I 1111111111111111 11111 111111111111111 IIIII IIIII 1111111111 111111111111111111
`US008583089B2
`
`c12) United States Patent
`Ramer et al.
`
`(IO) Patent No.:
`(45) Date of Patent:
`
`US 8,583,089 B2
`*Nov. 12, 2013
`
`(54) PRESENTATION OF SPONSORED CONTENT
`ON MOBILE DEVICE BASED ON
`TRANSACTION EVENT
`
`(75)
`
`Inventors: Jorey Ramer, Cambridge, MA (US);
`Adam Soroca, Cambridge, MA (US);
`Dennis Doughty, Brookline, MA (US)
`
`(73) Assignee: Jumptap, Inc., Boston, MA (US)
`
`( *) Notice:
`
`Subject to any disclaimer, the term ofthis
`patent is extended or adjusted under 35
`U.S.C. 154(b) by O days.
`
`This patent is subject to a terminal dis(cid:173)
`claimer.
`
`(21) Appl. No.: 13/363,236
`
`(22)
`
`Filed:
`
`Jan.31,2012
`
`(65)
`
`Prior Publication Data
`
`US 2012/0130812 Al
`
`May 24, 2012
`
`Related U.S. Application Data
`
`(63)
`
`Continuation of application No. 13/235,463, filed on
`Sep. 18, 2011, which is a continuation of application
`
`(Continued)
`
`(51)
`
`(52)
`
`(58)
`
`(2006.01)
`
`Int. Cl.
`H04M3/493
`U.S. Cl.
`USPC ................... 455/414.2; 455/456.1; 455/456.2
`Field of Classification Search
`USPC ............... 455/414.1, 566, 575.1, 90.1, 456.1,
`455/456.2, 456.3; 707/234; 715/234
`See application file for complete search history.
`
`(56)
`
`References Cited
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`(Continued)
`
`FOREIGN PATENT DOCUMENTS
`
`JP
`JP
`
`3/2003
`03076896
`11/2003
`2003/323142
`(Continued)
`OTHER PUBLICATIONS
`
`Hyoguchi, K, "'Advertising strategies tap cell phones'", The Nikkei
`Weekly (Japan) XP008096219 342 Oct. 6, 2003, 1-3.
`
`(Continued)
`Primary Examiner - Temica M Beamer
`(74) Attorney, Agent, or Firm -
`Jumptap, Inc.
`ABSTRACT
`(57)
`A system and method for positioning targeted sponsored
`content on a mobile communication facility, comprising (a)
`receiving data corresponding to a transaction event having
`occurred via the interaction of a user with the mobile com(cid:173)
`munication facility, wherein the transaction event includes
`transmission of data representative of a first product or a first
`service being purchased by the user and a second product or
`a second service declined for purchase by the user; (b) select(cid:173)
`ing advertising content based at least upon a relevance
`between an advertisement for the declined second product or
`second service and the purchased first product or first service
`in the transaction event, wherein the relevance is further based
`on information relating to compatibility of the advertising
`content, second product, or second service with the mobile
`communication facility; and ( c) presenting the selected
`advertising content on a display of the mobile communication
`facility.
`
`17 Claims, 20 Drawing Sheets
`
`102
`Mobile
`Communication
`Facility
`lli Address Bar
`118
`Query
`Entry
`-
`Data
`.
`Voice Facility
`120~P==E==nt~ryc!.L __ ---I
`Display
`172
`122
`J . - - - - - - - '
`
`I
`
`Mobile Search
`i--::c--~H=os~t~Fa=c=ilit"cie=s-=--l/''140
`Disambiguation Facility
`142
`Search Facility
`144
`Algorithm Facilitjes (Filters)
`148
`Results Facility
`
`164
`
`175
`
`EX1043
`Roku V. Media Chain
`U.S. Patent No. 10,489,560
`
`

`

`US 8,583,089 B2
`Page 2
`
`(63)
`
`Related U.S. Application Data
`
`No. 13/166,972, filed on Jun. 23, 2011, now Pat. No.
`8,270,955, which is a continuation of application No.
`12/762,036, filed on Apr. 16, 2010, now Pat. No.
`7,970,389, which is a continuation of application No.
`11/355,915, filed on Feb. 16, 2006, now Pat. No.
`7,702,318, which is a continuation of application No.
`11/347,842, filed on Feb. 3, 2006, now abandoned,
`which is a continuation of application No. 11/347,825,
`filed on Feb. 3, 2006, now abandoned, which is a
`continuation of application No. 11/347,826, filed on
`Feb. 3, 2006, which is a continuation of application
`No. 11/337,112, filed on Jan. 19, 2006, which is a
`continuation of application No. 11/337,180, filed on
`Jan. 19, 2006, now Pat. No. 7,577,665, which is a
`continuation of application No. 11/336,432, filed on
`Jan. 19, 2006, now Pat. No. 7,860,871, which is a
`continuation of application No. 11/337,234, filed on
`Jan. 19, 2006, which is a continuation of application
`No. 11/337,233, filed on Jan. 19, 2006, now Pat. No.
`7,603,360, which is a continuation of application No.
`11/335,904, filed on Jan. 19, 2006, now Pat. No.
`7,752,209, which is a continuation of application No.
`11/335,900, filed on Jan. 18, 2006, now Pat. No.
`7,769,764, which 1s a continuation-in-part of
`application No. 11/281,902, filed on Nov. 16, 2005,
`which is a continuation of application No. 11/282, 120,
`filed on Nov. 16, 2005, now Pat. No. 7,660,581, which
`is a continuation of application No. 11/274,884, filed
`on Nov. 14, 2005, which is a continuation of
`application No. 11/274,905, filed on Nov. 14, 2005,
`which is a continuation of application No. 11/274,933,
`filed on Nov. 14, 2005, now Pat. No. 8,364,521, which
`is a continuation of application No. 11/271,164, filed
`on Nov. 11, 2005, which is a continuation of
`applicationNo.11/268,761, filed on Nov. 5, 2005, now
`Pat. No. 8,103,545, which is a continuation of
`application No. 11/267,940, filed on Nov. 5, 2005.
`
`(60)
`
`Provisional application No. 60/731,991, filed on Nov.
`1, 2005, provisional application No. 60/720,193, filed
`on Sep. 23, 2005, provisional application No.
`60/717,151, filed on Sep. 14, 2005.
`
`(56)
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