(19) United States
`(12) Patent Application Publication (10) Pub. No.: US 2014/0180846A1
`Meron
`(43) Pub. Date:
`Jun. 26, 2014
`
`US 20140180846A1
`
`(54) AUTOMATICWEBSITEACCESSIBILITY
`AND COMPATIBILITY
`O
`O
`(75) Inventor: Amichai Meron, Kiryat Ono (IL)
`(73) Assignee: USERFIRST, Omer (IL)
`(21) Appl. No.:
`14/236,117
`
`(22) PCT Filed:
`
`Aug. 5, 2012
`
`PCT/L2012/050384
`
`(86). PCT No.:
`S371 (c)(1),
`Jan. 30, 2014
`(2), (4) Date:
`O
`O
`Foreign Application Priority Data
`(30)
`Aug. 4, 2011
`(IL)
`214468
`
`Publication Classification
`
`(51) Int. Cl.
`G06F 7/22
`G06O 30/02
`
`(2006.01)
`(2006.01)
`
`(52) U.S. Cl.
`CPC ........ G06F 17/2247 (2013.01); G06Q30/0277
`(2013.01)
`USPC ........................................ 705/14.73; 715/234
`
`(57)
`
`ABSTRACT
`
`A method for an accessibility solution provided as a software.
`The method includes approving or implementing by a web
`site owner of a code into his website and receiving web format
`by a user device by “scraping the data from the website pages
`or by other means of using client side plugin, server side
`plugin, browser or 3" party server side or mobile app. The
`method also includes analyzing the data over the user device
`or on the serverside and clicking a button by the end-user and
`the original code and the content and code that were collected
`from the website are rewritten which can also be done auto
`matically as a suggestion to the end user, and the end-user
`sees or can use a new format according to the updated Stan
`dard.
`
`a website owner impierrents code into his website
`
`s
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`Y -
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`-
`- is the code in thes
`for of a
`.
`advertistient
`N Eartet of text-as
`contest 620)
`s Noss
`
`
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`a user device receives wet format by "seraging" the data
`from the Wessite pages
`- -
`--r---------as as:
`the data is analyzed owe the user sewice of the serve; sigs.
`
`is end-use cicks a butto actite digina case aid the
`carersiad codetist were coiettee for the Website ate
`rewritter and the end-sef sees a new format acrossingia
`the updated stafidate
`(850).
`
`
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`BUY NOW
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`In 100S
`iPhone On-720
`eBay.
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`Fig. 7a
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`AUTOMATIC WEBSITEACCESSIBILITY
`AND COMPATIBILITY
`
`FIELD OF THE INVENTION
`0001. The present invention relates generally to website
`functionality and more particularly to enabling accessibility
`and compatibility over the website interface, advertising and
`code
`
`BACKGROUND OF THE INVENTION
`0002. The World Wide Web Consortium (W3C) is the
`main international standards organization for the World Wide
`Web (WWW). Web Content Accessibility Guidelines
`(WCAG) is part of a series of Web accessibility guidelines
`published by the W3C's Web Accessibility Initiative. They
`consist of a set of guidelines on making websites content
`accessible, primarily for disabled users, but also for all user
`agents, including highly limited devices, such as mobile
`phones, pads, TV and any devices that can host software using
`a Document Object Model (DOM) format. The current ver
`Sion is WCAG 2.0.
`0003. The WCAG 1.0 was published and became a W3C
`recommendation on May 5, 1999. They have since been
`superseded by WCAG 2.0.
`0004 WCAG 1.0 and 2.0 have three priority levels with a
`set of requirements:
`0005 Priority 1: Web developers must satisfy these
`requirements, otherwise it will be impossible for one or
`more groups to access the Web content. Conformance to
`this level is described as A.
`0006 Priority 2: Web developers should satisfy these
`requirements, otherwise some groups will find it diffi
`cult to access the Web content. Conformance to this level
`is described as AA or Double-A.
`0007 Priority 3: Web developers may satisfy these
`requirements to make it easier for some groups to access
`the Web content. Conformance to this level is described
`as AAA or Triple-A.
`0008 WCAG 2.0 was published as a W3C Recommenda
`tion on Dec. 11, 2008. The lengthy consultation process prior
`to this encouraged participation in editing by the Working
`Group, with diversity assured by inclusion of accessibility
`experts and members of the disability community.
`0009. Accessibility is defined according to market stan
`dards and user needs, such as impaired vision, mental, physi
`cal and hearing disabilities of various kinds. For example,
`web accessibility is being defined today by WCAG2.0 stan
`dard and through other W3C standards, but since the market
`standard may change, the present invention is independent of
`any specific market standard.
`0010. In addition legislation has been taken to define web
`accessibility under the law, as under ADA title II and title III,
`section 508 in USA, AODA in Canada, ADD in Australia and
`UK as well as in many other countries around the world, only
`some of whom are following WCAG.
`0011 Thus, it would be advantageous to provide a
`method, plugin, application or service for generating website
`content and code from being non accessible to accessible, as
`a semi automatic process or as an automatic process.
`
`SUMMARY OF THE INVENTION
`0012. Accordingly, it is a principle object of the present
`invention to provide a method and application for enabling
`
`inaccessible or incompatible website content and code to
`become accessible or compatible for different machines.
`0013 it is another principle object of the present invention
`to provide a method and application through an automatic or
`semi-automatic process.
`0014 Inaccessibility can occur in two ways:
`0015 1. an interface may be inaccessible for the physi
`cally challenged; and
`0016 2. an interface may be inaccessible as a result of
`technologies and platform mismatch.
`0017 For example access may be enabled by displaying
`“flash” over an Apple iPhone considered to be blocked by
`Apple;
`0018 For another example a website interface may be
`incompatible for different devices, such as mobile phone, TV
`and notepad because of non-adaptable code and content. This
`may be overcome by providing enabling tools for the disabled
`in the form of screen readers.
`0019 For another example an interface may be incompat
`ible due to the size of the device screen, or the screen size of
`the end-user.
`0020. The method of the present invention includes a
`process of Scraping/harvesting or and mapping the all
`the content from the website pages by recognizing and
`analyzing each website patterns and re-presenting it
`with accessibility standards, or by fixing the original
`code, content and structure of the original website or
`page.
`0021. The method also includes processing and analyzing
`the content of the site over the server or client side and making
`it fit to the electronic device and according to the accessibility
`standards.
`0022. The process is done automatically or manually
`following the end-user request or without the end user
`request. The original code, interface, and content of the
`website's pages are rewritten represented and or fixed
`allowing the end-user to receive the same content in a
`new format according to the updated Standard and the
`user profile and needs.
`0023 For clarification, a method that harvests, scrapes or
`maps the content, interface and code, is a method that analy
`ses the DOM formats: HTML, CSS; and XML, by predefin
`ing the website patterns over the server side or over the client
`side, through an automatic or semi-automatic process, in
`order to learn about the structure of the page, rather than its
`content, and to deduce from the structures the content essence
`rather than its meaning, for example: a “Title of a product in
`a gallery of products” is the essence rather than its particular
`name as: “Camera Canon 350DP1 model Y34.
`0024. The accessibility solution of the present invention is
`provided via a plug-in, JavaScript, tool bar, Software as a
`services, app, browser oras other software alternative.... For
`example, the website owner may implement a code into his
`website. The process can be performed automatically, semi
`automatically or through an API, over the server side of the
`website, and/or over the server side of the content manage
`ment system (CMS) and/or over the client side and/or other
`solutions familiar to those skilled in the art.
`0025. The data can preferably be scraped, harvested or
`mapped from the website pages and/or fixed on the website
`page, and then may be analyzed over the user's browser, or
`alternatively by a screen reader or other relevant end-user
`device or over the server side. For example, a manual change
`is performed by the end-user clicking on an “initiate accessi
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`bility” button in order to request a change from non-acces
`sible to accessible or generally thereafter automatically,
`depending on the machine’s decision to show/not show to this
`user in cases where the user didn't asked for it. The website
`will be displayed in accessible format for the user according
`to his profile, such as a colorblind disability, while the origi
`nal code and content collected from the website will be
`rewritten, represented or fixed.
`0026. By clicking on an “initiate accessibility” button, at
`any time, or from any website, the user will be provided with
`a cookie or other tracking method. From this moment on, as
`long as the user will not ask to halt the service, or in case the
`machine will recognize the need to change the display, or the
`cookie or other tracking method will reach its expiration, the
`user can or will see accessibly in all websites to which this
`method applies.
`0027. In order to reach accessible interface cross devices
`and cross resolutions, the page layout is preferably rear
`ranged. For example, rearrangement may be performed by
`adding navigation to the page, by a layout change or by other
`features of HTML, or other code. Rearrangement may be
`performed visually or by means of other properties to the
`original HTML as features of the specific device. This process
`can be performed by adding another layer to the HTML and
`wrapping the new layout in an iframe tag, which acts as an
`interface between the website, the end user and 3" party
`servers having a different URL.
`0028. In some embodiments the present invention relates
`to a method and application for modifying any advertisement
`banner or text-ad content, which is considered to be a part of
`the website page and content, in the form of code, format,
`design or other aspect from non-accessible to accessible for
`any platform or device, in order to accommodate a variety of
`user needs. This may be done semi-automatically or fully
`automatic.
`0029. This service will take place over the user's browser,
`or by means of computer software, mobile software, TV
`software, or other device or software. The transformation of
`the banner/ad-text will be generated over the server side or
`over the client’s software or over the ad network's services.
`0030 The content and code collected from the ad, will be
`represented and the user will see a new format. The new
`format includes the change of code and content according to
`the standard and user device, e.g. mobile, laptop, desktop,
`note pad, etc. The ad will be replaced with the same ad in a
`different format, by changing the name, URL or other prop
`erty the ad.
`0031. The present invention also relates to a method of
`building profiles for each category of disability, Such that each
`user will be related to a specific category of profile, or will
`have a single-feature profile
`0032. The present invention also relates to a method and
`application for replacing any image or text over the web page,
`e.g. JPG, GIF, SWF or ad-text formats, from non-accessible
`format to accessible format. An accessible banner/ad-text is
`an advertisement which can be displayed over any machine to
`accommodate various disabilities and needs, such as visual,
`mental, hearing or motor disabilities, as well the display of a
`flash banner replaced with an ad-text banner over any soft
`ware, considered to be blocked by Apple, or an interface
`incompatible for devices such as mobile phone, TV and note
`pad for inadaptable code and content provided to the disabled
`users assistive tools, such as a screen reader.
`
`0033. There are 2 scenarios in which a banner/ad-text
`changes and becomes accessible:
`0034 1. The user clicks on an “initiate accessibility” but
`ton. This action can occur anytime, anywhere by the user, not
`necessarily over the particular page the user is viewing at that
`moment. By clicking this button, the user will be provided
`with a cookie, or any other tracking method. From this
`moment on, as long as the user will notask to halt the service,
`or in case the machine will recognize the need to change the
`display, or the cookie or any other tracking method will reach
`its expiration date, the user will see accessible ads.
`0035. By using a cookie or other tracking device at the user
`machine, the banner will change its format from being an
`inaccessible image to an ad-text or other format of image or
`code which can be read by a machine, or as a machine format
`as an API service directly to a screen reader or other device.
`From inaccessible to accessible means cases where the Ad
`text/banner has excessively small fonts, such as for Google
`ad-texts, the size will be adjusted according to the user's
`visual abilities. If the Ad-text/banner doesn't have a method
`of moving from one line to the other as a tab index, it will be
`added. Otherstandards or legislation for accessibility demand
`will be met similarly.
`0036. This process may be provided for profiling, such
`that each user will be related to a specific category of profiles,
`or will have a single-feature profile for a certain disability.
`E.g., a movement disability requiring a tab index inside the
`banner may allow the user to move between lines. In another
`example ablind user may prefer that text be coded in a format
`following WCAG and adjusted to his machines.
`0037 2. The machine will be able to recognize an envi
`ronment where the banner cannot be displayed or is displayed
`in a inaccessible fashion. The machine will automatically
`change the banner. The process of changing frominaccessible
`to accessible is based on naming, adding an HTML tag, using
`an existing HTML tag or through using a content manage
`ment system replacing the banner on the server side or on the
`client side.
`0038. The method of replacing a banner to become acces
`sible doesn't depend on the WCAG standard only, but also on
`technical barriers for non-accessible interface as a result of
`technologies and platforms mismatch. E.g., flash over iPhone
`considered to be blocked by Apple will become the ad-text.
`0039. There has thus been outlined, rather broadly, the
`more important features of the invention in order that the
`detailed description thereof that follows hereinafter may be
`better understood. Additional details and advantages of the
`invention will be set forth in the detailed description, and in
`part will be appreciated from the description, or may be
`learned by practice of the invention.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`0040. For a better understanding of the invention with
`regard to the embodiments thereof, reference is now made to
`the accompanying drawings, in which like numerals desig
`nate corresponding elements or sections throughout, and in
`which:
`FIG. 1 is a screenshot of a prior art web page:
`0041
`0042 FIG. 2 is a screenshot of a newly designed acces
`sible web page transformed from the prior art web page of
`FIG. 1, constructed in accordance with the principles of the
`present invention;
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`0043 FIG. 3 is a screenshot of the Original Code embed
`ded as a mix of content and code, constructed in accordance
`with prior art;
`0044 FIG. 4 is a screenshot illustration of the New Code
`formatted to provide separation of content and code, con
`structed in accordance with the principles of the present
`invention;
`004.5
`FIG. 5 is a screenshot illustration of the detailed
`redesigned webpage, constructed in accordance with the
`principles of the present invention;
`0046 FIG. 6 is a flowchart illustration of the website
`accessibility method, constructed in accordance with the
`principles of the present invention;
`0047 FIGS. 7a-7c are 3 schematic illustration exemplify
`ing banner ads, constructed according to the principles of the
`present invention;
`0048 FIG. 8 is a screenshot illustration of mobile compat
`ibility and accessibility adapted from a website, presenting
`the original website adapted to the laptop and desktop screens
`and Subsequently adapted to the screen of a user's mobile
`phone, constructed in accordance with the principles of the
`present invention;
`0049 FIG. 9 is a screenshot exemplifying data added to
`the original Screen, and in particular a help layer or layers for
`this website, constructed in accordance with the principles of
`the present invention;
`0050 FIG. 10 is a screenshot exemplifying customization
`abilities and profiling selection alternatives, constructed in
`accordance with the principles of the present invention;
`0051
`FIG. 11 is a customized screenshot result, where the
`user has defined the colors of the page to transform to their
`contradict color, constructed in accordance with the prin
`ciples of the present invention; and
`0052 FIG. 12 is a flowchart illustration wherein the user
`defines his profile, constructed according to the principles of
`the present invention.
`
`DETAILED DESCRIPTION OF AN EXEMPLARY
`EMBODIMENT
`0053. The principles and operation of a method and an
`apparatus according to the present invention may be better
`understood with reference to the drawings and the accompa
`nying description, it being understood that these drawings are
`given for illustrative purposes only and are not meant to be
`limiting.
`0054 FIG. 1 is a screenshot of a prior art web page. An
`“Initiate accessibility” button 110, banners 120 and a specific
`product/item gallery 130 are shown.
`0055 FIG. 2 is a screenshot of a newly designed acces
`sible web page transformed from the prior art web page of
`FIG. 1, constructed in accordance with the principles of the
`present invention. The gallery of items 230 are shown refor
`matted and page navigation is shown 240
`0056 FIG. 3 is a screenshot of an Original Code embed
`ded as a mix of content, styles, layout and code 310, con
`structed in accordance with prior art
`0057 FIG. 4 is a screenshot illustration of a New Code
`formatted to provide separation of content and style 410.
`constructed in accordance with the principles of the present
`invention. The changes shown on the front end graphic user
`interface (GUI) are no more important than the changes to the
`backend code. Having the code written according to the stan
`
`dard, any machine can read and better understand the content
`and format, allowing users with disabilities and assistive tools
`to read the code and content.
`0058. The website owner will need to embed a code into
`his website pages code. Alternatively, this can be done over
`the CMS which created the website over a plugin or software
`over the client side. The end-user machine will have a cookie
`inserted or other tracking method, allowing this user to enter
`other websites with the same service and to automatically
`receive changed content, preferably without any further but
`ton-clicking.
`0059 By originally clicking his “initiate accessibility”
`button, or by any tracking method known to those skilled in
`the art, the user will have a cookie added. This will be true
`until:
`0060 the user will act to request a change;
`0061. In case the machine will recognize the need to
`change the display; or
`0062. The cookie or any other tracking method will reach
`its expiration date.
`0063. The user will automatically see accessible ads for
`mat and any content.
`0064. By using a tracking device. Such as a cookie, at the
`user machine, the banner will change its format from being an
`image not accessible to blind people, for example, to ad-text
`which can be read by a machine. Ad-text which has exces
`sively small fonts, such as Googlead text, will be changed to
`be adjusted according to the user visual abilities.
`0065. This process will provide for profiling, such that
`each user will be related or will have a single-feature profile
`of a certain disability, such as movement disability requiring
`a tab index inside the banner to allow the user to move
`between lines. In another example a blind user will require
`that text be coded in a format following WCAG and adjusted
`to his machines, etc.
`0066 FIG. 5 is a screenshot illustration of the detailed
`redesigned webpage, constructed in accordance with the
`principles of the present invention. Specific product offerings
`530 are shown reformatted. 540 is an accessible ad.
`0067 FIG. 6 is a flowchart illustration of the website
`accessibility method, constructed according to the principles
`of the present invention. The administrator signs into an
`administrative site and applies a website URL (610). Is the
`administrator given widget patterns with this website OR
`does he define them? (620). If the administrator is supplied
`with a set of instructions and tools to insert into the website
`(630), after using the supplied tools, the website is provided
`with a “accessible button” and script (640). If the administra
`tor defines a set of instructions and tools to insert into the
`application (650), the end-user downloads and installs the
`application(660). In either case the end-user is now enabled to
`see and use an accessible website (670)
`0068 FIGS. 7a-7c is 3 schematic illustration exemplify
`ing banner ads, constructed according to the principles of the
`present invention.
`0069 FIG. 7a Example banner 1:
`0070 Process example: The exemplary banner file is
`named: “user1 St. BUY NOW B-in 100USD iPhone on
`eBay U.OBAD07.-ebay:www.ebay.com.jpg,” or the system
`will use optical character recognition (OCR) to read the ban
`ner, or the banner will be followed with another textual format
`or the banner URL will include all the context of the banner.
`0071. The script will find all the ads on the page starting
`with: “userl St. or any other naming indication, and will
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`replace the original ad 710 with text or with text 720 and
`image according to the given context. FIG. 7b Exemplary
`banner ad 2 shows an original ad 730 and a new accessibly
`designed ad 740 and a new accessibly designed ad translated
`to English.
`0072 FIG. 7c Exemplary banner 3:
`0073. Eventually each user will be able to see a different
`banner. The original ad-text 750 is formatted according to his
`abilities/disabilities/software he is using 761 or 762.
`0074 FIG. 8 is a screenshot illustrating mobile phone 820
`compatibility and accessibility adapted from a website, con
`structed according to the principles of the present invention.
`FIG. 8 presents the original website adapted to the laptop and
`desktop screens 810 and the same webpage adapted to the
`mobile phone screen 821.
`0075 FIG.9 is a screenshot exemplifying data added 910
`to the original screen, and in particular a help layer or layers
`for this website, constructed in accordance with the principles
`of the present invention.
`0076 FIG. 10 is a screenshot exemplifying customization
`capabilities 1010 and profiling selection alternatives 1011,
`constructed in accordance with the principles of the present
`invention.
`0.077
`FIG. 11 is a customized screenshot result, where the
`user has defined the colors of the page to transform to his
`contradict color scheme, constructed in accordance with the
`principles of the present invention. Initially, the colors are
`black text over white background 1101, and after the change
`the colors are white text over black background 1102.
`0078 FIG. 12 is a flowchart illustration of the profile
`accessibility method, constructed in accordance with the
`principles of the present invention. User X defines his profile
`(1201). If user Y profile is not found to resemble user X
`behavior or that of other defined profiles (1202), the system
`presents a default profile (1203) to user Y. If user Y profile is
`found to resemble user X behavior or that of other defined
`profiles (1202), user Y is asked whether he wants to change
`his screen style accordingly (1204), and if so the system
`changes user Y profile accordingly 1205; if not user Y is
`presented with a predefined profile (1206).
`0079. Having described the invention with regard to cer
`tain specific embodiments thereof, it is to be understood that
`the description is not meant as a limitation, since further
`embodiments and modifications will now become apparent to
`
`those skilled in the art, and it is intended to cover such modi
`fications as fall within the scope of the appended claims.
`1. A method for an accessibility solution provided as soft
`ware for a plurality of users, said method comprising:
`approving or implementing by a website owner of a code
`into his website;
`receiving web format by a user device by “scraping the
`data from the website pages;
`analyzing the data over the user device on the serverside or
`client side; and
`clicking a button by the end-user and the original code and
`the content and code that were collected from the web
`site are rewritten, and the end-user sees a new format
`according to the updated Standard.
`2. The method of claim 1, wherein the software is provided
`via at least one of plug-in, JavaScript and tool bar server side
`solution as through a 3" party service.
`3. The method of claim 1, wherein the process is performed
`automatically, semi-automatically or through an API.
`4. The method of claim 1, wherein the user device is one of
`a browser, a screen reader or any other end user device.
`5. The method of claim 1, wherein the web format is at least
`one of html, flash, Xml and any other known format.
`6. The method of claim 1, further comprising building
`profiles for each of said plurality of users, said profiles sub
`divided into categories of profiles for each of a plurality of
`user disabilities, such that each user will be related to a
`specific category of profile, or will have a single-feature pro
`file.
`7. The method of claim 1, wherein the data is in the form of
`an advertisement banner or text-ad content.
`8. The method of claim 6, wherein the advertisement ban
`ner or text-ad content is in the form of code, format or design.
`9. The method of claim 6, wherein transformation of the
`banner/ad-text will be generated over the server side or over
`the client’s software.
`10. The method of claim 1, wherein the software is pro
`vided as a service.
`11. A method for changing from inaccessible to accessible
`is based on naming, adding an HTML tag, using an existing
`HTML tag or through using a content management system
`replacing the banner on the server side or on the client side.
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`ACCESSIBE LTD EXHIBIT 1009
`Page 19 of 19
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