PTO/SB/08a (01-10)
`Doc code: IDS
`Approved for use through 07/31/2012. OMB 0651-0031
`Doc description: Information Disclosure Statement (IDS) Filed
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`INFORMATION DISCLOSURE
`STATEMENT BY APPLICANT
`( Not for submission under 37 CFR 1.99)
`
`Application Number
`
`Filing Date
`
`First Named Inventor Hardin
`
`Art Unit
`
`Examiner Name
`
`Attorney Docket Number
`
`Hardin-03 CPA
`
`U.S.PATENTS
`
`Examiner
`Initial*
`
`Cite
`No
`
`Patent Number
`
`Kind
`Code1
`
`Issue Date
`
`Name of Patentee or Applicant
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`
`Pages,Columns,Lines where
`Relevant Passages or Relevant
`Figures Appear
`
`1
`
`7009556
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`2006-03-06
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`Stewart
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`2
`
`7080402
`
`2006-07-18
`
`Bates et al.
`
`3
`
`7096117
`
`2006-08-22
`
`Gale et al.
`
`4
`
`7124370
`
`2006-10-17
`
`Fish
`
`5
`
`7219303
`
`2007-05-15
`
`Fish
`
`6
`
`7089264
`
`2006-08-08
`
`Guido et al.
`
`7
`
`7200673
`
`2007-04-03
`
`Augart
`
`8
`
`7207802
`
`2007-04-24
`
`Wilson
`
`EFS Web 2.1.17
`
`Exhibit 1016
`Page 001 of 299
`
`

`

`INFORMATION DISCLOSURE
`STATEMENT BY APPLICANT
`( Not for submission under 37 CFR 1.99)
`
`Application Number
`
`Filing Date
`
`First Named Inventor Hardin
`
`Art Unit
`
`Examiner Name
`
`Attorney Docket Number
`
`Hardin-03 CPA
`
`9
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`6810323
`
`2004-10-26
`
`Bullock et al.
`
`10
`
`6847888
`
`2005-01-25
`
`Fox et al.
`
`11
`
`6867733
`
`2005-03-15
`
`Sandhu et al.
`
`12
`
`7103368
`
`2006-09-05
`
`Teshima, Toru
`
`13
`
`7814106
`
`2010-10-12
`
`Guido et al.
`
`If you wish to add additional U.S. Patent citation information please click the Add button.
`
`U.S.PATENT APPLICATION PUBLICATIONS
`
`Examiner
`Initial*
`
`Cite No
`
`Publication
`Number
`
`Kind
`Code1
`
`Publication
`Date
`
`Name of Patentee or Applicant
`of cited Document
`
`Pages,Columns,Lines where
`Relevant Passages or Relevant
`Figures Appear
`
`1
`
`20080215524
`
`2008-09-04
`
`Fuchs et al.
`
`20080262897
`
`2008-10-23
`
`Howarter et al.
`
`20080307498
`
`2008-12-11
`
`Johnson et al.
`
`20080313039
`
`2008-12-18
`
`Altberge et al.
`
`2
`
`3
`
`4
`
`EFS Web 2.1.17
`
`Exhibit 1016
`Page 002 of 299
`
`

`

`INFORMATION DISCLOSURE
`STATEMENT BY APPLICANT
`( Not for submission under 37 CFR 1.99)
`
`Application Number
`
`Filing Date
`
`First Named Inventor Hardin
`
`Art Unit
`
`Examiner Name
`
`Attorney Docket Number
`
`Hardin-03 CPA
`
`5
`
`6
`
`7
`
`8
`
`9
`
`20090063424
`
`2009-03-05
`
`Iwamura et al.
`
`20080154728
`
`2008-06-26
`
`Thomas
`
`20080163073
`
`2008-07-03
`
`Becker et al.
`
`20080162032
`
`2008-07-03
`
`Wuersch et al.
`
`20040214550
`
`2004-10-28
`
`Jenkins
`
`10
`
`20070185768
`
`2007-08-09
`
`Vengroff et al.
`
`11
`
`20030064705
`
`2003-04-03
`
`Desiderio
`
`12
`
`20040220906
`
`2004-11-04
`
`Gargi et al.
`
`13
`
`20030198346
`
`2003-10-23
`
`Meifu et al.
`
`14
`
`20090024476
`
`2009-01-22
`
`Baar et al.
`
`15
`
`20080004952
`
`2008-01-03
`
`Koli, Ari
`
`EFS Web 2.1.17
`
`Exhibit 1016
`Page 003 of 299
`
`

`

`INFORMATION DISCLOSURE
`STATEMENT BY APPLICANT
`( Not for submission under 37 CFR 1.99)
`
`Application Number
`
`Filing Date
`
`First Named Inventor Hardin
`
`Art Unit
`
`Examiner Name
`
`Attorney Docket Number
`
`Hardin-03 CPA
`
`16
`
`20040253965
`
`2004-12-16
`
`Sato et al.
`
`17
`
`20100312646
`
`2010-12-09
`
`Gupta et al.
`
`18
`
`20060064346
`
`2006-03-26
`
`Steenstra et al.
`
`19
`
`20080098420
`
`2008-04-24
`
`Khivesara et al.
`
`If you wish to add additional U.S. Published Application citation information please click the Add button.
`
`FOREIGN PATENT DOCUMENTS
`
`Examiner
`Initial*
`
`Cite
`No
`
`Foreign Document
`Number3
`
`Country
`Code2 i
`
`Kind
`Code4
`
`Publication
`Date
`
`Name of Patentee or
`Applicant of cited
`Document
`
`Pages,Columns,Lines
`where Relevant
`Passages or Relevant
`Figures Appear
`
`T5
`
`1
`
`If you wish to add additional Foreign Patent Document citation information please click the Add button
`
`NON-PATENT LITERATURE DOCUMENTS
`
`Examiner
`Initials*
`
`Cite
`No
`
`Include name of the author (in CAPITAL LETTERS), title of the article (when appropriate), title of the item
`(book, magazine, journal, serial, symposium, catalog, etc), date, pages(s), volume-issue number(s),
`publisher, city and/or country where published.
`
`T5
`
`AdMob, Inc., "Help for Advertisers--Ad Pricing", http://www.admob.com/home/help/helpfiles/Advertisers/Ad Pricing,
`2009-05-19
`
`AdMob, Inc., "Help for Advertisers--Target the Specific User You Want to Reach", http://www.admob.com/home/help/
`helpfiles/Advertisers/Target, 2009-05-19
`
`1
`
`2
`
`EFS Web 2.1.17
`
`Exhibit 1016
`Page 004 of 299
`
`

`

`INFORMATION DISCLOSURE
`STATEMENT BY APPLICANT
`( Not for submission under 37 CFR 1.99)
`
`Application Number
`
`Filing Date
`
`First Named Inventor Hardin
`
`Art Unit
`
`Examiner Name
`
`Attorney Docket Number
`
`Hardin-03 CPA
`
`3
`
`AdMob, Inc., "iPhone for Advertisers", http://www.admob.com/home/help/helpfiles/Advertisers/iPhone Ad, 2009-05-19
`
`4
`
`5
`
`6
`
`7
`
`Google, Inc., "What are the different options for targeting ads to mobile phones and devices?", https://adwords.google.
`2009-05-18 com/support/bin/answer=107265&hl=en.sub.--US,
`
`
`Google, Inc., "How does customized targeting work?", http://adwords.google.com/support/bin/answer.py?answer=116,
`2009-05-18
`
`Google, Inc., "How are ads ranked?", http://adwords.google.com/support/bin/answer.py?h1=en&answer=6111,
`2009-05-18
`
`Google, Inc., "How do ads cycle through the search page results?", http://adwords.google.com/support/bin/answer.py?
`2009-05-18 hl=en&answer=87402,
`
`
`8
`
`Google, Inc., "How do I create a mobile ad?", http://adwords.google.com/support/bin/answer=29488&cbid, 2009-05-18
`
`9
`
`Google, Inc., "Lesson 3c: Language & Location Targeting", http://www.google.com/adwords/learningcenter/text/
`print-19158.html, 2009-05-19
`
`10
`
`Google, Inc., "What is position preference?", http://adwords.google.com/support/bin/answer.py?h1=en&answer=31788,
`2009-05-19
`
`11
`
`Google, Inc., "What are mobile ads?", http://adwords.google.com/support/bin/answer.py?answer=29492&cbid,
`2009-05-18
`
`12
`
`Google, Inc., "Why can't I see my ad?", http://adwords.google.com/support/bin/answer.py?h1=en&answer=6105,
`2009-05-18
`
`13
`
`Wayback Machine, "Iphone App Advertisement", http://www.blog.yieldbuild.com/2008/08/21/iphone-app-advertising/,
`2008-08-24
`
`EFS Web 2.1.17
`
`Exhibit 1016
`Page 005 of 299
`
`q
`q
`q
`q
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`INFORMATION DISCLOSURE
`STATEMENT BY APPLICANT
`( Not for submission under 37 CFR 1.99)
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`Application Number
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`Filing Date
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`First Named Inventor Hardin
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`Examiner Name
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`Attorney Docket Number
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`Hardin-03 CPA
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`EXAMINER SIGNATURE
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`Date Considered
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`*EXAMINER: Initial if reference considered, whether or not citation is in conformance with MPEP 609. Draw line through a
`citation if not in conformance and not considered. Include copy of this form with next communication to applicant.
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`1 See Kind Codes of USPTO Patent Documents at vs,ww.USPIO.GOV or MPEP 901.04. 2 Enter office that issued the document, by the two-letter code (WIPO
`Standard ST.3). 3 For Japanese patent documents, the indication of the year of the reign of the Emperor must precede the serial number of the patent document.
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`EFS Web 2.1.17
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`Exhibit 1016
`Page 006 of 299
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`

`

`INFORMATION DISCLOSURE
`STATEMENT BY APPLICANT
`( Not for submission under 37 CFR 1.99)
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`Application Number
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`Filing Date
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`First Named Inventor Hardin
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`Hardin-03 CPA
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`CERTIFICATION STATEMENT
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`That each item of information contained in the information disclosure statement was first cited in any communication
`q from a foreign patent office in a counterpart foreign application not more than three months prior to the filing of the
`information disclosure statement. See 37 CFR 1.97(e)(1).
`
`OR
`
`That no item of information contained in the information disclosure statement was cited in a communication from a
`foreign patent office in a counterpart foreign application, and, to the knowledge of the person signing the certification
`after making reasonable inquiry, no item of information contained in the information disclosure statement was known to
`q any individual designated in 37 CFR 1.56(c) more than three months prior to the filing of the information disclosure
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`
`q See attached certification statement.
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`q The fee set forth in 37 CFR 1.17 (p) has been submitted herewith.
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`A certification statement is not submitted herewith.
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`SIGNATURE
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`form of the signature.
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`Signature
`
`Name/Print
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`/s/David 0. Simmons
`David 0. Simmons
`
`Date (YYYY-MM-DD)
`
`Registration Number
`
`2016-01-29
`43124
`
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`VA 22313-1450.
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`EFS Web 2.1.17
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`Exhibit 1016
`Page 007 of 299
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`

`

`Privacy Act Statement
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`The Privacy Act of 1974 (P.L. 93-579) requires that you be given certain information in connection with your submission of the
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`The information on this form will be treated confidentially to the extent allowed under the Freedom of Information Act
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`Exhibit 1016
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`

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`PTO/AIA/14 (11-15)
`Approved for use through 04/30/2017. OMB 0651-0032
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Ad of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number.
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`Application Data Sheet 37 CFR 1.76
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`hardin-03 CPA
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`Exclusive Delivery of Content Within Geographic Areas
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`0.0. Box 271861
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`77277
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`TX
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`Residence Information (Select One) 0 US Residency
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`I
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`Mailing Address of Inventor:
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`Address 1
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`.0. Box 271861
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`ouston
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`Address 2
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`US
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`77277
`Postal Code
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`

`

`PTO/AIA/14 (11-15)
`Approved for use through 04/30/2017. OMB 0651-0032
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Ad of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number.
`
`Application Data Sheet 37 CFR 1.76
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`Attorney Docket Number
`
`hardin-03 CPA
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`Application Number
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`Title of Invention
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`Exclusive Delivery of Content Within Geographic Areas
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`q An Address is being provided for the correspondence Information of this application.
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`Customer Number
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`41468
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`Email Address
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`dsimmons1©sbcglobal.net
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`Application Information:
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`onprovisional
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`Filing By Reference:
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`35 U.S.C. 122(b) and certify that the invention disclosed in the attached application has not and will not be the
`subject of an application filed in another country, or under a multilateral international agreement, that requires
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`US Patent Practitioner
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`EFS Web 2.2.12
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`Exhibit 1016
`Page 010 of 299
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`

`PTO/AIA/14 (11-15)
`Approved for use through 04/30/2017. OMB 0651-0032
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Ad of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number.
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`Application Data Sheet 37 CFR 1.76
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`hardin-03 CPA
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`Application Number
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`Title of Invention
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`Exclusive Delivery of Content Within Geographic Areas
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`Domestic Benefit/National Stage Information:
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`Continuation of
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`• 13856392
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`2013-04-03
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`8977247
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`2015-03-10
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`Prior Application Status
`Application
`Number
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`!Patented
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`Continuity Type
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`VI
`Prior Application
`Number
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`Filing Date
`(YYYY-MM-DD)
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`Patent Number
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`Issue Date
`(YYYY-MM-DD)
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`Remove
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`13856392
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`Continuation of
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`l
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`12434094
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`2009-05-01
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`8433296
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`2013-04-30
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`Additional Domestic Benefit/National Stage Data may
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`by selecting the Add button.
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`be
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`this form
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`Add
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`Foreign Priority Information:
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`This section allows for the applicant to claim priority to a foreign application. Providing this information in the application data sheet
`constitutes the claim for priority as required by 35 U.S.C. 119(b) and 37 CFR 1.55. When priority is claimed to a foreign application
`that is eligible for retrieval under the priority document exchange program (PDX)' the information will be used by the Office to
`automatically attempt retrieval pursuant to 37 CFR 1.55(i)(1) and (2). Under the PDX program, applicant bears the ultimate
`responsibility for ensuring that a copy of the foreign application is received by the Office from the participating foreign intellectual
`property office, or a certified copy of the foreign priority application is filed, within the time period specified in 37 CFR 1.55(g)(1).
`
`Application Number
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`Country'
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`Filing Date (YYYY-MM-DD)
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`Access Code' (if applicable)
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`1
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`Statement under 37 CFR 1.55 or 1.78 for AIA (First Inventor to File) Transition
`Applications
`
`EFS Web 2.2.12
`
`Exhibit 1016
`Page 011 of 299
`
`

`

`PTO/AIA/14 (11-15)
`Approved for use through 04/30/2017. OMB 0651-0032
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Ad of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number.
`
`Application Data Sheet 37 CFR 1.76
`
`Attorney Docket Number
`
`hardin-03 CPA
`
`Application Number
`
`Title of Invention
`
`Exclusive Delivery of Content Within Geographic Areas
`
`This application (1) claims priority to or the benefit of an application filed before March 16, 2013 and (2) also
`contains, or contained at any time, a claim to a claimed invention that has an effective filing date on or after March
`16, 2013.
`NOTE: By providing this statement under 37 CFR 1.55 or 1.78, this application, with a filing date on or after March
`16, 2013, will be examined under the first inventor to file provisions of the AIA.
`
`EFS Web 2.2.12
`
`Exhibit 1016
`Page 012 of 299
`
`q
`

`

`PTO/AIA/14 (11-15)
`Approved for use through 04/30/2017. OMB 0651-0032
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Ad of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number.
`
`Application Data Sheet 37 CFR 1.76
`
`Attorney Docket Number
`
`hardin-03 CPA
`
`Application Number
`
`Title of Invention
`
`Exclusive Delivery of Content Within Geographic Areas
`
`Authorization or Opt-Out of Authorization to Permit Access:
`
`When this Application Data Sheet is properly signed and filed with the application, applicant has provided written
`authority to permit a participating foreign intellectual property (IP) office access to the instant application-as-filed (see
`paragraph A in subsection 1 below) and the European Patent Office (EPO) access to any search results from the instant
`application (see paragraph B in subsection 1 below).
`
`Should applicant choose not to provide an authorization identified in subsection 1 below, applicant must opt-out of the
`authorization by checking the corresponding box A or B or both in subsection 2 below.
`
`NOTE: This section of the Application Data Sheet is ONLY reviewed and processed with the INITIAL filing of an
`application. After the initial filing of an application, an Application Data Sheet cannot be used to provide or rescind
`authorization for access by a foreign IP office(s). Instead, Form PTO/SB/39 or PTO/SB/69 must be used as appropriate.
`
`1. Authorization to Permit Access by a Foreign Intellectual Property Office(s)
`
`A. Priority Document Exchange (PDX) - Unless box A in subsection 2 (opt-out of authorization) is checked, the
`undersigned hereby grants the USPTO authority to provide the European Patent Office (EPO), the Japan Patent Office
`(JPO), the Korean Intellectual Property Office (KIPO), the State Intellectual Property Office of the People's Republic of
`China (SIPO), the World Intellectual Property Organization (WIPO), and any other foreign intellectual property office
`participating with the USPTO in a bilateral or multilateral priority document exchange agreement in which a foreign
`application claiming priority to the instant patent application is filed, access to: (1) the instant patent application-as-filed
`and its related bibliographic data, (2) any foreign or domestic application to which priority or benefit is claimed by the
`instant application and its related bibliographic data, and (3) the date of filing of this Authorization. See 37 CFR 1.14(h)
`(1).
`
`B. Search Results from U.S. Application to EPO - Unless box B in subsection 2 (opt-out of authorization) is checked,
`the undersigned hereby grants the USPTO authority to provide the EPO access to the bibliographic data and search
`results from the instant patent application when a European patent application claiming priority to the instant patent
`application is filed. See 37 CFR 1.14(h)(2).
`
`The applicant is reminded that the EPO's Rule 141(1) EPC (European Patent Convention) requires applicants to submit a
`copy of search results from the instant application without delay in a European patent application that claims priority to
`the instant application.
`
`2. Opt-Out of Authorizations to Permit Access by a Foreign Intellectual Property Office(s)
`
`A. Applicant DOES NOT authorize the USPTO to permit a participating foreign IP office access to the instant
`q application-as-filed. If this box is checked, the USPTO will not be providing a participating foreign IP office with
`any documents and information identified in subsection 1A above.
`
`B. Applicant DOES NOT authorize the USPTO to transmit to the EPO any search results from the instant patent
`q application. If this box is checked, the USPTO will not be providing the EPO with search results from the instant
`application.
`NOTE: Once the application has published or is otherwise publicly available, the USPTO may provide access to the
`application in accordance with 37 CFR 1.14.
`
`EFS Web 2.2.12
`
`Exhibit 1016
`Page 013 of 299
`
`

`

`PTO/AIA/14 (11-15)
`Approved for use through 04/30/2017. OMB 0651-0032
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Ad of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number.
`
`Application Data Sheet 37 CFR 1.76
`
`Attorney Docket Number
`
`hardin-03 CPA
`
`Application Number
`
`Title of Invention
`
`Exclusive Delivery of Content Within Geographic Areas
`
`Applicant Information:
`
`Providing assignment information in this section does not substitute for compliance with any requirement of part 3 of Title 37 of CFR
`to have an assignment recorded by the Office.
`
`Applicant k
`If the applicants the inventor (or the remaining joint inventor or inventors under 37 CFR 1.45), this section should not be completed.
`The information to be provided in this section is the name and address of the legal representative who is the applicant under 37 CFR
`1.43; or the name and address of the assignee, person to whom the inventor is under an obligation to assign the invention, or person
`who otherwise shows sufficient proprietary interest in the matter who is the applicant under 37 CFR 1.46. If the applicant is an
`applicant under 37 CFR 1.46 (assignee, person to whom the inventor is obligated to assign, or person who otherwise shows sufficient
`proprietary interest) together with one or more joint inventors, then the joint inventor or inventors who are also the applicant should be
`identified in this section.
`
`Remove
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`Clear
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`Assignee
`
`Legal Representative under 35 U.S.C. 117
`
`Joint Inventor
`
`Person to whom the inventor is obligated to assign.
`
`Person who shows sufficient proprietary interest
`
`If applicant is the legal representative, indicate the authority to file the patent application, the inventor is:
`
`Name of the Deceased or Legally Incapacitated Inventor:
`
`If the Applicant is an Organization check here.
`
`q
`
`Prefix
`
`Given Name
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`Middle Name
`
`Family Name
`
`Suffix
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`11
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`I
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`Mailing Address Information For Applicant:
`
`I I l
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`Address 1
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`Address 2
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`City
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`Country'
`
`I
`
`Phone Number
`
`Email Address
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`State/Province
`
`Postal Code
`
`Fax Number
`
`Additional Applicant Data may be generated within this form by selecting the Add button.
`
`Add
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`Assignee Information including Non-Applicant Assignee Information:
`
`Providing assignment information in this section does not substitute for compliance with any requirement of part 3 of Title
`37 of CFR to have an assignment recorded by the Office.
`
`EFS Web 2.2.12
`
`Exhibit 1016
`Page 014 of 299
`
`

`

`PTO/AIA/14 (11-15)
`Approved for use through 04/30/2017. OMB 0651-0032
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Ad of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number.
`
`Application Data Sheet 37 CFR 1.76
`
`Attorney Docket Number
`
`hardin-03 CPA
`
`Application Number
`
`Title of Invention
`
`Exclusive Delivery of Content Within Geographic Areas
`
`Assignee 1
`
`Complete this section if assignee information, including non-applicant assignee information, is desired to be included on the patent
`application publication. An assignee-applicant identified in the "Applicant Information" section will appear on the patent application
`publication as an applicant. For an assignee-applicant, complete this section only if identification as an assignee is also desired on the
`patent application publication.
`
`If the Assignee or Non-Applicant Assignee is an Organization check here.
`
`Remove
`
`q
`
`Prefix
`
`Given Name
`
`Middle Name
`
`Family Name
`
`Suffix
`
`l
`Mailing Address Information For Assignee including Non-Applicant Assignee:
`
`1:1
`
`Address 1
`
`Address 2
`
`City
`
`Country i
`
`I
`
`Phone Number
`
`Email Address
`
`I
`
`I State/Province
`
`Postal Code
`
`Fax Number
`
`Additional Assignee Nonor -Applicant
`
`selecting the Add button.
`
`Assignee Data may
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`be generated within
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`
`
`this form by
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`Signature:
`NOTE: This Application Data Sheet must be signed in accordance with 37 CFR 1.33(b). However, if this Application
`Data Sheet is submitted with the INITIAL filing of the application and either box A or B is not checked in
`subsection 2 of the "Authorization or Opt-Out of Authorization to Permit Access" section, then this form must
`also be signed in accordance with 37 CFR 1.14(c).
`This Application Data Sheet must be signed by a patent practitioner if one or more of the applicants is a juristic
`entity (e.g., corporation or association). If the applicant is two or more joint inventors, this form must be signed by a
`patent practitioner, all joint inventors who are the applicant, or one or more joint inventor-applicants who have been given
`power of attorney (e.g., see USPTO Form PTO/AIA/81) on behalf of all joint inventor-applicants.
`See 37 CFR 1.4(d) for the manner of making signatures and certifications.
`
`Remove
`
`Signature
`
`/s/David 0. Simmons
`
`Date (YYYY-MM-DD) 2016-01-29
`
`First Name David
`
`Last Name
`
`Simmons
`
`Registration Number
`
`43124
`
`Additional Signature may be generated within this for