john@gadgetjazz.com
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`John Tinsman
`4342 Highcastle Lane, Santa Maria, CA 93455
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`+1 650 796 5438
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`Education & Professional
`• MS Physics, UC Santa Barbara, Medical and Scientific Instrumentation
`• MBA, San Jose State
`BA Physics, UC Santa Barbara, College of Creative Studies
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`• US PTO reg. no. 73,427
`Senior Member, IEEE
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`• Member ACM
`Languages: English and French
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`Technology experience
`Cryptography, content protection & DRM
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`Video compression & image processing
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`Agile development
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`Real time targeted advertising
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`Source code and web page analysis
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`• Mobile & wireless communications
`• High speed signal processing
`Speech processing and coding
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`FPGA & semi-custom chip development
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`C, C++, JavaScript, Python, Objective-C,
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`Java, R, Scala, and assembly, and others
`Platform security, including secure
`enclaves
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`• Web & cloud-based services
`Digital broadcast and streaming media
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`Data Analytics & Modeling
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`Embedded systems
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`• Network & broadcast stream analysis
`Digital printing & color science
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`Scientific & medical instrumentation
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`Algorithm analysis
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`SPICE and Verilog
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`Databases including both relational and
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`NoSQL
`• Machine learning
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`John Tinsman
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`12-2021
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`1
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`EX1015
`Roku V. Media Chain
`U.S. Patent No. 10,489,560
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`Professional Experience
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`Founder & CEO, GadgetJazz: Engineering design, innovation and IP consulting (2017-present)
`Design and architecture consulting for hardware and software development
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`Innovation services in support of intellectual property development
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`Technical consulting on patent development and licensing
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`IP Litigation support and expert witness services
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`Areas of consultancy at GadgetJazz
`Technical
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`o Modelling lift for a wind generation system
`o Targeted advertising algorithms
`o Document database development
`IP related consulting areas
`o Machine learning algorithms for concept extraction from patent documents
`o Statistical analysis of human vs. machine scored patents
`o Market and product analysis related to cloud computing
`o Market and product analysis related to networking
`o Streaming video delivery techniques
`o Evaluation of technologies and patents related to social media networks
`o Patent application analysis in the areas of video delivery, cloud computing, machine
`learning, data center management, document management and processing
`o Video codec analysis
`o Secure communications techniques, including trusted platforms and software security.
`o Secure techniques for authentication and authorization, watermarking, and content
`protection.
`o Digital rights management
`o Interactive television content and application delivery for mobile and desktop clients
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`Chief IP Technologist, Kudelski: Intellectual Property and Innovation Group (2014-2017)
`Supported inventors and the innovation process, including participating in the patent
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`committee.
`Developed technical aspects of patents for use in case development, including market,
`technology and product analysis
`Developed and presented documentation for licensing discussions
`Assessed numerous patent portfolios as part of acquisitions and divestitures, including target
`market analysis and patent strength evaluation
`Applied big data and analytics to patent analysis, including custom data mining
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`John Tinsman
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`12-2021
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`2
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` VP, Engineering, OpenTV: Advanced Advertising Group (2009-2014)
`• Responsible for architectures, technologies, and product development for OpenTV’s advanced
`advertising, and engagement solutions across multiple platforms
`• Drove new product requirements using a direct customer facing approach
`• Managed the shift to Agile (Scrum) methodologies, behavior driven development, and
`implementation of high coverage (>95%) automated testing
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`Led the design and development of a new real-time advertising analytics platform
`• Played a key role in the successful sale of the advanced advertising business
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` Director, Qualcomm: MediaFLO Europe (2007-2009)
`• Provided technology strategy, requirements analysis, and supported customer-facing
`discussions around the core technology, platform feature sets, roadmap requirements, and
`regulatory considerations
`Supported technical activities to validate the MediaFLO technology and regulatory compliance
`in field trials in Europe and South Africa
`• Product manager for the interactive capabilities of the platform, leading architectural
`discussions around the UI, the content model and security issues
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` Director, OpenTV: Office of the CTO in Europe (2001-2007)
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`Senior Architect for OpenTV interactive TV middleware in Europe, the Middle East and Africa,
`including cable and satellite, VOD, and IPTV
`Led EU regulatory and standardization activities, with regular meetings and public
`presentations at the European Commission
`• Co-authored an EU-sponsored ETSI task force report to assess interoperability in interactive
`television, which included public hearings and a final report
`• Provided technical support for IP licensing discussions
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`Independent Consultant: (1998-2001)
`• OpenTV: Set top box middleware specification and standardization
`• Visual Edge Technology: Color calibration techniques and algorithms for large format printing
`• Pinnacle Systems: Image processing algorithms for custom broadcast television graphics
`integrated circuits and cards, with an emphasis on noise reduction to improve image quality
`and compressibility
`• Albert Inc: Analog and digital audio processing and speech recognition in automotive
`environments to enable voice search in cars. This work also included characterization of
`microphones and microphone arrays
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` Principal Researcher, EPFL: Signal Processing Lab (1998-2001)
`• The École Polytechnique Fédérale de Lausanne (EPFL) is one of Switzerland’s premier technical
`universities.
`Supervised a team of researchers and doctoral students with regard to industrial research
`performed for Hewlett Packard Laboratories
`• The emphasis of the work was on image and video processing as implemented on high
`performance computing architectures, including audio, video and still image compression, and
`the characterization of high-performance rendering systems for CAD and computer graphics
`• Developed algorithms for high performance printing systems, including HP’s laser printers
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`John Tinsman
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`12-2021
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`3
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` Vice President Engineering, Visual Edge Technology: (1995-1998)
`• Managed a team of engineers, technicians and technical writers in the development of
`imaging software for large format digital color printers
`• Technical contributions included work on color calibration, and Postscript optimization, image
`processing and enhanced halftoning algorithms
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` Engineering Manager, Radius Inc: (1993-1995)
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`Led a small team which developed software-only codecs and video pre-processing for Apple
`Computer’s QuickTime architecture
`Specifically contributed to the development of MPEG-1 and MPEG-2 audio and video codecs,
`the Cinepak codec, and signal processing algorithms
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` Engineer & Physicist, Radius Inc: (1989-1993)
`• Designed and developed high resolution, high accuracy monochrome and color displays
`• Worked with technology vendors in US, Japan and Korea to develop and implement custom
`components and systems
`Led the development of other products, such as a high-speed networking interface, a compact
`standalone graphics device, and related software drivers and custom gate arrays.
`Supported Radius’ technical efforts to develop desktop digital video editing systems
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` Engineering Physicist, Stanford Linear Accelerator (SLAC): (1985-1989)
`• Created custom electronics, instrumentation, and software for the high-speed data acquisition
`system supporting the Mark II experiment at the Stanford Linear Collider
`• Development work included very low noise, high speed amplifiers, analog and digital signal
`processing, high power pulsed drive systems, and high-performance networking and
`computing architectures
`• Also contributed to the real-time control systems for both the Mark II experiment and the
`accelerator itself
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` Senior Software Engineer, Arrays Inc: (1983-1985)
`• Worked as a seed developer on consumer software for both the Macintosh and Windows
`platforms
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`Lead architect on the development of a consumer finance program
`• Contributor to Arrays’ products on Apple II and DOS products, specifically in the area of
`custom graphics and data rendering engines
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`John Tinsman
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`12-2021
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`4
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`Patents & Published Applications
`• US 11,200,716: Overlay contrast control in augmented reality displays
`• US 11,182,824: System and method for providing advertising consistency
`• US 10,681,097: Method and systems for data transmission
`• US 10,609,028: Securing digital data transmission in a communication network
`• US 10,387,920: System and method for offering and billing advertisement opportunities
`• US 10,235,788: Overlay contrast control in augmented reality displays
`• US 10,152,815: Overlay emphasis modification in augmented reality displays
`• US 10,044,873: Mute Alert
`• US 10,038,859: Same screen, multiple content viewing method and apparatus
`• US 10,032,192: Automatic localization of advertisements
`• US 9,877 054: Dynamic Scheduling for Advanced Advertising in Linear Television
`• US 9,799,048: Intelligent Tool to Support Manual Scheduling of Ads
`• US 9,712,581: Method and systems for data transmission
`• US 9,711,128: Combined audio for multiple content presentation
`• US 9,344,470: Method and systems for data transmission
`• US 8,782,305: Method and systems for data transmission
`• US 8,335,873: Method and systems for data transmission
`• US 7,930,449: Method and systems for data transmission
`• US D759,684: Display screen with a graphical user interface
`• EP 2,700,200: Methods and systems for data transmission
`• EP 2,602,996: Dynamic generation, delivery, and execution of interactive applications over a mobile
` broadcast network
`• EP 1,912,441: Buffering and transmitting video data upon request
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`• US20200366673: Securing digital data transmission in a communication network
`• US20200336524: Method and systems for data transmission
`• US20200329039: Securing digital data transmission in a communication network
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`John Tinsman
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`12-2021
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`5
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`Publications & Presentations
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`“Content Metadata for Addressable Advertising – Beyond Asset Identification”, Digital Media
`Analysis, Search and Management (DMASM 2013), UC San Diego
`“Content-aware Services for Interactive TV”, Digital Media Analysis, Search and Management
`(DMASM 2012), UC San Diego
`• OpenTV’s Response to the Commission Staff Working Paper on the Interoperability Of Digital
`Interactive Television Services SEC(2004) 346
`• ETSI TR 102 282 V1.1.1 (2004-02): Standardization Work Programme in support of digital interactive
`television and the effective implementation of article 18 of Directive 2002/21/EC
`“A precision synchrotron radiation detector using phosphorescent screens”, Aug. 1990, IEEE
`Transactions on Nuclear Science
`“Improving the reliability in the SLC control system”, Aug 1990, Nuclear Instruments and Methods in
`Physics Research Section A: Accelerators, Spectrometers, Detectors and Associated Equipment
`“Initial performance of the Wire Imaging Synchrotron Radiation Detector”, Apr 1, 1990, Nuclear
`Science, IEEE Transactions on
`“A calorimeter software trigger for the mark II detector at SLC”, Dec 1989, Computer Physics
`Communications
`“Precision Synchrotron Radiation Detectors”, SLAC-PUB-4921, presented at the IEEE Particle
`Accelerator Conference, Mar 20-23, 1989
`“A CDU-based data acquisition system for the energy spectrometer at the Standard Linear Collider”,
`Feb 1, 1989 IEEE Nuclear Science Transactions
`“Use of digital cross-correlation for on-line determination of single-vessel blood flow in the
`mammalian kidney”, Jul 30, 1985 Microvascular Research
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`John Tinsman
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`12-2021
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`6
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`Expert Witness Experience
`• PTAB: Comcast v. Promptu, expert declarations in four IPRs and one deposition on behalf of the
`patent owner: IPR2018-00340, IPR2018-00341, IPR2018-00344, and IPR2018-00345.
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`• PTAB: Lectrosonics v. Zaxcom, expert declarations in three IPRs and one deposition on behalf of the
`petitioner: IPR2018-0972, IPR2018-01129, and IPR2018-01120.
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`• PTAB: Comcast v. Rovi, expert declarations and a deposition related to four IPRs on behalf of the
`patent owner: IPR2019-00555, IPR2019-00556, IPR2019-00557 and IPR2019-00558.
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`• PTAB: Comcast v. Rovi, expert declaration and deposition on behalf of the patent owner for IPR2019-
`00224.
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`• PTAB: Comcast v. Rovi, expert declaration and deposition on behalf of the patent owner for IPR2019-
`01375.
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`• PTAB: Comcast v. Rovi, expert declaration and deposition on behalf of the patent owner for IPR2019-
`01413.
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`• PTAB: Comcast v. Rovi, expert declaration and deposition on behalf of the patent owner for IPR2019-
`01416.
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`• PTAB: Quibi v. JBF Interlude 2009 Ltd., expert declaration on behalf of the patent owner for IPR2020-
`01547, IPR2020-01459
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`• PTAB: Quibi v. JBF Interlude 2009 Ltd., expert declaration on behalf of the patent owner for IPR2020-
`01662, IPR2020-01663
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`• PTAB: Roku v. Universal Electronics Inc., expert declaration and deposition on behalf of the
`petitioner for IPR2021-00261
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`• PTAB: Roku v. Universal Electronics Inc., expert declaration on behalf of the petitioner for IPR2021-
`00262, IPR2021-00263, IPR2021-00264.
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`• US District Court: HLFIP Holding, Inc. v. York County, Pennsylvania, expert declaration and deposition
`on behalf of the defendant for a claim construction hearing, civil action 1:20-CV-00186.
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`John Tinsman
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`12-2021
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`7
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