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`Design beyond East:
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`The 3rd
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`Macey
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`rT O ataC
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`MOLO_00004196
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`Petitioner Chanel, Inc. Exhibit 1020
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`Petitioner Chanel, Inc. Exhibit 1020
`Page 1
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`subt
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`nature.Itisourintentiontoprovidedesigners,
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`countriesaccepted.
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`Withthesub-themeDBEWfortheOneChildFamily’underthethemeDesignbeyondEastandWest’givenlastyearwith
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`withdeeperaccesstothethemeandaverallhigherlevelafworksthanlastyear,judgessaid.
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`Thesamethemethedesignfartheanechildfamily"aslastyearwasgivenforthiscompetition
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`7workforGrandPrix,2worksforGoldenprizeand12warksforSilverprizeswerefinallyselectedamongatotalof305works.
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`TheteamcomposedofdepartmentofarchitecturealTsinghuaUniversity
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`The3rdDBEWInternationalDesignCompetition
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`thathasbeengaininghighpopularitydomesticallyandoverseas,
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`withthelitleDesignbeyondEast&West’.
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`For2daysfrom15thto16thOct.screenedthroughheateddiscussions
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`instituteofChina,professorofdepartmentofart,TsinghuaUniversity)
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`fromChinaandKazuyoSejima(KazuyoSejirna&Associates)fromJapanwithAlessandroMendini(AtelierMendini)asthehead,
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`by4examinersincludingSeok-ChulKim(Archiban)fromKorea,(thepresidentofInstituteofInteriorDesign,ArchitecturalShi-LiZhang
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`inChinawasawardedthethirdGrandPrixatHanssemDBEWInternationalDesignCompetition
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`ResultsoftheSubmissions2003Totalof305Entries(from44Countries)
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`3categoriesarchitecture/intertordesign/furnitureandthesamethemewasselectedforthisyear,withatotalof305workstron44
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`DesignbeyondEastandWest:Forthe
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`notseparation;thecreationofanewkitchen
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`gavelectures,whichwereheldonJulythand
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`samethemeaslastyear'scompetition:"DBEVV
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`inducingadeeperunderstandingoftheprimary
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`fortheOneChildFamily.”Thedecisiontouse
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`thesamethemewasbasedonthegoalof
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`eventwasthesameasastyear's!Ofparticular
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`thisdespitethefactthatthethemeofthisyear's
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`objectiveandthedirectionofthecompetition
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`rushingtoparticipateinthisyear'scontest,and
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`Someoftheoverseasmediathatwereinvited
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`Japanesemediatoattendthecompetition.
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`objective,invitedmembersoftheChineseand
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`onKorea,China,andJapanasitsmain
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`onthefinal15awarcleeswasfinallymade,but
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`ofthecompatition,the16th,thepanelhelda
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`heateddebateinthepresenceofmembersof
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`themediafromChinaandJapanandaGet
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`competitionofall.Infact,'twasnotuntilthevery
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`combinationoftraditionalthemeswith
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`modernity."TheGoldenPrizesawthefiercest!
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`lastmomentthatafinaldecisionwasmade,The
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`Sejima,whohadtoleaveKorearightafterthe
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`competitionduetoherhecticschedule,
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`expressedherdeepinterestinthethemeofthe
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`competitionandstatedthefollowing,“Thiswas
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`andWest,”andoftherebypromotingentries
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`entries,ararephenomenoninsuchevents.This
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`thescreeningprocessincludedChinese
`announcementhadbeenpassed.
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`WeiYapOoiofSingapore,wnopresentedhis
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`ureofKorea,China,andJapan."The
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`hecoveted
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`housing
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`themeofthecompetition,"DesignbeyondEast
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`note,Chinaaloneaccountedfor57ofthe
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`andprovidedwithachancetowitnessfirsthand
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`notbeforethedeadilnefartheariginal
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`threefinalcontestantsfortheGoldenPrizewere
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`anopportunityteonceagainseriouslyexplorethe
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`whichtojudgetheentries,“theachievementof
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`adigitalspacethatpromotescommunication,
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`judges,visittoGhina.Duringthisvisit,Prof.Kim
`Seok-ChulKim's,oneofthecompetition's
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`China’,‘InteriorDesign+Construction’and
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`‘NewRealEstate’aswellasJapanesemedia
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`ZhangYueandhisstudentstromTsinghua
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`judges,totheworkpresentedbytheteamofDr.
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`ForsythefromCanada,whopresentedher
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`interiordesignsbasedonJapanese-style
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`hiddenfromthejudgesinordertosecurean
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`imparialjudgment.Theawardceremonyistooe
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`phraseswereusedasthemaincriteriawith
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`mostlikelyinspiredandencouragedbyProf.
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`architecturesuchas‘InteriorArchitectureof
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`ofaunanimousdecisionofthepartofthe
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`uniqueinterpretationofthetext;Stephanie
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`theentrants,suchastheirnationality,nameand
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`embodyingthisunderstanding.Threekey
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`massparticipationofChinesedesignerswas
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`magazinesspecializingininteriordesignand
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`GrandPrixwaseventuallypresented,asaresult
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`subjectivelogiconthethemebyadaptinga
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`screeningwascarriedoutwithinforma
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`mabout
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`University,China."Theentriesweregenerallyaf
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`adjustablewalls;andBenAddyfromtheUnited
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`heldonthe7thJanuary2004inBejing,
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`MOLO_00004197 7
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`side:thedestructionofnature,Thisnewdesign
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`acceptingentriesonSeptember17th,usedthe
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`whoarethecreatorsandinnovators,withthe
`ordertoachievethecoexistenceofhumansand
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`reconciledesignwithfuture-orientedtrendsin
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`hasAsiaasaleadingforce,shouldbeableto
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`IndustrialRevolutionhasbroughthasitsdark
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`keyneededtobringaboutasolutiontothis
`paradigm,whichtranscendsEastandWestand
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`problem”Thethirdcompetition.whichclosed
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`“Theconvenienceandrichnessthatthe
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`DoubleIncome,OneChildFamily
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`AsthedateofSeptember17th,theendofthe
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`floodofdesignerswhosympathizedwiththe
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`capabilitytosolveproblemsinaninnovative
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`end,15ofthe305submissionswereawarded
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`screening,whichplaceonOctobertook15th
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`canbecomeafutureleader."Duringthe
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`and16th,attentionwasfocusedonentrants’
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`spaceinwhichafamilycommunityGanbe
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`achieved;andacreativeroominwhichachild
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`mannerand07thecreativityoftheirideas.Inthe
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`sionperiod,drewnearer,therewasa
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`ationbyChineseDesigners
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`TsinghuaUniversity,saw80ofitswhich
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`ofthemostprestigiousuniversitiesinChinaby
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`Competition,whichhasthedevelopmentofa
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`designersandarchitecturalhopefulspartcipate
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`newNortheastAsiandesignparadigmcentering
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`Hanssem'sDBEWInternationalDesign
`Inanefforttopromoteamoreactiveexchange
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`ofdesignbetweenthethreecountries,
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`inthecompetition,proveditsreputationasone
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`producingwinningtneGrandPrixawardteam.
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`BeijingArchitectureDesignInstituteonthe
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`purposeandorientationofthecompetition.
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`10thofthisyear,atTsinghuaUniversityandthe
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`ThescreeningoftherdHanssemDBEW
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`weresomanyhighlevelentries,thetaskof
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`TheGrandPrixwenttoDr.ZhangYue's
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`nationalsfrom44countries.Ontnesecondclay
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`selectingtheawardwinnersbecamevery
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`entriesamongthe305workssubmittedby
`difficult,Onthefirstday,thejucigesselected25
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`intensely.Asmentionedabove,becausethere
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`onOctober15thand16thprogressed
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`outletssuchastheAxismagazine,whichis&
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`IntemationalDesignCompetitionthattookplace
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`TeamfromTsinghuaUniversity,China
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`feadingglobaldesignmagazineinJapan,
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`aconsiderablyhighlevel,”saidMr.Mendini,the:
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`headafthepanel.Whenaskeawhythiswork
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`winningworkexhibitedanexcellent
`forustomakeajudgment.TheGrandPrix
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`workwasitsattempttosolvetheproblemof
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`understandingandinteroretationafthethemeof
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`thecontestandastutelytunedacreatveidea
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`intoreality.Anathernoticeableaspectofthis
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`modemarchitecture,whichoftenoveriooxsthe
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`technology,afeaturewellexpressedinits
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`emotionalaspects,whileemphasiz
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`hadbeenselectedastheGrandPrix1
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`Mendinihadthefollowingtosay,
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`Kingdom,whoseworkexhibitedafuturistic
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`sense.Intheend,OoihadtosettiefortheSilver
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`degreeofachievementwasthenorm,the
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`Furniturecategoryfalieatoproduceanyaward
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`winners,astheentriesweredeemedtonot
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`Prize,IncontrastttotheArchitecturalDesignand
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`interiorDesigncategories,inwhichahigh
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`competitionasjucigesforthefirsttime,“tosee
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`nowwefourjudgesfromfourdifferentcountries
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`meeotthedesiredstandards.“Itwasvery
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`bothofwhomwereparticipatinginthe
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`interesting,”saidMs,SelimaandDr.Zhang,
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`joint'yconductedthescreaningprocess."Ms,
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`‘wasnoteasy
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`er,Mr,
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`BBCategory&:Interior
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`Design1CategoryC:FurnitureDesign
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`BBJopanose:AJ,BJ1Chinese:AC,BG
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`Categories
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`Petitioner Chanel, Inc. Exhibit 1020
`Page 2
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`Petitioner Chanel, Inc. Exhibit 1020
`Page 2
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`Petitioner Chanel, Inc. Exhibit1620
`Page 3
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`Petitioner Chanel, Inc. Exhibit 1020
`Page 3
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`Petitioner Chanel, Inc. Exhibit 1020
`Page 4
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