throbber
CYA AY YRAA
`
`US 20110191246A1
`
`as) United States
`a2) Patent Application Publication co) Pub. No.: US 2011/0191246 Al
`Brandstetter et al.
`(43) Pub. Date:
`Aug. 4, 2011
`
`(54) SYSTEMS AND METHODS ENABLING
`MARKETING AND DISTRIBUTION OF
`MEDIA CONTENT BY CONTENT CREATORS
`AND CONTENT PROVIDERS
`
`(76)
`
`Inventors:
`
`Jeffrey D. Brandstetter, San
`Francisco, CA (US); Joseph L.
`Spears, Hayward, CA (US)
`
`(21) Appl. No.:
`:
`Filed:
`
`(22)
`
`12/697,145
`
`Jan. 29, 2010
`
`Publication Classification
`
`(51)
`
`Int. Cl.
`G06F 21/00
`G060 50/00
`G060 10/00
`G06O0 30/00
`
`(2006.01)
`(2006.01)
`(2006.01)
`(2006.01)
`
`(52) US Chissunsisnsaimancanwn FORS9S TOSE29
`
`ABSTRACT
`(67)
`Systems and methods enabling marketing and distribution of
`motion pictures and other media content by content creators
`and other content providers are described herein. A platform
`is provided by which a plurality of content providers can
`market and distribute media content to users. Information
`about activity of the users on the platform is obtained in
`relation to the item of media contentorin relation to media
`content related to the item of media content. A request is
`received for an activity report comprising information related
`to a user demographic or a media content characteristic.
`Responsiveto the activity report request, the activity report is
`providedto the content provider.
`
`18
`
`td
`
`_-15
`
`
`
`
`
`EX1004
`Roku V. Media Chain
`U.S. Patent No. 10,489,560
`
`EX1004
`Roku V. Media Chain
`U.S. Patent No. 10,489,560
`
`

`

`Patent Application Publication
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`A1
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`A2
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`A9
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`13
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`14
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`45
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`16
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`AT
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`18
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`20
`
`‘\
`
`23
`
`
`
`Based on activity report, submit requesttoplatform
`|to ma paewet.item ofmediacontenttousersof
`
`Viasee distribute parlouritemamedia
`
`contentoxusers_
`g
`
`Bee:and displayopdatesacivityreportfrom
`Faroneee
`ee
`
`_|
`i
`
`Interface with platformby which contentcreators can
`marketand distribute media contenttousers, _i
`wherein platform obtains informationaboutuser —
`activity onplatform,including userdem yraphics,
`_ mediacontentcharacteristics,and purchase price—
`
`Requestfrom platform activity report onmedia
`_content having a articular character
`
`| _ Receive anddisplay activityreportfror platf ) n ee
`
`21
`
`ie
`
`4
`
`25
`
`6
`
`27
`
`FIG. 1B
`
`

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`Patent Application Publication
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`Aug. 4,2011 Sheet 3 of 62
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`US 2011/0191246 Al
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`Operating system
`

`
`
`
`
`
`Network communications module
`
`
`Report module
`“38
`
`
`
`
`Marketing module
`ae
`wn
`——
`Distribution module
`
`
`
`
`
`
`supply
`
`Network interface
` Display
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`
`
`
`34 |
`
`63
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`8
`10 |
`12
`
`Network communications module
`
`
`
`
`
`
`
`
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`
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`supply
`
`

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`Patent Application Publication
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`Aug. 4,2011 Sheet 4 of 62
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`60
`
`_
`
`Receive, using one or moreprocessors,information:
`|about activity betweena plurality of content receivers
`and ede content _
`
`Receivefirst media content having aparticular :
`characteristic, the first media content being created.
`___ byafirstcontent creator/provider _
`
`;
`
`Receivefirst request from second content creator/ —
`provider for an activity report aboutactivity
`correspondingto the firstmedia content, wherein
`activity includes anyinteraction betweenthe plurality
`ofcontent receivers andthefirst media content _
`
`Provide activity reporttosecondcontent
`; evesee Lae
`
`Receive second media content having a particular
`characteristic, the second media content being ©
`created by secondcontent creator/provider.
`
`Receive second request from second content
`Pipaloiiplexer to distributesecond media contentto
`first subset of pluralityofcontent receivers |
`
`62
`
`63
`
`64
`
`65
`
`66
`
` 61
`
`Distributesecond mediacontent to fret subset of
`plural ofete receivers:
`
`67
`
`FIG. 1D
`
`

`

`Patent Application Publication
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`Aug. 4, 2011 Sheet 5 of 62
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`US 2011/0191246 Al
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`Aug. 4, 2011 Sheet 8 of 62
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`Aug. 4, 2011 Sheet 10 of 62
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`US 2011/0191246 Al
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`Patent Application Publication
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`Aug. 4, 2011 Sheet 14 of 62
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`Aug. 4,2011 Sheet 16 of 62
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`US 2011/0191246 Al
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`Patent Application Publication
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`Aug. 4, 2011 Sheet 17 of 62
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`US 2011/0191246 Al
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`Aug. 4, 2011 Sheet 18 of 62
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`US 2011/0191246 Al
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`Aug. 4,2011 Sheet 19 of 62
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`US 2011/0191246 Al
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`Patent Application Publication
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`Aug. 4, 2011 Sheet 20 of 62
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`US 2011/0191246 Al
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`Patent Application Publication
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`Aug. 4, 2011 Sheet 21 of 62
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`US 2011/0191246 Al
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`Patent Application Publication
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`Aug. 4, 2011 Sheet 22 of 62
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`US 2011/0191246 Al
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`Patent Application Publication
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`Aug. 4, 2011 Sheet 23 of 62
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`US 2011/0191246 Al
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`Patent Application Publication
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`Aug. 4, 2011 Sheet 24 of 62
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`US 2011/0191246 Al
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`Patent Application Publication
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`Aug. 4, 2011 Sheet 25 of 62
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`US 2011/0191246 Al
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`Patent Application Publication
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`Patent Application Publication
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`Patent Application Publication
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`Patent Application Publication
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`Aug. 4, 2011 Sheet 36 of 62
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`Patent Application Publication
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`Aug. 4, 2011 Sheet 37 of 62
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`US 2011/0191246 Al
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