Bausch+ Lomb #LUMIFYEyeDance
`Challenge Wins 2022 Public
`Relations and Marketing Excellence
`Award for External Campaign of the
`Year from Business Intelligence
`Group
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`BAUSCH LOMB
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`NEWS PROVIDED BY
`Bausch + Lomb Corporation-+
`Nov 01, 2022, 09:15 ET
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`VAUGHAN, ON, Nov. l, 2022 /PRNewswire/ -- Bausch+ Lomb Corporation (NYSE/TSX: BLCO)
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`("Bausch+ Lomb"), a leading global eye health company dedicated to helping people see
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`better to live better, today announced the #LUMIFYEyeDance Challenge on TikTok has received
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`Business Intelligence Group's (BIG) 2022 Public Relations and Marketing Excellence Award for
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`External Campaign of the Year.
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`Continue Reading
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`V
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`https://www.prnewswire.com/news-releases/bausch--lomb-lumifyeyedance-challenge-wins-2022-public-relations-and-marketing-excellence-award-for-external-campaign-of-the-year-from-business-intelligence-group-301664009.html
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`Slayback Exhibit 1087, Page 1 of 4
`Slayback v. Eye Therapies - IPR2022-00142
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`The #LUMIFYEyeDance Challenge, which spanned from July 25, 2022, to Aug. 31, 2022, encouraged consumers to post a video
`of themselves 'dancing with their eyes' to the beat of the LUM I FY audio track. Participants who posted videos using the two
`official hashtags, #LUMIFYEyeDance and #Winlt, were automatically enrolled in a sweepstakes.
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`"The #LUMIFYEyeDance hashtag received approximately 20 million video views on TikTok(cid:173)
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`that's six million more views than the LUMIFY hashtag had organically amassed on TikTok
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`before the start of the campaign," said Joe Gordon, president, Global Consumer, Surgical and
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`Vision Care, Bausch+ Lomb. "We are proud to receive this honor from Business Intelligence
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`Group as it is a testament to the uniqueness of the campaign, as well as the significant reach
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`and authentic engagement that we were able to achieve throughout its duration."
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`The #LUMIFYEyeDance Challenge, which spanned from July 25, 2022, to Aug. 31, 2022,
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`encouraged consumers to post a video of themselves 'dancing with their eyes' to the beat of
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`the LUM I FY audio track. Participants who posted videos using the two official hashtags,
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`#LUMIFYEyeDance and #Winlt, were automatically enrolled in a sweepstakes. The winner of
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`the sweepstakes received travel and accommodations for two to New York for an A-List
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`makeover with celebrity makeup artist and LUMIFY eye drops brand ambassador, Vincent
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`Oquendo, amongst other prizes.
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`To support the Challenge, Bausch+ Lomb also held a sampling tour that ran through Chicago,
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`Dallas, Los Angeles and New York during the month of August. The day-long pop-up events at
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`each location featured a LUM I FY branded tiny home that offered visitors refreshments and
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`mini masterclass sessions taught by prominent local makeup artists. Visitors could also record
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`their TikTok #LUMIFYEyeDance challenge videos at a selfie station.
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`Since launching in 2018, Bausch+ Lomb LUMIFY eye drops have received more than a dozen
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`awards, including Glamour's "The Best Beauty Innovators of 2022" award. LUM I FY was also
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`named to U.S. BASES Top 25 Breakthrough Innovations List.
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`For more information on LUM I FY, visit www.lumifydrops.com.
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`https://www.prnewswire.com/news-releases/bausch--lomb-lumifyeyedance-challenge-wins-2022-public-relations-and-marketing-excellence-award-for-external-campaign-of-the-year-from-business-intelligence-group-301664009.html
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`Slayback Exhibit 1087, Page 2 of 4
`Slayback v. Eye Therapies - IPR2022-00142
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`

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`About Business Intelligence Croup
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`The Business Intelligence Group was founded with the mission of recognizing true talent and
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`superior performance in the business world. Unlike other industry and business award
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`programs, business executives-those with experience and knowledge-judge the programs.
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`The organization's proprietary and unique scoring system selectively measures performance
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`across multiple business domains and then rewards those companies whose achievements
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`stand above those of their peers.
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`About LUMIFV® Redness Reliever Eye Drops
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`LUM I FY is the first and only over-the-counter eye drop formulated with low-dose brimonidine
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`tartrate 0.025% for the treatment of ocular redness. Unlike other redness relievers, LUM I FY
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`contains a unique formulation that selectively targets redness. In clinical trials, LUM I FY was
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`shown to have a reduced incidence of side effects common to other redness relievers, like
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`rebound redness and loss of efficacy over time, when used as directed. LUM I FY is also the No. l
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`eye doctor recommended redness reliever eye drop brand with approximately 87% of doctor
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`recommendations.1
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`About Bausch+ Lomb
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`Bausch+ Lomb is dedicated to protecting and enhancing the gift of sight for millions of people
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`around the world -from the moment of birth through every phase of life. Its comprehensive
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`portfolio of more than 400 products includes contact lenses, lens care products, eye care
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`products, ophthalmic pharmaceuticals, over-the-counter products and ophthalmic surgical
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`devices and instruments. Founded in 1853, Bausch+ Lomb has a significant global research
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`and development, manufacturing and commercial footprint with more than 12,000 employees
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`and a presence in nearly 100 countries. Bausch+ Lomb is headquartered in Vaughan, Ontario
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`with corporate offices in Bridgewater, New Jersey. For more information,
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`visit www.bausch.com and connect with us on Twitter, Linked In, Facebook and lnstagram.
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`Forward-looking Statements
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`This news release may contain forward-looking statements, which may generally be identified
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`by the use of the words "anticipates," "hopes," "expects," "intends," "plans," "should," "could,"
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`o:g
`"would" "may" "believes" "estimates" "potential" "target" or "continue" and variations or similar
`expressions. These statements are based upon the current expectations and beliefs of
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`https://www.prnewswire.com/news-releases/bausch--lomb-lumifyeyedance-challenge-wins-2022-public-relations-and-marketing-excellence-award-for-external-campaign-of-the-year-from-business-intelligence-group-301664009.html
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`Slayback Exhibit 1087, Page 3 of 4
`Slayback v. Eye Therapies - IPR2022-00142
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`management and are subject to certain risks and uncertainties that could cause actual results
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`to differ materially from those described in the forward-looking statements. These risks and
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`uncertainties include, but are not limited to, the risks and uncertainties discussed in Bausch+
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`Lomb's filings with the U.S. Securities and Exchange Commission and the Canadian Securities
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`Administrators, which factors are incorporated herein by reference. They also include, but are
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`not limited to, risks and uncertainties caused by or relating to the evolving COVID-19 pandemic,
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`and the fear of that pandemic and its potential effects, the severity, duration and future impact
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`of which are highly uncertain and cannot be predicted, and which may have a material
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`adverse impact on Bausch+ Lomb, including but not limited to its project development
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`timelines, launches and costs (which may increase). Readers are cautioned not to place undue
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`reliance on any of these forward-looking statements. These forward-looking statements speak
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`only as of the date hereof. Bausch + Lomb undertakes no obligation to update any of these
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`forward-looking statements to reflect events or circumstances after the date of this news
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`release or to reflect actual outcomes, unless required by law.
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`References
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`1. IQVIA, Average Share of Weekly Doctor Recommendations, Q3 2022.
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`LUM/FY is a trademark of Bausch & Lomb Incorporated or its affiliates.
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`Any other product/brand names and/or logos are trademarks of the respective owners.
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`© 2022 Bausch & Lomb Incorporated or its affiliates.
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`LUM.0255.USA.22
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`Investor Contacts:
`Arthur Shannon
`arthur.shannon@bausch.com
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`Allison Ryan
`allison.ryan@bausch.com
`(877) 354-3705 (toll free)
`(908) 927-0735
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`Media Contacts:
`Lainie Keller
`lainie.keller@bausch.com
`(908) 927-1198
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`Kristy Marks
`kristy.marks@bausch.com
`(908) 927-0683
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`SOURCE Bausch+ Lomb Corporation
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`https://www.prnewswire.com/news-releases/bausch--lomb-lumifyeyedance-challenge-wins-2022-public-relations-and-marketing-excellence-award-for-external-campaign-of-the-year-from-business-intelligence-group-301664009.html
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`Slayback Exhibit 1087, Page 4 of 4
`Slayback v. Eye Therapies - IPR2022-00142
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