(19) United States
`(12) Patent Application Publication (10) Pub. No.: US 2007/0136132 A1
`(43) Pub. Date:
`Jun. 14, 2007
`Weiser et al.
`
`US 2007013 6132A1
`
`(54) SYSTEMS AND METHODS FOR
`DISTRIBUTING PROMOTIONS OVER
`MESSAGE BROADCASTING AND LOCAL
`WIRELESS SYSTEMS
`
`Related U.S. Application Data
`(60) Provisional application No. 60/748,881, filed on Dec.
`9, 2005.
`
`(75) Inventors: Douglas Weiser, Port Richey, FL (US);
`Mark Andrew Wood, Haslemere (GB);
`Kevin Russell Preston, Gwent (GB)
`
`Correspondence Address:
`POLSTER, LIEDER, WOODRUFF &
`LUCCHES
`12412 POWERSCOURT DRIVE SUTE 200
`ST. LOUIS, MO 63131-3615 (US)
`Assignee: EnvisionIT LLC
`Appl. No.:
`11/605,207
`
`Filed:
`
`Nov. 28, 2006
`
`(73)
`(21)
`(22)
`
`Publication Classification
`
`(51) Int. Cl.
`(2006.01)
`G06Q 30/00
`(52) U.S. Cl. ................................................................ 705/14
`
`(57)
`
`ABSTRACT
`
`A system and method for distributing promotions to mobile
`devices located in a broadcast target area and as a function
`of a promotion client identifier, the system and method
`including transmitting a first plurality of promotions asso
`ciated with a plurality of promotion clients having locations
`in a target area, receiving a promotion client identifier,
`receiving the transmitted promotions, and displaying one of
`the received promotions on a mobile device as a function of
`the promotion identifier.
`
`1500
`2
`Geo Fencing
`
`- - - -
`
`-
`
`- - -
`
`Cell
`
`From Int
`Bureau
`
`Jurisdiction B
`Network B
`
`i------------
`Border
`
`2.
`
`Interrational
`Bureau 102 :
`
`Agent
`
`
`
`Broadcast
`Center
`
`Jurisdiction
`CBC
`
`Center
`
`
`
`
`
`
`
`
`
`Cell
`Broadcast
`Center
`
`
`
`Jurisdiction C
`Network C
`
`1----- ----
`1502C
`River
`Border
`
`Petitioners' Ex. 1016, Page 1 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 1 of 16
`
`US 2007/O136132 A1
`
`100
`2
`PSMBS Systern Cornponents
`
`
`
`
`
`106
`
`ra
`
`-
`
`HTML-105
`104 - I 103
`------------
`PSMBS
`: East |Web
`Broadcast
`g
`Server Broker Server
`AP
`: BMPP/CAP
`
`108
`
`109
`
`102
`
`PsMBs
`st (MRP)
`CAP
`122
`O :
`123A
`:
`123B 123
`Other Warning
`Systerns/Outputs
`y
`p
`
`---------------
`
`110
`
`as
`s 12. Cell
`- -------------------------------
`Network C
`126C a----------------------------------
`124B
`
`enter
`
`:
`
`113C
`
`
`
`124D
`
`FIG. 1
`
`Petitioners' Ex. 1016, Page 2 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 2 of 16
`
`US 2007/O136132 A1
`
`2OO
`
`2
`PSMBS BROKER SySTEM
`
`-------------------------------- - 102
`Emergency Management
`Centers
`Brogdcast Agen
`System.
`
`Web
`Browser
`
`
`
`v
`
`232
`
`
`
`204
`
`210
`212
`
`220
`
`
`
`224
`
`
`
`
`
`Network Ci
`t
`t
`Remote E.
`of refwork centers
`
`112C
`
`
`
`Other Warning
`systems/outputs
`
`
`
`226A 113A/
`
`BWSPA
`CAP
`
`Cell Broadcast
`Center (CBC) 126B
`In pool
`
`116B1 Network B
`NiNet 230B1
`
`
`
`FIG. 2
`
`Petitioners' Ex. 1016, Page 3 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 3 of 16
`
`US 2007/0136132 A1
`
`
`
`
`
`
`
`Defines:
`1) message
`2) target area
`
`
`
`
`
`
`
`105
`
`302
`
`300
`
`Receives:
`1) message
`2) target area
`
`108
`
`Create Msg. Req.
`
`346
`
`109
`
`Fetch Agent Profile
`e
`
`304
`
`Ce
`e
`ACCount
`Data
`
`306 <> Security Report
`
`216
`
`308
`310
`All Decline Flags Set
`
`Next Network
`
`O
`
`
`
`216
`
`
`
`312
`
`314
`
`All NetS
`Done?
`
`Next Agent Parameter
`324
`
`
`
`
`
`ll ParameterS
`
`22
`3
`
`
`
`Send to
`Billino SubSVStem
`
`340
`
`Set Admiss Done Flag
`
`Decline Flag
`This Net?
`
`
`
`342
`
`Set Reporting Flag
`
`318
`
`CopyBM to Distributor
`
`344
`
`326
`
`Submission Report
`
`330
`
`Distributor
`
`Pass Report <did
`
`328
`
`32
`3
`Warning Report
`
`Warning Flag
`
`334
`
`FIG. 3
`
`224
`
`336
`Decline Report
`
`Decline Flag
`338
`
`Petitioners' Ex. 1016, Page 4 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 4 of 16
`
`US 2007/0136132 A1
`
`
`
`EDTAR
`
`NetARGE. NEMESSAGE Edessage ESSAGE STAVS
`
`SEN
`
`CellAlert
`
`FIG. 4
`
`Petitioners' Ex. 1016, Page 5 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 5 of 16
`
`US 2007/O136132 A1
`
`g O
`
`
`
`5O2
`
`402
`
`footprint
`Plot colour
`
`Circle
`Blue
`
`e
`
`aS. S
`
`in
`
`r
`
`.
`-
`c
`
`t
`s
`'s
`
`s
`
`FIG. 5
`
`Petitioners' Ex. 1016, Page 6 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 6 of 16
`
`US 2007/0136132 A1
`
`6 O O
`
`
`
`402
`
`Footprint
`Plot colour
`
`Shape s
`Blue N50s
`
`CellAlert
`
`F.G. 6
`
`Petitioners' Ex. 1016, Page 7 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 7 of 16
`
`US 2007/O136132 A1
`
`
`
`402
`
`SSAs i
`
`Massac
`
`essaries as
`
`EAE as A&E,
`Targetname
`Shefford chemical spill
`Shefford chemical spils
`Willington village
`Wilder
`Sandy towintellits
`
`A cure. -4.
`is: :
`
`A- ...a
`
`-
`
`FG. 7
`
`Petitioners' Ex. 1016, Page 8 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 8 of 16
`
`US 2007/0136132 A1
`
`y
`
`
`
`800
`
`2
`
`Ref
`Created by
`Message type
`Message
`ere has been a bomb alert for this area. Please leave
`by at available exits.
`
`26A3/2003 15:38:33
`10 mins
`v.
`
`;
`:
`3.
`:
`
`;
`
`t :
`.
`2
`
`:
`
`FIG. 8
`
`Petitioners' Ex. 1016, Page 9 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 9 of 16
`
`US 2007/O136132 A1
`
`
`
`O ARE
`-
`
`Aaaaii
`end-Microsoft Internet Exploiter
`Message
`terrorist threat
`OOEmergency
`10 mins
`
`FG. 9
`
`Petitioners' Ex. 1016, Page 10 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 10 of 16
`
`US 2007/O136132 A1
`
`1 g O
`
`
`
`3:26 trafaig 3,5A:i5:.
`
`ssend confirin - Microsoft internet Explorer
`
`PLEASE ENTERYOUR
`USERNAME AND
`PASSWORD TO CONFIRM
`BROADCAST START.
`User name
`
`:
`
`r
`E- 1 OO2
`
`FIG 10
`
`Petitioners' Ex. 1016, Page 11 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 11 of 16
`
`US 2007/O136132 A1
`
`1100
`
`2
`Reporting Subsystem
`
`?
`:
`
`102R
`1OOR
`102O
`1OOO
`---4--------------------------------- wa
`------4------------------------
`PSMBS REGIONR
`',
`PSMBS REGION OR
`',
`Network C
`Network A
`Agent 1
`Agent 1
`psmes -i : :
`PSMBs - is
`:
`Network B
`BUREAUR
`agent n
`- BURav of
`":: Agent n
`J->i :
`;
`:
`: Administratork
`; : Administrator -
`Network
`Activi
`D
`?'
`Reports
`
`
`
`1102A
`
`Monitoring
`Reports
`-----------------
`
`PSA
`
`only ea
`
`y
`
`1102C
`
`- - - - 4------
`PSMBs
`Monitoring
`Center B
`
`:
`
`- - - - - - it?.-
`PSMBs
`- Monitoring
`Center c
`
`:
`:
`
`;
`;
`;
`;
`;
`
`;
`;
`
`:
`:
`:
`:
`:
`
`:
`:
`
`;
`
`:
`
`--
`
`:
`:
`:
`:
`
`:
`
`:
`:
`
`:
`:
`
`:
`
`
`
`:
`
`1104
`
`1106
`
`O
`evid? 214
`1108A
`Log file
`5 da :
`C v
`Log file
`Log file
`Copy W1108B Copy
`Invigilation Acis
`P's
`OWser
`S deWCe
`Handler
`Handler
`Handler
`
`;
`
`;
`
`
`
`1118 :
`1114 :
`A other
`& Formats :
`1120
`:
`Push Service
`Subscribers
`?
`
`
`
`Activity
`Reports
`1118
`
`F.G. 11
`
`Petitioners' Ex. 1016, Page 12 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 12 of 16
`
`US 2007/O136132 A1
`
`12OO
`
`2
`Billing Subsystem
`
`From 217
`
`1202
`
`Billing Start
`-HO
`Next Network
`submission
`
`
`
`
`
`1210
`
`1212
`
`Account
`Data
`
`
`
`
`
`1214
`
`1216
`
`316
`
`Set Admiss Done Flag
`
`1218 N
`
`C
`
`F.G. 12
`
`Petitioners' Ex. 1016, Page 13 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 13 of 16
`
`US 2007/O136132 A1
`
`1300
`
`2
`
`eeo-Fenced Broadcast
`Message Routing Systern
`
`1302
`
`
`
`
`
`
`
`Initiating
`Broadcast Message
`PSMBS system
`
`1308A
`
`|
`|
`
`2nd Supervisory PSMBS
`
`
`
`
`
`1308B 1308C
`
`Sub-tending
`PSMBS
`C
`
`
`
`
`
`
`
`
`
`
`
`
`
`Sub-tending
`PSMBS
`A
`
`Sub-tending
`PSMBS
`B
`
`1312A
`
`Msg.
`Broadcast
`Network
`wr-
`7-
`1310A
`
`L-
`
`
`
`
`
`Msg.
`Broadcast
`J.
`Network
`wo
`7-
`1312B 1310B
`
`F.G. 13
`
`
`
`
`
`Msg.
`Broadcast
`Network
`- 4 - - - - - - 4 - - - - -
`7-
`7
`1312c 1310C
`1312D 'P
`
`Broadcast
`
`
`
`Petitioners' Ex. 1016, Page 14 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 14 of 16
`
`US 2007/O136132 A1
`
`1400
`2
`
`
`
`
`
`- GeoFencing
`
`104
`
`116A
`
`National
`Agent
`:
`
`: 1408
`
`-------.
`
`Cell Broadcast
`Center
`
`' '-SAAF 1 - - - - - - - - - - - - - - - - - -
`Y
`
`-------- m
`International?
`Aqert
`Agen D 104
`International
`PSMBS
`Broadcast
`
`
`
`
`
`- - - - - - - -
`
`Broker Server
`
`Agent
`
`
`
`104
`
`
`
`--------
`1404
`122
`
`Other warning
`Systems.
`
`112B
`Hosted Cell Broadcast
`Center in pool.
`117C 118C
`
`
`
`
`
`warning
`Systems.
`
`Region 2
`
`1406B
`
`F.G. 14
`
`Petitioners' Ex. 1016, Page 15 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 15 of 16
`
`US 2007/O136132 A1
`
`International
`Bureau 102,
`
`(fnternational
`Agent :
`
`
`
`Broadcast
`
`Jurisdiction
`CBC
`
`
`
`Jurisdiction A
`Network. A
`
`
`
`
`
`Cell
`Broadcast
`Center
`
`Border
`
`Broadcast
`Center
`
`
`
`Jurisdiction C
`Network C
`
`1500
`2
`
`Geo Fencing
`
`M
`
`River
`
`spill
`Source
`
`Network
`neers
`V 118B1
`\A&s------4-----1B
`8R
`is
`117B1
`--------' 'Pl
`
`102B
`
`Cell
`Broadcast
`Center
`
`F.
`
`B2
`116B2
`? 118B2
`ity - - - - - - - - -7--
`
`From Int.
`Bureau
`
`(XK.
`i(-)-(E)-
`
`Jurisdiction B
`Network B
`
`F.G. 15
`
`Petitioners' Ex. 1016, Page 16 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`Patent Application Publication Jun. 14, 2007 Sheet 16 of 16
`
`US 2007/O136132 A1
`
`g
`
`162OC
`/ la N. {
`/
`1618C
`1603A
`f
`in
`
`1603B
`N,
`sa
`S.
`N
`117A N CS &S 1622.1
`112AN
`7
`-?. 116A 3. N 1622
`(383&
`120A (, ) o
`cal
`
`I
`
`
`
`N
`
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`e
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`
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`\
`
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`.
`u)
`1615A
`1615B --D
`1615C
`ND
`
`1614B
`
`i
`
`/
`1604A /
`
`N 1617A 1617B. 1617C 1617D
`
`FG 16
`
`Petitioners' Ex. 1016, Page 17 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`US 2007/O 136132 A1
`
`Jun. 14, 2007
`
`SYSTEMS AND METHODS FOR DISTRIBUTING
`PROMOTIONS OVER MESSAGE BROADCASTING
`AND LOCAL WIRELESS SYSTEMS
`
`do not provide an attractive solution to location-based
`customer notification and other location-based broadcast
`services.
`
`CROSS-REFERENCE TO RELATED
`APPLICATIONS
`0001) This application claims the benefit of U.S. Provi
`sional Application No. 60/748,881, filed on Dec. 9, 2005.
`The disclosure of the above application is incorporated
`herein by reference.
`
`FIELD
`0002 The present disclosure relates to wireless systems
`and in particular to systems and methods for distributing
`promotions over message broadcasting and local wireless
`systems.
`
`BACKGROUND
`0003. The statements in this section merely provide back
`ground information related to the present disclosure and may
`not constitute prior art.
`0004. With the events of Sep. 11, 2001, there has been
`increased concern with the ability of present systems for
`providing public service broadcasting of messages and
`warnings to the public. Existing public service warning
`systems are antiquated and provide only limited access to
`the public who may be in need of knowing of potential
`emergencies or danger. Additionally, existing systems do not
`provide for location-based notification or broadcasting mes
`SageS.
`0005. As such, there is a need for an improved method
`and system for providing timely information to the public
`related to potential hazards affecting them. One Suggested
`solution is the utilization of the subscription-based Short
`Message Service (SMS) messaging capability for mass
`messaging using mobile telephones and compatible devices.
`However, SMS systems and technology have significant
`technical limitations and experience with Such systems has
`been disappointing due to significant delays in the delivery
`of SMS messages and negative impacts to the networks due
`to congestion. Additionally, SMS messaging places a con
`siderable call processing load on the telecommunication
`system and infrastructure considering that the above process
`is multiplied by the demand of thousands or tens of thou
`sands of SMS call set up requests at the same time. The
`potential initiation of broadcast SMS volumes will not only
`affect network resources for SMS messaging, but also nega
`tively affect ability of the telecommunication networks to set
`up and Support Voice traffic during any period of message
`broadcasting as these resources are shared by both services.
`0006 SMS and Wireless Access Protocol (WAP) mes
`saging systems utilize capacity on transmission channels
`making them unavailable for other purposes such as voice
`call set up and can only handle a limited number of SMS
`and/or WAP transmissions. As such, during heavy messag
`ing, the related high Volumes of messaging traffic may have
`a negative affect on other services including the set up of
`Voice calls.
`0007 Generally, existing systems are not location-based
`and as Such does not send messages to intended recipients
`located within a defined geographic location and therefore
`
`SUMMARY
`0008. The inventors hereof has succeeded at designing
`improved promotion distribution systems and methods
`including message broadcasting and wireless system distri
`bution.
`0009. In one aspect, a public service message broadcast
`system providing a promotion message to mobile devices in
`a broadcast target area, the system includes a promotion
`server configured for storing a plurality of promotions, each
`associated with a promotion client located within the broad
`cast target area, and transmitting a promotion signal includ
`ing the promotions, a broadcast server configured for receiv
`ing the transmitted promotion signal and forwarding the
`promotions to a distribution network providing transmission
`service to mobile devices located within the target area, and
`a broadcast distribution server providing transmission ser
`Vice to a plurality of target areas, and configured for receiv
`ing the forwarded promotions and transmitting a broadcast
`message including the promotions to a mobile device
`located within the broadcast target area.
`0010. In another aspect, a promotion distribution system
`for distributing promotions to mobile devices located in a
`broadcast target area, includes a promotion server config
`ured for storing a plurality of promotions, each promotion
`being associated with a promotion client located within the
`broadcast target area via a promotion client identifier, and
`transmitting the promotions to a local distribution server; a
`local distribution server configured for receiving the trans
`mitted promotions and transmitting a local distribution mes
`sage including the promotions to a local distribution net
`work; a local distribution network coupled to local
`distribution server and configured for receiving the trans
`mitted local distribution message and transmitting a promo
`tion signal including the promotions to a mobile device
`associated with the local distribution network; a plurality of
`promotion client identification devices each configured for
`generating an identification signal including the promotion
`client identifier; and a mobile device configured for receiv
`ing the transmitted promotion signal, storing the promo
`tions, receiving one of the generated promotion client iden
`tification signal including the promotion client identifier, and
`displaying the promotion of the promotion client associated
`with the received promotion client identifier.
`0011. In yet another aspect, a promotion distribution
`system for distributing promotions to mobile devices located
`in a broadcast target area includes a promotion server
`configured for storing a plurality of promotions, each pro
`motion being associated with a promotion client located
`within the broadcast target area via a promotion client
`identifier, and transmitting the promotions; a broadcast
`server configured for receiving the transmitted promotions
`and forwarding the promotions to a distribution network for
`distribution to mobile devices located within the target area;
`a target area distribution server configured for receiving the
`forwarded promotion and transmitting a broadcast message
`including the promotion to mobile devices located within the
`broadcast target area, a local distribution server configured
`for receiving the transmitted promotions and transmitting a
`
`Petitioners' Ex. 1016, Page 18 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`US 2007/O 136132 A1
`
`Jun. 14, 2007
`
`local distribution message including the promotions to a
`local distribution network; a local distribution network
`coupled to local distribution server and configured for
`receiving the transmitted local distribution message and
`transmitting a promotion signal including the promotions to
`a mobile device associated with the local distribution net
`work; a plurality of promotion client identification devices
`each configured for generating an identification signal indi
`cating a proximity to one of the promotion clients; and a
`mobile device configured for receiving the broadcast mes
`sage, displaying one of the promotions provided in the
`broadcast message, receiving the transmitted promotion
`signal, storing the promotions received within the transmit
`ted promotion signal, receiving one of the generated pro
`motion client identification signals, and displaying the pro
`motion of the promotion client associated with the received
`one generated promotion client identification signal.
`0012. A method of distributing a promotion to a user, the
`method including receiving a first plurality of promotions
`associated with a plurality of promotion clients having
`locations within a target area, each promotion being asso
`ciated with a promotion client identifier of one promotion
`client; broadcasting the promotions to mobile devices
`located within the target area; receiving a second plurality of
`promotions associated with the promotion clients having a
`location within a local distribution area; transmitting a
`plurality of second promotions and associated promotion
`client identifiers to a mobile device located within the local
`distribution area; transmitting mobile device instructions to
`a mobile device located within the local distribution area;
`receiving a promotion client identification signal including
`the promotion client identifier; and displaying one of the
`second promotions as a function of the received promotion
`client identifier.
`0013 Further aspects of the present invention will
`become apparent from the detailed description provided
`hereinafter. It should be understood that the detailed descrip
`tion and specific examples, while indicating the preferred
`embodiment of the invention, are intended for purposes of
`illustration only and are not intended to limit the scope of the
`invention.
`BRIEF DESCRIPTION OF THE DRAWINGS
`0014. The present invention will become more fully
`understood from the detailed description and the accompa
`nying drawings.
`0.015
`FIG. 1 is a functional block diagram of a public
`service message location broadcast system according to one
`embodiment of the invention.
`0016 FIG. 2 is a second functional block diagram of a
`public service message location broadcast system according
`to one embodiment of the invention.
`0017 FIG. 3 is a flow chart for an admission control
`process within the public service message location broadcast
`system service bureau according to one embodiment of the
`invention.
`0018 FIG. 4 is a screen shot of the Broadcast Agent
`Portal Webpage according to one embodiment of the inven
`tion.
`0019 FIG. 5 is a screen shot of the Broadcast Agent
`Portal Webpage illustrating a Broadcast Agents initial des
`ignation of a target broadcast area according to one embodi
`ment of the invention.
`
`0020 FIG. 6 is a screen shot of the Broadcast Agent
`Portal Webpage illustrating use of a shape tool to define the
`designation of a target broadcast area according to one
`embodiment of the invention.
`0021
`FIG. 7 is a screen shot of the Broadcast Agent
`Portal Webpage illustrating a library of footprints for pre
`defined target broadcast areas according to one embodiment
`of the invention.
`0022 FIG. 8 is a screen shot of the Broadcast Agent
`Portal Webpage illustrating a dialogue box enabling the
`Broadcast Agent to create a message and parameters of the
`Broadcast Request according to one embodiment of the
`invention.
`0023 FIG.9 a screen shot of the Broadcast Agent Portal
`Webpage illustrating a library of target broadcast areas and
`a library of messages according to one embodiment of the
`invention.
`0024 FIG. 10 is a screen shot of the Broadcast Agent
`Portal Webpage illustrating a Broadcast Agent Confirmation
`Entry prompt/window according to one embodiment of the
`invention.
`0025 FIG. 11 is a functional block diagram of the report
`ing system of a public service message location broadcast
`system according to one embodiment.
`0026 FIG. 12 is a flow chart for a billing system accord
`ing to one embodiment.
`0027 FIG. 13 is a functional block diagram of a geo
`fence process for a broadcast message in one embodiment.
`0028 FIG. 14 is a second functional block diagram of an
`exemplary geo-fence process in another embodiment.
`0029 FIG. 15 is a third functional block diagram of a
`geo-fence process in another exemplary embodiment.
`0030 FIG. 16 is a network diagram of a retail point of
`sale promotional message broadcast system that uses a cell
`broadcast message system and local BluetoothTM networks
`within a retail marketing venue for the broadcast of promo
`tional retail messages in one embodiment.
`0031 Corresponding reference characters indicate corre
`sponding parts throughout the several views of the drawings.
`
`DETAILED DESCRIPTION
`0032. The following description is merely exemplary in
`nature and is not intended to limit the present disclosure,
`applications, or uses.
`0033. The public service message location broadcasting
`system (PLBS) according to one or more embodiments of
`the invention provide for an improved system and method
`for public service broadcast messaging. A public service
`message location broadcasting system (PLBS) operator pro
`vides a Broadcast Agent Web Portal or Webpage or other
`similar Graphical User Interface (GUI), implementation and
`maintenance of the networks cell-broadcast messaging
`components, networks and platforms, administration and
`operation of the public service message location broadcast
`ing system, and interfaces to local telecommunication ser
`Vice providers including mobile unit service providers.
`
`Petitioners' Ex. 1016, Page 19 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`US 2007/O 136132 A1
`
`Jun. 14, 2007
`
`0034. According to one embodiment in the event of a
`serious public emergency, a short text message is sent over
`the location broadcast channel. A mobile unit or Broadcast
`Agent phone, which is configured to receive location-based
`broadcast messages, while in the idle mode and located in
`the predefined cell, receives the broadcast message and
`displays the message on its screen.
`0035 Location-based message broadcasting is transmit
`ted from the predefined cell in a downlink only mode and
`therefore, unlike current SMS services, does not require
`functionality or network resources from the mobile services
`provider or from any portion of the mobile service provid
`er's mobility management resources, e.g., HLR, VLR, etc.
`0036) A public service message location broadcasting
`system provides for the simultaneous sending of public
`service messages to millions of Subscribers with less impact
`on the Supporting networks than a single SMS-message. As
`Such, minimal to no network congestion will result.
`0037. A public service message location broadcasting
`system (PLBS) receives emergency or public service mes
`saging and identification of the target broadcast area from
`public service or government entities. The PLBS provides
`location-based broadcast message enablement, security,
`multi-carrier interoperability and connectivity to the tele
`communication service providers and other network opera
`tors offering services within the target broadcast area.
`0038 A public service message location broadcasting
`system and method according to one or more embodiments
`provides for the development, transmission, delivery and
`display of a message that is an official government-to-citizen
`information broadcast to all compatible telecommunication
`receiving devices in, or entering, a predefined at-risk geo
`graphic location or area.
`0039. The PLBS system sends any public service or
`emergency information associated with an event, as deter
`mined by authorized messaging entities that may affect
`public safety. These include, but are not limited to, utility
`outages, missing child alerts, severe weather warnings, flood
`warnings, and terrorist threat warnings. The messages are
`broadcast by public service message location broadcasting
`systems participating with local telecommunication net
`works and other local network operators.
`0040. Unlike other emergency messaging services that
`require the recipient’s identity, a predetermined fixed deliv
`ery location, and usually the payment of a service fee, the
`public service message location broadcasting system uses
`broadcast messaging technology to reach an unlimited num
`ber of people in real time, with no pre-event recipient action
`required and to phones that are setup to receive the message
`channel.
`0041. The public service message location broadcasting
`system uses cell-broadcast SMS (C-BSMS) technology to
`provide a message or alert to a single cell geographic
`location, a neighborhood, a city, or an entire nation with
`minimal impact to participating telecommunication net
`works.
`Local broadcast message network operators and/or
`0.042
`telecommunications service providers. Such as mobile or
`cellular telephone service carriers provide the local telecom
`munications infrastructure and interfacing technologies that
`
`enable the public service message location broadcasting
`system to transmit public messages in a timely manner to the
`public that may be at risk using standard and commonplace
`mobile telephone units.
`0043. The public service message location broadcast sys
`tem and methods described herein provide the functions and
`steps necessary to ensure that the Broadcast Agents are
`authorized to send the requested broadcast messages to the
`defined broadcast target area. The PLBS configuration
`described herein provides internal controls for insuring that
`the network and components are secure and that messages
`are authorized prior to transmittal. The public service mes
`sage location broadcast system provides the interface to the
`Broadcast Agents to ensure simple and timely definition of
`the broadcast target area, the message, and the authentica
`tion of the Broadcast Agent. The public service message
`location broadcast system also provides the interconnectiv
`ity and functionality for interfacing to participating telecom
`munication service providers and other PLBS systems that
`provide for the delivery of the broadcast message to the
`broadcast target area.
`0044) The public service message location broadcasting
`system consists of five parts:
`0045 1. Public Service Location Broadcast Service
`Bureau (PSMBs or PLBS)
`0046 2. Broadcast Agent Terminal/Web Portal/Web Page
`0047 3. Public Service Message Broadcast Controller/
`Distributor
`0.048
`4. Carrier Broadcast Center (CBC)
`0049) 5. Public Service Location Broadcast Reporter
`0050. One exemplary embodiment of a public service
`location broadcasting system (PLBS) 100 is illustrated in
`FIG. 1. A public service location broadcast service bureau
`102, labeled In FIG. 1 as a PSMBS Broadcast Broker Server
`by way of example, includes interfaces to various system
`components and to the various networks in which a message
`can be broadcast to mobile units located with a defined target
`area or location.
`0051 One or more broadcast agent access devices 104
`can be connected to the public service location broadcast
`service bureau 102 (PLBS-SB) and configured to provide a
`cellcalert display 106 to a Broadcast Agent. The cell(alert
`display, as described herein, includes an interface enabling
`the Broadcast Agent to input a message and define a geo
`graphic target area for delivery of the message. The
`cellcalert display 106 can be in the form of a webpage that
`is hosted by a Web Server 103 in service bureau 102 in an
`HTML format (as shown) or another web server (not
`shown). A Web Server 103 may also be remotely located at
`another facility. The Web Server interface to the PSMBS
`Broker Server uses the standard Cell Alert Protocol (CAP).
`In other embodiments, the Broadcast Agent Access Device
`104 may be a computer or personal computer and the
`cell(alert display can be a display generated by locally
`Supported Software residing on the Broadcast Agent's per
`Sonal computer. The broadcast agent access device 104 can
`be coupled to the service bureau 102 via any type of suitable
`data communication facility 105 using a variety of data
`communication protocols (not shown).
`
`Petitioners' Ex. 1016, Page 20 of 48
`Hewlett Packard Enterprise Co. et al. v. BillJCo, LLC
`IPR2022-00420
`
`

`

`US 2007/O 136132 A1
`
`Jun. 14, 2007
`
`0.052 Abroadcast commander 108, also referred to as a
`Broadcast Agent System or command module can be
`coupled to the service bureau 102 and provide administra
`tive or “command control over one or more operations of
`the PLBS system 100. A Broadcast Administrator or Opera
`tor can utilize the Broadcast Agent System 108 to set access
`limitations or restrictions on Broadcast Agents accessing the
`broadcast agent access device 104 as well as other admin
`istrative functions for the PLBS system 100. The interface
`between the Broadcast Agent System 108 and the service
`bureau 102 can utilize a broadcast messaging proprietary
`protocol (BMPP) or Cell Alert Protocol (CAP) that is
`transmitted over a communication facility or link 109. Such
`communication link 109 can be any type of communication
`facility Suitable to Support communications and can utilize
`any compatible communication protocol (not shown).
`0053 A PSMBS Broadcast Monitor 110, also referred to
`as the Cell Broadcast Reporter or the Broadcast Reporter
`System can also be coupled to the service bureau 102 and
`interface with the service bureau using a broadcast message
`reporting protocol (BMRP) or the standard cell alert proto
`col (CAP). The Broadcast Monitor 110 may be configured to
`store broadcast messaging data and to prepare and produce
`reports related to past, pending, and future broadcast mes
`sages in one or more areas. The Broadcast Monitor 110 may
`be located at a disaster management office, a control room,
`or the PLBS-SB 102.
`0054 The service bureau 102 can be communicatively
`coupled to one or more local carrier networks 112. While
`FIG. 1 illustrates two cellular carrier networks 112A and
`112B connected to service bureau 102, in other embodi
`ments, the service bureaus 102 can be coupled to a plurality
`of various communication networks, including, but not
`limited to cellular, wireless, wireline, satellite, wide area,
`metropolitan area, and local area networks, cable television
`networks, including a combination of public and/or private
`networks. A coupled network 112 may include a Cell Broad
`cast Center (CBC) 114 (or network broadcast module) that
`receives a broadcast message and local delivery instructions
`via a data communication link 113 from the service bureau
`102. Such data communication link 113 can be any type of
`communication facility operating any one of a variety of
`Suitable communication protocols capable of negotiating
`access and delivering the message to be broadcast. For
`example, as shown in FIG. 1, a broadcast message Submis
`sion protocol (BMSP) can be utilized in the communication
`between the service bureau 102 and one or more of the