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`UNITED STATES PATENT AND TRADEMARK OFFICE
`____________
`
`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`____________
`
`GOOGLE LLC, MICROSOFT CORPORATION,
`Petitioners,
`
`v.
`
`CAROLYN W. HAFEMAN,
`Patent Owner.
`____________
`
`Case IPR2022-01188
`Patent 10,325,122
`____________
`
`
`Case IPR2022-01190
`Patent 10,789,393
`____________
`
`
`Case IPR2022-01192
`Patent 9,892,287
`____________
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`
`
`DECLARATION OF DR. SCOTT SCHAEFER
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`HAFEMAN EXHIBIT 2040
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`I.
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`Introduction
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`1. My name is Scott Schaefer. I have been retained as an expert witness
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`to provide my independent opinion in regard to the matters at issue in the inter
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`partes reviews of United States Patent Nos. 9,892,287 (the “’287 patent”),
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`10,325,122 (the “’122 patent”), and 10,789,393 (the “’393 patent”) (together, the
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`“Challenged Patents”). I have been retained by Carolyn W. Hafeman
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`(“Hafeman”), the Patent Owner in the above proceedings. The Petitioners are
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`Google LLC and Microsoft Corporation (“Petitioner”).
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`2.
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`I am being compensated for my time at the hourly rate of $500 per
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`hour. My compensation does not depend on my conclusions or the outcome of this
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`case, and I have no other interest in this litigation or the parties thereto.
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`3.
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`I am not a legal expert and offer no opinions on the law. However, I
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`have been informed by counsel of the various legal standards that apply, and I have
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`applied those standards in arriving at my conclusion.
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`II.
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`Qualifications
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`4.
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`I received a B.S. in Computer Science and Mathematics in 2000 from
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`Trinity University. Afterwards, I attended Rice University and received an M.S. in
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`Computer Science in 2003 and a Ph.D. in Computer Science in 2006.
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`5.
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`In 2006, I began a faculty position at Texas A&M University as an
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`Assistant Professor. I was promoted to Associate Professor in 2012 and to Full
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`1
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`HAFEMAN EXHIBIT 2040
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`Professor in 2016. I served as the person in charge of accreditation for our
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`Computer Science degree from 2013-2017. I became Associate Department Head
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`of the Department of Computer Science & Engineering in 2017 and I was
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`appointed Department Head in 2019, a role in which I have served since that time.
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`6.
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`In 2019, I was awarded the Eppright Professorship in Engineering and
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`was named the holder of the Lynn ‘83 and Bill Crane ‘84 Department Head Chair
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`in 2020.
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`7.
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`I have been awarded multiple awards for my teaching and research
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`activities. I was named a member of the 2008 DARPA Computer Science Study
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`Panel. I was awarded the Gunter Enderle Award in 2011 for my research. In
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`2012, I received an NSF CAREER Award for my research work. My research was
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`subsequently recognized in 2015 when I was named the Herbert H. Richardson
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`Faculty Fellow by the College of Engineering. I was also awarded the 2019 TEES
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`Research Impact Award to recognize significant contributions and impact in the
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`area of research. In addition to these awards, I have received multiple best paper
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`awards for my research in the past.
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`8.
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`I have received multiple teaching awards from the Computer Science
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`& Engineering department for teaching excellence over the years. In 2017, I was
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`awarded the Distinguished Achievement Award in Teaching at the College level.
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`2
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`In 2019, I was awarded the Distinguished Achievement Award for Teaching at the
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`University level, one of the highest university honors that is awarded.
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`9.
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`In addition to my academic experience, I have worked for a number of
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`companies in different capacities. Before becoming involved in academia, I was
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`employed by Southwest Research Institute to work on radio direction finding
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`algorithms for the U.S. Navy in 1999-2000. I worked at WholeBrain Media on
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`early mobile development from 1997-1999 including network communications. At
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`Rare Medium, I performed what is now called full stack development and
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`developed e-commerce platforms for various companies in 2000. I spent time at
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`SensAble Technologies in 2003 developing implicit modeling algorithms for their
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`haptic feedback system. In 2004, I was also employed by a startup company called
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`Mok3 that was developed out of MIT to work on core computer vision algorithms
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`for their image-based modeling software. I was also employed by Microsoft
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`Research as an intern in 2005 and subsequently as a visiting researcher in 2006
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`where we worked on a number of surface modeling methods in computer graphics.
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`My work at Microsoft Research motivated the inclusion of what is now called the
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`tessellator unit in DirectX 11, which is an application programming interface
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`(“API”) that governs the relationship between multimedia hardware. Every
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`graphics card produced since 2009 has been influenced by my work there.
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`10. My research broadly lies in the field of computer graphics, though I
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`have worked in many areas of Computer Science as is evidenced by my
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`background. My research has been implemented by a number of companies
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`including Microsoft, Pixar, Adobe, and Nvidia. In addition, my work on
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`architectural optimization to create surfaces out of small numbers of discrete
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`panels was used to design and construct a ski lift in Switzerland.
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`11.
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`In addition, I have served as an Associate or Guest Editor for a
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`number of journals including Graphical Models, The Visual Computer, Computer
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`Aided Design, Computer Aided Geometric Design, Transactions on Visualization
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`and Computer Graphics, Computer Graphics and Applications, and ACM
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`Transactions on Graphics. In addition to this service I have served as papers chair
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`for most major computer science conferences in my area. I also serve on the
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`steering committee of the Geometric Modeling and Processing conference.
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`12.
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`In terms of instruction, I teach and have developed courses on a
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`variety of topics in Computer Science. I have taught courses in computer graphics,
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`geometric modeling, game development, data structures and algorithms, as well as
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`both our lower level and upper-level undergraduate seminar courses.
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`13. A detailed curriculum vitae showing my credentials is attached to this
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`report as Error! Reference source not found.A.
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`III.
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`Summary of Opinions
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`14. The Challenged Claims were not rendered obvious by the
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`combination of Jenne and Cohen, and a POSITA would not have been motivated to
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`combine Jenne and Cohen.
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`15. The Challenged Claims were not rendered obvious by the
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`combination of Angelo and Helle, and a POSITA would not have been motivated
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`to combine Angelo and Helle.
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`IV.
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`Legal Principles
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`16.
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`I am not an attorney. For purposes of this report, I have been
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`informed by counsel of the following legal standards that apply to the issues I
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`address in this declaration.
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`17.
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`I am not offering any legal opinions in this declaration nor am I
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`qualified to do so. I only consider such legal standards in framing my opinions and
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`conclusions as well as placing assertions made by Petitioner in the Petition into the
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`proper context. Additionally, from a subject matter perspective, I understand that
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`the petitioner always has the burden of persuasion regarding a challenge of
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`patentability of an invention under an inter partes review.
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`18.
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`I understand that an inventor establishes priority of an invention by
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`conceiving of the invention and reducing the invention to practice.
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`19.
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`I understand that a patent application may establish priority of
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`invention when it supports all elements of the Challenged Claims.
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`20.
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`I understand that invalidation by anticipation occurs only when a
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`single alleged prior art reference discloses each and every limitation of the claim at
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`issue, either expressly or inherently. In other words, every limitation of the claim
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`must identically appear in a single prior art reference for the reference to anticipate
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`that claim. I also understand that all elements of the claim must be disclosed in the
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`reference as they are arranged in the claim.
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`21.
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`I understand that to be considered anticipatory, the prior art reference
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`must be enabling and must describe the patentee’s claimed invention sufficiently to
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`have placed it in possession of a person of ordinary skill in the field of the
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`invention.
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`22.
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`I understand that a claim may be anticipated under 35 U.S.C. § 102(a)
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`if “that invention was known or used by others in this country or patented or
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`described in a printed publication in this or a foreign country, before that invention
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`thereof by the applicant for patent.” I further understand that a claim may be
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`anticipated under 35 U.S.C. § 102(b) if the claimed invention was patented or
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`described in a printed publication in this or a foreign country or in public use or on
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`sale in this country, more than one year prior to the date of the application for a
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`patent in the United States.
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`23.
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`I understand that patent may be rendered “obvious” based on an
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`alleged prior art reference or a combination of such references plus what a person
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`of ordinary skill in the art would understand based on his or her knowledge and the
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`references. I understand that a patent cannot be properly granted for subject matter
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`that would have been obvious to a person of ordinary skill in the art at the time of
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`the alleged invention, and that a patent claim directed to such obvious subject
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`matter is invalid under 35 U.S.C. § 103. It also is my current understanding that in
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`assessing the obviousness of claimed subject matter, one should evaluate
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`obviousness over the prior art from the perspective of one of ordinary skill in the
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`art at the time of the invention.
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`24.
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`I understand that a patent claim composed of several elements is not
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`proved obvious merely by demonstrating that each of its elements was
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`independently known in the prior art. But multiple prior art references or elements
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`may, in some circumstances, be combined to render a patent claim obvious,
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`provided that the references collectively disclose expressly or inherently every
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`limitation of the challenged claim. I understand that I should consider two factors.
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`First, I should consider whether there is an “apparent reason” to combine the prior
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`art references or elements in the way the patent claims. Requiring a reason for the
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`prior art combination protects against the distortion caused by hindsight. Along the
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`same lines, one cannot use the patent as a blueprint to piece together the prior art in
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`order to combine the right ones in the right way as to create the claimed inventions.
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`To determine whether such an “apparent reason” exists to combine the prior art
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`references or elements in the way a patent claims, it will often be necessary to look
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`to the interrelated teachings of multiple patents, to the effects of demands known to
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`the design community or present in the marketplace, and to the background
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`knowledge possessed by a person having ordinary skill in the art. Second, I should
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`consider whether the combination would work for its intended purpose to achieve
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`the claimed invention. If a person of ordinary skill in the art would understand that
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`the references could not be physically combined in an operational manner because
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`they are technically incompatible, it would not be obvious to combine them to
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`practice the invention even if the references collectively disclosed all the
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`limitations of a challenged claim.
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`25.
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`I understand that when the prior art “teaches away” from combining
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`prior art references or certain known elements, discovery of a successful means of
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`combining them is less likely to be obvious. A prior art reference may be said to
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`“teach away” from a patent when a person of ordinary skill, upon reading the
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`reference, would be discouraged from following the path set out in the patent or
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`would be led in a direction divergent from the path that was taken by the patent.
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`26.
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`I understand that the question of obviousness is to be determined
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`based on:
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`a. The scope and content of the prior art;
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`b. The differences between the subject matter of the claim and the prior
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`art (whereby in assessing the possibility of obviousness one should
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`consider the manner in which a patentee and/or a Court has construed
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`the scope of a claim);
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`c. The level of ordinary skill in the art at the time of the alleged invention
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`of the subject matter of the claim; and
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`d. Any relevant objective factors or secondary considerations of non-
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`obviousness, which may include commercial success of a product using
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`the invention, if that commercial success is due to the invention; long-
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`felt need for the invention; evidence of copying of the claimed
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`invention; industry acceptance; the taking of licenses under the patent
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`by others; initial skepticism; failure of others; and praise of the
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`invention.
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`27.
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`I understand that when a patentee can demonstrate commercial
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`success, usually shown by significant sales in a relevant market, and that the
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`successful product is the invention disclosed and claimed in the patent, it is
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`presumed that the commercial success is due to the patented invention. I also
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`understand that courts may find the commercial success of the infringer and other
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`members of the industry persuasive even though the patentee was not successful
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`with a product covered by the patent.
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`28.
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`I understand that a need or problem known in the field at the time of
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`an invention can provide an obvious reason to combine elements in the manner
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`claimed. A patent’s subject matter would have been obvious if at the time of that
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`invention, there was a known problem for which the patent claims encompassed an
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`obvious solution. Further, if a patent claims a structure known in the prior art that
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`only substitutes one element for another that is known in the field, I understand
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`that the combination would have been obvious unless the result is unexpected and
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`fruitful. Therefore, a predictable variation of prior art is obvious.
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`29.
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`It is also my understanding that if a technique was used to improve a
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`device or method, and if a person of ordinary skill in the art would recognize that
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`the technique would improve similar devices or methods in the same way, using
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`the technique is obvious unless applying it is beyond the person’s skill.
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`30.
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`It is my further understanding that an alleged improvement claimed in
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`a particular patent must do more than use prior art elements according to their
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`established functions.
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`31.
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`It is my additional understanding that items may have obvious uses
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`beyond their primary purposes. Thus, as stated by the U.S. Supreme Court,
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`“common sense teaches … that familiar items may have obvious uses beyond their
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`primary purposes, and in many cases a person of ordinary skill will be able to fit
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`the teachings of multiple patents together like pieces of a puzzle.” KSR Int’l Co. v.
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`Teleflex Inc., 550 U.S. 398, 420 (2007). I understand that neither a particular
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`motivation nor an avowed purpose of a patentee controls how a piece of prior art
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`may be used.
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`32.
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`I also understand that if a combination was obvious to try, it may be
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`obvious. I understand that obviousness is therefore not confined to a formalistic
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`conception of “teaching, suggestion, and motivation” or by overemphasizing
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`published publications and the explicit content of issued patents.
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`33.
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`It is my further understanding that multiple prior art references can be
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`combined to show that a claim is obvious. To determine whether there was an
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`apparent reason to combine those references in the way a patent claims, it is my
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`understanding that I can look to interrelated teachings of multiple patents, to the
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`effects of demands known to the design community or present in the marketplace,
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`and/or to the background knowledge possessed by a person of ordinary skill in the
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`art. I also understand that neither a particular motivation nor the alleged purpose of
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`the patentee controls that investigation of obviousness.
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`34.
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`I am also aware that another way to decide whether one of ordinary
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`skill in the art would combine what is described in various items of prior art is
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`whether there is some teaching, suggestion, or motivation in the prior art for a
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`skilled person to make the combination covered by the patent claims. It is my
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`further understanding that the analysis of a motivation to combine must be explicit
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`35.
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`I am also aware that references that teach away cannot serve to create
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`a prima facie case of obviousness. A reference is said to reach away when a
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`POSITA, upon reading the reference, would be discouraged from following the
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`path set out in the reference or would be led in a direction divergent from the path
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`that was taken by the applicant.
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`36.
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`I understand that in developing opinions as to whether or not certain
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`claimed subject matter would have been obvious, each claim of a given patent
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`should be considered in its entirety and separately from any other claims. In so
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`doing, it is my further understanding that while I should consider any differences
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`between the claimed invention and the prior art, I should also assess the
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`obviousness or non-obviousness of the entirety of a claim covering an alleged
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`invention, not merely some portion of it.
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`37.
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`I understand that patent specification must contain a written
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`description of the invention sufficient to allow a person of ordinary skill in the art
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`to recognize that the inventor invented what is claimed. I understand that the test
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`for sufficiency of the written description is whether the disclosure of the
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`application relied upon reasonably conveys to those skilled in the art that the
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`inventor had possession of the claimed subject matter as of the filing date.
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`38.
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`I understand that in analyzing whether a patent specification provides
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`sufficient written description of a claim, I must consider the description from the
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`viewpoint of one of skill in the art when the application was filed. The written
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`description requirement is satisfied if a person having ordinary skill reading the
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`original patent application would have recognized that it describes the full scope of
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`the claimed invention as it is finally claimed in the issued patent and that the
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`inventor actually possessed that full scope by the filing date of the original
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`application.
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`39.
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`I understand that the written description requirement may be satisfied
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`by any combination of the words, structures, figures, diagrams, formulas, etc.,
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`contained in the patent application. The full scope of a claim or any particular
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`requirement in a claim need not be expressly disclosed in the original patent
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`application if a person having ordinary skill in the art at the time of filing would
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`have understood that the full scope or missing requirement is in the written
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`description in the patent application.
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`40.
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`I understand that my interpretation of the patent claims and my
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`validity analysis must be undertaken from the perspective of a hypothetical person
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`of ordinary skill in the art (“POSITA”). In determining the characteristics of a
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`hypothetical person having ordinary skill in the art of the patent at the time of the
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`claimed invention, I considered several things, including the type of problems
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`encountered in the art, the solutions to those problems, the rapidity with which
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`innovations are made, the sophistication of the technology, and the education level
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`and experience of people working in the field.
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`41. Based on my experience, it is my opinion that a person of ordinary
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`skill in the art at the time of the invention of the Challenged Patents would have
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`had a Bachelor’s Degree in Computer Science or a related field, and two years of
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`experience working in the field of software development. An individual with less
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`technical education but more experience, or vice versa, could also qualify as a
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`person of ordinary skill in the art.
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`42.
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`I consider myself a person with at least ordinary skill in the art with
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`respect to the Challenged Patents at the time of their priority dates.
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`43. My opinions as stated in this declaration are valid even if the Board
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`adopts a different definition of the level of ordinary skill in the art (e.g., Dr.
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`Zadok’s proposed definition or the Board’s definition in the Institution Decisions).
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`V.
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`Overview of the Asserted References
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`A.
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`Jenne
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`44.
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`Jenne discloses a system for displaying commercial messages
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`(advertisements) during “a user wait time” with examples such as during booting,
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`waking up from sleep mode, virus scanning, screen savers, long file downloads,
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`software installation, or disk scanning.1 Jenne states that users may face
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`unavoidable wait periods during these events and would be a captive audience.2
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`Jenne indicates that that those unavoidable wait period could be monetized to
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`“generate an advertisement revenue stream from every computer sold with this
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`feature.”3
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`45.
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`Jenne proposes to do so using a system where computer
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`manufacturers can update advertisements in the “memory 520” on the computer
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`through the Internet.4 These advertisements are then displayed during the wait
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`times when the use is a captive audience.5
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`46.
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`Jenne does not provide any disclosure related to device security or
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`recovery. There are no password screens that prevent unauthorized users from
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`accessing the device nor does remotely changing return/recovery information by
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`the owner appear. In one sentence, Jenne states that “other information could be
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`displayed such as announcements, useful productivity tips, utility enhancements
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`and computer upgrades.”6 However, there is no mention of return/recovery
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`
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`1 Jenne ¶¶ 13, 21.
`2 Jenne ¶ 21.
`3 Jenne ¶ 21.
`4 Jenne ¶ 25.
`5 Jenne ¶¶ 25–27.
`6 Jenne ¶ 22.
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`information as a speculation, nor does it make sense in the context of computer
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`manufacturers monetizing captive users through advertisements.
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`B. Cohen
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`47. Cohen discloses a method where the owner enters “a textual indicia of
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`personal ownership” “during set-up or during a configuration change.”7 In this set-
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`up processor for the device, the device will “prompt[] the user to enter personal
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`ownership indicia, such as name and address data.”8 After set-up, when the device
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`is powered on, the device will display this information “utilizing video display
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`device” and then “prompt[] the user for a password.”9
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`48. However, Cohen does not disclose anything about remotely changing
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`return/recovery information. Instead, the setting of “a textual indicia of personal
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`ownership” happens locally during set-up when the device is being configured
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`upon an alteration of the subsystems of that device or in response to an initial
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`utilization of the device.10
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`C. Angelo
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`49. Angelo discloses a system that allows an owner to report a device as
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`missing to a security station. That security station would then transmit a command
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`
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`7 Cohen at 2:31–35.
`8 Cohen at 4:29–34.
`9 Cohen at 5:21–29.
`10 Cohen at 4:12–16.
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`16
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`to cause a destructive security action to occur.11 Angelo describes such destructive
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`actions such as erasing some or all of the memory of the device12 or disabling
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`functionality such as the ability to transmit messages.13 Hence, Angelo is primarily
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`concerned with data security and not device return/recovery. One sentence in
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`Angelo does state the owner can perform is “to simply lock the machine down
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`while displaying a pre-defined message with a return address for the device or a
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`telephone number to call.”14 However, the message is “pre-defined,” meaning that
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`the message cannot be changed remotely by the owner. Even in that case, Angelo
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`does not state whether or not the display of any return/recovery information
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`happens before, with, or after any lock screen. Angelo does state that a “device
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`will lock itself if a predetermined number of invalid PINs are entered,”15 implying
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`that such display may only happen after a PIN is requested.
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`D. Helle
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`50. Helle discloses a method and apparatus for controlling a mobile
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`device when it has been lost, stolen or misused.16 The controlling of the mobile
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`device may be performed via SMS to display contact information of the owner
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`
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`11 Angelo ¶ 11.
`12 Angelo ¶ 22.
`13 Angelo ¶ 23.
`14 Angelo ¶ 23.
`15 Angelo ¶ 9.
`16 Helle at 1:41–46.
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`17
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`“when the mobile phone does not start up normally, for example, due to an
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`incorrect security code entry,” setting the phone into a secure mode where it can
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`only be used to call one number, and commanding the phone to send information
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`about its location and usage.17
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`51. Helle does not disclose displaying return/recovery information before
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`a lock screen. Rather the display happens “due to an incorrect security code
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`entry”18 or due to a cancelled PIN query19 indicating the display is performed after
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`the lock screen.
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`VI.
`
`The Challenged Claims Were Not Rendered Obvious by the
`Combination of Jenne and Cohen.
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`52. Petitioner argues that the Challenged Claims were rendered obvious
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`by the combination of Jenne and Cohen. I disagree.
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`53.
`
`I understand that a motivation to combine may not be based upon
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`hindsight. In other words, one cannot use the Challenged Claims as a blueprint to
`
`piece together the prior art in order to combine the right ones in the right way as to
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`create the claimed inventions. In my opinion, Petitioner’s proposed combination
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`reflects impermissible hindsight bias and attempt to reconstruct the Challenged
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`Claims through disparate elements in prior art.
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`
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`17 Helle at 1:46–58
`18 Helle at 1:49–52, 4:17–20.
`19 Helle at 3:10–14, 3:20–24.
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`18
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`HAFEMAN EXHIBIT 2040
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`54.
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`In my opinion, a POSITA would not have been motivated to combine
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`Jenne and Cohen.
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`a. Jenne discloses a system for displaying advertisements in order to
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`“generate additional revenue for the computer manufacturer.”20
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`Cohen, by contrast, discloses a system for locally displaying
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`return/recovery information “during system set-up or configuration.”21
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`b. Cohen discloses a method where the owner enters “a textual indicia of
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`personal ownership” “during set-up or during a configuration
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`change.”22 Cohen is specifically designed to keep ownership indicia
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`constant. Although Cohen states that ownership indicia can be stored
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`in RAM or nonvolatile memory, Cohen makes clear that nonvolatile
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`memory is preferred because it cannot be altered, whereas ownership
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`information stored in the RAM could be “easily defeated” by removing
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`the battery.23 Thus, Cohen’s objective is to keep its local ownership
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`indicia constant after an initial set-up or configuration change. In
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`essence, Cohen is a digital manifestation of a permanent physical label
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`such as the STOP tag discussed in the Asserted Patents.
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`20 Jenne ¶ 19.
`21 Cohen at 5:47–48.
`22 Cohen at 2:31–35.
`23 Cohen at 4:50–5:4.
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`19
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`HAFEMAN EXHIBIT 2040
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`c. To connect Jenne’s advertising system to Cohen’s system for locally
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`displaying return/recovery information, Petitioner relied on the
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`statement in Jenne that “other information could be displayed” during
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`a user waiting time besides advertisements.24 However, Jenne
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`suggests displaying other information—“such as announcements,
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`useful productivity tips, utility enhancements[,] and computer
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`upgrades”—in order to “increase the likelihood of keeping the user[’]s
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`attention” and maximize revenue.25 In my opinion, Jenne’s
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`suggestion to display information that would increase the chances of a
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`user “sit[ting] through an advertisement” would not have motivated a
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`POSITA to transform Jenne’s advertising system into a
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`return/recovery system.26
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`d. Even if a POSITA would have been motivated to use Jenne’s
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`advertising system to display return/recovery information, a POSITA
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`would not have been motivated to remotely change return/recovery
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`information based on Cohen, which only discloses locally initiating
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`return/recovery information “during system set-up or configuration.27
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`24 Zadok Decl. ¶ 301.
`25 Jenne ¶ 22.
`26 Jenne ¶ 22.
`27 Cohen at 5:47–48.
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`20
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`HAFEMAN EXHIBIT 2040
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`As the Challenged Patents explained, “allow[ing] the owner to
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`interactively change the recovery/return information at any time” was
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`a “critical and unique” feature of Hafeman’s invention.28 “This
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`remote communication ability ma[de] the [invention] design
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`completely unique and very different” from prior art.29 In my opinion,
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`a POSITA would not have been led to Hafeman’s innovation of
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`allowing the owner of a computer to remotely control the display of
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`return/recovery information based on Jenne’s system for allowing a
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`computer manufacturer to display advertisements and Cohen’s system
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`for allowing a computer owner to locally initiate return/recovery
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`information. Cohen is focused on the initial set-up of a device,
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`whereas Jenne is focused on displaying advertisements over the life of
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`the device.
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`55.
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`In my opinion, Petitioner’s proposed combination does not support
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`“initiating or changing return information . . . through remote communication.”30
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`28 See, e.g., ’287 Patent at 8:24–25, 34–36; ’122 Patent at 8:24–25, 34–36; ’393 Patent at 8:6–7, 16–18.
`29 See, e.g., ’287 Patent at 14:29–30; ’122 Patent at 13:65–66; ’393 Patent at 14:14–15.
`30 See, e.g., ’287 Patent at 17:22–23; ’122 Patent at 16:62–63; ’393 Patent at 16:32–33.
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`21
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`HAFEMAN EXHIBIT 2040
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`a. Nothing in Jenne discloses the display of return information, whether
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`remotely or locally. Instead, Jenne concerns displaying
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`advertisements during “user waiting time.”31
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`b. Cohen does not disclose remotely changing return information.
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`Instead, Cohen discloses locally initiating return information “during
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`system set-up or configuration.”32 Cohen does not indicate whether
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`the return information can be changed and does not reference any
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`form of remote communication.
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`56.
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`In my opinion, Petitioner’s proposed combination does not support
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`initiating or changing return/recovery information “without assistance by a user”
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`with the computer.33
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`a. Petitioner claimed that the “without assistance” limitation was
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`satisfied by Jenne.34 In my opinion, however, the updates that occur
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`to Jenne’s advertising messages require assistance by the user. Jenne
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`teaches two ways to download and update advertisements that are
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`“tailored to the users’ interests”: the user either “provide[s]
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`advertisement preferences” or “[t]he commercial message application
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`31 Jenne ¶ 5.
`32 Cohen at 5:47–48.
`33 See, e.g., ’287 Patent at 17:23–24; ’122 Patent at 16:63–64; ’393 Patent at 16:33–34.
`34 Zadok Decl. ¶ 332.
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`22
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`HAFEMAN EXHIBIT 2040
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`540 tracks the user Internet information.”35 The user provides
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`assistance in both circumstances, either by providing his or her
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`preferences or by visiting websites on which the preferences are
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`based, as shown below:36
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`57.
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`In my opinion, Petitioner’s proposed combination does not support
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`remotely changing return/recovery information through an interactive program
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`“accessed only by the owner of the computer or the party authorized by the
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`owner.”37
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`a. Petitioner claimed that this limitation was satisfied by Jenne.38 In my
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`opinion, however, Jenne does not disclose that its advertising system
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`35 Jenne ¶¶ 22, 25.
`36 Jenne at Fig. 1
`37 See, e.g., ’287 Patent at 17:27–28; ’122 Patent at 16:67–17:1; ’393 Patent at 16:37–38.
`38 Zadok Decl. ¶¶ 335–42.
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`23
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`HAFEMAN EXHIBIT 2040
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`was accessed only by the owner or party authorized by the owner. To
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`the contrary, Jenne disclosed that “the computer user could uninstall
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`or delete the commercial message application.”39 In addition, Jenne
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`disclosed that a “premium user” could “disable the advertisement”
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`displayed by the commercial message application.40 Thus, by
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`enabling users to uninstall, delete, or disable the commercial message
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`application, Jenne does not disclose that its commercial message
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`p