CYA AY YRAA
`
`US 20110191246A1
`
`as) United States
`a2) Patent Application Publication co) Pub. No.: US 2011/0191246 Al
`Brandstetter et al.
`(43) Pub. Date:
`Aug. 4, 2011
`
`(54) SYSTEMS AND METHODS ENABLING
`MARKETING AND DISTRIBUTION OF
`MEDIA CONTENT BY CONTENT CREATORS
`AND CONTENT PROVIDERS
`
`(76)
`
`Inventors:
`
`Jeffrey D. Brandstetter, San
`Francisco, CA (US); Joseph L.
`Spears, Hayward, CA (US)
`
`(21) Appl. No.:
`:
`Filed:
`
`(22)
`
`12/697,145
`
`Jan. 29, 2010
`
`Publication Classification
`
`(51)
`
`Int. Cl.
`G06F 21/00
`G060 50/00
`G060 10/00
`G06O0 30/00
`
`(2006.01)
`(2006.01)
`(2006.01)
`(2006.01)
`
`(52) US Chissunsisnsaimancanwn FORS9S TOSE29
`
`ABSTRACT
`(67)
`Systems and methods enabling marketing and distribution of
`motion pictures and other media content by content creators
`and other content providers are described herein. A platform
`is provided by which a plurality of content providers can
`market and distribute media content to users. Information
`about activity of the users on the platform is obtained in
`relation to the item of media contentorin relation to media
`content related to the item of media content. A request is
`received for an activity report comprising information related
`to a user demographic or a media content characteristic.
`Responsiveto the activity report request, the activity report is
`providedto the content provider.
`
`18
`
`td
`
`_-15
`
`
`
`
`
`EX1004
`Roku V. Media Chain
`U.S. Patent No. 9,715,581
`
`EX1004
`Roku V. Media Chain
`U.S. Patent No. 9,715,581
`
`
`
`US 20110191246A1
`
`as) United States
`a2) Patent Application Publication co) Pub. No.: US 2011/0191246 Al
`Brandstetter et al.
`(43) Pub. Date:
`Aug. 4, 2011
`
`(54) SYSTEMS AND METHODS ENABLING
`MARKETING AND DISTRIBUTION OF
`MEDIA CONTENT BY CONTENT CREATORS
`AND CONTENT PROVIDERS
`
`(76)
`
`Inventors:
`
`Jeffrey D. Brandstetter, San
`Francisco, CA (US); Joseph L.
`Spears, Hayward, CA (US)
`
`(21) Appl. No.:
`:
`Filed:
`
`(22)
`
`12/697,145
`
`Jan. 29, 2010
`
`Publication Classification
`
`(51)
`
`Int. Cl.
`G06F 21/00
`G060 50/00
`G060 10/00
`G06O0 30/00
`
`(2006.01)
`(2006.01)
`(2006.01)
`(2006.01)
`
`(52) US Chissunsisnsaimancanwn FORS9S TOSE29
`
`ABSTRACT
`(67)
`Systems and methods enabling marketing and distribution of
`motion pictures and other media content by content creators
`and other content providers are described herein. A platform
`is provided by which a plurality of content providers can
`market and distribute media content to users. Information
`about activity of the users on the platform is obtained in
`relation to the item of media contentorin relation to media
`content related to the item of media content. A request is
`received for an activity report comprising information related
`to a user demographic or a media content characteristic.
`Responsiveto the activity report request, the activity report is
`providedto the content provider.
`
`18
`
`td
`
`_-15
`
`
`
`
`
`EX1004
`Roku V. Media Chain
`U.S. Patent No. 9,715,581
`
`EX1004
`Roku V. Media Chain
`U.S. Patent No. 9,715,581
`
`
`
`Patent Application Publication
`
`Aug. 4, 2011 Sheet 1 of 62
`
`US 2011/0191246 Al
`
`A1
`
`A2
`
`A9
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`13
`
`14
`
`45
`
`16
`
`AT
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`18
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`Patent Application Publication
`
`Aug. 4,2011 Sheet 2 of 62
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`US 2011/0191246 Al
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`20
`
`‘\
`
`23
`
`
`
`Based on activity report, submit requesttoplatform
`|to ma paewet.item ofmediacontenttousersof
`
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`
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`
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`
`27
`
`FIG. 1B
`
`
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`Patent Application Publication
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`Aug. 4,2011 Sheet 3 of 62
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`US 2011/0191246 Al
`
`Operating system
`
`é
`
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`
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`Patent Application Publication
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`Aug. 4,2011 Sheet 4 of 62
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`US 2011/0191246 Al
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`60
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`_
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`|about activity betweena plurality of content receivers
`and ede content _
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`characteristic, the first media content being created.
`___ byafirstcontent creator/provider _
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`provider for an activity report aboutactivity
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`
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`characteristic, the second media content being ©
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`Pipaloiiplexer to distributesecond media contentto
`first subset of pluralityofcontent receivers |
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`64
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`Distributesecond mediacontent to fret subset of
`plural ofete receivers:
`
`67
`
`FIG. 1D
`
`
`
`Patent Application Publication
`
`Aug. 4, 2011 Sheet 5 of 62
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`US 2011/0191246 Al
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