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`ACCESSIBE LTD EXHIBIT 1010
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`Login | Sign in
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`ACCESSIBE LTD EXHIBIT 1010
`Page 10 of 25
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`Page 11 of 25
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`Page 12 of 25
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`

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`Page 13 of 25
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`I claim:
`
`214468/4
`
`1. A method for an automatic accessibility solution to
`website pages provided for a plurality of users in
`accordance with predefined standards, on the client side
`and/or browser, said method comprising:
`approving by a website owner, an implementation code
`associated with the accessability solution, for
`installation into his website;
`receiving formatted website pages associated with
`said website from a user device by scraping data from
`said formatted website pages;
`analyzing the data presented to the user device
`wherein the data originates on the website server side or
`the client side;
`wherein analyzing includes using a cookie or other
`tracking device, associated with the user device, to
`identify the user device as requiring the accessability
`solution,
`and further analyzing said formatted website pages
`for their associated DOM (Document Object Model) format
`representing their page structure, said page structure
`providing their content essence; and
`clicking a button by an end-user, causing rewriting
`of original code associated with said content essence and
`content that were collected from said formatted website
`pages, or converting said original code and content by a
`screen reader,
`such that the end-user sees a new presentation
`format on said website pages according to said predefined
`standards,
`or hears a new format generated by a text to speech
`conversion performed by said screen reader.
`
`9
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`214468/4
`2. The method of claim 1, wherein the software is
`provided via at least one of plug-in, JavaScript and tool
`bar server side solution as through a 3rd party service.
`
`3. The method of claim 1, wherein the process is
`performed automatically, semi-automatically or through an
`API.
`
`4. The method of claim 1, wherein the user device is one
`of a browser, a screen reader or any other end user
`device.
`
`5. The method of claim 1, wherein the web format is at
`least one of html, flash, xml and any other known format.
`
`6. The method of claim 1, further comprising building
`profiles for each of said plurality of users, said
`profiles subdivided into categories of profiles for each
`of a plurality of user disabilities, such that each user
`will be related to a specific category of profile, or
`will have a single-feature profile.
`
`7. The method of claim 1, wherein the data is in the form
`of an advertisement banner or text-ad content.
`
`8. The method of claim 7, wherein the advertisement
`banner or text-ad content is in the form of code, format
`or design.
`
`9. The method of claim 7, wherein transformation of the
`banner/ad-text will be generated over the server side or
`over the client’s software.
`
`10. The method of claim 1, wherein the method is
`provided as a service.
`
`11. A method for changing website pages from
`inaccessible to accessible is based on naming, adding
`
`10
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`ACCESSIBE LTD EXHIBIT 1010
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`an HTML tag, using an existing HTML tag or through
`using a content management system replacing the banner
`on the server side or on the client side.
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`1
`AUTOMATIC WEBSITE ACCESSIBILITY AND ADVERTISING
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`FIELD OF THE INVENTION
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`The present invention relates generally to website functionality and more
`particularly to enabling accessibility over the website interface and code.
`
`BACKGROUND OF THE INVENTION
`
`The World Wide Web Consortium (W3C) is the main international standards
`organization for the World Wide Web (WWW). Web Content Accessibility Guidelines
`(WCAG) are part of a series of Web accessibility guidelines published by the W3C's
`Web Accessibility Initiative. They consist of a set of guidelines on making content
`accessible, primarily for disabled users, but also for all user agents, including highly
`limited devices, such as mobile phones. The current version is 2.0.
`The WCAG 1.0 were published and became a W3C recommendation on May
`5, 1999. They have since been superseded by WCAG 2.0.
`WCAG 1.0 has three priority levels:
`•
`Priority 1: Web developers must satisfy these requirements,
`otherwise it will be impossible for one or more groups to access the Web
`content. Conformance to this level is described as A.
`•
`Priority 2: Web developers should satisfy these requirements,
`otherwise some groups will find it difficult to access the Web content.
`Conformance to this level is described as AA or Double-A.
`•
`Priority 3: Web developers may satisfy these requirements, in
`order to make it easier for some groups to access the Web content.
`Conformance to this level is described as AAA or Triple-A.
`WCAG 2.0 was published as a W3C Recommendation on December 11,
`2008 The lengthy consultation process prior to this encouraged participation in
`editing by the Working Group, with diversity assured by inclusion of accessibility
`experts and members of the disability community.
`The Web Content Accessibility Guidelines (WCAG) standards are part
`of an application programming interface (API), which is a set of routines,
`protocols, and tools for building software applications. An API expresses a
`software component in terms of its operations, inputs, outputs, and underlying
`data types. WCAG is an API of 3 standards: WCAG and ATAG and UAAG.
`WCAG is when one is coding the website to be compatible with ATAG
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`standard done by those who develop software for people with disabilities, as
`screen readers, magnifiers, braille keyboards, etc.
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`Authoring tools are software and services that "authors" (web
`developers, designers, writers, etc.) use to produce web content (static web
`pages, dynamic web applications, etc.). The Authoring Tool Accessibility
`Guidelines (ATAG) documents explain how to:
`
`• make the authoring tools themselves accessible, so that people with
`disabilities can create web content, and
`
`• help authors create more accessible web content
`
`User Agent Accessibility Guidelines (UAAG) guide developers in
`designing user agents that make the web more accessible to people with
`disabilities. User agents include browsers, media players and applications that
`render web content. A user agent will improve accessibility through his own
`user interface and ability to communicate with other technologies,
`including assistive technologies.
`
`As is well known to those skilled in the art, WEB SCRAPING involves
`interaction and extraction of dynamic or static code structure or content from
`files in a human readable format, such as HTML, PDF or text, which can be
`done by a designated machine (i.e., computer), configured to find accessibility
`violations according to the WCAG standard). E.g. if the images on the page
`are lacking alternative text, a violation will be generated per this phenomena
`as image "xyz.jpg no ALT" (alternative text), or if a button designating a
`particular style, with the name "#,'' will be operated by the mouse only and not
`also by a keyboard, a violation will be generated per this phenomena as
`"script Error for selector #button."
`
`Thus, it would be advantageous to provide a method and an application for
`generating website content and code from being non accessible to accessible, as a
`semi automatic process or as an automatic process.
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`3
`SUMMARY OF THE INVENTION
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`Accordingly, it is a principle object of the present invention to provide a
`method and application of generating websites content and code from being non
`accessible to accessible, as through a semi automatic process or as through an
`automatic process. Accessibility can be realized in two ways: a non-accessible
`interface for the physically challenged and a non-accessible interface as a result of
`technologies and platform mismatch, e.g., showing flash over apple iPhone.
`A method is disclosed for an accessibility solution provided as software as a
`service. The method includes approving or implementing by a website owner of a
`code into his website and receiving web format by a user device by "scraping" the
`data from the website pages. The method also includes analyzing the data over the
`user device on the server side and clicking a button by the end-user and the original
`code and the content and code that were collected from the website are rewritten,
`and the end-user sees a new format according to the updated standard.
`
`Accessibility according to user needs, such as impaired vision of various
`kinds is being defined by the market standards. For example, web accessibility is
`being defined today by WCAG2.0 and through W3C standards, but since the market
`standard may change, the present invention is independent of any specific market
`standard.
`This accessibility solution is provided as software as a service via plug-in,
`JavaScript, tool bar, services, app, browser or as any other software alternative. The
`website owner may implement a code into his website. The process can be
`performed automatically, semi-automatically or through an API, over the server side
`of the web site, or over the server side of the content management system (CMS) or
`other solutions familiar to those skilled in the art. The data is preferably "scraped"
`from the website pages, and then analyzed over the user's browser, or alternatively
`by a screen reader or other relevant end user device or over the server side. . After
`the user clicks on an "initiate accessibility" button in order to request a change from
`non-accessible to accessible or generally thereafter automatically, depending on the
`machine's decision, the website will be displayed in accessible format for the user
`according to his profile, such as a color blind disability, while the original code and
`content and collected from the website will be rewritten.
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`The present invention also relates to a method and application for modifying
`any advertisement banner or text-ad content, in the form of code, format, design or
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`4
`other aspect from non-accessible to accessible for any platform, in order to
`accommodate a variety of user needs. This is done through a semi-automatic
`process or through an automatic process.
`This service will take place over the user's browser, computer software or
`mobile software, or any other touch screen platform. The transformation of the
`banner/ad-text will be generated over the server side or over the client’s software or
`over the ad network's services.
`The content and code that were collected from the ad, will be rewritten and
`the user will be able to see a new format which will include the change of code and
`the change of content according to the standard and according to the machine that
`the user is using, e.g. mobile, laptop, desktop, note pad, etc.
`The present invention also relates to a method and application for replacing
`any image or text over the web page, e.g. JPG, GIF, SWF or ad-text formats, from
`non-accessible format to accessible format. An accessible banner/ad-text is an
`advertisement which can be displayed over any machine to accommodate various
`disabilities and needs, such as visual, mental, hearing or motor disabilities, as well
`the display of a flash banner replaced with an ad-text banner over any software.
`There are 2 scenarios in which a banner/ad-text changes and becomes
`accessible:
`1, The user clicks on an "initiate accessibility" button. This action can occur
`anytime, anywhere by the user, not necessarily over the particular page the user is
`viewing at that moment. By clicking this button, the user will be provided with a
`cookie, or any other tracking method. From this moment on, as long as the user will
`not ask to halt the service, or in case the machine will recognize the need to change
`the display, or the cookie or any other tracking method will reach its expiration date,
`the user will see accessible ads.
`By using a cookie or other tracking device at the user machine, the banner
`will change its format from being an image, although not accessible to blind people,
`to an ad-text which can be read by a machine. If the Ad-text has excessively small
`fonts, such for google ad-texts, the size will be adjusted according to the user's visual
`abilities.
`This process will provide for profiling, such that each user will be related to a
`specific category of profiles, or will have a single-feature profile of a certain disability,
`e.g. a movement disability requiring a tab index inside the banner to allow the user to
`move between lines. Or in another example a blind user will require that text be
`coded in a format following WCAG and adjusted to his machines, etc.
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`2. The machine recognizes an environment where the banner cannot be
`displayed or is displayed in a non-accessible fashion. The machine will automatically
`change the banner. . The process of changing from non-accessible to accessible is
`based on naming, adding an HTML tag, using an existing HTML tag or through using
`a content management system replacing the banner on the server side.
`The method of replacing a banner to become accessible doesn’t depend on
`the WCAG standard only, but also on technical barriers for non-accessible interface
`as a result of technologies and platforms mismatch. E.g., flash over iphone will
`become the ad-text.
`
`There has thus been outlined, rather broadly, the more important features of
`the invention in order that the detailed description thereof that follows hereinafter may
`be better understood. Additional details and advantages of the invention will be set
`forth in the detailed description, and in part will be appreciated from the description,
`or may be learned by practice of the invention.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`For a better understanding of the invention with regard to the embodiments
`thereof, reference is now made to the accompanying drawings, in which like
`numerals designate corresponding elements or sections throughout, and in which:
`Fig. 1 is a screenshot of a prior art web page;
`Fig. 2 is a screenshot of a newly designed accessible web page transformed from the
`prior art web page of Fig.1, constructed in accordance with the principles of the
`present invention;
`Fig. 3 is a screenshot of the Original Code embedded as a mix of content and code,
`constructed in accordance with prior art;
`Fig. 4 is a screenshot illustration of the New Code formatted to provide separation of
`content and code, constructed in accordance with the principles of the present
`invention;
`Fig. 5 is a screenshot illustration of the detailed redesigned webpage, constructed in
`accordance with the principles of the present invention;
`Fig. 6 is a flowchart illustration of the website accessibility method, constructed in
`accordance with prior art; and
`Figs. 7a-7c are 3 schematic illustration exemplifying banner ads, constructed
`according to the principles of the present invention.
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`DETAILED DESCRIPTION OF AN EXEMPLARY EMBODIMENT
`
`The principles and operation of a method and an apparatus according to the
`present invention may be better understood with reference to the drawings and the
`accompanying description, it being understood that these drawings are given for
`illustrative purposes only and are not meant to be limiting.
`Fig. 1 is a screenshot of a prior art web page. Access tabs 110, banners 120,
`specific product offerings 130 and product categories 140 are shown.
`
`Fig. 2 is a screenshot of a newly designed accessible web page transformed
`from the prior art web page of Fig.1, constructed in accordance with the principles of
`the present invention. Specific product offerings 230 are shown reformatted.
`
`Fig. 3 is a screenshot of an Original Code embedded as a mix of content and
`code 310, constructed in accordance with prior art.
`
`Fig. 4 is a screenshot illustration of a New Code formatted to provide
`separation of content 410 and code 420, constructed in accordance with the
`principles of the present invention. The changes shown on the front end graphic user
`interface (GUI) are no more important than the changes to the backend code.
`Having the code written according to the standard, any machine can read and better
`understand the content and format, allowing users with disabilities and assistive tools
`to read the code and content.
`The website owner will need to embed a code into his website pages code.
`Alternatively, this can be done over the CMS which created the website. The end-
`user machine will have a cookie inserted, allowing this user to enter other websites
`with the same service and to automatically receive changed content, preferably
`without any further button-pressing.
`By originally clicking his "initiate accessibility" button, or by any tracking
`method known to those skilled in the art, the user will have a cookie added. From
`this moment on:
`as long as the user will not act to request a change;
`in case the machine will recognize the need to change the display; or
`the cookie or any other tracking method will reach its expiration date
`the user will automatically see accessible ads.
`By using a tracking device, such as a cookie, at the user machine, the banner
`will change its format from being an image not accessible to blind people, for
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`example, to ad-text which can be read by a machine. Ad-text which has excessively
`small fonts, such as google ad text, will be changed to be adjusted according to the
`user visual abilities.
`This process will provide for profiling, such that each user will be related or
`will have a single-feature profile of a certain disability, such as movement disability
`requiring a tab index inside the banner to allow the user to move between lines. In
`another example a blind user will require that text be coded in a format following
`WCAG and adjusted to his machines, etc.
`
`Fig. 5 is a screenshot illustration of the detailed redesigned webpage,
`constructed in accordance with the principles of the present invention. Specific
`product offerings 530 are shown reformatted.
`
`Fig. 6 is a flowchart illustration of the website accessibility method,
`constructed in accordance with prior art. a website owner implements code into his
`website 610. If the code is in the form of an advertisement banner or text-ad content
`620 it is analyzed accordingly 625. A user device receives web format by "scraping"
`the data from the website pages 630. The data is analyzed over the user device on
`the server side 640. The end-user clicks a button and the original code, and the
`content and code that were collected from the website are rewritten, and the end-
`user sees a new format according to the updated standard 650.
`
`Figs. 7a-7c are 3 schematic illustration exemplifying banner ads, constructed
`according to the principles of the present invention.
`Fig. 7a Example banner 1:
`Process example: The banner will be named: “user1st.BUY_NOW!.B-in_100USD_
`iPhone_on_eBay .U.0BAD07.-ebay:www.ebay.com.jpg”
`The script will find all the ads on the page starting with: “user1st,” or any other
`naming indication, and will replace the original ad 710 with text or with a text 720 and
`image according to the name/tag/text or any other attributes added to this banner.
`The text: color, font, size, img, icon, link or any other aspect of the accessible ad will
`be adjusted according to the standard or according to the machine over which it is
`being displayed, e.g. mobile, desktop browser, etc.
`Fig. 7b Example banner 2 shows an original ad 730 and a new accessibly designed
`ad 740
`Fig. 7c Example banner 3:
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`Eventually each user will be able to see a different banner. The original ad-text 750
`is formatted according to his abilities / disabilities / software he is using 761 or 762.
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`Having described the invention with regard to certain specific embodiments
`5 thereof, it is to be understood that the description is not meant as a limitation, since
`further embodiments and modifications will now become apparent to those skilled in
`the art, and it is intended to cover such modifications as fall within the scope of the
`appended claims.
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