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`
`
`EX1059
`Roku V. Media Chain
`U.S. Patent No. 9,715,581
`
`

`

`12/27/21, 10:48 AM
`
`Publishers cut book sharing deal with Scribd | Ars Technica
`
`The fact that Scribd is offering the publishers this level of control over their content is part of the appeal. In a statement
`announcingits participation, Simon & Schuster's Ellie Hirschhorn said, "its unique approach provides us with the
`desired flexibility to determine how our content is viewed and used onacasebycasebasis, and is proving to be an
`effective tool for creating excitement for our books."
`
`

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`
`Noneofthis is to say that taking book publishing digital will be without its problems, as Amazon's example
`demonstrates. However, the deals with Scribd are part of what appearsto be a larger effort to embrace a e-bookfilled
`future. A spokesperson for technical publisher Springer recently told Ars that it had amassed an e-booklibrary of 40,000
`titles over the last three years, and was on pace to add over 5,000 more annually going forward. Publishers are also
`experimenting with other modesofdistribution. Shortcovers seemsto provide the similar features to Scribd, but is
`focused on mobile reading&dash;at launch, dedicated applications were available for the iPhone, Blackberry, and
`Android platforms.
`
`Anotherpart of the appeal is undoubtedly the fact that Scribd takes its potential use for copyright infringement
`seriously. The company hosts a copy of a legally valid DMCA takedownnotice in its support section, andit provides a
`mechanism for users to contest these claims. Any text that is removed as a responseto the takedownnotice gets
`processedinto a digital fingerprint that is then used for comparison wheneverany new contentis uploaded.Clearly,
`publishers are morelikely to look more favorably on Scribd than the music labels did on Napster.
`
`Butit appears that the book publishers are also recognizing that online sharing andits social aspects can be a valuable
`marketing tool. "Word-of-mouth, recommendations, and 'hand-selling' are tried and true waysto increase sales, and
`Scribd makesall those things possible in an extremely cost-effective, online environment," said Matt Schwartzof
`Random House Publishing Group. "Scribd offers publishers an amazing new marketing platform that will surely
`generate book sales." That's a lesson that some in the music industry still haven't embraced.
`
`All of this suggests that book publishers are not anxiousto find themselves with the samelist of problems faced by their
`peers in the music business.
`
`https://arstechnica.com/information-technology/2009/03/publishers-cut-book-sharing-deal-with-scribd/
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