USOO8166081 B2
`
`(12) United States Patent
`Christensen et al.
`
`(10) Patent No.:
`(45) Date of Patent:
`
`US 8,166,081 B2
`Apr. 24, 2012
`
`(54) SYSTEMAND METHOD FOR
`ADVERTISEMENT TRANSMISSION AND
`DISPLAY
`
`(75) Inventors: Kelly M. Christensen, Marina Del Rey,
`CA (US); John Philip Hansen, Austin,
`TX (US); Thomas Daniel Mock,
`Sheffield, PA (US)
`(73) Assignee: Stratos Audio, Inc., Century City, CA
`(US)
`Subject to any disclaimer, the term of this
`patent is extended or adjusted under 35
`U.S.C. 154(b) by 323 days.
`
`(*) Notice:
`
`(21) Appl. No.: 12/366,535
`
`(22) Filed:
`(65)
`
`Feb. 5, 2009
`Prior Publication Data
`US 2009/0204640 A1
`Aug. 13, 2009
`Related U.S. Application Data
`(60) Provisional application No. 61/026,449, filed on Feb.
`5, 2008.
`
`(51) Int. Cl.
`(2006.01)
`G06F I7/00
`(52) U.S. Cl. ........................ 707/812; 707/737; 455/3.06
`(58) Field of Classification Search ........................ None
`See application file for complete search history.
`
`(56)
`
`References Cited
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`(Continued)
`Primary Examiner – Belix M Ortiz
`(74) Attorney, Agent, or Firm — Knobbe Martens Olson &
`Bear LLP
`ABSTRACT
`(57)
`The disclosure herein provides systems and methods for a
`media enhancement system configured to associate a second
`ary media signal (for example, the secondary media signal
`can comprise an advertisement) to a primary media signal (for
`example, a radio broadcast). The disclosure herein addition
`ally provides systems and methods for a media enhancement
`system that enables the generating, transmitting, displaying,
`and/or responding tO a plurality of associated and/or unasso
`ciated secondary media signals, based on a primary media
`content from a primary media signal, user characteristics (for
`example, demographic and/or geographic information), and/
`or third-party preferences (for example, the goals of adver
`tisers). The secondary media signals can be used to enhance
`the primary media content already being provided to the user
`on a user device. The secondary media signals can also be
`used to create psychological associations or relationships
`with the primary media content already being provided to the
`USC.
`
`24 Claims, 14 Drawing Sheets
`
`
`
`772
`
`A.
`
`BRCACAS.
`SOURCES
`
`BROCASF
`SANNiwG
`SYSTEM
`
`wa
`EEA ASSAOW
`fINTERSTITIALAD)
`SSEf
`
`fyas
`
`wff
`
`t". Event
`dentifier
`Patase
`
`BRACAS.
`RECENG
`SSEf
`
`See U
`
`ff?
`
`Response
`Daiohase
`
`Consumer
`tatahase
`
`Purchase
`Database
`
`EAA filwaii
`REPORTING
`SSEf
`
`BRAOCASF
`RESPONSEAN
`ESWESSSSEf
`
`
`
`
`
`
`
`Slippii RS
`
`D
`
`Petitioner
`Ex. 1001 - Page 1
`
`

`

`US 8,166,081 B2
`Page 2
`
`U.S. PATENT DOCUMENTS
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`OTHER PUBLICATIONS
`U.S. Appl. No. 12/897.509, filed Oct. 4, 2010, Christensen et al.
`“Bookmark Your World', 1999-2000 Xenote, www.xenote.com.
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`p. 28.
`Jan. 25, 2000, Showcase 2000—Xenote Press Release re Xenote
`iTag, www.Xenote.com/html/press/releases.html.
`International Search Report and Written Opinion for International
`Application No. PCT/US2009/03349, Notification mailed Jun. 23,
`2009.
`* cited by examiner
`
`Petitioner
`Ex. 1001 - Page 2
`
`

`

`U.S. Patent
`
`Apr. 24, 2012
`
`Sheet 1 of 14
`
`US 8,166,081 B2
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`Ex. 1001 - Page 3
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`Ex. 1001 - Page 3
`
`
`
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`

`

`U.S. Patent
`U.S. Patent
`
`Apr. 24, 2012
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`Sheet 2 of 14
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`US 8,166,081 B2
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`U.S. Patent
`U.S. Patent
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`Apr. 24, 2012
`Apr. 24, 2012
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`Sheet 3 of 14
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`US 8,166,081 B2
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`U.S. Patent
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`Apr. 24, 2012
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`U.S. Patent
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`Apr. 24, 2012
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`Sheet 5 of 14
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`US 8,166,081 B2
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`U.S. Patent
`U.S. Patent
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`Apr. 24, 2012
`Apr. 24, 2012
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`Sheet 6 of 14
`Sheet 6 of 14
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`US 8,166,081 B2
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`Ex. 1001 - Page 8
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`

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`U.S. Patent
`
`Apr. 24, 2012
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`Sheet 7 of 14
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`Ex. 1001 - Page 9
`
`

`

`U.S. Patent
`
`Apr. 24, 2012
`
`Sheet 8 of 14
`
`US 8,166,081 B2
`
`FIG 4
`
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`and
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`Petitioner
`Ex. 1001 - Page 10
`
`

`

`U.S. Patent
`
`Apr. 24, 2012
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`U.S. Patent
`U.S. Patent
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`Apr. 24, 2012
`Apr. 24, 2012
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`US 8,166,081 B2
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`Apr. 24, 2012
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`U.S. Patent
`
`Apr. 24, 2012
`
`Sheet 14 of 14
`
`US 8,166,081 B2
`
`FIG 8
`
`Add a Campaign Campaigns | Clients Ad Graphics My Profile Log Out
`Welcome Back, Customer
`Campaigns
`Step 3
`Z Step 1
`Z Step 2
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`Campaign information Demographics
`Step 2: Campaign Information
`
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`Campaign Details (2)
`Client Name: Digital Muse
`'Campaign Name: Advertisement Entit
`"CampaignTypes: Click Throughs ($0.12 per 100 clicks
`Interstitial ($10.00 per 1000 views)
`More Info ($0.50 per click)
`On Air Ad ($0.12 per 100 clicks)
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`
`Ends: -- ONGOING
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`Schedule (2)
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`Advertise NOW! ) (2)
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`
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`
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`
`NEXT ()
`
`Petitioner
`Ex. 1001 - Page 16
`
`

`

`US 8,166,081 B2
`
`1.
`SYSTEMAND METHOD FOR
`ADVERTISEMENT TRANSMISSION AND
`DISPLAY
`
`CROSS-REFERENCE TO RELATED
`APPLICATIONS
`
`The present application claims the benefit under 35 U.S.C.
`119(c) to U.S. Provisional Application No. 61/026,449, filed
`Feb. 5, 2008, which is hereby incorporated by reference in its
`entirety, including specifically but not limited to the systems
`and methods relating to advertisement transmission and dis
`play.
`
`BACKGROUND
`
`1. Field
`The invention relates generally to media advertising and in
`particular to systems and methods for associating an adver
`tising media signal with another media signal.
`2. Description of the Related Art
`In advertising, it is generally desirable to associate prod
`ucts with specific characteristics, such as associating a brand
`of car with quality engineering. Another example is associat
`ing a brand of beverage with the characteristic of happiness or
`lifestyle as exhibited by Smiling people. Creating Such asso
`ciations in the minds of potential customers may generally
`increase the chance that a potential customer will choose to
`purchase a product that is associated with a favorable char
`acteristic. Celebrities and other images often exhibit favor
`able characteristics. Therefore, an advertisement may be
`more effective if the product advertisement is associated with
`an image of a celebrity or other media element exhibiting
`favorable characteristics.
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`SUMMARY
`
`In certain embodiments, a method for associating multiple
`media signals, comprising in no particular order: obtaining
`information about a first media signal; analyzing the infor
`mation about the first media signal; selecting at least one
`second media signal to be correlated with the first media
`signal based on at least one criteria; assigning a unique iden
`tifier that is specific to the transmission of the selected second
`media signal, wherein at least the unique identifier is stored in
`a database; transmitting at least the second media signal and
`the unique identifier to a user device, wherein the user device
`outputs the first media signal and the second media signal to
`a user; receiving a user response from the user in relation to
`the second media signal wherein the user response includes at
`least the unique identifier, and correlating at least the unique
`identifier in the database.
`In some embodiments, a method for combining multiple
`media signals in a device, comprising in no particular order:
`obtaining a first media signal by the device; outputting a first
`media content comprised in the first media signal to a user of
`the device; obtaining a second media signal by the device;
`obtaining a criteria correlated to the second media signal;
`evaluating the criteria in reference to the user of the device:
`and outputting at least a second media content comprised in
`the second media signal to the user of the device, wherein in
`the second media content outputted is determined at least in
`part based on the evaluation of the criteria.
`In certain embodiments, a user device system capable of
`combining multiple media signals comprising: a first receiver
`module configured to receive at least a first media signal from
`a first transmitter; a second receiver module configured to
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`receive at least a second media signal and a unique identifier
`correlated to the second media signal; an output module con
`figured to output a primary media content from the first media
`signal and output a secondary media content from the second
`media signal; an input module capable of receiving at least a
`user input; and a transmitting module capable of transmitting
`at least the user input and the unique identifier to a computer
`server, wherein the computer server has access to a database
`containing at least the unique identifier.
`In some embodiments, a method for associating multiple
`media signals, comprising in no particular order: obtaining
`information about a first media signal; analyzing the infor
`mation about the first media signal; selecting at least one
`second media signal to be correlated with the first media
`signal based on at least one criteria; assigning a unique iden
`tifier that is specific to the transmission of the selected second
`media signal, wherein at least the unique identifier is stored in
`a database; transmitting at least the second media signal and
`the unique identifier to a user device, wherein the user device
`outputs the first media signal and the second media signal to
`a user, and transmitting the unique identifier to a third party.
`For purposes of this Summary, certain aspects, advantages,
`and novel features of the invention are described herein. It is
`to be understood that not necessarily all Such advantages may
`beachieved in accordance with any particular embodiment of
`the invention. Thus, for example, those skilled in the art will
`recognize that the invention may be embodied or carried out
`in a manner that achieves one advantage or group of advan
`tages as taught herein without necessarily achieving other
`advantages as may be taught or Suggested herein.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`The foregoing and other features, aspects and advantages
`of the present invention are described in detail below with
`reference to the drawings of various embodiments, which are
`intended to illustrate and not to limit the invention. The draw
`ings comprise the following figures in which:
`FIG.1 illustrates a high-level overview of one embodiment
`of a media enhancement system.
`FIGS. 1A-1C illustrate signals and identifiers correlated
`and transmitted in between elements of one embodiment of a
`media enhancement system.
`FIG. 1D illustrates identifiers correlated, transmitted and
`stored in a database in relation to elements of one embodi
`ment of a media enhancement system.
`FIG. 2 illustrates a block diagram of one embodiment of a
`user device connected to a media association system via a
`network.
`FIG. 3 illustrates one embodiment of a user device with a
`user interface, connected to a media association system.
`FIG. 3A illustrates one embodiment of an alternative dis
`play portion of a user interface.
`FIG. 4 illustrates a flow-chart diagram of one embodiment
`of a method for a device providing media to a user.
`FIG. 4A illustrates a detailed flow-chart diagram of one
`embodiment of a method for a device providing media to a
`USC.
`FIG. 5 illustrates a block diagram of one embodiment of a
`media association system.
`FIG. 5A illustrates a more detailed block diagram of one
`embodiment of a media association system.
`FIG. 6 illustrates a flow-chart diagram of one embodiment
`of a method for choosing media to provide to user devices.
`FIG. 7 illustrates one embodimentofa media enhancement
`system in the context of one embodiment of a broadcast
`response and business system.
`
`Petitioner
`Ex. 1001 - Page 17
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`US 8,166,081 B2
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`FIG. 8 illustrates one embodiment of a conditional access
`portal for establishing operations criteria, filters and condi
`tions for the control, transmission, presentation, response to
`and reporting of media content activity.
`
`DETAILED DESCRIPTION
`
`4
`In another embodiment, the first media signal provides
`and/or sends programming and/or other media content, the
`second media signal provides and/or sends additional infor
`mation about the programming from a source other than the
`originator of the first media signal, and/or the third media
`signal (from a third party source) could provide and/or send
`unique media content to be associated with the first media
`signal and/or the second media signal. For example, a radio
`broadcast is received as the first media signal by a user device
`comprising an analog or digital receiver. The user device also
`receives the second media signal through for example, GPRS,
`EVDO and/or HSDPA over a wireless network, wherein the
`second media signal comprises additional information about
`the broadcast, Such as an artist name, a title, an advertisement,
`an advertiser, a purchase option, a Voting option, and/or other
`interactive options available and/or related to the first media
`signal. The user device also receives the third media signal
`comprising comments sourced through a peer to peer rela
`tionship received from other user devices relaying comments,
`opinions, and/or other additional information about the first
`and/or second media signals.
`In one embodiment, the system comprises a computational
`device that receives a streamed internet transmission Sourced
`from a radio station, a radio receiver that receives the first
`media stream from the radio station, a user device Such as a
`cell phone capable of presenting to the user a media stream,
`and/or a storage device that could be connected via a network
`to at least a computational device and/or the user device/cell
`phone. The storage device is configured to present the mul
`tiple media streams that are available. The computational
`device is configured to perform an analysis of the first media
`stream. Based on user selectable criteria, the computational
`device is configured to select from the storage device which
`available media stream is to be associated with the first media
`stream. The storage device is configured to use the network
`connection to send the selected additional media stream to the
`cellphone.
`The cell phone is configured to display the additional
`media stream. When the user changes the radio status (for
`example, changes station and/or turns off the device), the
`additional media stream on the cellphone could be continued,
`the user or device could alert the computational device of the
`status change to be used in future analysis, and/or the radio
`could automatically communicate with the computational
`device regarding the changed status. The computational
`device is configured to continuously monitor and/or detect
`changes in the media streams from the radio station (for
`example, one song followed by another Song) via the internet
`streaming of the radio station transmission.
`In one embodiment, the first media signal and the adver
`tisement message could be integrated into the same transmis
`Sion. The media association system could associate the first
`media signal with the advertisement message before the
`broadcast of the first media signal is completed. In another
`embodiment, the first media signal and the advertisement
`message are separate and discrete. In another embodiment,
`the first media signal is intercepted before reaching the user
`device and the advertisement message is added to the first
`media signal and sent on to the user device. In all three of the
`above embodiments, where the first media signal and adver
`tisement message are discrete, integrated or combined after
`interception, the device receives both the first media signal
`and the advertisement message and presents them to the user.
`In one embodiment, the first media signal and the second
`media signal are integrated into the same transmission. In one
`embodiment, the first media signal and the second media
`signal are separate and discrete. In one embodiment, the first
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`The disclosure herein provides systems and methods for a
`media enhancement system configured to associate a second
`ary media signal (for example, the secondary media signal
`can comprise an advertisement) to a primary media signal (for
`example, a radio broadcast). The disclosure herein addition
`ally provides systems and methods for a media enhancement
`system that enables the generating, transmitting, displaying,
`and/or responding to a plurality of associated and/or unasso
`ciated secondary media signals, based on a primary media
`content from a primary media signal, user characteristics (for
`example, demographic and/or geographic information), and/
`or third-party preferences (for example, the goals of adver
`tisers). The secondary media signals can be used to enhance
`the primary media content already being provided to the user
`on a user device. The secondary media signals can also be
`used to create psychological associations or relationships
`with the primary media content already being provided to the
`USC.
`For example, in one embodiment, a radio station transmits
`a song that is received by a user enabled-device, such as a
`cellular phone with a radio. The transmitted Song is transmit
`ted in a first media signal. The song is analyzed by a media
`association system to determine what prospective media ele
`ments can be associated with the song. The user enabled
`device obtains and/or receives from the media association
`system a secondary media signal that is separate and/or dis
`crete from the first media signal. For example, the secondary
`media signal could be an advertisement for a particular truck.
`As the user enabled-device is playing a song obtained from
`the first media signal, the user enabled-device displays the
`media content in the second media signal, wherein the media
`content can be a still or moving picture of the advertised truck.
`In another embodiment, as the user enabled-device is playing
`a song obtained from the first media signal, the user enabled
`device displays the media content obtained from the second
`media signal, wherein the media content can be a still or
`moving picture with user selectable audio of the advertised
`truck wherein the first audio track could be paused upon
`selection.
`Additional information could be associated with the first
`media signal and/or the secondary media signal. For example,
`additional information could be obtained by the user enabled
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`device in the form of a text message that offers a test drive of
`the advertised truck at a local truck dealer. A third media
`signal could be obtained or received by the user enable-device
`providing the address information and/or direction to the
`nearest truck dealer based on the GPS location of the user
`enabled-device. As an alternative to GPS, triangulation or
`other similar method may also be used to locate the user
`enabled device. Accordingly, one or more media signals can
`be associated with the first media signal.
`In one embodiment, the system provides logic and/or a user
`interface to allow users to select the form of desired media.
`For example, the user can select to receive textual, graphical,
`and/or audio media content based on the user's location. For
`example, if the user is in an environment that is not conducive
`to generating audio. Such as in Some transit systems, libraries,
`and/or schools, then the system could generate graphical and/
`or textual media content, and no audio media content.
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`Petitioner
`Ex. 1001 - Page 18
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`US 8,166,081 B2
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`media signal is intercepted before reaching the user device
`and the second media signal is added to the first media signal
`and sent on to the user device. In one embodiment, the user
`can respond to the second media signal. In one embodiment,
`the user response is to the first media signal sender. In one
`embodiment, the user response is to the second media signal
`sender. In one embodiment, the user response is to a third
`party. In one embodiment, the media content of the second
`media signal is selected based on demographic information of
`the user, status of the user device (Such as make, model,
`geographic location and/or other pertinent information) and/
`or other like criteria. In one embodiment, the second media
`signal is transmitted to the user device prior to the transmis
`sion of the first media signal. In one embodiment, the media
`content of the second media signal is stored in the user device.
`In one embodiment, the stored media content of the second
`media signal is communicated to the user based on a media
`association system integrated into the user device. In one
`embodiment, a third signal is sent to the user device indicating
`which, if any, Stored media content should be communicated
`to the user.
`As used herein, the terms “media' or “media content” are
`broad terms that comprise any form of content, including
`without limitation, graphics, videos, Sounds, text, text mes
`sages, interactive applications, vibrations, television and/or
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`radio programming, podcasts, movies, songs, games, tele
`phone conversations, speeches, news, information, advertise
`ments, polls votes, personal messages, and/or other physical
`manifestations capable of communicating a concept or idea.
`Similarly, the terms “hear,” “view,” “read,” “feel,” “sense.”
`their synonyms, and their alternative conjugations should be
`used interchangeably when referring to any form of media.
`When one sensory verb is used in connection with one form of
`media, it will be clear that otherforms of media could be used
`in conjunction with other sensory verbs (such as “hear a
`sound is interchangeable with “view a graphic'). Similarly,
`the terms “display,” “present, their synonyms, and their alter
`native conjugations should be used interchangeably and be
`broadly interpreted as providing media to be sensed by the
`USC.
`The terms “media signal.” “broadcast stream,” or “media
`stream” are broad terms that comprise broadcasts or trans
`missions from AM/FM radio, Digital radio, IBOC, Satellite,
`Cable, Analog television, Digital Television, HSDPA (3G),
`UMTS, CDMA, internet, WiFi, other broadcast stations/en
`tities, and/or other media conveyance methodologies such as
`direct wire connections. Media signals can be unique media
`streams. Further, the foregoing terms also comprise data sig
`nals or data streams from servers or devices that stream data
`and/or media to other devices or servers. For example, a radio
`device can receive a first media signal comprising music
`media content being played by a radio station, and the radio
`device can also receive simultaneously, serially, or otherwise
`a second media signal comprising an advertisement sent by an
`advertisement server or media association system.
`Further, the term “program' is a broad term that comprises
`a portion of a media signal in any media form, or combina
`tions thereof. This can comprise for example a discrete song,
`a series of Songs, a truncated Song, a song followed by or
`preceded by commentary, a song accompanied with graphical
`images and/or video, a song accompanied by text, combina
`tions thereof, and/or analogous portions of other forms of
`media. Other examples can include, but are not limited to:
`discrete media elements comprising video and/or audio, a
`series of media elements, a portion of a media element, a
`media element followed by, or preceded by commentary, a
`media element accompanied with fixed graphical images,
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`Video, and/or audio, a media element accompanied by text,
`combinations thereof, and/or analogous portions of other
`forms of media.
`Further, the term “sensor is a broad term that comprises
`any mechanism for converting an external stimulus and/or
`characteristic into a simplified signal, comprising buttons,
`keyboards, joysticks, touch-screens, thermometers, electro
`cardiographs, cameras and other photo sensors, microphones,
`a mouse, trackpad and/or trackball, mice, styluses, GPS sys
`tems, and/or other sensors. These sensors can output to elec
`tromagnetic signals, optical displays, audio outputs, vibra
`tors, signal carried by wire, and/or any other externally
`detectable response.
`Further, the term “communication methods' as used herein
`broadly refers to protocols, standards, conventions, and/or the
`like for communicating. This comprises hypertext transfer
`protocol (“HTTP"), file transfer protocol (“FTP), amplitude/
`frequency modulation (AM/FM), general packet radio ser
`vice (“GPRS), evolution-date optimized (“EVDO), short
`message service (“SMS), radio broadcast data system
`(“RBDS”), Bluetooth R, digital radio mondiale (“DRM'), in
`band on channel (“IBOC), high speed download packet
`access (“3G” and/or “HSDPA”), other forms of broadcast,
`telephony, peer-to-peer networking/protocol, and/or the like.
`Additionally, "communication methods’ could comprise
`various physical means for c