Document title: Fitbit Update Lets You Quickly Check Your Blood Oxygen Saturation
`Capture URL: https://www.forbes.com/sites/andrewwilliams/2020/09/09/fitbit-update-lets-you-quickly-check-your-blood-oxygen-saturation/?sh=5d6ecb55e76a
`Capture timestamp (UTC): Fri, 17 Feb 2023 01:41:21 GMT
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`FORBES > INNOVATION > CONSUMER TECH
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`Fitbit Update Lets You Quickly
`Check Your Blood Oxygen
`Saturation
`
`Andrew Williams Contributor
`
`I write about fitness, health and wearable tech
`
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`© This article is more than 2 years old.
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` PURDUE GL# BAL
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`€
`
`Health Metrics
`
`
`Oxygen saturation (Sp02)
`
`
`Recent sleep: 98%
`
`Percentage (%)
`
`LEARN MORE
`
`
`Fitbit has released an update for its Versa and Ionic lines that lets you quickly
`
`check your blood oxygen saturation.
`
`The new Fitbit SpO2 Signature watch face shows your overnight SpO2
`
`readings, which are rarely given much of the spotlight in fitness trackers.
`
`Fitbit announced its arrival on the Fitbit blog, and the watch face is available
`
`for download from the App Gallery.
`
`Blood oxygen saturation monitoring has gained prominence in 2020, in part
`
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`Document title: Fitbit Update Lets You Quickly Check Your Blood Oxygen Saturation
`Capture URL: https://www.forbes.com/sites/andrewwilliams/2020/09/09/fitbit-update-lets-you-quickly-check-your-blood-oxygen-saturation/?sh=5d6ecb55e76a
`Capture timestamp (UTC): Fri, 17 Feb 2023 01:41:21 GMT
`
`Page 2 of 6
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`‘C) Listen to article
`
`2 minutes
`
`© This article is more than 2 years old.
`
`x]
`
`Registered Nurses,
`Earn a Customized
`BSN Online
`
`
` a
`
`Health Metrics
`
`PURDUE GL# BAL
`
`Oxygen saturation (Sp02)
`
`
`
`Recent sleep: 98%
`
`
`LEARN MORE
`
`
`
`
`
`Fitbit has released an update for its Versa and Ionic lines that lets you quickly
`
`check your blood oxygen saturation.
`
`The new Fitbit SpO2 Signature watch face shows your overnight SpO2
`
`readings, which are rarely given much of the spotlight in fitness trackers.
`
`Fitbit announced its arrival on the Fitbit blog, and the watch face is available
`
`for download from the App Gallery.
`
`Blood oxygen saturation monitoring has gained prominence in 2020, in part
`
`because it can be a sign of a Covid-19 infection. And very low readings are
`
`used by medical professionals to determine whether a patient needs to be put
`
`on a ventilator.
`
`However, the blood oxygen readings of the Fitbit Versa and Ionic are not
`
`considered “medical grade” and are therefore more useful as a way to tell if
`
`you may suffer from sleep apnea.
`
`This is where your breathing stops and starts during the night, which causes a
`
`drop in SpO2. Fitbits use the optical heart rate sensor to estimate blood
`
`oxygen saturation.
`
`Deoxygenated blood absorbs more red light than oxygenated blood, and less
`
`-_
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`MASIMO 2091
`Apple v. Masimo
`IPR2022-01291
`
`

`

`Document title: Fitbit Update Lets You Quickly Check Your Blood Oxygen Saturation
`Capture URL: https://www.forbes.com/sites/andrewwilliams/2020/09/09/fitbit-update-lets-you-quickly-check-your-blood-oxygen-saturation/?sh=5d6ecb55e76a
`Capture timestamp (UTC): Fri, 17 Feb 2023 01:41:21 GMT
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`Deoxygenated blood absorbs more red light than oxygenated blood, and less
`
`infrared light. Apply a smart algorithm to fairly simple light-sensing hardware
`
`and you can monitor for changes in blood oxygen saturation.
`
`Lower-end Fitbits like the Inspire and Inspire HR don’t get the new Fitbit
`
`SpO2 Signature watch face, because they do not have access to the Fitbit App
`
`Gallery. And neither supports blood oxygen readings anyway.
`
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`This new watch face is a precursor to the release of Fitbit Sense, the
`
`company’s most biometrics-driven watch yet. An EDA (electrodermal activity)
`
`sensor is its most eye-catching addition.
`
`This analyses skin conductivity to chart your stress, a feature not seen in other
`
`fitness trackers and smartwatches.
`
`The Fitbit Sense is due for release on September 25, and will cost $329. It
`
`lands alongside the $229 Fitbit Versa 3.
`
`Follow me on Twitter.
`
`¢ Andrew Williams
`2
`
`| have written about technology for over a decade, with a focus on everything you might
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`wear, put in a pocket or fit in a bag. Subjects | cover include... Read More
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`RELATED TOPICS
`
`01
`
`BLOOD OXYGEN
`~ SATURATION
`
`02 CONTROL YOUR BLOOD
`~ PRESSURE NATURALLY
`
`03. LOW BLOOD OXYGEN
`
`04
`
`AT HOME OXYGEN
`~ THERAPY
`
`SEE ALSO
`
`>
`
`>
`
`>
`
`>
`
`05 NORMAL BLOOD OXYGEN
`~ LEVEL
`
`06 NORMAL BLOOD SUGAR
`~ LEVELS CHART
`
`HYPERBARIC OXYGEN
`07. THERAPY
`
`08
`
`TIPS TO LOWER BLOOD
`~ PRESSURE
`
`>
`
`>
`
`>
`
`y
`
`END STAGEH/GOGPD
`SYMPTOMS
`
`BEST CREDIT CARDS
`TO HAVE
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`BALANCE-TRANSFER
`CREDIT CARDS
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`

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`Document title: Fitbit Update Lets You Quickly Check Your Blood Oxygen Saturation
`Capture URL: https://www.forbes.com/sites/andrewwilliams/2020/09/09/fitbit-update-lets-you-quickly-check-your-blood-oxygen-saturation/?sh=5d6ecb55e76a
`Capture timestamp (UTC): Fri, 17 Feb 2023 01:41:21 GMT
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`LEADERSHIP
`
`Online Identity: The Most
`Valuable Digital Asset
`
`luncta Brand Contributor
`
`Forbes EQ BRANDVOICE | Paid Program
`
`Written by Swalé, Founder, Iuncta
`
`It’s a beautiful Saturday afternoon in Brooklyn, surprisingly warm for a mid-
`
`winter day in late January. My last conscious activity was staring out the
`
`window of the Gentlemen’s Factory Innovation Lab in downtown, looking
`
`across at a contractor going through the floor plans of a loft in active
`
`construction. I wonder who owns it. Prior to that, I was reading about the
`
`world’s wealthiest people in 2022, which then prompted me to wonder about
`
`the most expensive items these individuals own, the priciest among them
`
`including jewelry, real estate, artwork and yachts. All material things in a
`
`world that is becoming less and less material and more and more digital.
`
`
`
`MASIMO 2091
`Apple v. Masimo
`IPR2022-01291
`
`

`

`Document title: Fitbit Update Lets You Quickly Check Your Blood Oxygen Saturation
`Capture URL: https://www.forbes.com/sites/andrewwilliams/2020/09/09/fitbit-update-lets-you-quickly-check-your-blood-oxygen-saturation/?sh=5d6ecb55e76a
`Capture timestamp (UTC): Fri, 17 Feb 2023 01:41:21 GMT
`
`Page 5 of 6
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`Forbes
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`Subscribe
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`Sam
`
`Q
`
`Valuable Digital Asset
`
`luncta Brand Contributor
`
`Forbes EQ BRANDVOICE | Paid Program
`
`f
`
`Written by Swalé, Founder, Iuncta
`
`w
`
`It’s a beautiful Saturday afternoon in Brooklyn, surprisingly warm for a mid-
`
`winter day in late January. My last conscious activity was staring out the
`
`‘window of the Gentlemen’s Factory Innovation Lab in downtown, looking
`
`across at a contractor going through the floor plans of a loft in active
`
`construction. I wonder who owns it. Prior to that, I was reading about the
`
`world’s wealthiest people in 2022, which then prompted me to wonder about
`
`the most expensive items these individuals own, the priciest among them
`
`including jewelry, real estate, artwork and yachts. All material things in a
`
`world that is becoming less and less material and more and more digital.
`
`
`
`Any and every online entity, including your favorite social media platform and search engine, has
`
`transformed itself into an identity provider, meaning they have authority over the access and sharing of
`
`your online data. GETTY
`
`With the evolution of technology and the revolution that is the blockchain,
`
`there’s been a shift in the perception of value of nontangible items, specifically
`
`digital assets. This includes cryptocurrency, NFTs and the metaverse,
`
`including its decentralized land and real estate within it. One can argue that
`
`they don’t have any real intrinsic value, yet another might be willing to spend
`
`millions in exchange for them.
`
`I’m not here to argue for either because I don’t think either is right or wrong.
`
`Although I do believe digital assets have value, I don’t believe any of the ones
`
`I just listed are the most valuable. Web 2.0 has already validated this idea,
`
`and Web 3.0 will demonstrate the massive exploitation of it. But the most
`
`valuable asset or item on the internet today and in the foreseeable future is
`
`miear anlina jidantithe on mautsh on that tha matawnaran ta maraly a rann ta
`
`
`
`
`MASIMO 2091
`Apple v. Masimo
`IPR2022-01291
`
`

`

`Document title: Fitbit Update Lets You Quickly Check Your Blood Oxygen Saturation
`Capture URL: https://www.forbes.com/sites/andrewwilliams/2020/09/09/fitbit-update-lets-you-quickly-check-your-blood-oxygen-saturation/?sh=5d6ecb55e76a
`Capture timestamp (UTC): Fri, 17 Feb 2023 01:41:21 GMT
`
`Page 6 of 6
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`TFs eine
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`Q
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`
`arene nnn ean pro ¥ 2are Fen ORR CY a a a ERO EY Oe CA ANT DANS OE
`
`your online data. They employ psychographics, tracking and massive data
`
`collection to amass a warehouse of user data that they can then claim as
`
`proprietary information. They then sell that data to advertisers who now bait
`
`users through the vulnerabilities their online interactions reveal.
`
`What will happen in the metaverse? It will enable a controlled environment
`
`where the creator of that environment can manufacture every experience and
`
`manipulate the factors that dictate the outcomes of those experiences. Where
`
`users are monitored every second of every day, and all their interactions and
`
`behaviors are recorded and analyzed. It will facilitate an uninterrupted and
`
`constant upload of your personal data to a central database owned by that
`
`same creator. This data will be more valuable than ever.
`
`According to current projections, global digital advertising revenue will
`
`surpass one trillion billion U.S. dollars by 2027. This is without having to
`
`explore the market opportunity in user identity that exists for Identity and
`
`Access Management platforms and CIAMs, Cyber Security Platforms, and
`
`even the unmentioned marketplace for identity that exists on the dark web.
`
`I think these online platforms have been intentional in deceiving their users
`
`and having them believe there isn’t any real value in user online identity.
`
`Meanwhile, they've created massive revenue streams to grossly profit from
`
`those same online identities. Truthfully speaking, some online profiles are
`
`worth more than others. One could be worth a billion and another needs a
`
`group of a billion to be worth that much, so there is some analytics and data
`
`interpretation involved. To be fair, these online platforms do offer a “free”
`
`service, but the question always remains: Does the potential risk of personal
`
`data collection by these platforms outweigh the benefits they provide?
`
`The sun is setting and work appears to have stopped for the day. The
`
`contractor has left and it’s just tools and construction materials left lying on
`
`the floor, which I’m guessing will be marble when it’s finished. Thinking back
`
`on that world’s wealthiest list, there aren’t too many on there cool enough to
`
`truly take up residence in Brooklyn — they just wouldn’t pass the vibe check.
`
`But if it did belong to one of them, their online identity would be worth way
`
`more than the multimillion dollar—appraisal value on this loft, and if they
`
`decided to mint an NFT equivalent of the loft, it would be worth way more
`
`than that, too.
`
`Follow me on Twitter or LinkedIn. Check out my website.
`
`This is a content marketing post from a Forbes EQ participant. Forbes brand contributors’ opinions are
`
`
`
`MASIMO 2091
`Apple v. Masimo
`IPR2022-01291
`
`