PTO/SB/05 (08-08)
`Approved for use through 06/30/2010. OMB 0651-0032
`U.S. Patent and Trademark Office. U.S. DEPARTMENT OF COMMERCE
`unaer tne raperwork Kea u mon HU or 199o, no persons are requirea to respona to a collection or inrormation unless it aispiays a veva U1V113 control numcier
`.
`'`
`
`000429.000002
`
`Ryan Hardin
`
`Exclusive Delivery of Content Withi
`
`UTILITY
`PATENT APPLICATION
`TRANSMITTAL
`
`Attorney Docket No.
`
`First Inventor
`
`Title
`
`(Only for new nonprovisional applications under 37 CFR 1.53(b))
`
`Express Mail Label No.
`
`....
`
`1
`
`APPLICATION ELEMENTS
`See MPEP chapter 600 concerning utility patent application contents.
`
`ADDRESS TO:
`
`Commissioner for Patents
`P.O. Box 1450
`Alexandria VA 22313-1450
`
`1.
`
`q Fee Transmittal Form (e.g., PTO/SB/17)
`
`2.
`
`3.
`
`4.
`
`4/ Applicant claims small entity status.
`See 37 CFR 1.27.
`27
`[Total Pages
`4/ Specification
`Both the claims and abstract must start on a new page
`(For information on the preferred arrangement, see MPEP 608.01(a))
`v Drawing(s) (35 U.S.C. 113)
`[Total Sheets
`7
`
`]
`
`[Total Sheets
`5. Oath or Declaration
`a.
`v
`Newly executed (original or copy)
`b.
`A copy from a prior application (37 CFR 1.63(d))
`for continuation/divisional with Box 18 completed)
`DELETION OF INVENTOR(S)
`Signed statement attached deleting inventor(s)
`name in the prior application, see 37 CFR
`1.63(d)(2) and 1.33(b).
`
`2
`
`i.
`
`ACCOMPANYING APPLICATION PARTS
`
`9. q Assignment Papers (cover sheet & document(s))
`
`Name of Assignee
`
`]
`
`]
`
`10. q 37 CFR 3.73(b) Statement
`(when there is an assignee)
`
`❑Power of
`Attorney
`
`11. q English Translation Document (if applicable)
`
`12. q
`
`Lion Disclosure Statement (PTO/SB/08 or PTO-1449)
`Info
`I-I Copies of citations attached
`
`6.
`
`V Application Data Sheet. See 37 CFR 1.76
`
`7.
`
`q
`
`8.
`
`CD-ROM or CD-R in duplicate, large table or
`augputer Program (Appendix)
`Li Landscape Table on CD
`
`Nucleotide and/or Amino Acid Sequence Submission
`(if applicable, items a. - c. are required)
`q
`a.
`Computer Readable Form (CRF)
`b.
`Specification Sequence Listing on:
`
`13.
`
`Preliminary Amendment
`
`14. q Return Receipt Postcard (MPEP 503)
`(Should be specifically itemized)
`
`15. q Certified Copy of Priority Document(s)
`(if foreign priority is claimed)
`
`16. q Nonpublication Request under 35 U.S.C. 122(b)(2)(B)(i).
`Applicant must attach form PTO/SB/35 or equivalent.
`
`q
`i.
`ii. q
`
`CD-ROM or CD-R (2 copies); or
`Paper
`
`17. q Other:
`
`q
`
`Statements verifying identity of above copies
`c.
`18. If a CONTINUING APPLICATION, check appropriate box, and supply the requisite information below and in the first sentence of the
`specification following the title, or in an Application Data Sheet under 37 CFR 1.76:
`
`q
`
`Continuation
`
`q
`
`Divisional
`
`q
`
`Continuation-in-part (CIP)
`
`of prior application No.:
`
`Prior application information:
`
`Examiner
`
`Art Unit:
`
`19. CORRESPONDENCE ADDRESS
`
`The address associated with Customer Number:
`
`87457
`
`OR
`
`Correspondence address below
`
`Name
`
`Address
`
`City
`
`Country
`
`Signature
`
`Name
`(Print/Type)
`
`State
`
`Telephone
`
`Zip Code
`
`Email
`
`/Edward J. Marshall/
`
`Edward J. Marshall
`
`Date 5/1/2009
`Registration No.
`(Attorney/Agent) 45,395
`
`This collection of info mation is required by 37 CFR 1.53(b). The information is required to obtain or retain a benefit by the public which is to file (and by the
`USPTO to process) an application. Confidentiality is governed by 35 U.S.C. 122 and 37 CFR 1.11 and 1.14. This collection is estimated to take 12 minutes to
`complete, including gathering, preparing, and submitting the completed application form to the USPTO. Time will vary depending upon the individual case. Any
`comments on the amount of time you require to complete this form and/or suggestions for reducing this burden, should be sent to the Chief Information Officer,
`U.S. Patent and Trademark Office, U.S. Department of Commerce, P.O. Box 1450, Alexandria, VA 22313-1450. DO NOT SEND FEES OR COMPLETED
`FORMS TO THIS ADDRESS. SEND TO: Commissioner for Patents, P.O. Box 1450, Alexandria, VA 22313-1450.
`If you need assistance in completing the form, call 1-800-PTO-9199 and select option 2.
`
`Exhibit 1008
`Page 001 of 272
`
`

`

`Privacy Act Statement
`
`The Privacy Act of 1974 (P.L. 93-579) requires that you be given certain information in connection
`with your submission of the attached form related to a patent application or patent. Accordingly,
`pursuant to the requirements of the Act, please be advised that: (1) the general authority for the
`collection of this information is 35 U.S.C. 2(b)(2); (2) furnishing of the information solicited is voluntary;
`and (3) the principal purpose for which the information is used by the U.S. Patent and Trademark
`Office is to process and/or examine your submission related to a patent application or patent. If you do
`not furnish the requested information, the U.S. Patent and Trademark Office may not be able to
`process and/or examine your submission, which may result in termination of proceedings or
`abandonment of the application or expiration of the patent.
`
`The information provided by you in this form will be subject to the following routine uses:
`
`1. The information on this form will be treated confidentially to the extent allowed under the
`Freedom of Information Act (5 U.S.C. 552) and the Privacy Act (5 U.S.0 552a). Records from
`this system of records may be disclosed to the Department of Justice to determine whether
`disclosure of these records is required by the Freedom of Information Act.
`2. A record from this system of records may be disclosed, as a routine use, in the course of
`presenting evidence to a court, magistrate, or administrative tribunal, including disclosures to
`opposing counsel in the course of settlement negotiations.
`3. A record in this system of records may be disclosed, as a routine use, to a Member of
`Congress submitting a request involving an individual, to whom the record pertains, when the
`individual has requested assistance from the Member with respect to the subject matter of the
`record.
`4. A record in this system of records may be disclosed, as a routine use, to a contractor of the
`Agency having need for the information in order to perform a contract. Recipients of
`information shall be required to comply with the requirements of the Privacy Act of 1974, as
`amended, pursuant to 5 U.S.C. 552a(m).
`5. A record related to an International Application filed under the Patent Cooperation Treaty in
`this system of records may be disclosed, as a routine use, to the International Bureau of the
`World Intellectual Property Organization, pursuant to the Patent Cooperation Treaty.
`6. A record in this system of records may be disclosed, as a routine use, to another federal
`agency for purposes of National Security review (35 U.S.C. 181) and for review pursuant to
`the Atomic Energy Act (42 U.S.C. 218(c)).
`7. A record from this system of records may be disclosed, as a routine use, to the Administrator,
`General Services, or his/her designee, during an inspection of records conducted by GSA as
`part of that agency's responsibility to recommend improvements in records management
`practices and programs, under authority of 44 U.S.C. 2904 and 2906. Such disclosure shall
`be made in accordance with the GSA regulations governing inspection of records for this
`purpose, and any other relevant (i.e., GSA or Commerce) directive. Such disclosure shall not
`be used to make determinations about individuals.
`8. A record from this system of records may be disclosed, as a routine use, to the public after
`either publication of the application pursuant to 35 U.S.C. 122(b) or issuance of a patent
`pursuant to 35 U.S.C. 151. Further, a record may be disclosed, subject to the limitations of 37
`CFR 1.14, as a routine use, to the public if the record was filed in an application which
`became abandoned or in which the proceedings were terminated and which application is
`referenced by either a published application, an application open to public inspection or an
`issued patent.
`9. A record from this system of records may be disclosed, as a routine use, to a Federal, State,
`or local law enforcement agency, if the USPTO becomes aware of a violation or potential
`violation of law or regulation.
`
`Exhibit 1008
`Page 002 of 272
`
`

`

`‘c)
`‘0
`CA 0
`Us N
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`0
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`5' •
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`0
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`m
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`-9
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`m M
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`(71
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`70 co
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`0
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`• 0 0
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`
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`rn
`
`0
`
`144
`
`171
`
`-177
`
`145
`
`173
`
`147
`
`FIG. 1
`
`0
`
`B's
`
`143
`
`179
`
`144
`
`Sponsor A's
`
`144
`
`146
`
`131
`Internet
`
`_ —
`
`Sponsor A's & C's
`
`A A •
`
`112
`
`100
`
`Content Delivery Platform
`
`175
`
`125
`
`Sponsor B
`
`123
`
`4
`
`Sponsor C
`
`121
`
`Sponsor A
`
`108
`
`Developer
`
`Exhibit 1008
`Page 003 of 272
`
`8
`

`

`Docket No.: 000429.000002
`Attorney: Edward J. Marshall, Reg. No. 45,395
`Express Mail Label:
`
`Filing Date: May 1, 2009
`Telephone: (512) 533-9944
`Inventors: Ryan Hardin, Andrew Hill
`
`200
`
`2/7
`
`217
`
`Content Delivery Platform
`
`Registered Application Info
`
`Second Sponsor
`
`212
`
`213,
`
`225
`
`214
`
`sc.)
`
`Registered
`Application
`231
`
`207
`
`First Sponsor's Reserved
`Area
`
`216
`
`Target Location
`
`Second
`Sponsor's
`Reserved Area
`
`Object o
`Interest
`233
`
`205
`
`FIG. 2
`
`Exhibit 1008
`Page 004 of 272
`
`

`

`Docket No.: 000429.000002
`Attorney: Edward J. Marshall, Reg. No. 45,395
`Express Mail Label:
`
`Filing Date: May 1, 2009
`Telephone: (512) 533-9944
`Inventors: Ryan Hardin, Andrew Hill
`
`3/7
`
`N-c\1
`CO
`
`O
`O
`
`O .7r co
`
`O N
`CO
`
`N
`CO
`
`co LC)
`co
`
`I
`
`.7r
`co
`
`.7r
`co
`
`.7r
`
`N
`CO
`
`a
`
`LC)
`N co
`
`apnOuoi
`
`CO
`
`L
`
`Exhibit 1008
`Page 005 of 272
`
`\ \
`

`

`Docket No.: 000429.000002
`Attorney: Edward J. Marshall, Reg. No. 45,395
`Express Mail Label:
`
`Filing Date: May 1, 2009
`Telephone: (512) 533-9944
`Inventors: Ryan Hardin, Andrew Hill
`
`4/7
`
`Start
`401
`
`400
`
`Receive Sponsor Registration
`403
`
`Establish Perimeters
`
`405
`
`•
`Receive Sponsor's request for
`selected area
`407
`
`Selected area occupied
`by another?
`409
`
`Yes
`
`No
`
`•
`Reserve Geographic Area
`411 Selected by Sponsor
`
`Notify Sponsor of Availability
`413
`
`Receive Content from Sponsor
`415
`
`•
`Store Content and Sponsor
`Information
`417
`
`•
`419 End
`
`FIG. 4
`
`Exhibit 1008
`Page 006 of 272
`
`

`

`Docket No.: 000429.000002
`Attorney: Edward J. Marshall, Reg. No. 45,395
`Express Mail Label:
`
`Filing Date: May 1, 2009
`Telephone: (512) 533-9944
`Inventors: Ryan Hardin, Andrew Hill
`
`5/7
`
`500
`
`Start
`501
`
`Register Application
`
`503
`
`Receive request for Content from
`Device executing Application
`505
`
`Is Target Location
`in a Sponsor's reserved
`Area?
`
`No
`
`At least one
`Sponsor's Presence
`within predetermined
`radius?
`
`507
`
`Yes
`
`Select Content from Sponsor
`509
`
`•
`Provide Content to Application for
`511 Display on Device
`
`513
`
`Yes
`
`Increase radius
`515
`
`Done increasing?
`
`517
`
`► Yes
`•
`
`Choose Random Sponsor
`519
`
`•
`521End
`
`FIG. 5
`
`Exhibit 1008
`Page 007 of 272
`
`

`

`Docket No.: 000429.000002
`Attorney: Edward J. Marshall, Reg. No. 45,395
`Express Mail Label:
`
`Filing Date: May 1, 2009
`Telephone: (512) 533-9944
`Inventors: Ryan Hardin, Andrew Hill
`
`Start
`601
`
`•
`Register Application
`on Platform and
`provide Application
`Key
`
`603
`
`Application sends
`Content Request
`to Platform using
`Key
`
`605
`
`Application sends
`Target Location
`611
`
`Platform records
`Request Identifier in
`Platform Database
`613
`
`•
`Platform delivers
`Content and Request
`Identifier to Requesting
`Application
`
`615
`
`•
`User of Application
`Interacts with
`Content
`
`617
`
`•
`Application sends More
`Information Request to
`Platform using its
`Request Identifier
`previously assigned by
`Platform
`619
`
`6/7
`
`600
`
`Is Key in Platform
`database?
`607
`
`Yes
`
`Session is initiated
`between Application
`and Platform
`
`609
`
`Is the Request Identifier
`in Platform database?
`
`No
`
`621
`
`Yes
`•
`
`Platform delivers More
`Information to Application
`I
`regarding Advertiser to
`facilitate More Interaction
`625
`
`Platform updates
`Request Identifier
`Record as Complete
`623
`
`FIG. 6
`
`•
`End
`627
`
`Exhibit 1008
`Page 008 of 272
`
`

`

`-3m
`-+ o o G'
` -a tia
`< - -•
`• m =
`71
`H
`
`MZ
`
`-
`
`56C5ir •°N .6321
`
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`8
`
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`
`C—I
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`m
`CT -3CL0
`p 0 0
`=a
`
`
`
`M
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`rrl 13.
`
`0
`s<. Z
`
`"44
`
`"44
`
`775
`
`760
`
`FIG. 7
`
`755
`
`770
`
`Display Adapter
`
`740
`
`Adapter
`
`User Interface
`
`\ 7750
`
`780
`
`745
`
`785
`
`710
`
`765
`
`725
`
`720
`
`715
`
`Adapter
`
`Communications
`
`I/O Adapter
`
`RAM
`
`ROM
`
`707
`
`B
`
`CPU
`
`705
`
`A
`
`CPU
`
`twork
`
`Ne
`
`I
`
`
`
`lo
`
`737
`
`736
`
`Data
`
`C
`
`730
`
`711
`
`700
`
`Exhibit 1008
`Page 009 of 272
`
`

`

`Attorney Docket No.:000429.000002
`
`DECLARATION AND POWER OF ATTORNEY
`
`As a below named inventor, I hereby declare that:
`
`My residence, mailing address and citizenship are as stated below adjacent to my name.
`
`believe I am the original, first and sole inventor (if only one name is listed below) or an original, first
`and joint inventor (if plural names are listed below) of the subject matter that is claimed and for
`which a patent is sought by way of the application entitled:
`
`EXCLUSIVE DELIVERY OF CONTENT WITHIN GEOGRAPHIC AREAS
`
`which application bears the Attorney Docket Number stated above and which (if applicable or known):
`El is filed herewith.
`q was filed on
`q and was amended on
`
`as Application No.
`(if applicable).
`
`(if known).
`
`I hereby state that I have reviewed and understand the contents of the above indentified application,
`Including the claims, as amended by any amendment referred to above.
`
`I acknowledge the duty to disclose information, which is material to patentability as defined in Title 37.
`Code of Federal Regulations, § 1.56.
`
`I hereby claim priority benefits under Title 35, United States Code, § 119 (a)-(d) or § 365(6) of any
`foreign application(s) designated at least one country other than the United States of America, listed
`below and have also identified below any foreign application(s) for patent or inventor's certificate or any
`PCT international application(s) designating at least one country other than the United states of America
`filed by me on the same subject matter having a filing date before that of the application(s) of which
`priority is claimed:
`
`Prior Foreign Application(s)
`
`Priority Claimed
`
`Number
`
`Country
`
`Day/Month/Year Filed
`
`Yes
`
`No
`
`None
`
`I hereby appoi:nt the following attorney(s) and/or agent(s) to prosecute this application and to transact all
`business in the United States Patent and Trademark office connected therewith:
`
`Registered Patent Practitioners associated with Customer Number
`87457
`(Edward Marshall, Atty. at Law)
`
`Exhibit 1008
`Page 010 of 272
`
`

`

`Attorney Docket No.:000429.000002
`
`I declare that all statements made herein of my own knowledge are true and that all statements made
`on information and belief are believed to be true, and further that these statements were made with the
`knowledge that willful false statements and the like are punishable by fine or imprisonment, or both,
`under Title 18, United States Code, § 1001 and that such willful, false statements may jeopardize the
`validity of the application or any patent issued thereon.
`
`Please establish as CORRESPONDENCE ADDRESS the following:
`
`The address associated with the Customer Number shown above
`
`Full Name of sole (or first joint) inventor: Ryan Hardin
`
`Inventor's Signature:
`Residence: Henderson, TX
`Mailing Address: Pronet Solutions Corporation
`P.O. Box 271861
`Houston, TX 77277
`
`Full name of second joint inventor: Andrew Hill
`
`Inventor's Signature:
`Residence: Houston, X
`Mailing Address: Pronet Solutions Corporation
`P.O. Box 271861
`Houston, TX 77277
`
`Date: —517—A 's
`Citizenship: USA
`
`ZA.,1
`
`Date: 3c."—sierq ,..
`Citizenship: USA
`
`Exhibit 1008
`Page 011 of 272
`
`

`

`Electronic Patent Application Fee Transmittal
`
`Application Number:
`
`Filing Date:
`
`Title of Invention:
`
`EXCLUSIVE DELIVERY OF CONTENT WITHIN GEOGRAPHIC AREAS
`
`First Named Inventor/Applicant Name:
`
`Ryan Hardin
`
`Filer:
`
`Attorney Docket Number:
`
`Filed as Small Entity
`
`Utility under 35 USC 111(a) Filing Fees
`
`Edward J. Marshall
`
`000429.000002
`
`Description
`
`Fee Code
`
`Quantity
`
`Amount
`
`Sub-Total in
`USD($)
`
`Basic Filing:
`
`Utility filing Fee (Electronic filing)
`
`Utility Search Fee
`
`Utility Examination Fee
`
`4011
`
`2111
`
`2311
`
`1
`
`1
`
`1
`
`82
`
`270
`
`110
`
`82
`
`270
`
`110
`
`Pages:
`
`Claims:
`
`Miscellaneous-Filing:
`
`Petition:
`
`Patent-Appeals-and-Interference:
`
`Exhibit 1008
`Page 012 of 272
`
`

`

`Description
`
`Fee Code
`
`Quantity
`
`Amount
`
`Sub-Total in
`USD($)
`
`Post-Allowance-and-Post-Issuance:
`
`Extension-of-Time:
`
`Miscellaneous:
`
`Total in USD ($)
`
`462
`
`Exhibit 1008
`Page 013 of 272
`
`

`

`Electronic Acknowledgement Receipt
`
`EFS ID:
`
`Application Number:
`
`5259589
`
`12434094
`
`International Application Number:
`
`Confirmation Number:
`
`1446
`
`Title of Invention:
`
`EXCLUSIVE DELIVERY OF CONTENT WITHIN GEOGRAPHIC AREAS
`
`First Named Inventor/Applicant Name:
`
`Ryan Hardin
`
`Customer Number:
`
`87457
`
`Filer:
`
`Edward J. Marshall
`
`Filer Authorized By:
`
`Attorney Docket Number:
`
`000429.000002
`
`Receipt Date:
`
`01-MAY-2009
`
`Filing Date:
`
`Time Stamp:
`
`14:04:44
`
`Application Type:
`
`Utility under 35 USC 111(a)
`
`Payment information:
`
`Submitted with Payment
`
`Payment Type
`
`Payment was successfully received in RAM
`
`RAM confirmation Number
`
`yes
`
`Credit Card
`
`$462
`
`260
`
`Deposit Account
`
`Authorized User
`
`File Listing:
`
`Document
`Number
`
`Document Description
`
`File Name
`
`File Size(Bytes)/
`Message Digest
`
`Multi
`Part /.zip
`
`Pages
`(if appl.)
`
`Exhibit 1008
`Page 014 of 272
`
`

`

`1
`
`Specification_Claims_Abstract_
`Final.pdf
`
`204917
`
`823497314e2f1156436630897dd223e770a
`d28df
`
`yes
`
`27
`
`Multipart Description/PDF files in .zip description
`
`Document Description
`
`Start
`
`End
`
`Specification
`
`Claims
`
`Abstract
`
`Warnings:
`
`Information:
`
`20
`
`26
`
`27
`
`1
`
`21
`
`27
`
`964732
`
`2
`
`Application Data Sheet
`
`sb0014_fill.pdf
`
`no
`
`4
`
`Warnings:
`
`Information:
`
`610e6a3036fc7b130c200058d34db8ed322
`95965
`
`241246
`
`3
`
`Transmittal of New Application
`
`sb0005_fill.pdf
`
`no
`
`2
`
`3213cc26743a249648bfla555234627d980b
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`Exhibit 1008
`Page 015 of 272
`
`

`

`This Acknowledgement Receipt evidences receipt on the noted date by the USPTO of the indicated documents,
`characterized by the applicant, and including page counts, where applicable. It serves as evidence of receipt similar to a
`Post Card, as described in MPEP 503.
`
`New Applications Under 35 U.S.C. 111
`If a new application is being filed and the application includes the necessary components for a filing date (see 37 CFR
`1.53(b)-(d) and MPEP 506), a Filing Receipt (37 CFR 1.54) will be issued in due course and the date shown on this
`Acknowledgement Receipt will establish the filing date of the application.
`
`National Stage of an International Application under 35 U.S.C. 371
`If a timely submission to enter the national stage of an international application is compliant with the conditions of 35
`U.S.C. 371 and other applicable requirements a Form PCT/DO/E0/903 indicating acceptance of the application as a
`national stage submission under 35 U.S.C. 371 will be issued in addition to the Filing Receipt, in due course.
`
`New International Application Filed with the USPTO as a Receiving Office
`If a new international application is being filed and the international application includes the necessary components for
`an international filing date (see PCT Article 11 and MPEP 1810), a Notification of the International Application Number
`and of the International Filing Date (Form PCT/RO/105) will be issued in due course, subject to prescriptions concerning
`national security, and the date shown on this Acknowledgement Receipt will establish the international filing date of
`the application.
`
`Exhibit 1008
`Page 016 of 272
`
`

`

`EXCLUSIVE DELIVERY OF CONTENT WITHIN GEOGRAPHIC AREAS
`
`FIELD
`
`[0001] This disclosure relates generally to delivery of content, and more particularly to
`
`delivery of content within reserved geographic areas.
`
`5 BACKGROUND
`
`[0002] Advertisements can be delivered to various devices, including mobile devices, within
`
`communications range of areas transmitters or other information providers. For example,
`
`advertisements can be delivered to cellular phones within range of a particular cellular phone
`
`provider's network area. Furthermore, advertisements can be delivered using digital billboards,
`
`10
`
`or via the Internet, based on user interactions and preferences.
`
`[0003] When delivering advertisements and other content to some mobile devices, currently
`
`available technologies can broadcast the content to all devices equipped to receive them. In some
`
`cases, advertisements are broadcast to any mobile device within a city, or a similar area. When
`
`delivering non-broadcast content, for example via the Internet, it is common to deliver the
`
`15
`
`content in response to a request, received from the receiving device.
`
`In some cases, push
`
`technology can be used to deliver content to multiple users concurrently.
`
`[0004]
`
`In each of these cases, a mobile device can usually receive content from multiple
`
`different content providers. Current technologies are, therefore, less than perfect.
`
`SUMMARY
`
`20
`
`[0005] Various embodiments disclosed herein include registering an application program for
`
`use with a content delivery platform, establishing multiple perimeters defining respective
`
`geographic areas, and maintaining records associating sponsors with particular geographic areas.
`
`The content delivery platform can receive a request from a registered application program for
`
`content to be displayed on a mobile device, and the request can be used to determine a target
`
`25
`
`location. In some embodiments, a sponsor is selected based on a relationship between the target
`
`Attorney Docket No.:000429.000002
`
`Page 1 of 27
`
`Exhibit 1008
`Page 017 of 272
`
`

`

`location and one or more reserved geographic areas. Content is then provided to the application
`
`program.
`
`[0006]
`
`In some embodiments, the content delivery platform can record a request identifier
`
`associated with a received request, and provide the request identifier to the mobile device to
`
`5
`
`assist in tracking future actions relating to the request for content. The content delivery platform
`
`can also receive information related to user interaction with the provided content, including the
`
`request identifier, and provide additional content in response to the received information.
`
`[0007] Content can be delivered to a mobile device running a registered application if a target
`
`location is at least partially within a predetermined radial distance of a geographical area
`
`10
`
`associated with a sponsor; if the mobile device is not located within the predetermined radial
`
`distance, the radial distance can be increased. In some embodiments, content is delivered if the
`
`target location, e.g. the location of the mobile device or another location of interest, is located
`
`entirely within a geographic area exclusively reserved by a particular sponsor.
`
`In some
`
`embodiments, the content delivery platform can select from among several sponsors in deciding
`
`15 which content to deliver to a mobile device.
`
`[0008]
`
`In at least one embodiment, the content delivery system reserves exclusive interests in
`
`geographic areas for particular sponsors based on the sponsors' requests, and store a record of
`
`that interest.
`
`In some embodiments, the content delivery system receives, from a sponsor,
`
`content to be delivered to mobile devices based on a target location being positioned within
`
`20
`
`particular geographic areas. The content delivery system can also reserve an interest in
`
`geographic areas that remain unreserved by other sponsors. Furthermore, some embodiments
`
`include time based restrictions.
`
`[0009] Various embodiments can be implemented as a system that includes memory, a
`
`communications interface, and a processor that cooperate to store and execute a program of
`
`25
`
`instructions implementing various methods and techniques described herein. Furthermore, some
`
`embodiments can be implemented as a computer readable medium tangibly embodying a
`
`program of instructions.
`
`Attorney Docket No.:000429.000002
`
`Page 2 of 27
`
`Exhibit 1008
`Page 018 of 272
`
`

`

`BRIEF DESCRIPTION OF THE DRAWINGS
`
`[0010] FIG. 1 is an abstract representation of exclusive content delivery to particular reserved
`
`areas according to various embodiments of the present disclosure;
`
`[0011] FIG. 2 is a diagram illustrating a target location other than the location of the mobile
`
`5
`
`device executing a registered application, according to embodiments of the present disclosure;
`
`[0012] FIG. 3 is a graph representing expanded search areas to determine which content is
`
`delivered according to various embodiments of the present disclosure;
`
`[0013] FIG. 4 is a flowchart illustrating a method of reserving a geographic area according to
`
`embodiments of the present disclosure;
`
`10
`
`[0014]
`
`FIG. 5 is a flowchart illustrating registration of an application for content delivery
`
`according to embodiments of the present disclosure;
`
`[0015] FIG. 6 is a flowchart illustrating delivery of content to particular applications in a
`
`reserved area according to embodiments of the present disclosure;
`
`[0016] FIG. 7 is a diagram illustrating a processing system according to embodiments of the
`
`15
`
`present disclosure.
`
`DETAILED DESCRIPTION
`
`[0017] Various embodiments of the present disclosure provide for delivering content, such as
`
`advertising, to registered applications being run on any of various mobile electronic devices
`
`configured to be readily moved, carried, or otherwise transported between different various
`
`20
`
`geographic areas defined by perimeters. Sponsors can reserve an exclusive interest, or in some
`
`embodiments a semi-exclusive interest, in a geographic area, so that other sponsors'
`
`advertisements are excluded from being broadcast or otherwise provided to a registered program
`
`being executed on a mobile device located within a reserved geographic area.
`
`[0018] Referring first to Figure 1, system 100, is illustrated. System 100 can provide for
`
`25
`
`exclusive delivery of advertising or other content to registered applications running on mobile
`
`Attorney Docket No.:000429.000002
`
`Page 3 of 27
`
`Exhibit 1008
`Page 019 of 272
`
`

`

`devices located within a particular proximity to a reserved geographic area. System 100, as
`
`illustrated, includes content delivery platform 112, which is in communication with developer
`
`platform 108, and systems or individuals operating under control of sponsor A 121, sponsor C
`
`123, and sponsor B 125. Content delivery platform 112 receives a request from developer
`
`5
`
`platform 108 to register a program or other application for use on mobile devices. Content
`
`delivery platform 112 can use the registered application program to provide selected content to
`
`mobile devices.
`
`[0019]
`
`In some embodiments, a registered application program is provided to mobile devices
`
`by developer platform 108, content delivery platform 112, one of sponsor A 121, sponsor C 123,
`
`10
`
`or sponsor B 125, or by another desired delivery mechanism. In some embodiments, registering
`
`the application program with content delivery platform 112 allows developer 108 to receive
`
`revenue from sponsor A 121, sponsor C 123, or sponsor B 125 for content displayed on a mobile
`
`device located within, or in proximity to, a geographical area reserved by one or more of the
`
`sponsors.
`
`15
`
`[0020] Sponsor A 121, sponsor C 123, or sponsor B 125 can reserve an exclusive interest in a
`
`particular geographic area by sending a request to content delivery platform 112.
`
`In some
`
`embodiments, the request can be for exclusive delivery of content to mobile devices running any
`
`registered application within given geographic areas, or for content to be delivered to particular
`
`registered applications based on a target location. The request can also include time limitations,
`
`20
`
`limitations based on the length of time a mobile device remains within a given geographic area,
`
`or other desired limitations. Furthermore, the reserved interest can be either completely
`
`exclusive, or semi-exclusive.
`
`[0021] System 100 can include a network, for example Internet 131, through which content
`
`delivery platform 112, can communicate to other networked devices; and communication towers
`
`25
`
`144, which can include AM or FM broadcast towers, mobile telephone stations, or other suitable
`
`communication infrastructure, including satellites (not illustrated) that might be useful in
`
`providing content based on a target location. Content delivery platform 112 can use this
`
`communication infrastructure to communicate with various computing devices, including
`
`Attorney Docket No.:000429.000002
`
`Page 4 of 27
`
`Exhibit 1008
`Page 020 of 272
`
`

`

`portable computer 179, which may include laptop computers, desktop computers, palmtop
`
`computers, tablet computers, digital video recorders (DVRs), television set-top boxes, or any of
`
`various general or dedicated purpose computers that can be carried or transported; wireless
`
`device 177, which can include personal digital assistants (PDAs), cellular telephones, personal
`
`5
`
`communication system (PCS) devices, music players, video players, gaming consoles, or
`
`portable televisions; or any of various devices that may be included in, or carried by, motor
`
`vehicles 171, 173, or 175, including navigation systems, satellite radios, or the like. It should be
`
`noted that the term "mobile device" can include all computing devices as listed above that can
`
`communicate with content delivery platform 112, that the above listing of devices is not
`
`10
`
`exhaustive, and that a device that qualifies as one type of device may also be considered to be of
`
`another type. For example, a mobile phone may also be a general purpose computing device, a
`
`radio, a television, and a navigation system.
`
`[0022] Still referring to Figure 1, consider first motor vehicle 171, which is located within
`
`sponsor A's reserved geographic area 143. A driver of first motor vehicle 171 can receive
`
`15
`
`advertisements or other content from Sponsor A via a registered application running on a radio, a
`
`PDA, a cellular telephone, a laptop, or a global positioning navigation device (none of which are
`
`specifically illustrated).
`
`In this example, because first motor vehicle 171 is located within
`
`sponsor A's reserved geographic area 143, content delivery platform 121 provides content
`
`exclusively related to sponsor A 121; advertisements or other content from sponsor C 123 and
`
`20
`
`sponsor B 125 can be excluded.
`
`[0023] Portable computer 179 can be connected to Internet 131 via a hardwired network
`
`connection, a Wi-Fi connection or other suitable communication connection.
`
`In some
`
`embodiments, if portable computer 179 is running a registered program application, the user of
`
`portable computer 179 will receive content related exclusively to sponsor A as long as he is
`
`25 within sponsor A's reserved geographic area 143. In some embodiments, the driver of first
`
`motor vehicle 171 and the user of laptop 179 will still be able to receive advertisements from
`
`other sponsors through devices not running a program that has been registered on content
`
`delivery platform 112, or through non-registered programs running on the same device.
`
`Attorney Docket No.:000429.000002
`
`Page 5 of 27
`
`Exhibit 1008
`Page 021 of 272
`
`

`

`[0024]
`
`In some embodiments, the location of mobile devices, or another target location, can be
`
`determined using various suitable methods. For example, a mobile device running a registered
`
`application can provide location information to content delivery platform 112 in the form of
`
`latitude or longitude coordinates, raw or processed GPS data, or other location information
`
`5
`
`received and recorded by either the de