Masi mo Team [livewire@masimonews.com]
`From:
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`1/3/2013 7:06:35 AM
`Sent:
`Masi mo Team -All [MT24689@masimo.com]
`To:
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`Subject: Livewire: ispo2
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`Masi mo iSpO2™ Pulse Oximeter for iOS Platform (iPhone, iPad & iPod touch) for
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`Consumers* to Debut at CES
`Visit Booth 26324 for a Chance to Win an iSp02™ and iPad, iPad mini or iPod touch and Meet
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`Superhuman" Severinsen
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`Guinness World Record Breath Holder Stig "The Ultimate
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`Irvine, California -January 3, 2013 -Masimo (NASDAQ: MASI) makes its debut at CES in Las
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`Vegas next week with iSpO2™ , the pulse oximeter cable and sensor utilizing Masi mo SET®
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`technology for use with iPhone, iPad or iPod touch with 30-pin connector.
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`A variety of people purchase pulse
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`oximeters for personal uses,
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`including fitness buffs and those
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`going to high altitudes. Thousands
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`of pulse oximeters, which measure
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`blood oxygenation and pulse rate,
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`are sold to consumers each year.
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`The Masimo iSpO2™ is a
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`consumer pulse oximeter to
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`noninvasively measure blood
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`oxygenation, pulse rate and
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`perfusion index with the same
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`technology used in leading
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`hospitals worldwide, providing
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`accurate measurements even
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`during the challenging conditions of
`motion and low perfusion.
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`iSpO2™ , available at iSpO2.com
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`and Amazon, is easy to set up and
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`use with your iPhone, iPad or iPod
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`touch (30-pin connector):
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`iPad
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`Connect the iSpO2™ cable
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`CAPTION: Masimo iSp02™ pulse oximetry cable and sensor (available
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`to your iPhone, iPad or iPod touch
`is compatible
`at iSp02.com)
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`with the iPhone, iPad, or iPod touch.
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`Slip the iSpO2™ sensor on
`your ring finger
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`•
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`Your results appear on screen
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`MASITC_01200852
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`MASIMO 2020
`Apple v. Masimo
`IPR2022-01465
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`iSpO2™ app provides
`immediate access to your data history -allowing you to view measurements,
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`graphs, and trending over time -with the ability to export data history into .CSV files for use with text
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`editing and spreadsheet programs such as Microsoft Excel.
`Helping showcase iSpO2™ at CES will be Stig "The Ultimate
`Superhuman" Severinsen, who in 2012
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`set the Guinness World Record for holding his breath -22 minutes -and is a four-time world
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`champion freediver with a doctorate in medicine. Severinsen, author of "breatheology -the art of
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`breathing," will be at Booth 26324 Jan. 9 to conduct breath-holding feats and demonstrate
`iSpO2TM_
`Visit Masi mo at Booth 26324 for daily drawings Jan. 8-10 to be among the first to own iSpO2™ . The
`drawings also include chances to win a new iPad, iPad mini or iPod touch with 30-pin connector.
`"We made iSpO2™ for consumers interested in obtaining the accurate SpO2, pulse rate, and
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`perfusion index readings that Masimo has been known for throughout the healthcare industry," said
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`Masimo founder and CEO Joe Kiani. "At CES, consumers will have an opportunity to see for
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`themselves the quality and utility of iSpO2™ ."
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`Please visit iSpO2.com, Amazon.com or the App Store for purchasing information.
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`*iSp02™ is for short-term sports and aviation use and is not intended for medical use.
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`About Masimo
`Masimo (NASDAQ: MASI) is the global leader in innovative noninvasive monitoring technologies that significantly
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`improve patient care-helping solve "unsolvable" problems. In 1995, the company debuted Measure-Through Motion
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`and Low Perfusion pulse oximetry, known as Masimo SET®, which virtually eliminated false alarms and increased
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`pulse oximetry's ability to help clinicians detect life-threatening events. More than 100 independent and objective
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`studies have shown that Masimo SET® outperforms other pulse oximetry technologies, even under the most
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`challenging clinical conditions, including patient
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`motion and low peripheral perfusion. In 2005, Masimo introduced
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`rainbow SET® Pulse CO-Oximetry technology, allowing noninvasive and continuous monitoring of blood constituents
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`that previously required invasive procedures, including total hemoglobin (SpHb®), oxygen content (SpOC™ ),
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`carboxyhemoglobin (SpCO®), methemoglobin (SpMet®), and Pleth Variability Index (PVI®), in addition to SpO2, pulse
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`rate, and perfusion index (Pl). In 2008, Masimo introduced Patient SafetyNet™ , a remote monitoring and wireless
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`clinician notification system designed to help hospitals avoid preventable deaths and injuries associated with failure to
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`rescue events. In 2009, Masimo introduced rainbow® Acoustic Monitoring TM , the first-ever noninvasive and continuous
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`monitoring of acoustic respiration rate (RRa TM). Masimo's rainbow® SET® technology platform offers a breakthrough in
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`patient safety by helping clinicians detect life-threatening conditions and helping guide treatment options. In 2010,
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`Masimo acquired SedLine®, a pioneer in the development of innovative brain function monitoring technology and
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`devices. In 2012, Masimo acquired assets of Spire Semiconductor, LLC, maker of advanced light emitting diode (LED)
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`and other advanced component-level technologies; and Phasein AB, a developer and manufacturer of ultra-compact
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`mainstream and sidestream capnography, multigas analyzers, and handheld capnometry solutions. Masimo SET® and
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`Masi mo rainbow® SET® technologies also can be found in over 100 multi parameter patient monitors from over 50
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`medical device manufacturers around the world. Founded in 1989, Masimo has the mission of "Improving Patient
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`Outcome and Reducing Cost of Care ... by Taking Noninvasive Monitoring to New Sites and Applications®." Additional
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`information about Masimo and its products may be found at www.masimo.com.
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`Forward-Looking Statements
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`This press release includes forward-looking statements as defined in Section 27 A of the Securities Act of 1933 and
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`Section 21 E of the Securities Exchange Act of 1934, in connection with the Private Securities Litigation Reform Act of
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`1995. These forward-looking statements are based on current expectations about future events affecting us and are
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`subject to risks and uncertainties, all of which are difficult to predict and many of which are beyond our control and
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`could cause our actual results to differ materially and adversely from those expressed in our forward-looking statements
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`as a result of various risk factors related to the new iSpO2, as well as other factors discussed in the "Risk Factors"
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`section of our most recent reports filed with the Securities and Exchange Commission ("SEC "), which may be obtained
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`for free at the SEC's website at www.sec.gov. Although we believe that the expectations reflected in our forward­
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`looking statements are reasonable, we do not know whether our expectations will prove correct. All forward-looking
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`statements included in this press release are expressly qualified in their entirety by the foregoing cautionary statements.
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`You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of today's
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`date. We do not undertake any obligation to update, amend or clarify these statements or the "Risk Factors" contained
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`in our most recent reports filed with the SEC, whether as a result of new information, future events or otherwise, except
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`as may be required under the applicable securities laws.
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`Media Contact:
`Mike Drummond
`Masimo Corporation
`Phone: (949) 297-7434
`Email:mdrummond@masimo.com
`Masimo, SET, Signal Extraction Technology, Improving Patient Outcome and Reducing Cost of Care ... by Taking Noninvasive
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`Monitoring to New Sites and Applications, rainbow, SpHb, SpOC, SpCO, SpMet, PVI, rainbow Acoustic Monitoring, RRa, Radical-7,
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`Rad-87, Rad-57,Rad-8, Rad-5,Pulse CO-Oximetry, Pulse CO-Oximeter, Adaptive Threshold Alarm, and SEDLine are trademarks or
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`PAGE 2 OF 3
`
`MASITC_01200853
`
`MASIMO 2020
`Apple v. Masimo
`IPR2022-01465
`
`

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`registered trademarks of Masimo Corporation. The use of the trademarks Patient SafetyNet and PSN are under license from University
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`HealthSystem Consortium.
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`:::::.'::::::
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`..... , ..... , _.,
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`<< ):/1:/l»:,.:.�
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`For more information on Masimo Corporation's products, technology, and OEM partners, please visit our web
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`site at http://www.masimo.com.
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`In order to reduce waste, we are using email to distribute our press releases, information on current events, and
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`Masimo Corporation • 40 Parker• Irvine, CA 92618
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`This email is intended for MT24689@masimo.com.
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`PAGE 3 OF 3
`
`MASITC_01200854
`
`MASIMO 2020
`Apple v. Masimo
`IPR2022-01465
`
`