread spectrum encoding, below or above the
`voiceband, or which modulates anotherportion of a broad-
`cast segment, such as a video signal.
`A separate monitoring device receives the baseband
`broadcast segment and extracts therefrom the additional
`information regarding the broadcast segment,andsendsit to
`the centralized data processing facility whereit is matched
`with the source identification information from the personal
`monitoring devices, to provide a full audience record of who
`was exposed to what, and when.Alternatively, the separate
`monitoring device may be located at the broadcastsite, for
`example, at the headend of a cable system, and may monitor
`the signals immediately before they are cablecast.
`An advantageous methodfor spread spectrum encoding of
`the source identification informationutilizes direct sequence
`encoding in the frequency domain. Alternative methods
`include direct sequence encoding in the time domain, and
`frequency hopping. Each of these methods is further
`described below. However,
`the present invention is not
`limited to these methods, and other spread spectrum meth-
`
`20
`
`25
`
`40
`
`50
`
`35
`
`60
`
`65
`
`6
`ods using time hopping or pulse-FM systems, or a hybrid
`method,are feasible.
`An embodiment of the present invention will now be
`described in connection with FIG. 1, which shows an
`encoder, FIG. 2A, which shows a personal monitor, and
`FIGS. 3A-3K, which show frequency use charts.
`FIG. 1 shows an advantageous embodimentof an encoder
`100 according to the present
`invention. Encoder 100
`includes input
`terminals 105 and 110, modulator 120,
`inverse transformer 130, buffer 140, digital-to-analog (D/A)
`converter 150, low pass filter 160, mixer 170 and output
`terminal 175,
`
`Sourceidentification signal X(co), composedin bit form in
`the frequency domain, is supplied to the input terminal 105,
`while a frequency domain antipodal code signal G(w) also
`in bit form is supplied to the input terminal 110. An antipodal
`signal has only opposedvalues, such as “1” and “~1”. In this
`instance, the values of both X(w) and G(@) are composed of
`real numbers, and imaginary portions thereof are set of zero.
`These signals are described in detail below.
`As used herein, “bit” refers to a unit of data, such as a
`portion of a source identifier, and “chip” refers to an
`elementary unit of a code. One bit corresponds to many
`chips, since the bandwidth of the information signal
`is
`narrower than the predetermined bandwidth of the code
`signal. In the frequency domain, each chip is represented by
`a “point” which is essentially a data value.
`The codesignal can be changed, for example,on a daily
`basis, to meet a variety of needs, such as identification of
`taped replays, limiting the collected data to a predetermined
`survey time period, or discouraging unauthorized access.
`Codesignals can be provided to one or more encoders from
`a centralized facility via any of a number oftransmission
`techniques. For example, the code signals can be transmitted
`via the public switched telephone network, a local area
`network, satellite transmission, or as data encoded in a
`broadcast in the manner described below in connection with
`FIG. 9, Use of different codes for radio and television
`enables the same personal monitor to collect radio or TV
`only data. Alternatively, codes may be assigned based on
`geographic location,or to restrict audience exposure moni-
`toring to only commercial advertisements.
`The source identification signal, X(w), and the code
`signal, G(@), are supplied to modulator 120, which modu-
`lates these signals using, for example, direct multiplication,
`logical exclusive OR, or another combining technique for
`individual
`frequency components,
`to form a frequency
`domain encoded source identification signal.
`_A frequency domain encoded signal, when properly
`selected, has the property of matching its spectrum to the
`typical frequency response of the receiver circuitry and
`speaker in use by an audience member, as well as to
`compensate for the room or other acoustic environment in
`which monitoring will occur.
`The frequency domain encoded sourceidentification sig-
`nal is supplied to inverse transformer 130, which performs
`an inverse fast Fourier transform (FFT) or wavelet transform
`so as to produce a time domain encodedsourceidentification
`signal
`that
`is supplied to buffer 140, which holds, for
`example, 2,048 data items, and is shown as a random access
`memory used according to a first-in-first-out scheme. The
`contents of buffer 140 are fed to D/A converter 150, which
`is a 16-bit converter, for example, thereby providing about
`a 90 dB range oflevels in the analog encoded identification
`signal.
`In one embodiment,the converter 150 samplesat a rate of
`8,192 samples per second. The length of buffer 140 corre-
`
`

`

`5,579,124
`
`7
`spondsto onebit time at the selected sampling rate, thatis,
`(8,192 samples per second)/(4 bits per second)=2,048
`samples/bit. The corresponding FFT has a length of 1024
`points in the frequency domain, with each point correspond-
`ing to 4 Hz. The 676 points within the frequency range
`300-3,000 Hz are used, while the 75 points corresponding to
`the range 0-296 Hz and the 273 points within the range
`30044092 Hz are not used. The analog encoded identifi-
`cation signal
`is supplied to low pass filter 160, which
`removes spurious signals outside of the desired range.
`At the mixer 170, thefiltered encoded identification signal
`is combined with the audio portion of a segment in a ratio
`selected to maintain inaudibility and supplied to an output
`terminal 175 of the encoder 100, andis then broadcast with
`the other portions of the segment, if any, in a conventional
`manner such as by REF, satellite or cable broadcast, or is
`recorded on tape or other recording medium. Thelevel at
`which the encoded identification signal
`is combined is
`chosen to be approximately the normal noise level tolerated
`by most audio programs. Additional information, intended
`for a monitoring device distinct from the personal monitor,
`may also be separately supplied to mixer 170, for combi-
`nation with the encoded identification signal and audio
`portion.
`The modulating through mixing processing steps per-
`formed in the aforementioned elements of the encoder 100
`are repeated until the source identification information is
`fully encoded in the audio portion of the segment to be
`broadcast or recorded. These steps can be repeated to encode
`the source identification in various places or continuously
`through the audio portion of the segment. The succeeding
`identification information may be changed to reflect a
`change in the source of the segment, or as otherwise
`appropriate.
`FIG. 2A shows one advantageous embodimentof a per-
`sonal monitor 200 according to the present invention. Per-
`sonal monitor 200 includes a microphone 230, amplifier
`240, low passfilter 250, analog-to-digital (A/D) converter
`255, buffer 260,
`transformer 265, corrclator 270,
`input
`terminals 275 and 285, combiner 280, and memory 290. The
`outer dashedline in FIG. 2A generally indicates the enclo-
`sure of a metering device to be worn on the person, ¢.g.,
`clipped to a garment worn by the audience member.
`As shown in FIG. 2A, the encoded audio portion of the
`broadcast segmentis received at an input terminal 205 of a
`typical broadcast receiver 210, which acoustically repro-
`duces the audio portion using a speaker 220. Receiver 210
`and its speaker 220 represent devices normally used in
`households and elsewhere by audience members to acous-
`tically reproduce broadcast audio signals. Alternatively, a
`recorded segment containing an encoded audio portion may
`be reproduced, such as by a video cassette recorder, and the
`audio portion thereof acoustically reproduced by a speaker
`such as speaker 220.
`The acoustically reproduced audio portion of the broad-
`cast or recorded segmentis received by the microphone 230
`ofthe personal monitor 200, which transduces the acoustic
`energy into an electrical signal. The transduced electrical
`signal is supplied, via a physical line or wireless transmis-
`sion, to amplifier 240 shown as an automatic gain control
`amplifier, which produces an output signal at an increased
`powerlevel.
`In FIG.2A,the combination 235A of microphone 230 and
`amplifier 240 is shown as contained within the personal
`monitor 200 worn by an audience member. An alternative
`arrangementis depicted in FIG. 2B, showing a combination
`
`10
`
`20
`
`25
`
`30
`
`35
`
`40
`
`45
`
`55
`
`60
`
`65
`
`8
`235B which functionally corresponds to the combination
`235A. The combination 235B includes a first unit 241,
`intended to be worn by an audience member and physically
`separate from the remainder of monitor 200, and a second
`unit 242 contained within an enclosure containing the
`remainder of monitor 200. The arrangement shown in FIG.
`2B is intended especially for situations where the audience
`memberis a child, or other situations where miniaturization
`of the apparatus worn by the audience member is advanta-
`geous.
`The first unit 241 of combination 235B comprises micro-
`phone 230, transmitter 231 and antenna 232. The transduced
`electrical signal from microphone 230 is supplied to a
`transmitter 231 which is adapted for generating a signal
`suitable for wireless transmission from the transduced sig-
`nal, which is supplied to antenna 232. The antenna 232
`serves to produce a wireless transmission of the signal from
`transmitter 231.
`
`The second unit 242 of combination 235B comprises
`antenna 233 and receiver 234. The antenna 233 is operative
`to receive the wireless broadcast from antenna 232, and
`convert it into a received electrical signal which is supplied
`to receiver 234 which serves to produce an output signal at
`an increased powerlevel, corresponding to the output of
`amplifier 240.
`FIG. 2C shows anotheralternative combination 235C, for
`use when the audience memberis exposed to radio bro

This document is available on Docket Alarm but you must sign up to view it.


Or .

Accessing this document will incur an additional charge of $.

After purchase, you can access this document again without charge.

Accept $ Charge
throbber

Still Working On It

This document is taking longer than usual to download. This can happen if we need to contact the court directly to obtain the document and their servers are running slowly.

Give it another minute or two to complete, and then try the refresh button.

throbber

A few More Minutes ... Still Working

It can take up to 5 minutes for us to download a document if the court servers are running slowly.

Thank you for your continued patience.

This document could not be displayed.

We could not find this document within its docket. Please go back to the docket page and check the link. If that does not work, go back to the docket and refresh it to pull the newest information.

Your account does not support viewing this document.

You need a Paid Account to view this document. Click here to change your account type.

Your account does not support viewing this document.

Set your membership status to view this document.

With a Docket Alarm membership, you'll get a whole lot more, including:

  • Up-to-date information for this case.
  • Email alerts whenever there is an update.
  • Full text search for other cases.
  • Get email alerts whenever a new case matches your search.

Become a Member

One Moment Please

The filing “” is large (MB) and is being downloaded.

Please refresh this page in a few minutes to see if the filing has been downloaded. The filing will also be emailed to you when the download completes.

Your document is on its way!

If you do not receive the document in five minutes, contact support at support@docketalarm.com.

Sealed Document

We are unable to display this document, it may be under a court ordered seal.

If you have proper credentials to access the file, you may proceed directly to the court's system using your government issued username and password.


Access Government Site

We are redirecting you
to a mobile optimized page.





Document Unreadable or Corrupt

Refresh this Document
Go to the Docket

We are unable to display this document.

Refresh this Document
Go to the Docket