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`Lumify ECP A&U Report
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`BAUSCH: Health
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`Eye Therapies Exhibit 2156, 1 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Introduction
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`Eye Therapies Exhibit 2156, 2 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Study Overview
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`Whatyou will get out of this initiative:
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`What
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`Why
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`Who
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`BAUSCH: Health
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`Eye Therapies Exhibit 2156, 3 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`BAUSCH: Health
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`Eye Therapies Exhibit 2156, 4 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Executive Summary
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`Eye Therapies Exhibit 2156, 5 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Key Takeaways
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`Implications and Recommendations
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` a
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`BAUSCH: Health
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`Eye Therapies Exhibit 2156, 6 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`BAUSCH-
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`Eye Therapies Exhibit 2156, 7 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Detailed Findings
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`Eye Therapies Exhibit 2156, 8 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Recommendation
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`Brand Awarenessand
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`Eye Therapies Exhibit 2156, 9 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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` OOOOOOEEEBAUSCH
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`Eye Therapies Exhibit 2156, 10 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Slayback v. Eye Therapies - IPR2022-00142
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`Eye Therapies Exhibit 2156, 11 of 37
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`BAUSCH: Health
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`eee BAUSCH
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`Eye Therapies Exhibit 2156, 12 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`BAUSCH-
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`Eye Therapies Exhibit 2156, 13 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Eye Therapies Exhibit 2156, 14 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Slayback v. Eye Therapies - IPR2022-00142
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`Eye Therapies Exhibit 2156, 15 of 37
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`BAUSCH: Health
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`Po
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`BAUSCH-
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`Eye Therapies Exhibit 2156, 16 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Attitudes and Perception
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`Eye Therapies Exhibit 2156, 17 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Slayback v. Eye Therapies - IPR2022-00142
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`Eye Therapies Exhibit 2156, 18 of 37
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`BAUSCH: Health
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`Slayback v. Eye Therapies - IPR2022-00142
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`Eye Therapies Exhibit 2156, 19 of 37
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`BAUSCH: Health
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`Eye Therapies Exhibit 2156, 20 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Slayback v. Eye Therapies - IPR2022-00142
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`Eye Therapies Exhibit 2156, 21 of 37
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`Eye Therapies Exhibit 2156, 22 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Eye Therapies Exhibit 2156, 23 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Po
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`BAUSCH-
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`Eye Therapies Exhibit 2156, 24 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Sampling
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`Direct-to-Patient Sales and
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`Eye Therapies Exhibit 2156, 25 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Eye Therapies Exhibit 2156, 26 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Eye Therapies Exhibit 2156, 27 of 37
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`BAUSCH: Health
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`Sen
`ayleae SCCM RDsaya PAT8)
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`OPHTHALMIC SOLUTION
`REDNESS RELIEVER EVE DROPS
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`Seect Buc
`eeeaCe Sey
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`Pere
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`t
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`—are BAUSCH
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`Eye Therapies Exhibit 2156, 28 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`BAUSCH
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`Eye Therapies Exhibit 2156, 29 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`BAUSCH-
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`Eye Therapies Exhibit 2156, 30 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Appendix
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`Eye Therapies Exhibit 2156, 31 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`BAUSCH-
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`Eye Therapies Exhibit 2156, 32 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Slayback v. Eye Therapies - IPR2022-00142
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`Eye Therapies Exhibit 2156, 33 of 37
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`BAUSCH: Health
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`Eye Therapies Exhibit 2156, 34 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Eye Therapies Exhibit 2156, 35 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`Vv
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`turers
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`BAUSCH: Health
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`Eye Therapies Exhibit 2156, 36 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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`BAUSCH: Health
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`Eye Therapies Exhibit 2156, 37 of 37
`Slayback v. Eye Therapies - IPR2022-00142
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