USOO8918812B2
`
`(12) United States Patent
`Hayward
`
`(10) Patent No.:
`(45) Date of Patent:
`
`US 8,918,812 B2
`Dec. 23, 2014
`
`(54) METHOD OF SIZING AN EMBEDDED MEDIA
`PLAYER PAGE
`
`(75) Inventor: Monte Duane Hayward, Seattle, WA
`(US)
`
`(73) Assignee: AOL Inc., Dulles, VA (US)
`
`*) Not
`Ot1Ce:
`
`Subj
`y disclai
`h
`f thi
`ubject to any d1Sclaimer, the term of this
`patent is extended or adjusted under 35
`U.S.C. 154(b) by 2629 days.
`
`(21) Appl. No.:
`(22) PCT Filed:
`
`10/415,210
`Oct. 24, 2001
`
`(86). PCT No.:
`S371 (c)(1),
`(2), (4) Date:
`
`PCT/USO1/51373
`
`Apr. 24, 2003
`
`(87) PCT Pub. No.: WO02/47467
`PCT Pub. Date: Jun. 20, 2002
`
`(65)
`
`Prior Publication Data
`US 2004/OO45040A1
`Mar. 4, 2004
`
`Related U.S. Application Data
`(60) Provisional application No. 60/242,848, filed on Oct.
`24, 2000.
`(51) Int. Cl.
`G06F 3/00
`G06F I3/00
`H04N 5/445
`G06F 3/048
`H4N2L/462
`H4N2L/443
`H4N2L/485
`H4N2L/8
`(52) U.S. Cl.
`CPC ....... H04N 2 1/4433 (2013.01); H04N 5/44543
`(2013.01); H04N 2 1/4622 (2013.01); H04N
`
`(2006.01)
`(2006.01)
`2011.O1
`3. 8:
`(201 101)
`(201 1. 01)
`2O1 1. O1
`(
`.01)
`(2011.01)
`
`2 I/4438 (2013.01); H04N 2 1/4858 (2013.01);
`H04N 2 1/8193 (2013.01)
`USPC ................... 725/44; 725/41; 725/43; 725/47;
`725/48; 725/51; 715/788; 715/797; 715/798;
`715/800
`
`(58) Field of Classification Search
`USPC .............................................. 725/143, 37-61
`See application file for complete search history.
`
`(56)
`
`References Cited
`U.S. PATENT DOCUMENTS
`5,241.305 A
`8/1993 Fascenda et al.
`5,339.434 A
`8, 1994 Rusi
`USS
`(Continued)
`
`FOREIGN PATENT DOCUMENTS
`
`AU
`CN
`
`Search Report.
`
`8, 2000
`3594500
`1, 2004
`1471669
`(Continued)
`OTHER PUBLICATIONS
`
`(Continued)
`Primary Examiner — Mushfikh Alam
`(74) Attorney, Agent, or Firm — Finnegan, Henderson,
`Farabow, Garrett & Dunner, LLP
`(57)
`ABSTRACT
`In a method of displaying video data using an embedded
`media player page, frame dimensional data for a first video
`file is received from a database. The database includes frame
`dimensional data indexed therein for a plurality of video files.
`p
`y
`The plurality of video files includes the first video file, and the
`plurality of video files is retrievable from at least one video
`server through a communications network. A media player is
`launched within the embedded media player page. A video
`display area of the media player is sized based upon the
`received frame dimensional data. The video data from the first
`video file is displayed within the video display area.
`32 Claims, 6 Drawing Sheets
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`US 8,918,812 B2
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`Page 4 of 19
`
`

`

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`
`* cited by examiner
`
`Page 5 of 19
`
`

`

`U.S. Patent
`U.S. Patent
`
`Dec. 23, 2014
`
`Sheet 1 of 6
`
`US 8,918,812 B2
`US 8,918,812 B2
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`Page 6 of 19
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`
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`
`

`

`U.S. Patent
`
`Dec. 23, 2014
`
`Sheet 2 of 6
`
`US 8,918,812 B2
`
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`
`122
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`MEDIA FLE
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`118
`
`Page 7 of 19
`
`

`

`U.S. Patent
`
`Dec. 23, 2014
`
`Sheet 3 of 6
`
`US 8,918,812 B2
`
`
`
`202
`
`201
`
`200a
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`Page 8 of 19
`
`

`

`U.S. Patent
`
`Dec. 23, 2014
`
`Sheet 4 of 6
`
`US 8,918,812 B2
`
`
`
`
`
`
`
`
`
`
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`USE
`DEFAULT
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`PLAYER WITHINEMBEDDED
`MEDIA PLAYERPAGE
`
`304
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`
`306
`
`308
`
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`
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`
`
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`
`
`
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`WITHINEMBEDDED
`MEDIA PLAYERPAGE
`
`FIG. 3
`
`Page 9 of 19
`
`

`

`U.S. Patent
`
`Dec. 23, 2014
`
`Sheet 5 of 6
`
`US 8,918,812 B2
`
`400
`
`402
`
`
`
`404
`
`TRANSMTEMBEDDED
`MEDIA PLAYER PAGE
`TO MEDIADEVICE
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`
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`
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`406
`
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`
`
`
`408
`
`TRANSMTEMBEDDED
`MEDIA PLAYER
`
`FIG. 4
`
`Page 10 of 19
`
`

`

`U.S. Patent
`
`Dec. 23, 2014
`
`Sheet 6 of 6
`
`US 8,918,812 B2
`
`500
`
`
`
`
`
`502
`
`
`
`
`
`504
`
`
`
`506
`
`
`
`508
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`
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`
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`
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`WHILE EMBEDDEDMEDIA
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`
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`FOR SUBSEQUENT
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`
`
`
`
`
`
`
`FIG. 5
`
`Page 11 of 19
`
`

`

`1.
`METHOD OF SIZING AN EMBEDDED MEDIA
`PLAYER PAGE
`
`US 8,918,812 B2
`
`2
`file is received from a database. The database includes frame
`dimensional data indexed therein for a plurality of video files.
`The plurality of video files includes the first video file. The
`plurality of video files is retrievable from at least one video
`server through a computer network. A media player is
`launched within the embedded media player page. A video
`display area of the media player is sized based upon the
`received frame dimensional data. The video data from the first
`video file is displayed within the video display area. The
`method of displaying video data thereby displays the video
`data in an uncropped manner, providing more viewable video,
`minimizing picture distortion.
`The above and other features of the present invention will
`be better understood from the following detailed description
`of the preferred embodiments of the invention that is provided
`in connection with the accompanying drawings.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`The accompanying drawings illustrate preferred embodi
`ments of the invention as well as other information pertinent
`to the disclosure, in which:
`FIG. 1 is a stylized overview of a system of interconnected
`computer networks;
`FIG. 1A is a stylized overview of a system for providing an
`exemplary embedded media player page to a client;
`FIG. 2 is an illustration of a browser window displaying an
`exemplary embedded media player page;
`FIG. 3 is a flow diagram illustrating a method of sizing an
`exemplary embedded media player page;
`FIG. 4 is a flow diagram illustrating a method of dissemi
`nating advertisements using an exemplary embedded media
`player page; and
`FIG. 5 is a flow diagram illustrating a method of collecting
`data using an exemplary embedded media player page.
`As used herein, the following terms are defined:
`"Script' generally a short program written in an inter
`preted language such as Perl or Java and usually providing
`instructions for data and browser management;
`"Scripting
`server or client-side programming which
`Supplements a static HTML page, usually written in lan
`guages such as Perl, Java, JavaScript, and sometimes used in
`combination with Common Gateway Interface (CGI) scripts.
`The Internet is a worldwide system of computer net
`works—a network of communication networks in a user at
`one computer can obtain information and communicate with
`a user of another computer, connected to one of the commu
`nication networks. The most used part of the Internet is the
`World WideWeb (often-abbreviated “WWW or called “the
`Web’). One of the most outstanding features of the Web is its
`use of hypertext, which is a method of cross-referencing
`information. In most Web sites, certain words or phrases
`appear in text of a different color than the Surrounding text,
`indicating that such terms may be links to other websites.
`These links identify other resources on the Internet via the use
`of a tag called a Universal Resource Indicator (URI) or Uni
`versal Resource Locator (URL), for example http://www.ya
`hoo.com is a URI identifying a web page located at yahoo
`.com. Sometimes, there are buttons, images or portions of
`images that are "clickable.” Using the Web provides access to
`millions of pages of information. Web “surfing' is done with
`an Internet browser; the most popular of which presently are
`Netscape Navigator and Microsoft Internet Explorer. The
`appearance of a particular website may vary slightly depend
`ing on the particular browser used. Some browsers have
`“plug-ins, which provide animation, virtual reality, Sound,
`video, and other forms of multimedia.
`
`5
`
`10
`
`15
`
`This application claims the benefit under 35 U.S.C. S365 of
`International Application PCT/US01/51373 filed Oct. 24,
`2001, which claims the benefit of the U.S. Provisional appli
`cation No. 60/242,848 filed Oct. 24, 2000.
`This invention relates to media players for playing media
`files, such as audio and video files, and more particularly to
`embedded or wrapped media players.
`"Wrapped' or “embedded media players have become
`popular for providing content along with a media player
`application. A media player is an application that outputs
`audio and video files that are either stored locally in a multi
`media device, or are streamed/downloaded from a remote
`storage site via a communications interface. A wrapped or
`embedded media player is a viewed application embedded
`within a data display. Examples of data displays being web
`pages, electronic programming guides, and other Software
`applications creating graphical compositions. The data dis
`play code may include Scripting that calls a media player,
`resident on a client, as an object for embedding within the data
`display. Alternatively, a functional media player applet may
`accompany a data page download, and the data page is con
`figured to embed the media player generated by the applet.
`Many content providers employ this embedded technique
`because the Surrounding Web page offers advertising and
`branding space as a means to monetize the media experience.
`Known embedded media player pages that embed media
`players, however, suffer from several drawbacks. First, and
`particularly with respect to streamed video content, prior
`embedded media player pages generally display all video
`data at one size, causing the image composition to be cropped
`by the fixed size of the video display area. This is particularly
`a problem with Synchronized Multimedia Integration Lan
`35
`guage (SMIL) files that are hypertext markup language
`(HTML) like files that use the Extensible Markup Language
`(XML) syntax for bundling video, audio, text, graphic images
`and hyperlinks. SMIL files may not present to a user all of the
`available screen content if the presentation of the files is cut
`short by standard cropping techniques. Otherwise, a user has
`to manually adjust the embedded media player to the size of
`a video display.
`In addition, while a user may view or listen to a media file
`played by an embedded media player, any bookmark created
`by the user using a browser typically points to the media file
`itself. Bookmarking directly to the media file bypasses the
`content of the embedded media player page and prevents the
`generation of revenue from advertising content and branding
`exposure during Subsequent playbacks of the media file by the
`USC.
`Still further, collecting data from the use of an embedded
`media player could help content providers in gauging audi
`ence interest. For example, known embedded media player
`pages do not collect data indicating whether a user allowed a
`media file to play through to completion or closed an embed
`ded media player page prior to completion of the playing of
`the media file. Also, data is not generated that indicate
`whether a user has left an embedded media player page open
`after c