1/22/2021
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`DBEWInternational Design Competition 2003
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`The Wayback Machine- https://web.archive.org/web/2003 1207003423/http://www.hansscmcompce.com:80/english/e_006_ge.asp
`
`I Hiidl
`HANSSEM
`
`i
`
`a ee ee nw eeoe
`pi gareiile)a ri Bi)
`JUBEYV'
`y
`
`winiaw.
`
`1.All the entrants must register for the competition entry. Registration is completed by
`entering at the membership through the competition website. Entrants entering as a group, as
`well as individuals, must register at the membership to have an ID in orderto be eligible to submit
`their work.
`
`2.Entrants may select one or more itemsfrom all items of Category A, B, or C.
`
`3.All markings or labels on the work to be submitted must be in English and Arabic
`numbers. The metric system must be used for measurements.
`
`4.The principal measurements must be labeled inside the plan(unit millimeters).
`
`5.There cannot be any IDs or names whichidentify the entrant appearingin front of the work.
`
`6.The entries will be displayed on panels for judging.
`(*Do not mountthe print-out with any backing.
`Panels for all entries will be produced at the competition committee office
`in exactly the same formats)
`
`7.Your work can be submitted only once,either by mail or on-line.
`* Submissions via E-mail are NOT allowed.
`
`8. <Drawing & Image> presentations
`a. Per eachentry,it is limited to submit 5 presentations of A3 (width 420 x length 297mm),
`andthefile size of data for each presentation should be less than 2MB.
`b. Fordata files, only DWG(*.dwg), JPEG(*.jpg), PDF(*.pdf), or ZIP(*.zip) compressed from
`these 3 formats are permitted.
`c. For DWGfiles, the 'reference frame' downloadable from the DBEW competition website
`may be usedorreferred.
`d. DWGfiles should be producedin accordancewith the ‘pen assignment’ providedin the
`‘reference frame’.
`e. PDFfiles must be madein the papersize A3 (width 420 x length 297mm).
`
`9. <REPORT>presentations must be either DOC(*.doc) or TXT(*.txt).
`
`10.The Design Report mustbeasfollows:
`1) The Design Report is mandatory for all categories.
`2) The Design Report should be in English, no more than 800 words in A4 size paper.
`3) The Design Report should include the following:
`i) The present status and problem analysis of the item design throughliving
`situation research.
`ii) Solution to problems in engineering and marketing
`iii) Design concept
`
`Copyright 2000-2003, HANSSEM Co.,Ltd. All Rights Reserved. Endorsed by
`
`and
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`https://web.archive.org/web/20031207003423/http:/www.hanssemcompe.com/english/e_006_ge.asp
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`1H
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`PRIORART_00000679
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`Petitioner Chanel, Inc. Exhibit 1021
`Page 1
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`Petitioner Chanel, Inc. Exhibit 1021
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`DBEW International Design Competition 2003
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`Background Theme Categories General mules Submission Judging Prizes Copyrights & returns
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`Page 2
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`IFI
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`PRIORART_00000682
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`Petitioner Chanel, Inc. Exhibit 1021
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`Petitioner Chanel, Inc. Exhibit 1021
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`DBEW
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`2003
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`bea
`Sasi)
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`Veaay
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`Petitioner Chanel, Inc. Exhibit 1021
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`Petitioner Chanel, Inc. Exhibit 1021
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`1/22/2021
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`DBEWInternational Design Competition 2003
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`The Wayback Machine- https://web.archive.org/web/2003 1207004736/http://www.hansscmcompc.com:80/cnglish/c_006_su.asp
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`Lut
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`DBEW International Design Competition 2003
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`
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`Background] Theme|Categories |Generalrules|SubmissionJJudging|Prizes[Copyrights&returns|
`
`
`
`
`
`The works can be submitted only onceeither by mail or on-line.
`j{@ Submissions via E-mail are not allowed.
`Deadline for Submissions
`September 17, 2003, Wednesday 6:00PM (Korea time)
`-By mail: The entry mustarrive at the Competition Committee Office by Wednesday 6:00PM
`on September 17, 2003.
`-Online: The submission must be completed and given a Confirmation Code by Wednesday
`6:00PM on September17, 2003.
`
`Application Form
`-By Mail: Download an application form andprint,fill out and send it with every entry.
`-Online: Fill out the form online.
`
`laa
`
`Entry fee
`Free
`
`1. Regarding the presentations for <DRAWING & IMAGE>, submit safely the A3 size
`(width 420 x length 297mm) print-outs (papers) only.
`(*Do not mountthe print-out with any backing. Panels forall entries will be produced at the
`competition committee office in exactly the same formats)
`2. Maximum of 5 presentations can be submitted.
`3. Attach a ‘label’ on the back of every presentation item (REPORT, DRAWING & IMAGE).
`The label form is downloadable from the competition website.
`4. Submission of a CD
`a. ACD in which datafiles ofall presentations for an entry are must be enclosed.
`b. All files in the CD should be made in accordance with the 'General Rules’.
`
`1) Submissions by mail
`Competition Committee
`Hanssem Bldg, 9FL, 757-1 Bangbae-dong, Seocho-gu, Seoul 137-060, Korea
`
`2) Direct Delivery
`1st FL. Lobby, Hanssem Bldg.
`757-1 Bangbae-dong, Seocho-gu, Seoul 137-060, Korea
`September16 ~ 17, 2003 (10:00AM ~ 6:00PM Korea Time)
`
`1. The size ofthe files must not be larger than 2MB perfile.
`2. <DRAWING & IMAGE>File:
`. .a. Considerthat files submitted for <DRAWING & IMAGE> will be producedin a panel
`. (width 420 x length 297mm) perfile at the competition committee office.
`.
`.b. Maximum of5 files can be submitted.
`3.Weadvise you to submit your works before the closing date of submissions as the online
`. .trafficking is very severe on the due dateorjust prior to the day. This is to prevent possible
`. .problem to be caused.
`4. All online submissions may be done with MS Explorer 5.0 or above. All users of Netscape
`. .and any other web browsers must set or upgrade MS Explorer 5.0 or the higher versions
`. (“Can be downloaded from the competition website).
`
`Copyright 2000-2003, HANSSEM Co.,Ltd. All Rights Reserved. Endorsed by
`
`and
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`https://web.archive.org/web/20031207004736/http:/www.hanssemcompe.com:80/english/e_O06_su.asp
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`PRIORART_00000765
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`Petitioner Chanel, Inc. Exhibit 1021
`Page 4
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`Petitioner Chanel, Inc. Exhibit 1021
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`DBEWInternational Design Competition 2002
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`DBEW International Design Competition 2003
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`Background Therre Categories General rules Submission Judging Prizes Copyrights & returns
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`Youcan see the winning works. [2003-11-22]
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`Page 5
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`Petitioner Chanel, Inc. Exhibit 1021
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`DBEW International Design Competition 2003
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`Background Theme Categories General ules Submission Judging Prizes Copyrights & returns
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`The numberof prize winners and award
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`Page 6
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`https://web.archive.org/web/20031207004237/http:/www.hanssemcompe.com/english/e_006_pr.asp
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`Royalty
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`Opportunity to participate in Hanssem Design Venture Project
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`thal
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`1
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`PRIORART_00000767
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`Petitioner Chanel, Inc. Exhibit 1021
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`Petitioner Chanel, Inc. Exhibit 1021
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`DBEWInternational Design Competition 2003
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`The Wayback Machine- https://web.archive.org/web/2003 1207003533/http://www.hansscmcompce.com:80/cnglish/c_006_co.asp
`
`DBEW International Design Competition 2003
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`
`
`
`
`wii General rules|Submission| Prizes [Copyrights & returns
`
`= . All copyrights, patents, and other related rights to the winning workswill be reserved by
`.. Hanssem for one year after the announcementof winners. The period of time, however, can
`. be extended under the agreement between Hanssem and the winner.
`Nv:
`Copyrights includeall rights relating to production, distribution, and publicity, such as
`. reproduction, unauthorized modification, advertisement/public relations etc.
`Bw:
`All rights of entries that did not win will belong to entrants.
`If the Hanssem needsto present entries that did not win to the public for publicity and so
`... forth, it must get the entrant's agreement.
`
`N=. No entry submitted will be returned.
`Personal information submitted will be solely used for purpose of the competition and be
`. kept confidential.
`. All proprietary rights of prototypes will belong to Hassem Co.Ltd.
`
`Copyright 2000-2003, HANSSEM Co.,Ltd. All Rights Reserved. Endorsed by
`
`and
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`https://web.archive.org/web/20031207003533/http:/www.hanssemcompe.com:80/english/e_006_co.asp
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`DBEWInternational Design Competition 2003
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`DBEW International Design Competition 2003
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`Background Theme Categories General mules Submission Judging Prizes Copyrights & returns
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`Judging schedule
`
`Judging Panel
`
`Judging Criteria
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`Disqualification for the Competition
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`Page 8
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`IFI
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`PRIORART_00000774
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`Petitioner Chanel, Inc. Exhibit 1021
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`Petitioner Chanel, Inc. Exhibit 1021
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`DBEW International Design Competition 2003
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`Background Theme Categories General ules Submission Judging Prizes Copyrights & returns
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`Page 9
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`https://web.archive.org/web/20031207004957/http:/www.hanssemcompe.com/english/e_006_th.asp
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`Theme of 2003
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`royalty
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`Objectives
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`IFI
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`1
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`PRIORART_00000775
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`Petitioner Chanel, Inc. Exhibit 1021
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`Petitioner Chanel, Inc. Exhibit 1021
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`DBEWInternational Design Competition 2003
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`The Wayback Machine- https://web.archive.org/web/2003 1207002554/http://www.hansscmcompe.com:80/english/e_006_ba.asp
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`Pid
`HANSSEM
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`'-
`AREV
`leet eseteae Ye ane ht bt
`
`The history of Western industrialization in Europe wasthehistory of the
`Reformation, the Renaissance, the French Revolution, and the Industrial
`Revolution, through which the Western world wasutterly transformed by
`fundamental social changes. Nevertheless, throughout this process,
`industrialization was to remain essentially the providenceofthe aristocracy and
`the wealthy ruling classes of Europe. On the other hand, across the Atlantic, the
`United States equipped itself with the necessary political, economic, and cultural
`infrastructure to embrace the shift towardsa civic society. The U.S. embarked
`upon a processof industrialization that brought the middle class to the center
`stage, and thus, achieved a different kind of industrialization than the European
`model.
`
`The USthereby becamea nation that acted as a model nation, and developed a
`democratic, egalitarian, and capitalist social system which proclaimed freedom
`and equality for all its people. Furthermore, the nation also supported
`developments in science and technology, and in turn created a dynamic popular
`culture in which everyone could share in the bounties of modern life, such as
`being able to ownacar, telephone, computer etc, and enjoy movies, musicals,
`jazz, and popular music. The U.S. provided a model and vision for the welfare
`state, emerged as a world superpower, and mastermind ofthe frontier of a new
`age.
`
`However, the devclopment of such a mass consumption socicty has inevitably
`caused enormousabuseof the environment and waste in natural resources and
`energy. The fact that for every thirty years half of the life species on earth
`becomes endangered or extinct is an acute indicatorof the state of crisis that our
`civilization has reached. The amounts of energy consumed, and the extent to
`which the environment is damaged by present consumptionis already beyond the
`dangerlevel and puts our futureat peril.
`
`Whatis more troubling is that Asian countries including China and India, whose
`combined population is over three timesthat ofall the industrialized nations put
`together, are in full gear towards industrialization, which will exponentially
`increase the world s consumption of resources and further contaminate and
`damage the environment. This is a problem that concernsusall. If Asia continues
`to adopt the Western modelof industrialization as they increasingly have been,it
`is obviousthat this region, as well asthe rest of the world, will be faced with a
`devastating future.
`
`This scenario that we are now facingillustrates the acute shortcomings of the
`Western paradigm of modernization. Unfortunately we have already blindly and
`irrevocably embarked upona trajectory of change whichis fraught with dangers
`without any clear idea of how to avoid or extricate ourselves from them.
`Furthermoreit is regrettable that the nation-states that have comparatively recently
`joined the race for industrialization, such as Japan, Korea and other East Asian
`countries, have not been able to develop a differentiated model, but instead have
`blindly and clumsily appropriated the Western model, thereby aggravating the dire
`condition of the world today.
`
`Wehave now arrived at a point in history when we have no choice butto create a
`new modelfor sustainable development that will minimize the destruction of our
`environmentand save resources. This also implies the need for a kind of
`industrialization that will be feasible for the information age and that can embrace
`the changesthat are currently transforming our everydaylife.
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`1/22/2021
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`The Wayback Machine- https://web.archive.org/web/2003 122504 1808/http://www.hansscmcompc.com:80/english/c_go02_2003.asp
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`DBEW International Design Competition 2003
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`Background] Theme|Categories |Generalrules|SubmissionJJudging|Prizes[Copyrights&returns|
`
`
`
`
`
`ETE ONMMIRRABNS (CAT
`1
`
`wal
`
`al
`
`
`
`aa
`
`d---Comments by jurics....
`
`The main idea of soft housing is to provide a flexible, inventive relationship between the open
`gathering spaceof the family and the private roomsfor sleep, study, contemplation and play. The
`bedrooms/private roomsare soft, flexible honeycomb structures, each made from 500 layers of a
`light, strong, white *paperlike material (see next page for description). These soft structures allow for
`making the most of space, energy and material resources.
`
`Dappledlight (from sun andlight fixtures) enters the rooms through the depth of the honeycomb
`ceiling in the familiar pattern oflight found underthe leafy crown of a tree. The tubular structure of the
`honeycombacts asa field of small light pipes. Sunlight, bouncing off a light shelf on the facade, rakes
`acrossthe top surface of the rooms, enters the honeycomb tubes, andis internally reflected and
`absorbed through the depth of ceiling and walls. The spaceis illuminated with an ever-shifting blend of
`sunspots from direct light and soft luminance reradiating from the 'paper-like’ structure. It is interesting
`that the pattern of electric light falling through the honeycomb lattice subconsciously triggers a sense
`or memory of sunlight. We have hung one of the mock-upsof these ceilings over the worktable in our
`studio and have been pleasantly surprised by the psychological effect. The multi-layered 10" thick
`honeycombwalls are excellent for sound absorption, creating a private and tranquil sense of
`enclosure. Niches and Alcovescarvedinto the thicknessof the wall reveal its depth in the shadows.
`There is also an opportunity for LED or fluorescentlighting to be located within the thickness of the
`walls. Light falling onto the walls from windowsor light fixtures is absorbed and contained within its
`layers, giving off an inner luminosity similar to a block of snow orice. This adds another dimension to
`the perception of space in the room. We knewthat we could not make the private rooms large but we
`can accomplish something more important, a quality of space andlight that haslife and a unique
`sense of private enclosureto inspire the creativity of a child with gentleness andinfinite possibility.
`
`Then thereis the family gathering space, at the heart of which is the kitchen. This spacetoois flexible
`as a reciprocal of the space made with the private rooms. The child or adults can shapeall of the
`spacesof the housein an organized or spontaneous way. Flexible partition walls made from the same
`material, as the bedroomsare located at both ends ofthe kitchen so that this environment may be
`freely shaped and or one of the sculptural walls can be pulled out to cover the kitchen work area. This
`allows for the house to be abstracted and used as a workspaceorsimply as a wayof hiding a messy
`kitchen during a more formal dining occasion for the family. Between the laundry, sink, toilet and bath
`honeycombpartition walls allow each function to be separated off into it's own spacewith intimate
`sculptural effect. At night the bedrooms appearaslarge, sculptural paper lamps within the main family
`space, particularly when only the child's room is expanded and parents are winding downfrom their
`day, in the main space.
`
`*At the time of this submission we have begun materials testing and exploration with full size mock-
`ups from fire retardant treated white tissue paper (shown on presentation board). We wouldlike to
`emulate the gentle quality oflight, structure and space created with the tissue paper, but with a more
`durable material that is easy to maintain. Together with a manufacturer, we are testing a honeycomb
`structure made from sheetsof fine polyethylene fiber that is pressed into sheets. This material is
`lightweight yet strong, smooth to the touch, low linting, vapor permeable, yet water, chemical,
`puncture, tear and abrasion resistant. The polyethylene sheetwithits fine lustrous fibers has
`translucence andfeels similar to paper (see detail images on presentation). It is 100% recyclable and
`made with recycled material. The polyethylene sheets can befire retardant treated to meet a flame
`spread of 20. One sheetis attached to this report.
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`DBEWInternational Design Competition 2003
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`Wehopethat this work contributes to the discussions and imaginations of the people involved with this
`competition for housing beyond East and West andthat you find this design worthy of pursuit.
`
`Copyright 2000-2003, HANSSEM Co.,Ltd. All Rights Reserved. Endorsed by
`
`and
`
`https://web.archive.org/web/2003122504 1808/http:/www.hanssemcompe.com:80/english/e_go_02_2003.asp
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`7122/2021
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`DBEWInternational Design Competition 2003
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`DBEW International Design Competition 2003
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`Background Theme Categories General ules Submission Judging Prizes Copyrights & returns
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`Page 14
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`https://web.archive.org/web/20031207005735/http:/www.hanssemcompe.com/english/e_result1_03.asp
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`IFI
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`1
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`PRIORART_00000810
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`Petitioner Chanel, Inc. Exhibit 1021
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`Petitioner Chanel, Inc. Exhibit 1021
`Page 14
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