June 2, 2014
`
` G
`
`etting Started with iBeacon
`Version 1.0
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`BILLJCO
`EX2035 - Page 1 of 11
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`Getting Started with iBeacon Overview
`Introduced in iOS 7, iBeacon is an exciting technology enabling new location awareness
`possibilities for apps. Leveraging Bluetooth Low Energy (BLE), a device with iBeacon technology
`can be used to establish a region around an object. This allows an iOS device to determine
`when it has entered or left the region, along with an estimation of proximity to a beacon . There
`are both hardware and software components to consider when using iBeacon technology, and
`this document will give an introduction to both, along with suggested uses and best practices
`to help ensure a highly effective deployment leading to an outstanding user experience.
`
`iBeacon has 3 different audiences. You may fall into one, two, or possibly all three of these
`categories, depending on your role.
`1. App Developers

`If you want to add new location awareness to your application, you would use the Core
`Location APIs in iOS to be notified when the iOS device has moved into or out of a beacon
`region. You can also determine approximate proximities to a device generating iBeacon
`advertisements. Everything you need to get started is included in the iOS SDK, no additional
`license is required.
`2. People Deploying Devices With iBeacon Technology

`Whether you manage a sports arena, a museum, a retail store, or any of the myriad other
`physical locations where beacons could be employed, you need to be aware of how these
`devices work, issues surrounding signal strength and materials, and understand how to
`calibrate and test your deployment. If you are interested in using the iBeacon Logo on
`signage at a venue, but will not make devices with iBeacon technology, you will need to
`obtain an iBeacon logo license before using the iBeacon logo. Please visit https://
`developer.apple.com/ibeacon/ to apply for a license to use the iBeacon logo.
`3. People Making Devices With iBeacon Technology

`If you are interested in manufacturing devices with iBeacon technology, you will need to
`obtain a license before building these devices. Please visit https://developer.apple.com/
`ibeacon/ to apply for an iBeacon license. Licensees receive access to technical specifications,
`a license to use the iBeacon logo, and the iBeacon Identity Guidelines.
`
`Devices with iBeacon Technology
`Devices with iBeacon technology can be powered using coin cell batteries for a month or
`longer, or operate for months at a time using larger batteries, or can be powered externally for
`extended periods of time. iOS devices can also be configured to generate iBeacon
`advertisements, although this functionality is limited in scope. This would be appropriate for
`uses such as a Point Of Sale or kiosk application, or for an application that wants to become an
`iBeacon for a short time while someone is actively using the application.
`
`An iBeacon advertisement provides the following information via Bluetooth Low Energy:
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`The UUID, major and minor values provide the identifying information for the iBeacon.
`Generally speaking, this information is hierarchical in nature with the major and minor fields
`allowing for subdivision of the identity established by the UUID. UUIDs can be generated by
`using the uuidgen command line utility in OS X, or programmatically using the NSUUID
`Foundation class.
`
`The following table shows examples of how these values may be used for a nationwide retail
`store. The UUID is shared by all locations. This allows an iOS device to use a single identifier to
`recognize any of the stores with a single region. Each specific store, San Francisco, Paris, and
`London, is then assigned a unique major value, allowing a device to identify which specific store
`it is in. Within each individual store, departments are given separate minor values, although
`these are the same across stores to make it easier for an app on a device to readily identify
`departments.
`
`Using this information, an iOS device could identify when it has entered or left one of the stores,
`which specific store it is, and what department the user might be standing in. These values are
`determined by the person or organization deploying the beacon device. UUIDs, and major &
`minor values are not registered with Apple.
`
`iBeacon relies on BLE, and therefore require an iPhone 4S (or later), iPod touch (5th generation),
`iPad (3rd generation or later), or iPad mini.
`
`For more details about incorporating iBeacon technology in a product, you will need to obtain
`a license from Apple. Please visit <https://developer.apple.com/ibeacon> to apply for an
`iBeacon license.
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`June 2, 2014
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`Field
`
`UUID
`
`Size
`
`16 bytes
`
`Major
`
`2 bytes
`
`Description
`
`Application developers should define a UUID specific to their
`app and deployment use case.
`
`Further specifies a specific iBeacon and use case. For example,
`this could define a sub-region within a larger region defined by
`the UUID.
`
`Minor
`
`2 bytes
`
`Allows further subdivision of region or use case, specified by the
`application developer.
`
`Store Location
`
`San Francisco
`
`Paris
`
`London
`
`UUID
`
`Major
`
`Clothing
`
`Minor
`
`Housewares
`
`Automotive
`
`D9B9EC1F-3925-43D0-80A9-1E39D4CEA95C
`
`1
`
`10
`
`20
`
`30
`
`2
`
`10
`
`20
`
`30
`
`3
`
`10
`
`20
`
`30
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`iBeacon Software — Core Location APIs
`Prior to iOS 7, Core Location used regions defined by a geographic location (latitude and
`longitude) and a radius, known as a ‘geofence’. iBeacon enables a new level of flexibility by
`defining regions with an identifier. This allows beacons to be affixed to objects that are not tied
`to a single location. For example, a beacon device could be used to set a region around a
`movable object like a food truck or on a cruise ship. Furthermore, the same identifier can be
`used by multiple devices. This would enable a retail chain to use beacons in all their locations
`and allow an iOS device to know when it enters any one of them.
`
`Privacy and Location
`Because iBeacon is part of Core Location, the same user authorization is required in order to be
`used. Users will see the same location authorization alert when an application attempts to use
`the iBeacon APIs:
`
`“AirLocate” Would Like to
`Use Your Current Location
`
`Don’t Allow
`
`OK
`
`Applications that use beacon region APIs in CoreLocation will appear in the Settings app under
`Privacy > Location Services and users can allow or deny an application’s access to iBeacon
`functionality at any time. Furthermore, any Bluetooth packets that are associated with iBeacon
`are excluded from the CoreBluetooth APIs.
`
`As with geofence region monitoring, when in active use the status bar will show a hollow arrow.
`When using ranging, the status bar will show the solid location arrow.
`
`Accuracy of iBeacon
`To ensure an effective user experience, it is important to consider how signals from a beacon
`are detected and used to determine accuracy. When an iOS device detects a beacon’s signal, it
`uses the strength of the signal (RSSI, or Received Signal Strength Indication) to determine both
`proximity to the beacon, as well as the accuracy of its estimation of proximity. The stronger the
`signal, the more confident iOS can be about the proximity to the beacon. The weaker the signal,
`the less confident iOS is about the proximity to the beacon.
`
`Accuracy can best be understood by relating it to how GPS works in iOS today. When an iOS
`device can clearly receive GPS signals, such as when a device is in the open outdoors with an
`unobstructed line of sight to the orbiting GPS satellites, the more accurately your location can
`be determined. This can easily be seen in the Maps application where the location accuracy is
`represented by a blue circle surrounding your current location indicator. If a device is indoors or
`the line of sight to the satellites is obstructed, a large blue circle indicates a lower accuracy. That
`is, the device could be located anywhere within the blue circle. As the line of sight to the
`satellites improves (e.g. the device is taken outdoor or removed from a backpack) the accuracy
`improves, represented by a smaller blue circle. With a better received signal strength the device
`can narrow the margin of error and be more confident of its location.
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`Device indoors, low accuracy
`depicted by large blue circle. The
`device may be anywhere in the
`circle.
`
`Device outdoors, but in a backpack.
`Greater accuracy than indoors
`represented by a smaller, butstill
`present, blue circle.
`
`Device outdoors, held in hand with
`clear view to the sky. Greatest level
`of accuracy.
`
`With signals are received from a device with iBeacon technology, the signal strength is
`generally correlated to how far away a deviceis from the beacon.In an ideal condition(thatis,
`unobstructedline of sight between a device's antenna and the beacon)the closer the personis
`the moreaccurate the result.
`
`As shownin Figure 1, when a deviceis far away from a
`beacon,the signal strength will be lower than whenit is
`close. Due to this diminished signal strength, iOS does not
`have high confidence on accuracy of the proximity estimate
`to the beacon.This is similar to the large bluecircle in the
`GPS example above.
`
`Va
`
`» F
`
`igure 1: When a device is further away from
`the beacon, signal strength is diminished and
`therefore the accuracy estimate will increase.
`
`
`
`Figure 2: Signal strength increases as a
`device movescloserto the beacon, leading to
`a better proximity estimate.
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`As the device gets closer to the beacon,the received signal
`strength increases and therefore the accuracy of the
`proximity estimate increases. This would be analogousto the
`smaller blue circle in the GPS example. Shownin Figure 2, a
`device thatis closer to a beacon will have a higher confidence
`aboutits proximity to the beacon emitting the signal.
`
`However, just as GPS signal strength can be diminished by
`physical objects like buildings or being placed in a backpack,
`purse or pocket, so can a beacon’s signal strength. Signal
`attenuation,or theloss of intensity of a signal, can be caused
`by manyfactors. Physical materials surrounding the beacon,
`such as the wall depicted in Figure 3 between the device
`and the beaconwill affect the received signal strength. This
`may causethe device to believe that the beaconis further
`awaythan it actuallyis.
`
`The human bodyitself is an excellent attenuator of
`Bluetooth signals. Simply having your back to a beacon(i.e.
`where your bodyis positioned between the device and the
`beacon) will affect the signal strength and thereby lower the
`accuracy. Figure 4 showsthis signal strength being
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`diminished when somebodyis physically positioned
`between the iOS device and the beacon.
`Whenbuilding an application that uses either GPS or
`beacon,it is important to consider this accuracy. The values
`reported by the Core Location objects (the
`horizontalAccuracy property in the CLLocationclass, or
`the accuracy property in the CLBeaconclass) indicate this
`level of uncertainty, or the margin oferror. Both are
`measured in meters. The higher the value, the lower the
`certainty of the position of the device or beacon. Keep in
`mind that depending onthe physical surroundings a low
`accuracy may notbe possible.
`
`Region Monitoring
`Similar to the existing geofence region monitoring, an
`application can request notifications when a device enters
`or leaves a region defined by a beacon. When an
`application makes this request to begin monitoring a
`beacon region it must specify the UUID of the iBeacon
`advertisement. While an appis limited to 20 regions being
`monitored, by using a single UUID in multiple locations, a
`device can easily monitor many physical locations
`simultaneously. Using the retail store example shownin
`the table earlier, a device can monitor 3 separate physical
`locations (San Francisco, Paris, and London) using the same
`UUID. The impact of this UUID-based approach compared
`to geofences cannot be understated: with a single line of
`codean application can establish monitored regions
`around anarbitrary numberof objects or locations.
`
`—
`
`‘\
`
`ss
`Figure 3: Physical objects and materials can
`block signals, reducing the received signal
`strength.
`
`NN
`Figure 4: Human bodies can also block signals.
`
`In addition to the UUID, an application can optionally supply the major and minorfields to
`further specify a beacon region to be monitored. Continuing with ourretail chain example,if
`the app only specifies a UUID for the beaconregion thenit will be notified when the user
`enters or leaves anyof the retail stores. Since the majorfield is being used to determine specific
`stores, if the user only wantedto be notified when entering a specific store, the application
`could configure the beacon region using the UUID + major value. Or perhapsthe useris only
`interested in being notified when they have entered a specific departmentin that store. In that
`case the app would configure the beacon using UUID + major + minorvalues. This level of
`granularity is up to the app developer and can be specified dynamically at runtime.
`
`As with the existing region monitoring, when the userenters or exits the beacon region, the
`application will be notified.If the application is not currently running (for example,if it was
`terminated due to memory pressure on the device), then the application is launched in the
`background and the notification delivered. One important considerationis in iOS 7 if the user
`explicitly disallows Background AppRefresh(either globally or specifically for your app) then
`your appwill no longer receive region monitoring notifications. It can continue to use the
`ranging APIs, however.
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`Being based on Bluetooth Low Energy, the typical range will be in the tens of meters, which
`provides a more accurate monitoring than geofence region monitoring (typically on the order
`of 100 meters minimum). As discussed above, geofences tend to be less accurate indoors so
`using iBeacon technology can dramatically improve the region monitoring results for indoor
`use cases. However, the accuracy can be affected by the physical positioning of a beacon,
`whether the user has their device in their pocket, or simply whether the beacon is in front of or
`behind the user can all affect the point at which a region has been entered or exited.
`
`Ranging
`iOS 7 introduces a new set of APIs for determining the approximate proximity to a device using
`iBeacon technology, a process known as “ranging”. Based on common usage scenarios, iOS
`applies filters to the accuracy estimate to determine an estimated proximity to a beacon. This
`estimate is indicated using one of following four proximity states:
`
`iBeacon User Experience Considerations
`While there is a correlation between the proximity states and accuracy, the mapping is not
`necessarily 1:1. Consider the example of our nationwide retail store where beacons have been
`deployed throughout the store. An app might use region monitoring to detect the entry to the
`store to trigger a local notification welcoming the user to the store and inviting them to launch
`the app. To avoid annoying the user, the app may want to only show this notification once, only
`the first time the user enters the store.
`
`Once inside the app, a custom in-store interface could be presented. If the major value
`contained in the iBeacon advertisement represents the specific store location then the app
`knows immediately what store the user is in. With the app frontmost, the device in the user’s
`hand, and the screen turned on, this is an ideal situation to begin ranging for all the beacons in
`the store. Large home improvement stores tend to have many aisles and departments. With
`beacons positioned at the end of each aisle and within departments, an app should be able to
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`June 2, 2014
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`Proximity State
`
`Description
`
`Immediate
`
`This represents a high level of confidence that the device is physically very
`close to the beacon. Very likely being held directly up to the beacon.
`
`Near
`
`Far
`
`With a clear line of sight from the device to the beacon, this would indicate a
`proximity of approximately 1-3 meters. As described in the section on
`accuracy, if there are obstructions between the device and the beacon which
`cause attenuation of the signal, this Near state may not be reported even
`though the device is in this range.
`
`This state indicates that a beacon device can be detected but the confidence
`in the accuracy is too low to determine either Near or Immediate. An
`important consideration is that the Far state does not necessarily imply “not
`physically near” the beacon. When Far is indicated, rely on the accuracy
`property to determine the potential proximity to the beacon.
`
`Unknown
`
`The proximity of the beacon cannot be determined. This may indicate that
`ranging has just begun, or that there are insufficient measurements to
`determine the state.
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`use the proximity states for the beacons that can be seen, the app could display the user’s
`approximate location on a map.
`
`While many situations in this example might lead to proximity states of Near or Immediate (for
`example, if the user held their iPhone up to a particular display where a beacon device was
`positioned), due to the physical objects (typically metal shelving, large bulky display items, etc)
`or other customers in the store, the app may only see proximities of Far. In this situation, an app
`might display an interface that highlights information about nearby beacons but not lock the
`user into a specific beacon. Instead, the app may want to let the user choose the item that
`would be most relevant to them (either due to their interest or because they can readily
`identify which beacon actually is closest).
`
`Passbook Integration
`Passbook passes can take advantage of devices with iBeacon technology as well. By including
`the UUID of beacon, a Passbook pass can be made relevant when it is in the beacon’s region.
`This works the same way specifying latitude and longitude values in the locations array of
`your pass. You can specify the UUID and, optionally, the major and minor values as an array in
`the beacons key for your pass.
`
`Deploying iBeacon
`As you prepare to deploy any implementation based on iBeacon technology, you need to
`carefully evaluate the real world performance of your solution.
`
`Physical Limitations
`iBeacon devices use Bluetooth Low Energy to broadcast signals. BLE is based on the 2.4 GHz
`frequency and as such is subject to attenuation by various physical materials such as walls,
`doors or other physical structures. The 2.4 GHz frequency can also be affected by water, which
`means the human body will also affect signals. This is important to be aware of because when
`the Bluetooth signal is attenuated, or lessened, this affects the signal strength received by an
`iOS device. As discussed above, when the received signal strength is lessened, an iOS device’s
`ability to estimate the proximity to an iBeacon device is diminished.
`
`Calibrating iBeacon
`To provide the best user experience, it is critical to perform calibration in your deployment
`environment. As each beacon is installed you should perform a calibration step. Core Location
`uses an estimation model that requires calibration at a distance of 1 meter away from the
`beacon. To perform this calibration you should:
`
`• Install the beacon and have it emitting a signal.
`• Using an iPhone or iPod touch running iOS 7 or later, and has a Bluetooth 4.0 radio,
`repeatedly sample the signal strength at a distance of 1 meter for a minimum of 10 seconds.
`When taking these signal strength readings you should hold the device in a portrait
`orientation with the top half of the device unobstructed.
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`« Movethe device slowly back and forth on a 30cm line, maintaining orientation, and
`
`30cm
`
`1 |
`
`I
`
`\
`
`4
`
`remaining equidistant from the measuring device (see diagram)
`
`+ For the duration of the calibration process, gather the values reported in the CLBeacon’s rssi
`property.
`
`+ Averagethecollected rssi values to obtain the Measured Powervalue.
`
`+ Apply this Measured Powervalue to the beacon. Consult the details provided for the beacon
`used, as they maydiffer from manufacturer to manufacturer.
`
`As discussed above, the physical surroundings can affect the signal strength. Since the
`surroundingswill almost certainly vary betweeninstallation locationsit is important to repeat
`these steps for each beaconthatis installed.
`
`Best Practices
`For an optimal user experience and successful deployment, be sure to considerthe following
`best practices:
`
`+ Ranging API are not expected to be used in the background.Forbest results, ranging should
`be used whenyour appis frontmost and theuseris interacting with your app.
`
`+ Whenusing the ranging APIs and multiple devices with iBeacon technology are detected,
`Core Location will report the beaconsin an orderthatis a best guess of their proximity. Due
`to the issues of signal attenuation discussed above, this order may not be correct. For
`example, if two beaconsare attached to objects, and are detected by the iOS device, but one
`signal is considerably stronger than the otherbut is physically further away, this may cause
`the farther away beaconto be reportedfirst. Apps should carefully inspect the proximity zone
`reported by the beaconandif all beaconsare in the Far zone then consider presenting to the
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`user that the two objects have been detected nearby, and allow the user to select the object
`that interests them.
`• Leverage the optional text field within the location authorization alert to explain why the app
`is asking to use the user’s locations. If your app has on-boarding screens, explain the benefits
`of why the user should agree to allowing the app to knowing their location. You can specify
`this optional text using the NSLocationUsageDescription key in your app’s Info.plist file.
`• If you are purchasing a 3rd party device with iBeacon technology, it is important to
`understand how these devices can be configured and who is going to do the installations,
`maintenance, etc.
`• When deploying beacon devices in the field, be sure to train any employees that might need
`to interact with them. For example, if you are deploying a retail solution, make sure your retail
`sales associates are trained on how the iOS app interacts with the devices, what the benefits
`are to your customers, supported iOS device models, suggestions for troubleshooting, etc.
`• If you plan to have signage in your location, it is encouraged that you have the iBeacon
`trademark and logo license. Please visit <https://developer.apple.com/ibeacon> to apply for
`an iBeacon license.
`
`• C
`
`ommon Questions and Answers
`
`Q: Can I use iBeacon technology to precisely show a user’s location on a map when indoors?
`
`A: Due to the issues around signal strength and the variabilities in deployment environments,
`
`iBeacon technology is not intended to be used for specific location identification. It should
`be capable of providing room-level accuracy, but there are many factors that need to be
`considered to build a successful deployment. Number of beacons, where they are
`positioned, expected use cases, and many more factors need to be examined to provide a
`good user experience.
`
`Q: How can I prevent other apps from detecting my devices with iBeacon technology?
`
`A:
`In order for an app to be able to respond to a device that transmits iBeacon advertisements,
`
`it must know the UUID contained with the advertisement. Because a beacon device is
`advertising using BLE, it is possible for the UUID to be “sniffed” off the air and once that
`UUID is known, it could be used by other apps.
`
`Q: Does using iBeacon technology put user’s private data at risk?
`
`A:
`
`iBeacon advertisements only contain UUID, major and minor values. This is a unidirectional
`broadcasting; there is no bidirectional communication between a beacon device and an iOS
`device via iBeacon technology, therefore iBeacon technology cannot be used to receive by a
`beacon to receive information from a user. What an app does in response to a notification
`triggered by an iBeacon advertisement is a separate matter, but this is no different from
`using existing geofencing technologies.
`
`Q: Can I use an iOS device to issue iBeacon advertisements?
`
`A: Yes. Any app can use the Core Bluetooth APIs to send iBeacon advertisements.
`
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`Q: Can I use an iOS device to issue iBeacon advertisements while my app is in the
`
`background?
`A: No. For an iOS device to issue iBeacon advertisements, the app requesting this functionality
`
`must be frontmost, with the screen turned on and the device unlocked.
`
`Q: If my app starts monitoring beacon regions, how will that affect battery performance?
`
`A:
`iOS devices that support iBeacon can efficiently monitor iBeacon regions in the background
`
`with marginal power drain. Monitoring iBeacon regions is significantly less power
`demanding than running normal location updates constantly in the background.
`
`Document Revision History
`
`Nothing herein is intended to modify the iOS Developer Program License Agreement, Mac Developer Program License Agreement, the
`iOS Developer Program Enterprise License Agreement, the iOS Developer Program University Agreement, the iOS Developer Program
`University Student License Agreement ("Agreement") and/or the App Store Review Guidelines, as they may be modified by Apple from
`time to time. In the event of any conflict or inconsistency between the Agreement or Guidelines and this document, the Agreement or
`Guidelines shall govern. Apple may at any time, and from time to time, with or without prior notice to You modify this document as
`well as any features, functionality or services described herein. You understand that any such modifications may require You to change
`or update Your Applications at Your own cost. Apple shall not be liable for any losses, damages or costs of any kind incurred by You or
`any other party arising out of or related to any modification or discontinuation of this document or any of the features, functionality
`or services described here.
`
`June 2, 2014
`
`Date
`2014-06-02
`
`Notes
`Initial verison
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