Healthcare I lpsos
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`Hong Kong SAR China T Q. I
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`I
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`8/15/22, 8:20 AM
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`II
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`lpsos > Our Solutions > Healthcare
`
`PPB SQL\TCIQNS
`
`Healthcare
`
`Ipsos Healthcare is dedicated to understanding the motivations, behavior and influences of the multiple stakeholders driving
`commercial success in the healthcare industry.
`In doing so, we guide pharmaceutical, biotech and medical device companies in building successful brands and optimizing
`their sales potential.
`
`Client context
`
`Our track record of delivering actionable consumer insights includes the following study
`types:
`
`• Patient Journey Research
`
`• Patient Satisfaction Survey
`
`• EquityVision (Brand Equity)
`
`• Social Listening/Community
`
`• KOL/Influencer Identification and Mapping
`
`• Market Assessment
`
`• Pricing Strategy
`
`• Market Sizing and Entry Strategy
`
`• Sales Force Effectiveness
`
`• Brand Positioning
`
`• Customer Segmentation
`
`• Advertising/Campaign Tracking
`
`• Qualitative - Patient Focus Group, In - depth
`Interviews
`
`=> READIPSQSHEALTHCARECREDENTIAL
`
`Ipsos uses cookies and other tracers in order to optimize the performance and functionality of the site, to measure the
`.
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`. .
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`https://www.lpsos.com/en-hk/healthcare
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`1/4
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`Eye Therapies Exhibit 2157, 1 of 4
`Slayback v. Eye Therapies - IPR2022-00142
`
`
`
`Hong Kong SAR China T Q. I
`
`I
`
`8/15/22, 8:20 AM
`
`II
`
`lpsos > Our Solutions > Healthcare
`
`PPB SQL\TCIQNS
`
`Healthcare
`
`Ipsos Healthcare is dedicated to understanding the motivations, behavior and influences of the multiple stakeholders driving
`commercial success in the healthcare industry.
`In doing so, we guide pharmaceutical, biotech and medical device companies in building successful brands and optimizing
`their sales potential.
`
`Client context
`
`Our track record of delivering actionable consumer insights includes the following study
`types:
`
`• Patient Journey Research
`
`• Patient Satisfaction Survey
`
`• EquityVision (Brand Equity)
`
`• Social Listening/Community
`
`• KOL/Influencer Identification and Mapping
`
`• Market Assessment
`
`• Pricing Strategy
`
`• Market Sizing and Entry Strategy
`
`• Sales Force Effectiveness
`
`• Brand Positioning
`
`• Customer Segmentation
`
`• Advertising/Campaign Tracking
`
`• Qualitative - Patient Focus Group, In - depth
`Interviews
`
`=> READIPSQSHEALTHCARECREDENTIAL
`
`Ipsos uses cookies and other tracers in order to optimize the performance and functionality of the site, to measure the
`.
`.
`.
`.
`.
`. .
`.
`https://www.lpsos.com/en-hk/healthcare
`
`1/4
`
`Eye Therapies Exhibit 2157, 1 of 4
`Slayback v. Eye Therapies - IPR2022-00142
`
`
`
`8/15/22, 8:20 AM
`
`Healthcare I lpsos
`
`Solutions
`
`Ipsos Hong Kong has a wealth of published research and thought pieces available on topics related to the Healthcare sector.
`Read our latest findings on subjects such as the economy, consumer confidence and more.
`
`Building a Differentiated Value Proposition for Pharma Brands with Empirical Emotional
`Research
`
`This framework is called Censydiam and is based on a well- established psychological theory of human motivation.
`➔Read more
`
`Online Medical Information - How Much is it Trusted by Consumers?
`
`With the proliferation of information on medicine and healthcare on the internet, Ipsos conducted a study to understand what
`behaviour is exhibited by consumers in Singapore, Hong Kong, Thailand and Japan, when it comes to accessing online medical
`information.
`➔Read more
`
`Understanding the Patient Journey
`
`Innovating for a richer understanding of the patient journey.
`➔ Read more
`
`The Brave New Wortd of Digital Healthcare
`
`This offers a unique opportunity for pharmas to rethink the tool set provided in marketing communications.
`➔ Read more
`
`What are People Eating? 10 Food Trends of 2014
`
`Ipsos rounds up the 10 most important trends to impact food and consumer behaviour with regards to snacking, health and
`wellbeing and style without substance.
`➔Read more
`
`Physicians Digital Outlook (PDO)
`
`The analysis of doctor's behavior and preference in Internet practice.
`
`Ipsos uses cookies and other tracers in order to optimize the performance and functionality of the site, to measure the
`.
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`. .
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`https://www.lpsos.com/en-hk/healthcare
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`2/4
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`Eye Therapies Exhibit 2157, 2 of 4
`Slayback v. Eye Therapies - IPR2022-00142
`
`
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`8/1 5/22, 8:20 AM
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`Healthcare I lpsos
`
`ra Case Study - Market Understanding
`
`As a leading medical device and diagnostic company, Client wants to understand the market landscape and its own
`competitive edge in the market in order to identify key business focus and priorities for revenue growth and resources
`allocation and therefore to design and support mid and long term strategy development.
`
`Objectives:
`- Obtain greater insight in the procedure volumes of key ENT specialists
`- Identify the patient journey
`- Evaluate the procedure volume for the ENT; understand the key differences compared to previous year
`- Develop high- level service site assessment
`- Inpatient and outpatients of hospitals
`- Private clinic
`- Understand the brand awareness and usage of flexible fiberscope/ flexible video- scope, rigid endoscope and sinus
`shaver/ debride
`
`Approaches:
`- Face- to face quantitative interviews with self completion sheets
`- Target respondents: ENT specialists, both public and private hospitals
`- We focused on the respondents who perform a minimum number of procedures and an average month and have
`been involved in the
`procedures in daily practice.
`
`Values to client:
`- Clients gain in depth knowledge of the end- to- end patient journey from diagnostics, treatment to follow up, the
`procedure volume
`among ENT specialists, departments as well as detailed brand usage of its main competitors.
`- With the market insight information developed by Ipsos Healthcare, Clienta can now focus on the specific treatment
`pathways and
`typical standard of care for selected ENT disease areas.
`- Throughout the project, Clients acknowledged Ipsos Healthcare' s quality of work, industry knowledge and
`experience, and invited us to
`engage in new projects for the above areas.
`
`Ipsos uses cookies and other tracers in order to optimize the performance and functionality of the site, to measure the
`.
`.
`.
`.
`.
`. .
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`https://www.lpsos.com/en-hk/healthcare
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`3/4
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`Eye Therapies Exhibit 2157, 3 of 4
`Slayback v. Eye Therapies - IPR2022-00142
`
`
`
`8/15/22, 8:20 AM
`
`Healthcare I lpsos
`
`Ipsos uses cookies and other tracers in order to optimize the performance and functionality of the site, to measure the
`.
`.
`.
`.
`.
`. .
`.
`https://www.lpsos.com/en-hk/healthcare
`
`4/4
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`Eye Therapies Exhibit 2157, 4 of 4
`Slayback v. Eye Therapies - IPR2022-00142
`
`
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