as) United States
`a2) Patent Application Publication qo) Pub. No.: US 2005/0096044 Al
`(43) Pub. Date: May5, 2005
`
`Habermanetal.
`
`US 20050096044A1
`
`(54) TRANSMITTER AT SPECIFIC ADDRESS
`TRANSMITTING ADDRESS-SPECIFIC
`INFORMATIONAL CONTENT
`
`Related U.S. Application Data
`
`(60) Provisional application No. 60/516,351, filed on Oct.
`31, 2003.
`
`(76)
`
`Inventors: William E. Haberman, Celebration, FL
`(US); John V. Ivsan, Charlotte, NC
`(US); Chad D. Tillman, Charlotte, NC
`(51) Ute C7 cacecccssssssscssssssssetseesssnssetsee H04Q 7/20
`(US); Brian D. MacDonald, Charlotte,
`B52 MOS AL4areasaaaET 455/422.1
`NC (US)
`
`Publication Classification
`
`Correspondence Address:
`TILLMANIVSAN, PLLC
`PO BOX 471581
`
`CHARLOTTE, NC 28247 (US)
`
`(21) Appl. No.:
`
`10/980,136
`
`(22)
`
`Filed:
`
`Nov.1, 2004
`
`ABSTRACT
`(57)
`A method for presenting to a person using a mobile device
`informational content pertaining to a specific address when
`the mobile device is within proximity to the specific address
`includes the step of transmitting from the specific address a
`transmission containing a broadcast, wherein the broadcast
`includes informational content that pertains to the specific
`address for presenting to a person using the mobile device.
`
`STORED CONTENT
`
`SOFTWARE
`
`SEARCH i
`
`ENGINE
`
` 3
`
`wy
`
`“Khe
`
`
`
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0001
`EXHIBIT 1004 - PAGE 0001
`
`

`

`Patent Application Publication May 5,2005 Sheet 1 of 23
`
`US 2005/0096044 Al
`
`112 t
`
`_7 108
`
` SOFTWARE
`132
`SEARCH i
`
`ENGINE
`
`
`
`
`
`“~04
`
`
` \
`
`ys
`
`4
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0002
`EXHIBIT 1004 - PAGE 0002
`
`

`

`Patent Application Publication May 5, 2005 Sheet 2 of 23
`
`US 2005/0096044 Al
`
` START
`
`UNILATERALLY
`TRANSMIT
`TRANSMISSION
`
`
`
`
`
`
` CONTENT
`
`200
`
`y
`
`on
`
`aoe
`
`RECEIVE
`TRANSMISSION
`
`
`
`STORE
`INFORMATIONAL
`206
`
`
`FIG. 2
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0003
`EXHIBIT 1004 - PAGE 0003
`
`

`

`Patent Application Publication May 5, 2005 Sheet 3 of 23
`
`US 2005/0096044 Al
`
`WIRELESS INTERNET
`SERVICE PROVIDER
`
`INFORMATIONAL
`CONTENTINCLUDES
`INTERNET ADDRESS
`(G ))
`“~~ 304
`
`h 302
`
`6
`
`INTERNET-ENABLED
`MOBILE DEVICE
`
`
`
`SERVER AT
`INTERNET
`ADDRESS
`
`306
`
`ADDITIONAL
`INFORMATIONAL
`CONTENT FOR
`
`
`
`DOWNLOADING
`
`FIG. 3
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0004
`EXHIBIT 1004 - PAGE 0004
`
`

`

`Patent Application Publication May 5,2005 Sheet 4 of 23
`
`US 2005/0096044 Al
`
`START
`
`400
`
`402
`
`404
`
`406
`
`RECEIVE
`
`TRANSMISSIONS
`
`
`
`DETERMINE
`TRANSMITTER
`PROXIMITY
`
`
`
`
`
`
` PRESENT
`
`
`INFORMATIONAL
`CONTENT FROM
`PROXIMATE
`
`TRANSMITTER
`
`FIG. 4
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0005
`EXHIBIT 1004 - PAGE 0005
`
`

`

`Patent Application Publication May 5, 2005 Sheet 5 of 23
`
`US 2005/0096044 Al
`
`500
`
`x
`
`S
`@ ~
`
`&
`
`BROADCAST(i=1)
`
`BROADCAST(i=2)
`
`/
`
`
`
`
`
`502
`
`
`
`
`DETERMINE
`5Q04—|
`TRANSMITTER
`
`
`PROXIMITY
`
`
`
`506—
`
`.°) (1sism)
`
`508 -
`
`510
`
`
`BROADCAST(i)
`
`FROM PROXIMATE
`
`TRANSMITTER?
`
`
` PRESENT
`INFORMATIONAL
`CONTENTOF
`BROADCAST(i )
`
`
`
`
`FIG. 5
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0006
`EXHIBIT 1004 - PAGE 0006
`
`

`

`Patent Application Publication May 5, 2005 Sheet 6 of 23
`
`US 2005/0096044 Al
`
`602
`
`RECEIVE m
`
`600
`
`x
`
`604 ——]
`
`
`
`
`
`DETERMINE
`TRANSMITTER
`PROXIMITY
`
`
`606 ——
`PROXIMITY
`
`
`ORDER BY
`
`Vv
`
`ye
`
`«
`
`
`
`
`
`
`BROADCAST(i=1) all
`BROADCAST(i=2) afl
`és
`°e
`BROADCAST(i=m) all
`nee
`608 —— Re|bene)
`\
`1sis<
`
`
`
`610
`
`
`
`BROADCAST(i)
`
`FROM PROXIMATE
`
`TRANSMITTER?
`
`
` PRESENT
`INFORMATIONAL
`CONTENT OF
`BROADCAST(i)
`
`FIG. 6
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0007
`EXHIBIT 1004 - PAGE 0007
`
`

`

`Patent Application Publication May 5, 2005 Sheet 7 of 23
`
`US 2005/0096044 Al
`
`START
`
`700
`
`
`DETERMINE
`
`
`TRANSMITTER
`
`PROXIMITY
`
`
`
`
`
`RECEIVE
`TRANSMISSIONS
`
`
`
`702
`
`104
`
`706
`
`708
`
`710
`
`712
`
`714
`
` PRESENT
`INFORMATIONAL
`CONTENT FROM
`PROXIMATE
`TRANSMITTER
`
`
`
`
`
`
`
`
`MOVE MOBILE
`DEVICE
`
`RECEIVE
`TRANSMISSIONS
`
`
`
`
`
`
`
`DETERMINE
`
`
`TRANSMITTER
`
`PROXIMITY
`
`
`
` PRESENT
`INFORMATIONAL
`CONTENT FROM
`PROXIMATE
`TRANSMITTER
`
`FIG. 7
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0008
`EXHIBIT 1004 - PAGE 0008
`
`

`

`Patent Application Publication May 5, 2005 Sheet 8 of 23
`
`US 2005/0096044 Al
`
`
`
`FIG. 8
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0009
`EXHIBIT 1004 - PAGE 0009
`
`

`

`Patent Application Publication May 5, 2005 Sheet 9 of 23
`
`US 2005/0096044 Al
`
`900
`
` START
`PREFERENCES
`904
`
`902
`
`
`
`
` RECEIVE
`
`RECEIVE
`TRANSMISSIONS
`
`906
`
`908
`
`
`SCAN
`
`
`INFORMATIONAL
`
`
`CONTENT OF
`
`
`BROADCASTS
`BASED ON
`PREFERENCES
`
`
`
`
`
`
`
`
`
` PRESENT
`
`
`
`PREFERRED
`INFORMATIONAL
`CONTENT
`
`FIG. 9
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0010
`EXHIBIT 1004 - PAGE 0010
`
`

`

` 1000
`1002 RECEIVE
`
`
`
`
`
`
`
`DETERMINE
`TRANSMITTER
`PROXIMITY
`
`Patent Application Publication May 5, 2005 Sheet 10 of 23
`
`US 2005/0096044 Al
`
` START
`
`
`RECEIVE
`
`PREFERENCES
`
`1004
`
`TRANSMISSIONS
`
`
`
`1006
`
`
`
`1008 x
` INFORMATIONAL
`
`
`
`CONTENT OF PROXIMATE
`TRANSMITTER
`PREFERRED?
`
`1010
`
`
`PRESENT
`
`
`INFORMATIONAL
`
`CONTENT FROM
`PROXIMATE
`TRANSMITTER
`
`FIG. 10
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0011
`EXHIBIT 1004 - PAGE 0011
`
`

`

`Patent Application Publication May 5, 2005 Sheet 11 of 23
`
`US 2005/0096044 Al
`
`START
`
`1100
`
`
`
`
`RECEIVE
`PREFERENCES
`
`x
` 1102
`
`
`
`
`
`
`
`1104
`
`RECEIVE
`TRANSMISSIONS
`
`
`
`1106
`
`
`
`
`DETERMINE
`TRANSMITTER
`PROXIMITY
`
`1108 \& INFORMATIONAL
`
`
`YES
`
`
`CONTENT OF PROXIMATE
`TRANSMITTER
`
`' PREFERRED?
`
`1110
`
`
`PRESENT
`
`INFORMATIONAL
`CONTENT FROM
`PROXIMATE
`TRANSMITTER
`
`FIG. 11
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0012
`EXHIBIT 1004 - PAGE 0012
`
`

`

`Patent Application Publication May 5,2005 Sheet 12 of 23
`
`US 2005/0096044 Al
`
`1202
`
`1204
`
` STORE
`PREFERENCES
`PROFILE
`
`
`
`
`(el
`
`
`1206
`
`
`
`
`DETERMINE
`TRANSMITTER
`PROXIMITY
`
`1208
`
`BROADCAST(i=1)
`
`|
`
`BROADCAST(i=2 )
`
`BROADCAST(i=m)
`
`j&p)
`
`
`INFORMATIONAL
`CONTENT OF
`BROADCAST(i)
`PRESENTABLE?
`
`
`
`
`SELECT
`
`
`BROADCAST(i )
`
`
`PRESENT CONTENT
`OF BROADCAST(i)
`
`FIG. 12
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0013
`EXHIBIT 1004 - PAGE 0013
`
`

`

`1310
`
`my
`
`N
`
`‘|
`
`XN
`
`BROADCAST(i=m) all
`(sism)
`
`
`
`Patent Application Publication May 5, 2005 Sheet 13 of 23
`
`US 2005/0096044 Al
`
`
`
`START
`
`
`
`STORE PREFERENCES
`PROFILE
`
`RECEIVE m
`TRANSMISSIONS
`
`
`
`
`
`1300
`
`x
`
`/
`
`BROADCAST(i=1) all
`BROADCAST(i=2 ) alll
`
`
`
`1302
`
`1306
`
`1308
`
`
`1304
`
`DETERMINE
`
`TRANSMITTER
`
`PROXIMITY
`£
` ORDER BY
`
`
`
`
`PROXIMITY
`
`
`
`
`INFORMATIONAL
`CONTENT OF
`
` BROADCAST(i)
`
`PRESENTABLE?
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0014
`EXHIBIT 1004 - PAGE 0014
`
`

`

`Patent Application Publication May 5, 2005 Sheet 14 of 23
`
`US 2005/0096044 Al
`
`1408
`
`1404
`
`PREFERENCES|
`PROFILE
`|
`
`Type: ID X
`Type ID: Y
`
`
`
` BROADCASTX
` Gb
`
`(p)
`
`
` RANGEY
`RANGE X
`
`
`
`FIG. 14
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0015
`EXHIBIT 1004 - PAGE 0015
`
`

`

`Patent Application Publication May 5, 2005 Sheet 15 of 23
`
`US 2005/0096044 Al
`
`START
`
`RECEIVE
`
`1500
`
`x
`
`
`
`
`
`
`
`
`1504
`\
`
`
`BROADCAST
`PREVIOUSLY
`RECEIVED?
`
`YES
`
`
`
`1506 —
`
`
`STORE INFORMATIONAL
`CONTENT IN
`ASSOCIATION WITH
`BROADCAST
`IDENTIFYING
`INFORMATION
`
`
`
`FIG. 15
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0016
`EXHIBIT 1004 - PAGE 0016
`
`

`

`Patent Application Publication May 5, 2005 Sheet 16 of 23
`
`US 2005/0096044 Al
`
`
`
`START
`
`RECEIVE
`
`
`
`1604
`\
`
`BROADCAST
`PREVIOUSLY
`RECEIVED?
`
`MES
`
`1600
`
`x
`
`
`1602lee
`
`
`
`
`
`1608
`>
`
`1606
`BROADCAST
`UPDATE ?
`
`STORE INFORMATIONAL
`
`CONTENT IN
`
`ASSOCIATION WITH
`
`BROADCAST
`
`IDENTIFYING
`
`
`INFORMATION
`STORE CONTENT
`
`INPLACE OF
`PREVIOUS
`CONTENT
`
`16104
`
`
`
`FIG. 16
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0017
`EXHIBIT 1004 - PAGE 0017
`
`

`

`Patent Application Publication May 5, 2005 Sheet 17 of 23
`
`US 2005/0096044 Al
`
`1700
`
`1702
`
`1704
`
`1706
`
`START
`
`
`
` io RECEIVE
`
`
`INFORMATIONAL
`CONTENT
`
`
` RECEIVE
`TRANSMITTER
`
`SELECTION
`
`
`
`ASSEMBLE
`BROADCASTSINTO
`
`TRANSMISSION
`
`FIG. 17
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0018
`EXHIBIT 1004 - PAGE 0018
`
`

`

`Patent Application Publication May 5, 2005 Sheet 18 of 23
`
`US 2005/0096044 Al
`
`STARTCe)
`
`1800
`
`2
`
`1802
`
`1804 —
`
`
`
`PRESENT
`TRANSMITTERS
`
`LOCATIONS
`
`PRESENT
`TRANSMITTERS
`SCHEDULES
`
`1806
`
`RECEIVE CONTENT
`
`1808
`
`RECEIVE
`TRANSMITTER
`
`
`
`SELECTION
`
`1810
`
`RECEIVE TIME
`
`SELECTION
`
`1812
`
`RECEIVE
`IDENTIFYING
`
`INFORMATION
`
`1814
`
`ASSEMBLE
`
`BROADCASTS
`
`1816
`
`TRANSMIT BROADCAST
`INCLUDING CONTENT
`
`FIG. 18
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0019
`EXHIBIT 1004 - PAGE 0019
`
`

`

`Patent Application Publication May 5, 2005 Sheet 19 of 23
`
`US 2005/0096044 Al
`
` TRANSMITTER 1
`
`X,Y,Z
`
`e?e
`
`
`TRANSMITTER1 »
`
`
`>) =)/8Q
`ctl] NNby
`ae Ao
`SSZo
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`
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`
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0020
`EXHIBIT 1004 - PAGE 0020
`
`

`

`Patent Application Publication May 5, 2005 Sheet 20 of 23
`
`US 2005/0096044 Al
`
`2000
`
`FIG. 20
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0021
`EXHIBIT 1004 - PAGE 0021
`
`

`

`Patent Application Publication May 5,2005 Sheet 21 of 23
`
`US 2005/0096044 Al
`
`
`
`FIG. 21
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0022
`EXHIBIT 1004 - PAGE 0022
`
`

`

`Patent Application Publication May 5, 2005 Sheet 22 of 23
`
`US 2005/0096044 Al
`
`2208~_
`
`FIG. 22
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0023
`EXHIBIT 1004 - PAGE 0023
`
`

`

`Patent Application Publication May 5, 2005 Sheet 23 of 23
`
`US 2005/0096044 Al
`
`GPS Data
`
`GPS Data
`
`t
`
`GPS Data
`Content #
`
`[tent 9
`
`GPSData
`
`GPSData
`
`t 1
`
`GPS Data
`
`ftent
`
`Content
`
`
`
`GPS Data
`t
`
`i
`
`
`
`
`GPS Data
`GPS Data
`[tent
`
`
`
`Content
`
`FIG. 23
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0024
`EXHIBIT 1004 - PAGE 0024
`
`

`

`US 2005/0096044 Al
`
`May 5, 2005
`
`TRANSMITTER AT SPECIFIC ADDRESS
`TRANSMITTING ADDRESS-SPECIFIC
`INFORMATIONAL CONTENT
`
`CROSS-REFERENCE TO RELATED
`APPLICATIONS
`
`SUMMARYOF THE INVENTION
`
`(0007] The invention includes many aspects and features.
`Fourteen aspects and several
`features are summarized
`below, while additional aspects and features are disclosed in
`the following detailed description section.
`
`First Aspect of the Invention
`
`[0001] The present application is a nonprovisional patent
`application of, and claims priority under 35 U.S.C, § 119(e)
`[0008]Afirst aspect of the invention includes a system for
`to, U.S. provisional patent application Ser. No. 60/516,351,
`presenting informational content to a person using a mobile
`filed Oct. 31, 2003, which provisional patent application is
`device. The system includes a wireless transmitter that
`incorporated by reference herein.
`transmits a transmission containing a broadcast; and a
`COPYRIGHT STATEMENT
`mobile device configured to receive the transmission from
`the wireless transmitter when the mobile device is within a
`transmission range of the transmitter. The transmitter uni-
`laterally transmits
`the transmission without
`regard to
`whether the mobile device actually is within the transmis-
`sion range of the transmitter. Moreover, the broadcast con-
`tained within the transmission includes informational con-
`tent for presentation to a person, and the mobile device is
`configured to store therein the informational content for
`presentation to a person using the mobile device.
`
`is
`in this patent document
`[0002] All of the material
`subject to copyright protection under the copyright laws of
`the United States and other countries. The copyright owner
`has no objection to the facsimile reproduction by anyone of
`the patent documentor the patent disclosure, as it appears in
`official governmental records but, otherwise, all other copy-
`right rights whatsoever are reserved.
`BACKGROUND OF THE INVENTION
`
`[0003] The advent of a wireless age is here with eateries,
`libraries, and airports offering wireless Internet access “hot-
`spot” areas. Wireless Internet access ranges of these hot-spot
`areas extend beyond the seating areas of coffee shops and
`into the roadways and public spaces. ‘hus the user of a
`laptop computer with a wireless interface can find intermit-
`tent Internet access in moving about a typical urban area. It
`is expected that the lure of mobile computer usage away
`from the confines ofan office for flexibility and freedom will
`motivate a closing of the gaps between current hot spots to
`effect seamless internet access areas encompassing many
`populated areas.
`
`[0004] Navigating the internet is, however, generally an
`activity that requires considerable concentration. Thus, a
`driver attempting to gain information about nearby busi-
`nesses by navigating the internet on a typical laptop com-
`puter
`is potentially at
`risk of becoming inadvertently
`involved in a vehicular accident. Even a pedestrian in
`motion on a sidewalk can be atrisk of injury if not wary of
`the immediate environment.
`
`{0005] Utilizing currently popular technology to wire-
`lessly and safely receive information on a mobile device
`may be limited to receiving transmissions from commercial
`radio stations. In many urban environments,literally dozens
`of commercial radio stations provide music, news, commer-
`cial advertising, and other programming to listeners. It is
`infrequent, however, when a listener happens to receive
`current information useful in their immediate environment.
`For example, a motorist seeking a particular product, ser-
`vice, or business does not typically expect advertisements
`available through a typical radio to provide immediately
`pertinent information.
`
`[0006] Signage advertising along roadways does offer
`information regarding products and services in the vicinity
`of a motorist or pedestrian, but the information is not content
`rich and is not easily recorded or searched. Often views of
`distant signs are occluded by nearby signs as businesses
`visually crowd public spaces with attention grabbingstrat-
`egies that are not designed for enabling a consumer to
`meaningfully acquire, record, organize, and review useful
`information.
`
`[0009] The first aspect of the invention also includes a
`method for practice in a system for presenting informational
`content to a person using a mobile device. The method
`includes the steps of unilaterally transmitting, with a wire-
`less transmitter, a transmission containing a broadcast for
`receipt by mobile devices that are within a transmission
`range of the transmitter, wherein the broadcast
`includes
`informational content for presentation to people using the
`mobile devices; receiving, with a mobile device, the trans-
`mission when the mobile device is within the transmission
`range; and storing, within the mobile device, the informa-
`tional content for presentation to a person using the mobile
`device.
`
`Thefirst aspect of the invention further includes a
`[0010]
`method for practice in a system for presenting informational
`content to a person using a mobile device. The method
`includes the steps of: unilaterally transmitting, with a wire-
`less transmitter, a transmission containing a broadcast for
`receipt by mobile devices that are within a transmission
`range of the transmitter, wherein the broadcast
`includes
`informational content for presentation to people using the
`mobile devices; receiving, with a mobile device, the trans-
`mission when the mobile device is within the transmission
`range; and storing, within the mobile device, the informa-
`tional content for presentation to a person using the mobile
`device. Furthermore, the step of transmitting is performed
`without regard to whether any communication has been
`received from the mobile device, and the informational
`content of the broadcast does not pertain to communications
`between the transmitter and the mobile device.
`
`Second Aspect of the Invention
`
`[0011] Avsecond aspect of the invention includes a system
`for presenting informational content to a person using a
`mobile device. The system includes a wireless transmitter
`that transmits a transmission containing a broadcast without
`regard to whether the presence of a mobile device has been
`detected within the transmission range of the transmitter;
`and a mobile device configured to receive the transmission
`from the wireless transmitter when the mobile device is
`within a transmission range of the transmitter. The broadcast
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0025
`EXHIBIT 1004 - PAGE 0025
`
`

`

`US 2005/0096044 Al
`
`May 5, 2005
`
`contained within the transmission includes informational
`content for presentation to a person, and the mobile device
`is configured to store therein the informational content for
`presentation to a person using the mobile device.
`
`[0012] The second aspect of the invention also includes a
`methodfor practice in a system for presenting informational
`content to a person using a mobile device. The method
`includes the steps of transmitting, with a wireless transmit-
`ter, a transmission containing a broadcast without regard to
`whether a mobile device actually is within a transmission
`range, wherein the broadcast includes informational content
`for presentation to a person; receiving, with a mobile device,
`the transmission when the mobile device is within the
`transmission range; and storing, within the mobile device,
`the informational content for presentation to a person using
`the mobile device.
`
`[0013] The second aspectof the invention further includes
`a method for practice in a system for presenting informa-
`tional content to a person using a mobile device. The method
`includes the steps of: transmitting, with a wireless transmit-
`ter, a transmission containing a broadcast without regard to
`whether a mobile device actually is within a transmission
`range, wherein the broadcast includes informational content
`pertaining to a particular location for presentation to a
`person; receiving, with a mobile device, the transmission
`when the mobile device is within the transmission range;
`storing, within the mobile device, the informational content
`for presentation to a person using the mobile device; and
`continuing to store the informational content within the
`mobile device following presentation of the informational
`content for subsequent presentation to a person using the
`mobile device.
`
`Third Aspect of the Invention
`
`invention
`the
`third aspect of
`[0014] An additional,
`includes a system for presenting informational content to a
`person using a mobile device. The system includes:
`a
`wireless transmitter that transmits a transmission containing
`a broadcast; and a mobile device configured to receive the
`transmission from the wireless transmitter when the mobile
`device is within a transmission range of the transmitter. In
`this respect, the transmitter unilaterally transmits the trans-
`mission without regard to whether the mobile device actu-
`ally is within the transmission range of the transmitter.
`Additionally, the broadcast contained within the transmis-
`sion includes both informational content for presentation to
`a person and broadcast-identifying information. Moreover,
`the mobile device is configured to store therein the infor-
`mational content for presentation to a person using the
`mobile device, wherein the informational contentis stored in
`association with the broadcast-identifying information.
`
`{0015] The third aspect of the invention also includes a
`methodfor practice in a system for presenting informational
`content to a person using a mobile device. The method
`includes the steps of: unilaterally transmitting, with a wire-
`less transmitter, a transmission containing a broadcast with-
`out regard to whether a mobile device actually is within a
`transmission range, wherein the broadcast includes both
`informational content for presentation to a person and broad-
`cast-identifying information; moving a mobile device to
`within transmission range of the wireless transmitter; receiv-
`ing with the mobile device the transmission; and storing
`
`within the mobile device the informational content in asso-
`ciation with the broadcast-identifying information for pre-
`sentation of the informational content to a person using the
`mobile device.
`
`[0016] The third aspect of the invention further includes a
`methodfor practice in a system for presenting informational
`content to a person using a mobile device. The method
`includes the steps of: unilaterally transmitting, with a wire-
`less transmitter, a transmission containing a broadcast with-
`out regard to whether a mobile device actually is within a
`transmission range, wherein the broadcast
`includes both
`informational content pertaining to a particular location for
`presentation to a person and broadcast-identifying informa-
`tion comprising a broadcast identification; moving a mobile
`device to within transmission range of the wireless trans-
`mitter; receiving with the mobile device the transmission;
`and storing within the mobile device the informational
`content in association with the broadcast-identifying infor-
`mation for presentation of the informational content to a
`person using the mobile device.
`
`Fourth Aspect of the Invention
`
`[0017] A fourth aspect of the invention includes a method
`for identifying broadcasts for acquisition and storage within
`a mobile device. The method includesthe steps of receiving
`a plurality of broadcasts, wherein each broadcast includes
`both informational content for presentation to a person and
`broadcast-identifying information; and, for each respective
`broadcast that is received, determining whether the respec-
`tive broadcast has previously been received by comparing
`the broadcast-identifying information of
`the respective
`broadcast with broadcast-identifying information of previ-
`ously received broadcasts. The method further may include
`the step of storing within the mobile device the informa-
`tional content of a broadcast that has not previously been
`received, wherein the informational content of the broadcast
`is stored in association with the broadcast-identifying infor-
`mation thereof.
`
`[0018] The fourth aspect of the invention also includes a
`method for acquiring and storing broadcasts within a mobile
`device. The plurality of broadcasts may be received in a
`plurality of transmissions. The method includesthestepsof:
`receiving a plurality of broadcasts, wherein each broadcast
`includes both informational content pertainingto a particular
`location for presentation to a person and broadcast-identi-
`fying information;
`for each respective broadcast
`that
`is
`received, determining whether the respective broadcast has
`previously been received by comparing the broadcast-iden-
`tifying information of the respective broadcast with broad-
`cast-identifying information of previously received broad-
`casts; and storing within the mobile device the informational
`content of a broadcast that has not previously been received,
`wherein the informational content of the broadcastis stored
`in association with the broadcast-identifying information
`thereof.
`
`[0019] The broadcast-identifying information may include
`a broadcast
`identification, and determining whether
`a
`respective broadcast has already been received may include
`comparing the broadcast identification thereof against a list
`of broadcast identifications for broadcasts that have already
`been received. In this regard, a broadcast identification may
`represent a unique identification of the informational content
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0026
`EXHIBIT 1004 - PAGE 0026
`
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`

`US 2005/0096044 Al
`
`May 5, 2005
`
`of the broadcast, and a match between broadcast identifica-
`tions in the comparison may indicate that
`the identical
`informational content of the broadcast has already been
`received, in which case the method further includes not
`storing the informational content of the received broadcast.
`
`the broadcast-identifying informa-
`[0020] Alternatively,
`tion may include an identification of a version of the
`broadcast, and a match between broadcast identifications in
`the comparison may indicate only that the identical infor-
`mational content of
`the broadcast possibly has been
`received. In this regard, the broadcast-identifying informa-
`tion further may include an indication that the broadcast is
`an updated broadcast for a previously received broadcast, in
`which case the method may include the step of storing the
`informational content of the received broadcast in place of
`the informational content of the previously received broad-
`cast having the matching broadcastidentification.
`
`identification of a
`the broadcast
`In a feature,
`[0021]
`received broadcast and the informational content stored in
`association therewith may be cleared from the mobile device
`after a predetermined period of time, or on demand at the
`discretion of a user. In another feature, a computer-readable
`medium having computer-executable instructions performs
`the method.
`
`Fifth Aspect of the Invention
`
`[0022] A fifth aspect of the invention includes a method
`for presenting informational content stored in a mobile
`device. The method includes the steps of:
`receiving a
`plurality of broadcasts, wherein each broadcast
`includes
`both informational content for presentation to a person and
`broadcast-identifying information;
`for
`each respective
`broadcast of the plurality, storing the informational content
`of the respective broadcast within the mobile device for
`presentation to a person using the mobile device, wherein
`the informational content is stored in association with the
`broadcast-identifying information for the respective broad-
`cast;
`receiving,
`through a user interface of the mobile
`device, input from a person using the mobile device; iden-
`tifying informational content to present to the person using
`the mobile device as a function of the received input and the
`broadcast-identifying information associated with the stored
`informational content; and presenting the selected informa-
`tional content to the person using the mobile device.
`
`fying information indicating that the received broadcast is
`other than a governmental broadcast, storing the informa-
`tional content of the broadcast within the mobile device for
`presentation to a person using the mobile device, wherein
`the informational content is stored in association with the
`broadcast-identifying information for the broadcast.
`
`Sixth Aspect of the Invention
`
`[0025] Asixth aspect of the invention includes a method
`of receiving and storing within a mobile device certain
`broadcasts to the exclusion of other broadcasts. The method
`includes the steps of: storing a preferences profile from a
`person using the mobile device, wherein the preferences
`profile represents the types of informational content with
`which the person using the mobile device desires to be
`presented; receiving a plurality of broadcasts, wherein each
`broadcast includes both informational content for presenta-
`tion to a person and broadcast-identifying information; and
`for each respective broadcastthat is received, screening the
`broadcast against the received preferences profile to deter-
`mine whether the respective informational content of the
`respective broadcastis to be stored within the mobile device.
`
`Ina feature, the broadcasting-identifying informa-
`[0026]
`tion also may include a broadcaster identification, wherein
`the broadcaster identification represents the author of the
`informational content of a broadcast. The preferencesprofile
`may include a broadcaster identification by which broad-
`casts are screened or a transmitting party identification by
`which broadcasts are screened.
`
`[0027] The sixth aspect of the invention further includes
`another method of receiving and storing within a mobile
`device certain broadcasts to the exclusion of other broad-
`casts. This method includes the steps of: storing a prefer-
`encesprofile from a person using the mobile device, wherein
`the preferences profile represents the types of informational
`content with which the person using the mobile device
`desires to be presented; and receiving a plurality of broad-
`casts in transmissions from a plurality of transmitters. Each
`transmission contains a transmitting party identification,
`wherein the transmitting party identification represents the
`party of the transmitter by which the broadcastis transmitted
`in the transmission. Furthermore, each broadcast includes
`both informational content for presentation to a person and
`broadcast-identifying information, wherein the broadcast-
`identifying information includes a broadcaster identifica-
`tion. Moreover, the broadcaster identification represents the
`author of the informational content of a broadcast. The
`
`In a feature, the step of identifying informational
`[0023]
`content includes searching the stored informational content
`as a function of the received user input. Furthermore, the
`method further includes, for each respective broadcast that
`received input may comprise a preferences profile for
`is received, screening broadcaster identifications and broad-
`screening of the received broadcasts, or may comprise a
`cast identifications against the received preferences profile
`selection by a person using the mobile device of a received
`broadcast fromalist of received broadcasts.
`to determine whether informational content of a respective
`broadcast is to be stored within the mobile device.
`
`Thefifth aspect of the invention further includes a
`[0024]
`method for presenting informational content of a govern-
`mental broadcast. The method includes the steps of: receiv-
`ing a plurality of broadcasts, wherein each broadcast
`includes both informational content for presentation to a
`person and broadcast-identifying information; for a broad-
`cast including broadcast-identifying information indicating
`that the received broadcast is a governmental broadcast,
`automatically presenting the informational content of the
`governmental broadcast
`to the person using the mobile
`device; and for each broadcast including broadcast-identi-
`
`[0028] The sixth aspect of the invention further includes
`yet another method of receiving and storing within a mobile
`device certain broadcasts to the exclusion of other broad-
`casts. The method includes the steps of: storing a prefer-
`encesprofile from a person using the mobile device, wherein
`the preferences profile represents the types of informational
`content with which the person using the mobile device
`desires to be presented; receiving a plurality of broadcasts,
`wherein each broadcast includes both informational content
`for presentation to a person and broadcast-identifying infor-
`
`APPLE
`APPLE
`EXHIBIT 1004 - PAGE 0027
`EXHIBIT 1004 - PAGE 0027
`
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`

`US 2005/0096044 Al
`
`May 5, 2005
`
`mation, wherein the broadcast-identifying information
`includes a broadcaster identification representing the author
`of the informational content of a broadcast; for each respec-
`tive broadcast
`that is received for which the broadcast-
`identifying information indicates that the received broadcast
`is a governmental broadcast, automatically presenting the
`informational content of the governmental broadcast to the
`person using the mobile device; and for each respective
`broadcast that is received that is not a governmental broad-
`cast, screening the broadcast against the received prefer-
`ences profile to determine whether the respective informa-
`tional content of the respective broadcast is to be stored
`within the mobile device.
`
`Seventh Aspect of the Invention
`
`[0029] A seventh aspect of the invention includes a
`method for practice in a system in which broadcasts are
`transmitted in transmissions from wireless transmitters. The
`method is for presenting informational content of selected
`broadcasts to a person using a mobile device that is within
`transmission range of the wireless transmitters, and the
`method includes the steps of: receiving with the mobile
`device a plurality of transmissions from the wireless trans-
`mitters, wherein each transmission including a broadcast
`including informational content for presentation to a person;
`determining proximity of the wircless transmitter of cach
`transmission that is received; and, using the mobile device,
`presenting the informational content to the person for the
`respective broadcast that is transmitted from a transmitter
`determined to be within a predetermined proximity to the
`mobile device at the time of presentation.
`
`invention further
`the
`seventh aspect of
`[0030] The
`includes a method for practice in a system in which broad-
`casts are transmitted in transmissions from wireless trans-
`mitters. The method is for presenting informational content
`of selected broadcasts to a person using a mobile device that
`is within transmission range of the wireless transmitters, and
`the method includes the steps of: receiving with the mobile
`device a plurality of transmissions from the wireless trans-
`mitters, wherein each transmission includes a broadcast
`including informational content for presentation to a person;
`determining proximity of the wireless transmitter of each
`transmission that is received; and, using the mobile device,
`presenting the informational content to the person for the
`respective broadcast that is transmitted from a transmitter
`determined to be nearest to the mobile device at the time of
`presentation.
`
`[0031] When the mobile device is moved to within trans-
`mission range of a different plurality of wireless transmit-
`ters, the method further include the steps of: receiving with
`the mobile device a plurality of transmissions from the
`wireless trans