( 12 ) United States Patent
`Abraham et al .
`
`( 10 ) Patent No . : US 10 , 447 , 564 B2
`( 45 ) Date of Patent :
`* Oct . 15 , 2019
`
`US010447564B2
`
`( 54 ) SYSTEMS FOR AND METHODS OF USER
`DEMOGRAPHIC REPORTING USABLE FOR
`IDENTIFIYING USERS AND COLLECTING
`USAGE DATA
`( 71 ) Applicant : comScore , Inc . , Reston , VA ( US )
`Inventors : Magid M . Abraham , Great Falls , VA
`( 72 )
`( US ) ; Jeffrey Carnes , Crystal Lake , IL
`( US ) ; Jason Disch , Leesburg , VA ( US ) ;
`James Larrison , Alexandria , VA ( US )
`( 73 ) Assignee : comScore , Inc . , Reston , VA ( US )
`Subject to any disclaimer , the term of this
`( * ) Notice :
`patent is extended or adjusted under 35
`U . S . C . 154 ( b ) by 241 days .
`This patent is subject to a terminal dis
`claimer .
`( 21 ) Appl . No . : 14 / 292 , 037
`May 30 , 2014
`( 22 ) Filed :
`Prior Publication Data
`( 65 )
`US 2014 / 0280923 A1
`Sep . 18 , 2014
`Related U . S . Application Data
`( 63 ) Continuation of application No . 13 / 078 , 667 , filed on
`Apr . 1 , 2011 , now Pat . No . 8 , 751 , 461 , which is a
`( Continued )
`
`( 52 )
`
`( 51 )
`
`Int . Ci .
`G06F 16 / 30
`H04L 12 / 26
`
`( 2019 . 01 )
`( 2006 . 01 )
`( Continued )
`U . S . CI .
`CPC . . . . . H04L 43 / 0876 ( 2013 . 01 ) ; G06Q 10 / 0637
`( 2013 . 01 ) ; G06Q 30 / 02 ( 2013 . 01 ) ; G06Q
`30 / 0203 ( 2013 . 01 ) ; G06Q 30 / 0204 ( 2013 . 01 )
`( 58 ) Field of Classification Search
`. . . . . GO6F 17 / 30861
`CPC . . . . . . .
`See application file for complete search history .
`
`( 56 )
`
`GB
`WO
`
`References Cited
`U . S . PATENT DOCUMENTS
`4 , 355 , 372 A
`10 / 1982 Johnson et al .
`RE31 , 951 E
`7 / 1985 Johnson
`( Continued )
`FOREIGN PATENT DOCUMENTS
`2184576 A
`6 / 1987
`W09641495 Al 12 / 1996
`( Continued )
`
`OTHER PUBLICATIONS
`Office Action dated Jul . 23 , 2008 , For U . S . Appl . No . 10 / 358 , 377 .
`( Continued )
`Primary Examiner — Jeff A Burke
`Assistant Examiner — Cindy Nguyen
`( 74 ) Attorney , Agent , or Firm — Baker & Hostetler LLP
`ABSTRACT
`( 57 )
`Several ways of identifying users and collecting demo
`graphic information and market information are disclosed ,
`including branding a browser with a unique identification in
`each user request , identifying a user by his key strokes or
`mouse clicks , gathering demographic information using
`multiple data sets and by monitoring network traffic . Addi
`tionally , user requested content is distinguished from other ,
`non - user content , and the performance of a server can be
`monitor and analyzed from a client a client perspective .
`Further , an Internet user ' s Internet data is routed to a known
`domain on the Internet , from which it is routed on to the
`intended recipient . The domain includes proxy servers
`which proxy the user ' s data requests to the domain , and
`database servers , which filter and build a database of the
`user ' s Internet usage . Particular data concerning certain
`behaviors of interest , such as purchasing data , is filtered into
`the database , and can form the basis for numerous market
`measures
`
`17 Claims , 24 Drawing Sheets
`
`10
`
`22
`
`28
`
`wwwwwwwwwwwww
`
`. .
`
`EX1042
`Roku V. Media Chain
`U.S. Patent No. 9,715,581
`
`

`

`US 10 , 447 , 564 B2
`Page 2
`
`Related U . S . Application Data
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`( 60 ) Provisional application No . 60 / 355 , 785 , filed on Feb .
`12 , 2000 , provisional application No . 60 / 353 , 993 ,
`filed on Feb . 5 , 2002 .
`Int . Ci .
`G06Q 10 / 06
`G06Q 30 / 02
`
`( 51 )
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`( 56 )
`
`( 2012 . 01 )
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`

`

`US 10 , 447 , 564 B2
`Page 3
`
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`* cited by examiner
`
`

`

`atent
`
`Oct . 15 , 2019
`
`Sheet 1 of 24
`
`US 10 , 447 , 564 B2
`
`10
`
`2011 1 2430
`FIG . 1
`
`28
`22
`HHO
`
`???? ??????
`30
`24
`41022
`KON
`
`1
`
`32
`
`100
`
`102
`
`16
`
`18
`
`1024
`
`FIG . 2
`
`116
`
`106
`FIG . 3
`
`

`

`U . S . Patent
`
`Oct . 15 , 2019
`
`Sheet 2 of 24
`
`US 10 , 447 , 564 B2
`
`200 2001
`
`REGISTER CONSUMER
`
`REGISTER CONSUMER
`
`ADJUST BROWSER TO
`PROXY TO SERVICE PROVIDER ' S
`DOMAIN
`BUILD DATABASE RECORD
`FOR CONSUMER ' S DATA
`
`ASSIGN UNIQUE IDENTIFIER
`TO CONSUMER
`
`www
`
`204
`
`COPY TO - DATABASE , OR MONITOR ,
`DATA ROUTED TO SERVICE
`PROVIDER
`
`ww
`
`wwwww
`
`202
`
`208
`
`210
`
`212
`
`92
`2144
`
`214
`
`READDRESS DATA AND PASS
`ON INTO INTERNET TO
`CONSUMER
`
`w
`
`wwwwwwwwwwwww . .
`
`FILTER PAREDE DATA
`UPDATE DATABASE
`
`FILTER DATA FOR DATA
`OF INTEREST
`
`UPDATE DATABASE
`RECORD
`
`216
`
`218
`GENERATE $ / K METRIC GENERATE WEBLOG
`FROM DATABASE
`FROM DATABASE
`
`GENERATE EPI
`I FROM DATABASE
`
`Whe
`
`GENERATE REVENUE
`AND SALES FORECASTS
`FROM DATABASE
`222
`
`GENERATE LOYALTY
`DATA FROM
`DATABASE
`
`GENERATE CROSS
`SELLING DATA FROM
`DATABASE
`
`224
`
`226
`
`WWWWWWWWWW
`
`228 228
`
`230
`
`GENERATE DATA SET BASED
`ON CONSUMER CHARACTERISTIC
`FROM DATABASE
`
`COMPARE TO BROAD
`DATABASE
`FIG . 4
`
`

`

`U . S . Patent
`
`Oct . 15 , 2019
`
`Sheet 3 of 24
`
`US 10 , 447 , 564 B2
`
`Monitor
`Characteristic
`of Input Device
`Usage
`| Step 206 - 1
`
`Accumulate
`Data on User ' s
`Mannerisms
`for Multi
`Session
`Comparison
`Data Base
`Step 206 - 2
`
`Accumulate
`Data on User ' s
`Mannerisms
`for Ongoing
`User identity
`Check
`Step 206 - 3
`
`Compare
`Current
`Session Data
`with
`Accumulated
`Multi - Session
`Date
`Step 206 - 4
`
`Identify
`Machine
`Step 604
`
`Monitor
`Communicatio
`ns over
`Network from
`User
`Step 606
`
`Identify and
`Extract User
`Specific
`Information
`Step 606a
`
`Reference
`Extracted Data
`to Data
`Dictionary
`Step 606b
`
`Develop and
`Accumulate
`Data About
`User
`Step 608
`
`Figure 6
`
`Provide
`Indication User
`Identity
`Step 206 - 5
`
`.
`
`. . . . . . . . . . .
`
`. . .
`
`Supplement
`Multi - Session
`Data with
`Current
`Session Data
`Step 206 - 6
`
`Figure 4A
`
`

`

`U . S . Patent
`
`Oct . 15 , 2019
`
`Sheet 4 of 24
`
`US 10 , 447 , 564 B2
`
`Client Browser
`
`Local Proxy
`
`Keystroke
`
`URL
`
`HTML / Parse
`& Display
`
`Auto . Gen
`URL
`
`HTML Parse &
`Display
`
`Intermediary
`Domain 102
`Delay time for browser
`keystroke processing
`
`Content Server /
`Web Site
`
`URL + AC
`
`URL
`
`HTML
`
`HTML WI
`Compression , etc .
`
`Y Log and Count
`
`URL
`
`HTML
`
`Vlog But Do Not
`Count
`
`URL WIO AC
`
`HTML W /
`Compression , etc
`
`Figure 4B
`
`

`

`U . S . Patent
`
`Oct . 15 , 2019
`
`Sheet 5 of 24
`
`US 10 , 447 , 564 B2
`
`250
`
`252
`
`254
`
`256
`
`258
`
`260
`
`262
`
`264
`
`DOMAIN RECEIVES REQUEST
`FOR ENCRYPTED DATA
`
`NEGOTIATE AND PASS
`FIRST ENCRYPTION KEY
`WITH CONSUMER ' S COMPUTER
`
`ORIGINAL REQUEST BEARS
`UNIQUE IDENTIFIER
`
`PASS REQUEST ON
`INTO INTERNET
`
`NEGOTIATE AND PASS
`SECOND ENCRYPTION KEY
`WITH CONTENT SERVER
`
`RECEIVE ENCRYPTED DATA
`FROM CONTENT SERVER
`
`DECODE DATA USING
`SECOND ENCRYPTION KEY
`
`READDRESS AND ENCRYPT
`DATA USING FIRST
`ENCRYPTION KEY
`FIG . 5
`
`

`

`atent
`
`Oct . 15 , 2019
`
`Sheet 6 of 24
`
`US 10 , 447 , 564 B2
`
`REGISTRATION DATA
`Panelist _ id /
`first _ name
`member id
`sample
`george
`
`last _ name
`bush
`
`email
`gwbush @ whitehouse . com
`
`gender birth year
`m
`1946
`
`UDR " DICTIONARY
`
`Panelist id
`member id
`sample
`sample
`sample
`sample
`sample
`
`string _ type
`
`N
`
`w
`
`A
`
`5
`
`string
`george
`bush
`gwbush @ whitehouse . com
`
`1946
`
`match source
`
`FIG . 6A
`
`

`

`atent
`
`Oct . 15 , 2019
`
`Sheet 7 of 24
`
`US 10 , 447 , 564 B2
`
`1
`
`georg z
`
`sampl
`
`georg 2
`
`FIG . 6B
`
`
`
`
`
`
`
`
`
`
`UDR “ Dictionary " Before . . . Transaction Data . . . UDR Dictionary " After . . . browser _ id string _ typ string match source ! browser _ l string _ ly strin sourc ! browser _ id string _ typ strin matc sourc
`
`
`
`1
`
`
`
`
`
`MATCHED WITHIN UDR “ DICTIONARY ”
`
`sampl
`
`1
`
`george 1
`
`1
`
`sample
`
`

`

`atent
`
`Oct . 15 , 2019
`
`Sheet 8 of 24
`
`US 10 , 447 , 564 B2
`
`source 2 2 2
`string george bush
`
`browser _ idcstring _ type
`sample
`
`sample 2
`
`< NULL >
`
`FIG . 6C
`
`
`
`
`
`last name email
`
`bush
`name george
`first
`browser _ idc sample
`
`
`
`
`
`UDR TRANSACTION LOAD
`
`
`
`TRANSACTION DATA
`
`

`

`atent
`
`Oct . 15 , 2019
`
`Sheet 9 of 24
`
`US 10 , 447 , 564 B2
`
`2 1
`
`UDR " Dictionary " After . . . browser _ id string _ typ sourc strin - matc
`
`
`sampl 1 gedig
`
`sourc sampl 1 georg 1
`Transaction Data . . . browser _ l string ly strin
`
`
`
`FIG . 6D
`
`george 1 1
`
`
`
`
`
`MATCHED WITHIN UDR “ DICTIONARY ”
`
`
`
`UDR " Dictionary " Before . . . browser _ id string _ typ string match source
`
`
`
`
`
`sample 1
`
`

`

`U . S . Patent
`
`Oct . 15 , 2019
`
`Sheet 10 of 24
`
`US 10 , 447 , 564 B2
`
`
`
`fiets incremented hv one
`
`jonathan 2
`
`
`
`
`
`UDR " DICTIONARY " browser _ idc string _ type string match source
`
`
`
`
`
`FIG . 6E
`
`sample
`
`
`
`string source jon 2
`
`
`
`TRANSACTION RECORD browser _ idc
`
`string type
`
`sample
`
`

`

`U . S . Patent
`
`Oct . 15 , 2019
`
`Sheet 11 of 24
`
`US 10 , 447 , 564 B2
`
`Current UDR “ Dictionary " record
`} browser _ idc
`panelist _ id / member _ id
`Sample
`sample
`Sample
`sample
`Sample
`sample
`Sample
`sample
`
`string type
`
`string
`johnathan
`schmuckateli
`mn
`1946
`
`match source
`
`1
`
`Record collected through transaction or UDR Form Data
`browser _ ide
`string type
`string
`john
`sample
`
`Values in the pseudonym lookup table for " john "
`Name
`Nickname
`John
`Jon
`Johnny
`Wohn
`Jonny
`John
`Johnathan
`John
`Dohnathan
`Johnny
`Name - pseudonym match in UDR " Dictionary "
`Name
`Nickname
`Johnathan
`Joha
`
`n
`
`h
`
`wwwwwwwwwwwwwww . .
`
`tha
`
`strop lemon
`
`browser _ idc
`sample
`sample
`sample
`sample
`
`panelist _ id / member _ id
`sample
`sample
`sample
`sample
`
`string
`johnathan
`schmuckateli
`m
`1946
`
`match source
`
`FIG . 6F
`
`

`

`U . S . Patent
`
`Oct . 15 , 2019
`
`Sheet 12 of 24
`
`US 10 , 447 , 564 B2
`
`Current UDR “ Dictionary " record
`browser _ idc
`panelist _ id / member _ id
`sample
`sample
`sample
`sample
`sample
`sample
`sample
`sample
`
`string _ type
`
`string
`johnathan
`schmuckateli
`m
`1946
`
`matcb source
`
`Collected transaction or UDR Form Data record ( no match in the UDR " Dictionary " )
`browser _ idc
`string _ type
`string
`sample
`michael
`
`FIG . OG
`
`

`

`U . S . Patent
`
`Oct . 15 , 2019
`
`Sheet 13 of 24
`
`US 10 , 447 , 564 B2
`
`browser _ idc panelist _ id / member _ id
`sample
`sample
`sample
`sample
`sample
`sample
`sample
`sample
`sample
`sample _ 1
`sample
`sample _ 1
`
`string _ type string
`johnathan
`schmuckateli
`m
`1946
`michael
`
`match
`
`source
`
`1
`
`FIG . 6H
`
`

`

`U . S . Patent
`
`Oct . 15 , 2019
`
`Sheet 14 of 24
`
`US 10 , 447 , 564 B2
`
`m
`
`
`
`birth _ year gender
`
`
`
`match source
`
`1 1
`
`1 1
`
`
`
`match source
`
`1 1
`
`1 1
`
`
`
`
`
`george bush e lephant @ whitehouse . com 1946
`
`elephant @ whitehouse . coml 1
`
`george
`bush
`
`1946
`
`m
`
`
`
`
`
`Normalized update to UDR " Dictionary " WITH email prefix broken out :
`
`
`
`
`
`elephant @ whitehouse . com 1 1
`
`elephant
`
`1946
`
`m
`
`george
`
`bush
`
`N
`
`Raw
`
`in
`
`FIG . 61
`
`
`
`Normalized update to UDR “ Dictionary " withOUT email prefix broken out :
`
`
`
`
`
`
`
`
`
`
`
`Current Marketscore / NetSetter Registration Database record :
`
`
`
`
`
`
`
`
`
`
`
`panelist _ id / member _ id first _ name last _ name email
`
`?? ??? ?
`
`
`panelist _ id / member _ id string _ type string
`
`?
`
`
`
`
`
`panelist _ id / member _ id string type string
`
`sample
`
`.
`
`.
`
`www
`
`sample
`
`sample
`sample sample sample
`
`
`
`
`
`sample sample
`sample
`sample
`sample
`sample
`
`

`

`U . S . Patent
`
`Oct . 15 , 2019
`
`Sheet 15 of 24
`
`US 10 , 447 , 564 B2
`
`Current UDR “ Dictionary " record :
`browser _ idc panelist _ id / member _ id string _ type string
`sample
`sample
`george
`sample
`sample
`bush
`sample
`sample
`elephant @ whitehouse . com 1
`sample
`sample
`elephant
`sample
`sample
`m
`sample
`sample
`1946
`
`Tu Aawn
`
`match source
`
`Transaction or UDR Form Data record collected ( only information collected during site session ]
`browser _ idc string type
`string
`sample
`3
`elephant @ whitehouse . com
`-
`Transaction or UDR Form Data matched 10 our UDR " Dictionary
`browser _ idc panelist _ id / member _ id string type string
`match source
`sample
`sample
`george
`1
`1
`sample
`sample
`1
`1
`bush
`sample
`sample
`elephant @ whitebouse . com 2
`1
`sample
`sample
`elephants
`?? ?? ?? ?? ??
`sample
`sample
`m
`sample _ _ sample
`1946
`browser _ idcstring _ type
`sample
`3
`
`Match counter
`increases by one
`
`JUAWNE
`
`string
`elephant @ whitehouse . com
`
`FIG . 6J
`
`

`

`U . S . Patent
`
`Oct . 15 , 2019
`
`Sheet 16 of 24
`
`US 10 , 447 , 564 B2
`
`match source
`
`Current UDR “ Dictionary " record :
`browser _ idc panelist _ id / member _ id string _ type string
`sample
`sample
`george
`sample
`sample
`1
`bush
`af WN
`sample
`sample
`elephant @ whitebouse . com 1
`sample
`sample
`m
`1
`i
`sample
`sample
`1946
`Transaction or UDR Form Data record collected ( only information collected during site session ]
`string
`browser _ idc string _ type
`elephant @ whitehouse . com
`sample
`3
`Transaction or UDR Form Data - email generates login / screen name
`browser _ idc panelist _ id / member _ id string _ type string
`match source
`sample
`sample
`george
`1
`1
`sample
`sample
`1
`1
`bush
`sample
`sample
`elephant @ whitehouse . com 1
`sample
`sample
`elephant
`sample
`sample
`( m
`sample
`sample
`1946
`browser _ ide string _ type
`sample _
`3
`
`1
`New record created
`
`1
`
`string /
`elephant @ whitebouse . com
`
`One month later . . . another UDR Form Data record is collected with the following login / screen name
`string
`browser _ idc string type
`elephant
`sample
`6
`UDR Form Data matched to our UDR “ Dictionary "
`browser _ idc panelist _ id / member _ id string type string
`match source
`george
`sample
`sample
`I
`1
`sarnple
`sample
`1
`1
`bush
`sample
`sample
`elephant @ whitehouse . com 1
`elephant
`sample
`sample
`1
`sample
`sample
`sample
`sample
`browser _ idc string _ type
`sample
`4
`
`1946
`
`1
`
`1
`
`1
`
`Aawn
`
`string /
`elephant
`
`FIG . 6K
`
`

`

`U . S . Patent
`
`Oct . 15 , 2019
`
`Sheet 17 of 24
`
`US 10 , 447 , 564 B2
`
`Current UDR " Dictionary " record :
`browser _ idc panelist _ id / member _ id string type string
`george
`Sample
`sample
`Sample
`sample
`bush
`Sample
`sample
`Sample
`sample
`1946
`on
`Transaction or UDR Form Data record collected only information collected during site session
`string
`browser _ idc string _ type
`Sample
`3
`gwbush @ whitebouse . com
`
`match source
`1
`1
`1
`
`1
`1
`
`U
`
`The email prefix is parsed out into a first initial - last name sequence
`•
`First initial = " g "
`Last name found in UDR “ Dictionary ” = " bush ”
`.
`• Last name matched against email prefix [ ' bush ” found in " gwbush " }
`First initial - last name combination = gbush
`•
`First initial searched in
`first names for last name " bush ” = “ g ” for
`" george "
`
`FIG . 6L
`
`

`

`atent
`
`Oct . 15 , 2019
`
`Sheet 18 of 24
`
`US 10 , 447 , 564 B2
`
`Current UDR " Dictionary " record :
`Browser _ idc panelist _ id / member _ id string _ type string
`george
`Sample
`sample
`Sample
`sample
`bush
`gwbush @ whitehouse . com 1
`Sample
`sample
`gwbush
`Sample
`sample
`1
`Sample
`sample
`m
`1
`Sample
`sample
`1946
`
`
`
`with awN
`
`match source
`1
`1
`
`1
`
`UDR Form Data collected ( only information collected during site session )
`browser _ ide string _ type
`string
`gwbush
`Sample
`4
`
`Normalized update to UDR " Dictionary " :
`browser _ idc panelist _ id / member _ id string _ typestring
`Sample
`sample
`george
`bush
`Sample
`sample
`gwbush @ whitehouse . com 1
`Sample
`sample
`
`match source
`
`sample
`Sample
`Sample
`Sample
`
`sample
`sample
`sample
`sample
`
`gwbush @ msn . com
`gwbush
`m
`1946
`
`1
`2
`
`3
`3
`
`FIG . 6M
`
`

`

`U . S . Patent
`
`Oct . 15 , 2019
`
`Sheet 19 of 24
`
`US 10 , 447 , 564 B2
`
`Current UDR " Dictionary " record :
`browser _ idc panelist _ id / member _ id string _ type string
`george
`Sample
`Sample
`Sample
`Sample
`bush
`elephant @ whitehouse . com )
`Sample
`Sample
`elephant
`Sample
`Sample
`Sample
`Sample
`Sample
`Sample
`
`1946
`
`match source
`
`UDR Form Data collected ( only information collected during site session ]
`string
`browser _ idc string _ type
`elephant
`sample
`4
`
`UDR Form Data matched to our UDR " Dictionary "
`browser _ idc panelist _ id / member _ id string _ type string
`george
`sample
`Sample
`bush
`sample
`Sample
`elephant @ whitehouse . com 1
`sample
`Sample
`elephant
`sample
`Sample
`1
`Sample
`sample
`In
`1946
`sample
`Sample
`
`UAWN
`
`match source
`1
`1
`
`3
`
`FIG , 6N
`
`

`

`U . S . Patent
`
`Oct . 15 , 2019
`
`Sheet 20 of 24
`
`US 10 , 447 , 564 B2
`
`Current UDR " Dictionary " record :
`browser _ idc panelist _ id / member _ id string _ type string
`sample
`sample
`george
`sample
`sample
`bush
`elephant @ whitehouse . com 1
`sample
`sample
`elephant
`sample
`sample
`1
`sample
`sample
`m
`sample
`1946
`sample
`1
`
`N
`
`w
`
`a
`
`e
`
`la
`
`match source
`
`3
`1
`
`UDR Form Data collected ( only inforination collected during site session )
`browser _ id
`string type
`string
`gwbush .
`6
`sample
`
`First Initial - Last Name logic implemented based on login / screen name
`• First initial = " g "
`Last name from " Dictionary " = " bush "
`• Last name matches partial login / screen name string " bush