`
`Wavemake1·
`
`Wavemaker US wins two
`Gold Effie Awards
`
`NEWS
`
`•
`
`3 JUNE 2019
`
`SHARE o O O e
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`Bank of the West won a Gold Effie Award in the Finance
`category for its "Unfund/Fund" campaign, while Bausch+
`Lomb's LUMIFY was awarded the Gold Shopper Marketing
`Effie in the New Product/Service Introduction category for
`"Recharging Redness Relievers in a Beautiful Way". The most
`prominent award show recognizing marking effectiveness,
`Effies honoured the 2019 Effies Awards U.S. and Global Effie
`competition at its annual gala at Cipriani 42nd Street.
`
`"Congratulations to all this year's Effies winners, who are
`now part of Effie history," said Traci Alford, President and
`CEO of Effie Worldwide." "We are proud to celebrate the
`success of such great brands and teams as Effie continues to
`
`https://wavemakerglobal.com/usa/news-wavemaker-us-wins-two-gold-effie-awards
`
`Slayback Exhibit 1079, Page 1 of 4
`Slayback v. Eye Therapies - IPR2022-00142
`
`
`
`evolve with the industry to ensure that effectiveness sits at the
`heart of what marketers do best, which is deliver growth."
`
`■
`
`The winning campaigns were as follows:
`
`Bank of the West "Unfund/Fund" - GOLD Winners;
`
`TMbanllfDt•cflan&lrcWW'kl
`
`Finance
`
`UNFUND
`I
`
`How does a 135-year-old regional bank with low awareness,
`low consideration, and very low marketing spend capture
`outsized interested? By redefining what is important in
`banking. With "U nfund/Fund", the eco-conscious and
`sustainable Bank of the West gave customers something that
`larger, corporate banking giants never could. Namely, shared
`values between them and the customer illustrated by a
`commitment to investing back into the world they are a part
`of. With "U nfund/Fund", the bank's green investment
`policies were in plain sight, challenging customers to consider
`what they might be inadvertently funding through their
`current banking solution. The results: retail checking
`accounts are up 16% over prior and at launch the bank had
`the biggest month for new customer acquisition in 7 years.
`
`Bausch+ Lomb's LUMIFY "Recharding Redness Reliever in
`a Beautiful Way" GOLD Shopper Marketing Winner; New
`Product/Service Introduction
`
`Bausch + Lomb introduced innovation into a declining
`category with a new redness reliever eye drop, LUMIFY. With
`
`https://wavemakerglobal.com/usa/news-wavemaker-us-wins-two-gold-effie-awards
`
`Slayback Exhibit 1079, Page 2 of 4
`Slayback v. Eye Therapies - IPR2022-00142
`
`
`
`■
`
`the goal of bringing new users into the category, Wavemaker
`and their creative partners carved out a unique position for
`LUMIFY, highlighting the benefits for whiter, brighter more
`radiant looking eyes to a prime audience of beauty
`enthusiasts. Aiming to capture her when she was shopping in
`beauty, LUMIFY created a 'bridge' between beauty and eye
`care at retail stores with targeted media across TV, social,
`digital and beauty print magazines. LUMIFY even went as far
`to increase targeting and placement during timely, beauty(cid:173)
`specific events such as New York Fashion Week. The results:
`the launch of LUMIFY not only single-handedly lifted the
`redness reliever category by 26%, but 70% of LUMIFY
`purchases were cross-shopped with beauty products.
`
`https://wavemakerglobal.com/usa/news-wavemaker-us-wins-two-gold-effie-awards
`
`Slayback Exhibit 1079, Page 3 of 4
`Slayback v. Eye Therapies - IPR2022-00142
`
`
`
`Wavemake1·
`@©@@
`
`© Wavemaker 2022
`
`Terms
`
`Privacy Policy
`
`Modern Slavery Statement
`
`Web Design by TWK
`
`https://wavemakerglobal.com/usa/news-wavemaker-us-wins-two-gold-effie-awards
`
`Slayback Exhibit 1079, Page 4 of 4
`Slayback v. Eye Therapies - IPR2022-00142
`
`
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