PTO/AIA/01 (06-12)
`Approved for use through 01/31/2014. OMB 0651-0032
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it displays a valid OMB control number.
`
`C DECLARATION (37 CFR 1.63) FOR UTILITY OR DESIGN APPLICATION USING AN
`APPLICATION DATA SHEET (37 CFR 1.76)
`
`Title of
`Invention
`
`EXCLUSIVE DELIVERY OF CONTENT WITHIN GEOGRAPHIC AREAS
`
`
`
`As the below named inventor, I hereby declare that:
`
`This declaration
`is directed
`to:
`
`•
`
`The attached application, or
`
`United States application or PCT international application number
`
`filed on
`
`.
`
`The above-identified
`
`application was made or authorized to be made by me.
`
`
`
`I believe that I am the original inventor or an original joint inventor of a claimed invention in the application.
`
`I hereby acknowledge
`that any willful false statement made in this declaration is punishable under 18 U.S.C. 1001
`
`by fine or imprisonment of not more than five (5) years, or both.
`
`WARNING:
`Petitioner/applicant is cautioned to avoid submitting personal information in documents filed in a patent application that may
`
`
`contribute to identity theft. Personal information such as social security numbers, bank account numbers, or credit card numbers
`
`(other than a check or credit card authorization form PTO-2038 submitted for payment purposes) is never required by the USPTO
`to support a
`petition or an application. If this type of personal information is included in documents submitted to the USPTO,
`
`petitioners/applicants should consider redacting such personal information from the documents before submitting them to the
`
`USPTO. Petitioner/applicant is advised that the record of a patent application is available to the public after publication of the
`
`application (unless a non-publication request in compliance with 37 CFR 1.213(a) is made in the application) or issuance of a
`patent. Furthermore,
`the record from an abandoned application may also be available to the public if the application is
`
`referenced in a published application or an issued patent (see 37 CFR 1.14). Checks and credit card authorization forms
`PTO-2038 submitted
`for payment purposes are not retained in the application file and therefore are not publicly available.
`
`LEGAL NAME OF INVENTOR
`
`Inventor: Ryan Hardin
`
`Signature:
`
`t
`
`Date (Optional) : 03 April 2013
`
`Note: An application data sheet (PTO/SB/14 or equivalent), including naming the entire inventive entity, must accompany this form or must have
`been previously filed. Use an additional PTO/AIA/01 form for each additional inventor.
`
`This collection of information is required by 35 U.S.C. 115 and 37 CFR 1.63. The information is required to obtain or retain a benefit by the public which is to file (and
`by the USPTO to process) an application. Confidentiality is governed by 35 U.S.C. 122 and 37 CFR 1.11 and 1.14. This collection is estimated to take 1 minute to
`complete, including gathering, preparing, and submitting the completed application form to the USPTO. Time will vary depending upon the individual case. Any
`comments on the amount of time you require to complete this form and/or suggestions for reducing this burden, should be sent to the Chief Information Officer, U.S.
`Patent and Trademark Office, U.S. Department of Commerce, P.O. Box 1450, Alexandria, VA 22313-1450. DO NOT SEND FEES OR COMPLETED FORMS TO
`THIS ADDRESS. SEND TO: Commissioner for Patents, P.O. Box 1450, Alexandria, VA 22313-1450.
`If you need assistance in completing the form, call 1-800-PTO-9199 and select option 2.
`
`Exhibit 1010
`Page 001 of 284
`
`

`

`PTO/AIA/01 (06-12)
`Approved for use through 01/31/2014. OMB 0651-0032
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it displays a valid OMB control number.
`
`C DECLARATION (37 CFR 1.63) FOR UTILITY OR DESIGN APPLICATION USING AN
`APPLICATION DATA SHEET (37 CFR 1.76)
`
`Title of
`Invention
`
`EXCLUSIVE DELIVERY OF CONTENT WITHIN GEOGRAPHIC AREAS
`
`
`
`As the below named inventor, I hereby declare that:
`
`This declaration
`is directed
`to:
`
`•
`
`The attached application, or
`
`United States application or PCT international application number
`
`filed on
`
`.
`
`The above-identified
`
`application was made or authorized to be made by me.
`
`
`
`I believe that I am the original inventor or an original joint inventor of a claimed invention in the application.
`
`I hereby acknowledge
`that any willful false statement made in this declaration is punishable under 18 U.S.C. 1001
`
`by fine or imprisonment of not more than five (5) years, or both.
`
`WARNING:
`Petitioner/applicant is cautioned to avoid submitting personal information in documents filed in a patent application that may
`
`
`contribute to identity theft. Personal information such as social security numbers, bank account numbers, or credit card numbers
`
`(other than a check or credit card authorization form PTO-2038 submitted for payment purposes) is never required by the USPTO
`to support a
`petition or an application. If this type of personal information is included in documents submitted to the USPTO,
`
`petitioners/applicants should consider redacting such personal information from the documents before submitting them to the
`
`USPTO. Petitioner/applicant is advised that the record of a patent application is available to the public after publication of the
`
`application (unless a non-publication request in compliance with 37 CFR 1.213(a) is made in the application) or issuance of a
`patent. Furthermore,
`the record from an abandoned application may also be available to the public if the application is
`
`referenced in a published application or an issued patent (see 37 CFR 1.14). Checks and credit card authorization forms
`PTO-2038 submitted
`for payment purposes are not retained in the application file and therefore are not publicly available.
`
`LEGAL NAME OF INVENTOR
`
`Inventor: Andrew Hill
`
`Signature:
`
`/
`
`----
`
`Date (Optional) : 03 April 2013
`
`Note: An application data sheet (PTO/SB/14 or equivalent), including naming the entire inventive entity, must accompany this form or must have
`been previously filed. Use an additional PTO/AIA/01 form for each additional inventor.
`
`This collection of information is required by 35 U.S.C. 115 and 37 CFR 1.63. The information is required to obtain or retain a benefit by the public which is to file (and
`by the USPTO to process) an application. Confidentiality is governed by 35 U.S.C. 122 and 37 CFR 1.11 and 1.14. This collection is estimated to take 1 minute to
`complete, including gathering, preparing, and submitting the completed application form to the USPTO. Time will vary depending upon the individual case. Any
`comments on the amount of time you require to complete this form and/or suggestions for reducing this burden, should be sent to the Chief Information Officer, U.S.
`Patent and Trademark Office, U.S. Department of Commerce, P.O. Box 1450, Alexandria, VA 22313-1450. DO NOT SEND FEES OR COMPLETED FORMS TO
`THIS ADDRESS. SEND TO: Commissioner for Patents, P.O. Box 1450, Alexandria, VA 22313-1450.
`If you need assistance in completing the form, call 1-800-PTO-9199 and select option 2.
`
`Exhibit 1010
`Page 002 of 284
`
`

`

`Doc Code: MES.GIB
`Document Description: Certification of Micro Entity Status (Gross Income Basis)
`
`PTO/SB/15A (03-13)
`
`CERTIFICATION OF MICRO ENTITY STATUS
`(GROSS INCOME BASIS)
`Application Number or Control Number (if applicable):
`Patent Number (if applicable):
`
`First Named Inventor:
`Ryan Hardin
`
`Title of Invention:
`EXCLUSIVE DELIVERY OF CONTENT WITHIN GEOGRAPHIC AREAS
`
`
`
`The applicant hereby certifies the following—
`
`(1) SMALL ENTITY REQUIREMENT - The applicant qualifies
`
`37 CFR 1.27.
`
`as a small entity as defined in
`
`
`
`(2) APPLICATION FILING LIMIT - Neither the applicant nor the inventor nor a joint inventor
`has been named as the inventor or a joint inventor on more
`than four previously filed U.S.
`
`patent applications, excluding provisional applications and international applications
`under the Patent Cooperation Treaty (PCT) for which the
`basic national fee under 37
`
`CFR 1.492(a) was not paid, and also excluding patent applications for which the applicant
`has assigned all ownership rights or is obligated to assign all ownership rights as a result
`
`of the applicant's previous employment.
`
`- Neither the applicant nor
`(3) GROSS INCOME LIMIT ON APPLICANTS AND INVENTORS
`
`the inventor nor a joint inventor, in the calendar year preceding
`the calendar year in which
`the applicable fee is being paid, had a gross income, as
`defined in section 61(a) of the
`Internal Revenue Code of 1986 (26 U.S.C. 61(a)), exceeding
`the "Maximum Qualifying
`Gross Income" reported on the USPTO website at
`htip://www.usplo.govipatentsilawimicroentityjp which is equal to three times the
`
`median household income for that preceding calendar year,
`as most recently reported by
`the Bureau of the Census.
`
`(4)
`
`INTEREST" - Neither GROSS INCOME LIMIT ON PARTIES WITH AN "OWNERSHIP
`
`the applicant nor the inventor nor a joint inventor has assigned,
`granted, or conveyed, nor
`or convey, a license or other
`is under an obligation by contract or law to assign, grant,
`ownership interest in the application concerned to an entity
`that, in the calendar year
`preceding the calendar year in which the applicable fee is
`being paid, had a gross
`Code of 1986, exceeding the income, as defined in section 61(a) of the Internal Revenue
`
`website at
`"Maximum Qualifying Gross Income" reported on the USPTO
`
`is equal to three times the http://wmv.uspto.ciovipatentsilaw/micro entity.jap which
`median household income for that preceding calendar year,
`as most recently reported by
`the Bureau of the Census.
`
`• IGNATURE by a party set forth in 37 CFR 1.33(b)
`
`Signature
`
`Name
`
`Date
`
`E s
`Ryanrar in
`03 April 2013
`
`Telephone
`
`Registration No.
`
`There is more than one inventor and I am one of the inventors who are jointly identified as the applicant.
`Additional certification form(s) signed by the other joint inventor(s) are included with this form.
`
`Exhibit 1010
`Page 003 of 284
`
`

`

`Doc Code: MES.GIB
`Document Description: Certification of Micro Entity Status (Gross Income Basis)
`
`PTO/SB/15A (03-13)
`
`CERTIFICATION OF MICRO ENTITY STATUS
`(GROSS INCOME BASIS)
`Application Number or Control Number (if applicable):
`Patent Number (if applicable):
`
`First Named Inventor:
`Andrew Hill
`
`Title of Invention:
`EXCLUSIVE DELIVERY OF CONTENT WITHIN GEOGRAPHIC AREAS
`
`
`
`The applicant hereby certifies the following—
`
`(1) SMALL ENTITY REQUIREMENT - The applicant qualifies
`
`37 CFR 1.27.
`
`as a small entity as defined in
`
`
`
`(2) APPLICATION FILING LIMIT - Neither the applicant nor the inventor nor a joint inventor
`has been named as the inventor or a joint inventor on more
`than four previously filed U.S.
`
`patent applications, excluding provisional applications and international applications
`under the Patent Cooperation Treaty (PCT) for which the
`basic national fee under 37
`
`CFR 1.492(a) was not paid, and also excluding patent applications for which the applicant
`has assigned all ownership rights or is obligated to assign all ownership rights as a result
`
`of the applicant's previous employment.
`
`- Neither the applicant nor
`(3) GROSS INCOME LIMIT ON APPLICANTS AND INVENTORS
`
`the inventor nor a joint inventor, in the calendar year preceding
`the calendar year in which
`the applicable fee is being paid, had a gross income, as
`defined in section 61(a) of the
`Internal Revenue Code of 1986 (26 U.S.C. 61(a)), exceeding
`the "Maximum Qualifying
`Gross Income" reported on the USPTO website at
`htip://www.usplo.govipatentsilawimicro_entityjp which is equal to three times the
`
`median household income for that preceding calendar year,
`as most recently reported by
`the Bureau of the Census.
`
`(4)
`
`INTEREST" - Neither GROSS INCOME LIMIT ON PARTIES WITH AN "OWNERSHIP
`
`the applicant nor the inventor nor a joint inventor has assigned,
`granted, or conveyed, nor
`or convey, a license or other
`is under an obligation by contract or law to assign, grant,
`ownership interest in the application concerned to an entity
`that, in the calendar year
`preceding the calendar year in which the applicable fee is
`being paid, had a gross
`Code of 1986, exceeding the income, as defined in section 61(a) of the Internal Revenue
`
`website at
`"Maximum Qualifying Gross Income" reported on the USPTO
`
`is equal to three times the http://wmv.uspto.ciovipatentsilaw/micro ertity.jap which
`median household income for that preceding calendar year,
`as most recently reported by
`the Bureau of the Census.
`
`SIGNATURE by a party set forth in 37 CFR 1.33(b)
`
`Signature
`
`Name
`
`Date
`
`Andrew Andrew Hill
`
`03 April 2013 Telephone
`There is more than one inventor and I am one of the inventors who are jointly identified as the applicant.
`Additional certification form(s) signed by the other joint inventor(s) are included with this form.
`
`Registration No.
`
`Exhibit 1010
`Page 004 of 284
`
`

`

`EXCLUSIVE DELIVERY OF CONTENT WITHIN GEOGRAPHIC AREAS
`
`CROSS REFERENCE TO RELATED APPLICATIONS
`
`[0001] This application is a continuation of U.S. Patent Application Ser. No. 12/434,094, filed
`
`May 1, 2009, entitled "EXCLUSIVE DELIVERY OF CONTENT WITHIN GEOGRAPHIC
`
`5 AREAS," the subject matter of which is herein incorporated by reference in its entirety.
`
`FIELD
`
`[0002] This disclosure relates generally to delivery of content, and more particularly to
`
`delivery of content within reserved geographic areas.
`
`BACKGROUND
`
`10
`
`[0003] Advertisements can be delivered to various devices, including mobile devices, within
`
`communications range of areas transmitters or other information providers. For example,
`
`advertisements can be delivered to cellular phones within range of a particular cellular phone
`
`provider's network area. Furthermore, advertisements can be delivered using digital billboards,
`
`or via the Internet, based on user interactions and preferences.
`
`15
`
`[0004] When delivering advertisements and other content to some mobile devices, currently
`
`available technologies can broadcast the content to all devices equipped to receive them. In some
`
`cases, advertisements are broadcast to any mobile device within a city, or a similar area. When
`
`delivering non-broadcast content, for example via the Internet, it is common to deliver the
`
`content in response to a request, received from the receiving device.
`
`In some cases, push
`
`20
`
`technology can be used to deliver content to multiple users concurrently.
`
`[0005]
`
`In each of these cases, a mobile device can usually receive content from multiple
`
`different content providers. Current technologies are, therefore, less than perfect.
`
`Attorney Docket No.:0075652.00002
`
`Page 1 of 28
`
`Exhibit 1010
`Page 005 of 284
`
`

`

`SUMMARY
`
`[0006] Various embodiments disclosed herein include registering an application program for
`
`use with a content delivery platform, establishing multiple perimeters defining respective
`
`geographic areas, and maintaining records associating sponsors with particular geographic areas.
`
`5
`
`The content delivery platform can receive a request from a registered application program for
`
`content to be displayed on a mobile device, and the request can be used to determine a target
`
`location. In some embodiments, a sponsor is selected based on a relationship between the target
`
`location and one or more reserved geographic areas. Content is then provided to the application
`
`program.
`
`10
`
`[0007]
`
`In some embodiments, the content delivery platform can record a request identifier
`
`associated with a received request, and provide the request identifier to the mobile device to
`
`assist in tracking future actions relating to the request for content. The content delivery platform
`
`can also receive information related to user interaction with the provided content, including the
`
`request identifier, and provide additional content in response to the received information.
`
`15
`
`[0008] Content can be delivered to a mobile device running a registered application if a target
`
`location is at least partially within a predetermined radial distance of a geographical area
`
`associated with a sponsor; if the mobile device is not located within the predetermined radial
`
`distance, the radial distance can be increased. In some embodiments, content is delivered if the
`
`target location, e.g. the location of the mobile device or another location of interest, is located
`
`20
`
`entirely within a geographic area exclusively reserved by a particular sponsor.
`
`In some
`
`embodiments, the content delivery platform can select from among several sponsors in deciding
`
`which content to deliver to a mobile device.
`
`[0009]
`
`In at least one embodiment, the content delivery system reserves exclusive interests in
`
`geographic areas for particular sponsors based on the sponsors' requests, and store a record of
`
`25
`
`that interest.
`
`In some embodiments, the content delivery system receives, from a sponsor,
`
`content to be delivered to mobile devices based on a target location being positioned within
`
`particular geographic areas. The content delivery system can also reserve an interest in
`
`Attorney Docket No.:0075652.00002
`
`Page 2 of 28
`
`Exhibit 1010
`Page 006 of 284
`
`

`

`geographic areas that remain unreserved by other sponsors. Furthermore, some embodiments
`
`include time based restrictions.
`
`[0010] Various embodiments can be implemented as a system that includes memory, a
`
`communications interface, and a processor that cooperate to store and execute a program of
`
`5
`
`instructions implementing various methods and techniques described herein. Furthermore, some
`
`embodiments can be implemented as a computer readable medium tangibly embodying a
`
`program of instructions.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`10
`
`[0011] FIG. 1 is an abstract representation of exclusive content delivery to particular reserved
`
`areas according to various embodiments of the present disclosure;
`
`[0012] FIG. 2 is a diagram illustrating a target location other than the location of the mobile
`
`device executing a registered application, according to embodiments of the present disclosure;
`
`[0013] FIG. 3 is a graph representing expanded search areas to determine which content is
`
`15
`
`delivered according to various embodiments of the present disclosure;
`
`[0014] FIG. 4 is a flowchart illustrating a method of reserving a geographic area according to
`
`embodiments of the present disclosure;
`
`[0015]
`
`FIG. 5 is a flowchart illustrating registration of an application for content delivery
`
`according to embodiments of the present disclosure;
`
`20
`
`[0016] FIG. 6 is a flowchart illustrating delivery of content to particular applications in a
`
`reserved area according to embodiments of the present disclosure;
`
`[0017] FIG. 7 is a diagram illustrating a processing system according to embodiments of the
`
`present disclosure.
`
`Attorney Docket No.:0075652.00002
`
`Page 3 of 28
`
`Exhibit 1010
`Page 007 of 284
`
`

`

`DETAILED DESCRIPTION
`
`[0018] Various embodiments of the present disclosure provide for delivering content, such as
`
`advertising, to registered applications being run on any of various mobile electronic devices
`
`configured to be readily moved, carried, or otherwise transported between different various
`
`5
`
`geographic areas defined by perimeters. Sponsors can reserve an exclusive interest, or in some
`
`embodiments a semi-exclusive interest, in a geographic area, so that other sponsors'
`
`advertisements are excluded from being broadcast or otherwise provided to a registered program
`
`being executed on a mobile device located within a reserved geographic area.
`
`[0019] Referring first to Figure 1, system 100, is illustrated. System 100 can provide for
`
`10
`
`exclusive delivery of advertising or other content to registered applications running on mobile
`
`devices located within a particular proximity to a reserved geographic area. System 100, as
`
`illustrated, includes content delivery platform 112, which is in communication with developer
`
`platform 108, and systems or individuals operating under control of sponsor A 121, sponsor C
`
`123, and sponsor B 125. Content delivery platform 112 receives a request from developer
`
`15
`
`platform 108 to register a program or other application for use on mobile devices. Content
`
`delivery platform 112 can use the registered application program to provide selected content to
`
`mobile devices.
`
`[0020]
`
`In some embodiments, a registered application program is provided to mobile devices
`
`by developer platform 108, content delivery platform 112, one of sponsor A 121, sponsor C 123,
`
`20
`
`or sponsor B 125, or by another desired delivery mechanism. In some embodiments, registering
`
`the application program with content delivery platform 112 allows developer 108 to receive
`
`revenue from sponsor A 121, sponsor C 123, or sponsor B 125 for content displayed on a mobile
`
`device located within, or in proximity to, a geographical area reserved by one or more of the
`
`sponsors.
`
`25
`
`[0021] Sponsor A 121, sponsor C 123, or sponsor B 125 can reserve an exclusive interest in a
`
`particular geographic area by sending a request to content delivery platform 112.
`
`In some
`
`embodiments, the request can be for exclusive delivery of content to mobile devices running any
`
`registered application within given geographic areas, or for content to be delivered to particular
`
`Attorney Docket No.:0075652.00002
`
`Page 4 of 28
`
`Exhibit 1010
`Page 008 of 284
`
`

`

`registered applications based on a target location. The request can also include time limitations,
`
`limitations based on the length of time a mobile device remains within a given geographic area,
`
`or other desired limitations. Furthermore, the reserved interest can be either completely
`
`exclusive, or semi-exclusive.
`
`5
`
`[0022] System 100 can include a network, for example Internet 131, through which content
`
`delivery platform 112, can communicate to other networked devices; and communication towers
`
`144, which can include AM or FM broadcast towers, mobile telephone stations, or other suitable
`
`communication infrastructure, including satellites (not illustrated) that might be useful in
`
`providing content based on a target location. Content delivery platform 112 can use this
`
`10
`
`communication infrastructure to communicate with various computing devices, including
`
`portable computer 179, which may include laptop computers, desktop computers, palmtop
`
`computers, tablet computers, digital video recorders (DVRs), television set-top boxes, or any of
`
`various general or dedicated purpose computers that can be carried or transported; wireless
`
`device 177, which can include personal digital assistants (PDAs), cellular telephones, personal
`
`15
`
`communication system (PCS) devices, music players, video players, gaming consoles, or
`
`portable televisions; or any of various devices that may be included in, or carried by, motor
`
`vehicles 171, 173, or 175, including navigation systems, satellite radios, or the like. It should be
`
`noted that the term "mobile device" can include all computing devices as listed above that can
`
`communicate with content delivery platform 112, that the above listing of devices is not
`
`20
`
`exhaustive, and that a device that qualifies as one type of device may also be considered to be of
`
`another type. For example, a mobile phone may also be a general purpose computing device, a
`
`radio, a television, and a navigation system.
`
`[0023] Still referring to Figure 1, consider first motor vehicle 171, which is located within
`
`sponsor A's reserved geographic area 143. A driver of first motor vehicle 171 can receive
`
`25
`
`advertisements or other content from Sponsor A via a registered application running on a radio, a
`
`PDA, a cellular telephone, a laptop, or a global positioning navigation device (none of which are
`
`specifically illustrated).
`
`In this example, because first motor vehicle 171 is located within
`
`sponsor A's reserved geographic area 143, content delivery platform 121 provides content
`
`Attorney Docket No.:0075652.00002
`
`Page 5 of 28
`
`Exhibit 1010
`Page 009 of 284
`
`

`

`exclusively related to sponsor A 121; advertisements or other content from sponsor C 123 and
`
`sponsor B 125 can be excluded.
`
`[0024] Portable computer 179 can be connected to Internet 131 via a hardwired network
`
`connection, a Wi-Fi connection or other suitable communication connection.
`
`In some
`
`5
`
`embodiments, if portable computer 179 is running a registered program application, the user of
`
`portable computer 179 will receive content related exclusively to sponsor A as long as he is
`
`within sponsor A's reserved geographic area 143. In some embodiments, the driver of first
`
`motor vehicle 171 and the user of laptop 179 will still be able to receive advertisements from
`
`other sponsors through devices not running a program that has been registered on content
`
`10
`
`delivery platform 112, or through non-registered programs running on the same device.
`
`[0025]
`
`In some embodiments, the location of mobile devices, or another target location, can be
`
`determined using various suitable methods. For example, a mobile device running a registered
`
`application can provide location information to content delivery platform 112 in the form of
`
`latitude or longitude coordinates, raw or processed GPS data, or other location information
`
`15
`
`received and recorded by either the device itself or another device. In some embodiments, a
`
`target location, e.g. the location of a mobile device, can be determined based on signals received
`
`from cellular transmission towers, satellites, or methods such as triangulation or dead reckoning,
`
`or by IP address. Content delivery platform 112 can receive the location of mobile devices from
`
`a third source, for example a location provider, a cellular telephone network provider, or a third
`
`20
`
`party tracking source, rather than from the mobile device itself. Thus, the location of a mobile
`
`device can be received from the mobile device, determined by content delivery platform 112,
`
`received from a third-party source, or determined based on a combination of these or other
`
`methods.
`
`[0026] Sponsor A's reserved geographic area 143 illustrates an embodiment in which a
`
`25
`
`perimeter can be defined by streets, county boundaries, city boundaries, landmarks, or other
`
`features commonly found on maps. In contrast, sponsor B's reserved geographic area 145 can be
`
`an ellipse, circle, oval, or other geometric shape that can be determined, at least in part, based on
`
`a radius.
`
`Attorney Docket No.:0075652.00002
`
`Page 6 of 28
`
`Exhibit 1010
`Page 010 of 284
`
`

`

`[0027]
`
`In this example, both second motor vehicle 173 and wireless device 177 are located
`
`within sponsor B's reserved geographic area 145. The driver of second motor vehicle 173 and
`
`the user of wireless device 177 can receive advertisements or other content via towers 144. For
`
`example, if the driver of second motor vehicle 173 is operating a navigation device executing an
`
`5
`
`application program registered by developer 108, advertisements and other content received on
`
`the navigation device can be determined based on the location within sponsor B's reserved
`
`geographic area 145. Likewise, the user of wireless device 177 will receive advertisements
`
`related to sponsor B from within a registered application.
`
`In some embodiments, content
`
`delivery platform 112 can prevent content from sponsor A 121 and sponsor C 123 from being
`
`10
`
`delivered to a mobile device carried by second motor vehicle 173 and wireless device 177,
`
`because both motor vehicle 173 and wireless device 177 are located in sponsor B's reserved
`
`geographic area 145.
`
`[0028] Turning next to sponsor A and sponsor C's reserved geographic area 147, note that the
`
`perimeter is a square, rectangle or similarly shaped. In some embodiments, the perimeter may be
`
`15
`
`defined entirely by longitude and latitude lines and/or coordinates that constitute an area. In
`
`other embodiments, sponsor A and sponsor C's reserved geographic area 147 can be partially
`
`bounded by a longitude or latitude line, a road, river, railway, county, state, parish, city, locality,
`
`or other desired boundary. In some embodiments, the perimeter of a sponsor A and sponsor C's
`
`reserved geographic area 147 can be defined by a combination of longitude or latitude lines,
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`20 with one or more remaining boundaries defined based on radius or diameter.
`
`[0029] Because third motor vehicle 175 is within sponsor A and sponsor C's reserved
`
`geographic area 147, a mobile device carried by third motor vehicle 175 can receive advertising
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`content from either or both sponsor A and sponsor C. In some embodiments, the interest in
`
`sponsor A and sponsor C's reserved geographic area 147 can be equally divided between sponsor
`
`25 A 121 and sponsor C 123, while in other embodiments one of sponsor A 121 and sponsor C 123
`
`can have an interest superior to that of the other.
`
`In some embodiments, content delivery
`
`platform 112 can deliver advertisements or other content related to Sponsor A at selected times,
`
`while content related to Sponsor C is delivered at other times. Additionally, content related to
`
`sponsor A may be delivered via a first registered application, while content related to sponsor C
`
`Attorney Docket No.:0075652.00002
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`Page 7 of 28
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`Exhibit 1010
`Page 011 of 284
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`can be delivered via a second registered application. Thus, sponsors can advertise or provide
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`other content to members of particular demographics based on a type of application a particular
`
`demographic is more likely to use.
`
`[0030] Referring next to Figure 2, a target location other than a mobile device in a system 200
`
`5
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`is illustrated according to embodiments of the present disclosure. As shown in Figure 2, a user
`
`of registered application 231 is located within the perimeter defining first sponsor's reserved area
`
`207. Object of interest 233 is located in second sponsor's reserved area 205.
`
`In some
`
`embodiments, object of interest 233 can be any type of object of interest to the user of registered
`
`application 231. For example, object of interest 233 could be a friend of the user of registered
`
`10
`
`application 231, and this friend may be employing a mobile phone, a laptop, a kiosk computer, a
`
`PDA, or any other device capable of sending location information 216 directly or indirectly to
`
`registered application 231. In some embodiments, target location information 216 can be any
`
`type of information that can be used to determine the location of the object of interest 233. In at
`
`least one embodiment, target location information 216 may be a geocoded twitter message. In
`
`15
`
`another example, object of interest 233 could be an end destination on a map, and the location
`
`information 216 of this end destination can be sent to registered application 231.
`
`[0031]
`
`In response to receiving the target location information 216 from object of interest 233,
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`registered application 231 can send a request 213 to content delivery platform 212. The request
`
`can include, but is not limited to, information indicating the location of object of interest 233, a
`
`20
`
`request for content, information indicating the location of registered application 231, information
`
`indicating the identity of the registered application 231, and a previously received request
`
`identifier.
`
`[0032] Content delivery platform 212 can receive and process request 213 to identify the
`
`location of registered application 231 and the location of object of interest 233.
`
`In some
`
`25
`
`embodiments, both locations need not be identified. Furthermore, in some embodiments the
`
`specific location need not be identified, as long as a determination that object of interest 233 is
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`located within a given proximity of second sponsor's reserved area 205, or that registered
`
`application 231 is located within first sponsor's reserved area 207.
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`Attorney Docket No.:0075652.00002
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`Page 8 of 28
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`Exhibit 1010
`Page 012 of 284
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`[0033] Content delivery platform 212 can provide registered application information 217 to
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`second sponsor 225 to allow second sponsor 225 to deliver second sponsor's content 214 to
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`registered application 231. The registered application information 217 can be an application
`
`identifier, a request identifie