7/23/22, 4:17 PM
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`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
`
`By: Toni Negas, Suki Eleuterio and Jennessy Espinosa
`
`After months of research, testing, smelling, smoothing, and quite frankly enjoying ourselves like kids in a candy store, our
`team of master testers have settled on the must-have products of 2018. Our nails look like a three ring circus and the dual-
`tone shade on our faces means we may have applied two different concealers in the same day, but it was all for the sake of
`our annual NEW YOU Beauty Awards. You’re welcome! Our tireless team of editors, judges, and even some husbands put
`each product through a test process of look, feel, ease of use, and overall product effectiveness. We are proud to award
`these amazing products and companies with our most prestigious NEW YOU beauty honor—and believe us, they deserve it!
`
`WINNERS BY CATEGORY:
`
`The Ultimate Multi-tasker – WORK by TOTALEE
`
`What does this product not do? It’s a blow-dry cream, deep conditioner, curl cream, and it gives natural shine and movement
`while protecting hair from heat styling. The difference with Work is you don’t have to rinse it out 10 to 15 minutes later. It is
`called Work because it’s working on your hair all day long, thus landing it in our Ultimate Multi-tasker winner category! This
`product never leaves your hair looking wet or weighed down. Hair appears stronger and healthier, and with its’ Nuplex
`technology it even resists humidity! Added bonus, this smooth-drying, scrunch-and-go cream elixir is free of parabens,
`surfactants, and sulfates. (Totaleehair.com, $19.95)
`
`Best Newbie – Recently Launched Beauty Product
`Starring by Ted Gibson Shooting Star Texture
`Meringue
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
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`1/14
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`Eye Therapies Exhibit 2114, 1 of 14
`Slayback v. Eye Therapies - IPR2022-00142
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`New You Beauty Awards 2018
`By New You Editorial
`
`
`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
`
`By: Toni Negas, Suki Eleuterio and Jennessy Espinosa
`
`After months of research, testing, smelling, smoothing, and quite frankly enjoying ourselves like kids in a candy store, our
`team of master testers have settled on the must-have products of 2018. Our nails look like a three ring circus and the dual-
`tone shade on our faces means we may have applied two different concealers in the same day, but it was all for the sake of
`our annual NEW YOU Beauty Awards. You’re welcome! Our tireless team of editors, judges, and even some husbands put
`each product through a test process of look, feel, ease of use, and overall product effectiveness. We are proud to award
`these amazing products and companies with our most prestigious NEW YOU beauty honor—and believe us, they deserve it!
`
`WINNERS BY CATEGORY:
`
`The Ultimate Multi-tasker – WORK by TOTALEE
`
`What does this product not do? It’s a blow-dry cream, deep conditioner, curl cream, and it gives natural shine and movement
`while protecting hair from heat styling. The difference with Work is you don’t have to rinse it out 10 to 15 minutes later. It is
`called Work because it’s working on your hair all day long, thus landing it in our Ultimate Multi-tasker winner category! This
`product never leaves your hair looking wet or weighed down. Hair appears stronger and healthier, and with its’ Nuplex
`technology it even resists humidity! Added bonus, this smooth-drying, scrunch-and-go cream elixir is free of parabens,
`surfactants, and sulfates. (Totaleehair.com, $19.95)
`
`Best Newbie – Recently Launched Beauty Product
`Starring by Ted Gibson Shooting Star Texture
`Meringue
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
`
`1/14
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`Eye Therapies Exhibit 2114, 1 of 14
`Slayback v. Eye Therapies - IPR2022-00142
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`New You Beauty Awards 2018
`By New You Editorial
`
`
`7/23/22, 4:17 PM
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`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
`
`STARRING by Ted Gibson Shooting Star Texture Meringue is truly a star! Your hair will adore the high-performance fragrance
`that opens with notes of g and amber that gives way to notes of coriander and vanilla and rounded out with creamy coconut
`and warm woods. Shooting Star Texture Meringue has been on countless number of editorial shoots and celebrity red
`carpets. Ted Gibson created this new product to make your styling capabilities endless. The fun of it is when applied wet, it
`gives you amazing volume and when applied on dry hair, endless texture! (Shooting Star Texture Meringue, $52)
`
`Nailed it
`Deborah Lippmann Gel Lab Pro
`
`Nothing is worse than a chipped manicure. That’s why we love this gel manicure set which includes a top coat and base coat
`from Deborah Lippmann. It will make your nails look like you just left the salon and it will last and last. What’s more is it dries
`quickly and is free of parabens, sulfates, and phthalates. (Sephora.com, $45)
`
`Upstanding Foundation
`Urban Decay All Nighter Liquid Foundation
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
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`2/14
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`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
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`Ready for a night on the town? Reach for this long-lasting foundation aptly called All Nighter by Urban Decay. This foundation
`won’t budge in the slightest as you work the dance oor or reach for that skinny margarita. We love its full coverage, which
`provides a matte nish and lasts forever. The best part is it feels light and breathable on your skin for a fabulous all night
`look. (UrbanDecay.com, $40)
`
`Conceal the Deal
`Marc Jacobs Remedy Concealer Pen
`
`There’s no concealing our favorite concealer of the year. Remedy Concealer Pen by Marc Jacobs works as an all-in-one
`eraser lending to brighter, hydrated, and awless-looking skin. A little goes a long way and the tip applicator cools on contact.
`We particularly love using it as an eye brightener when applied to dark circles under the eyes. All in all, it’s a winner!
`(Sephora.com, $39)
`
`Good Day Sunshine
`ColoreScience Total Protection Face Shield SPF 50
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
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`3/14
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`7/23/22, 4:17 PM
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`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
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`Shield and protect your skin with awless coverage without the harsh chemicals. We are obsessed with this Total Protection
`Face Shield with SPF 50 that works to diminish sunburn, free radical damage, and sun damage. It’s lightweight and water and
`sweat-resistant so you can wear it under your makeup or apply before you go for a run. Dermatologist recommended,
`antioxidant rich and mineral based make this one a no-brainer winner! (Dermastore.com, $39)
`
`Freshen Up
`Cetaphil Gentle Skin Cleansing Cloths
`
`Take your skincare routine on the go and grab these Cetaphil’s Gentle Skin Cleansing Cloths. Designed for sensitive skin,
`these award-winning wipes will leave you feeling fresh and clean. They are great for removing makeup or wiping your hands
`when you’re out and about. We really liked that they are fragrance-free and ophthalmologist tested to be extra gentle on your
`skin. (Cetaphil.com, $5.99)
`
`Greatest Gadgets
`vFit
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
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`4/14
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`Eye Therapies Exhibit 2114, 4 of 14
`Slayback v. Eye Therapies - IPR2022-00142
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`7/23/22, 4:17 PM
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`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
`
`Created by women, for women to boost con dence and health – that can cause changes in intimate wellness. vFit is the
`world’s rst and only home-use device using a patented combination of red lights (LED’s), gentle heat and sonic technology
`to improve intimate wellness, which is vital to overall health and well-being. Designed in partnership with leading OB/GYNs,
`vFit offers quick (treatments take just up to 10 minutes every other day), comfortable, hormone-free, & non-invasive. This
`product is a true game changer! Totally unique!
`
`(getv t.com, $495)
`
`Magical Mascara
`Maybelline The Falsies Mascara
`
`Ditch the falsies and watch as this magical mascara delivers bigger, thicker, fuller lashes with eight times the volume. The
`brush is amazing, thick and even ophthalmologist tested. Don’t worry if you have to weep through a romantic comedy, this
`mascara will last through it all and it’s waterproof. (Maybelline.com, $7.77)
`
`Innovations in Hair
`TRESemmé Compressed Micro Mist
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
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`5/14
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`Slayback v. Eye Therapies - IPR2022-00142
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`7/23/22, 4:17 PM
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`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
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`TRESemmé Compressed Micro Mist is a hairspray that will give you an excellent lightweight hold without the crunch. Gone
`are hairsprays of the past that will stay sticky and hard for days. Movement is the keyword with TRESemmé Compressed
`Micro Mist. Allowing your hair to move while holding your style, what we love most about is this product is that you get
`coverage all day long without the stiff or sticky feel. (TRESemmé Compressed Mico Mist Extend Level 4, $4.99)
`
`Best in Moisturizers
`Paula’s Choice RESIST Intensive Repair Cream
`
`It’s not very often that you can nd a moisturizer that tackles ne lines, wrinkles, acne, and sensitive skin all while acting as a
`day cream, night cream, and under eye treatment. Paula’s Choice RESIST Intensive Repair Cream is a miracle worker. It’s
`lightweight, hydrating and not overly oily. All around the best moisturizer to have on your beauty counter. (Paulaschoice.com,
`$33)
`
`The Eyes Have It
`Bausch + Lomb Lumify
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
`
`6/14
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`Eye Therapies Exhibit 2114, 6 of 14
`Slayback v. Eye Therapies - IPR2022-00142
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`7/23/22, 4:17 PM
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`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
`
`These redness reducing and illuminating eye drops are the perfect remedy for your long workdays or late night blood-shot
`eyes. Like Photoshop for your eyes, Bausch + Lomb’s LUMIFY eye drops miraculously reduce redness for up to 8 hours to
`reveal your eyes’ true natural radiance. It’s FDA approved formula combined with no dye or bleach additives make this a
`crystal clear winner. Set your sights on whiter, brighter, and radiant eyes. (Bausch + Lomb LUMIFY, $17.15)
`
`Most Innovative Packaging
`Scott-Vincent Borba Angel Power Glow Pops |
`Glittering Strawberry
`
`Skincare doesn’t always have to be boring, why not try a product with a are of whimsy and magic. These Angel Power Glow
`Pops from Scott-Vincent Borba are scienti cally designed to reduce the appearance of wrinkles while giving your skin a
`radiant glow. They are esthetician Tested and dermatologist approved and they taste like a eld of strawberries. All of this is
`wrapped up in a delicious lollipop with angel wings. We’re sold! (ScottVincentBorba.com, $15)
`
`Natural Beauty
`Farmhouse Fresh Vitamin Berry Facial Tonic
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
`
`7/14
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`Eye Therapies Exhibit 2114, 7 of 14
`Slayback v. Eye Therapies - IPR2022-00142
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`7/23/22, 4:17 PM
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`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
`
`This yummy Vitamin Berry Facial Tonic smells good enough to eat. Good for all skin types and especially wonderful to
`reduce redness and breakouts, Farmhouse Fresh Vitamin Berry Facial Tonic is alcohol-free, rich in antioxidants, vegan, and
`gluten-free. With its rose water base it’s like a breath of fresh air. (www.FarmhouseFreshGoods.com, $36)
`
`Tools of the Trade
`Tweezerman Bright Complexion Facial Dermaplaner
`
`When you’re too busy to get a facial, this easy-to-use, ergonomic exfoliator will be your new best friend. The Dermaplaner ts
`in the palm of your hand and gently exfoliates aky, dead skin cells from the surface of your skin. We love how smooth and
`soft the skin feels after one use. You can use the blades for up to three months and each kit comes with four stainless steel
`blades. (Tweezerman.com, $30)
`
`Pearly Whites
`Mobile White Advanced Teeth Whitening Kit
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
`
`8/14
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`Eye Therapies Exhibit 2114, 8 of 14
`Slayback v. Eye Therapies - IPR2022-00142
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`7/23/22, 4:17 PM
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`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
`
`This innovative, on-the-go teeth whitening system developed by leading dental expert, Dr. Bill Dorfman, will leave you with a
`pearly white smile in just 20 minutes. Mobile White Advanced Teeth Whitening Kit combines Cool Blue LED light to make your
`on-the-go teeth-whitening experience safe, fast, and effective. Whiten up and brighten up your smile in just six applications,
`with each application taking only 20 minutes. Give yourself a con dence boost with a whiter and brighter smile!
`(GetMobileWhite.com, $79.99)
`
`Squeaky Clean Face Cleansers
`O’o Hawaii Birdseed – Detoxifying Face Scrub
`
`We are excited to have found a face scrub right from the pristine islands of Hawaii. Filled with volcanic rock, red alaea clay,
`sustainably harvested pearl powder, and activated bamboo charcoal this face scrub will leave you feeling like Pele, the
`Hawaiian goddess of volcanoes and re. This is an exfoliating scrub that stimulates collagen and blood ow while removing
`dead skin cells. You feel reborn as you scrub to reveal more youthful, softer skin. (Oohhawaii.com, $95)
`
`Best Anti-Aging Products
`La Peau Eye Contour Gel
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
`
`9/14
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`Slayback v. Eye Therapies - IPR2022-00142
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`7/23/22, 4:17 PM
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`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
`
`Wrinkles around the eyes and dry skin no more! Minimize the appearance of wrinkles with this advanced eye cream from
`Switzerland: La Peau Eye Contour Gel by Be Futur Biotechnologies Suisse. This eye cream is magical, working to restore
`moisture and give your skin a fresh, natural appearance. Firm your skin with their hydrating blend of antioxidants, vitamins,
`and minerals. (LaPeauSkinCare.com, $62)
`
`Take it All Off
`Goop by Juice Beauty – Luminous Melting Cleanser
`
`Luminous, glowing and soft, that is how your skin will feel after you try Goop by Juice Beauty’s Luminous Melting Cleanser.
`This is not your average makeup remover. Nourish and hydrate your skin with almond, olive and coconut oils while gently
`removing dirt and makeup. There are so many reasons to love this product; we particularly like the yummy smell. (goop.com,
`$90)
`
`Wash Away the Day
`H20 Beauty Coconut Verbena Body Wash
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
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`10/14
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`Eye Therapies Exhibit 2114, 10 of 14
`Slayback v. Eye Therapies - IPR2022-00142
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`7/23/22, 4:17 PM
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`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
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`Dive into a tropical oasis with this body wash freshly scented with coconut and verbena. H20 Beauty Coconut and Verbena
`Body Wash gives you that super clean feeling without leaving any residue on your skin. Dermatologist tested, softly scented
`and good for all skin types, this is a dreamy vacation in your shower. Thumbs up! (Ulta.com, $18)
`
`Exfoliate It
`PCA Skin Pore Re ning Treatment
`
`Revitalize dull skin and minimize the appearance of pores with this magical exfoliating treatment made for all skin types.
`PCA Skin uses three methods to exfoliate and will leave your skin feeling baby soft. Professional estheticians swear by this
`product and we can see why. With papaya extract, kaolin and bentonite and rice powder, just to name a few ingredients, PCA
`Skin Pore Re ning Treatment is powerful, safe, and really works. We also love that it’s not tested on animals. (PCASkin.com,
`$58)
`
`Best Home Spa Products
`emerginC Scienti c Organics At-Home Peel and
`Clarifying Kit
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
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`11/14
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`Eye Therapies Exhibit 2114, 11 of 14
`Slayback v. Eye Therapies - IPR2022-00142
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`7/23/22, 4:17 PM
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`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
`
`Imagine giving your skin a dose of vitamin C. That what you get when you try emerginC Scienti c Organics At-Home Peel and
`Clarifying Kit, a clarifying facial peel that will make you feel like you just left an appointment at a fancy spa. Filled with green
`tea, antioxidants and aloe vera, this peel is designed for acne-prone, mature, sensitive, dry, oily and combination skin. Your
`face is going to thank you for this as you exfoliate the dead skin cells to make way for the radiant, youthful, soft skin
`underneath. (www.EmerginC.com, $90)
`
`Magical Masks
`SK II Overnight Miracle Mask
`
`Nourish and hydrate your skin overnight with this Overnight Miracle Mask by SK II. This mask smells great, feels great, and
`comes in an easy to use pod. It’s brightening and smoothing formula with PITERA™ and Sleeping Tree Extract really works
`and once you try it, you’ll be hooked. (Sk-ii.com, $105)
`
`Scent Sensibility
`Giorgio Armani – SI PASSIONE
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
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`12/14
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`Slayback v. Eye Therapies - IPR2022-00142
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`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
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`With notes of rose and woody vanilla the new fruity oral scent by Giorgio Armani is sexy, sultry, and feminine. We
`particularly love that you can engrave the bottle to add a personalized touch. The popular SI scent is amped up in SI
`PASSIONE, an ode to uncovering the passion within you. As Armani in his own words says, SI PASSIONE is “an irresistible
`combination of grace, strength and independence of spirit.” (GiorgioArmanibeauty-usa.com, $86)
`
`Manly Must Haves
`Toppik Hair Building Fibers
`
`The days of backcombing, wearing baseball caps or shying away from family photos are over. Toppik Hair Building Fibers is a
`natural, colored Keratin protein that is statically charged to intertwine with your existing hair and give you the appearance of
`thicker, fuller hair. There’s a reason this product has won numerous awards and has men lining up to feel more con dent and
`youthful; it really works! (Gettoppik.com, $46.95)
`
`Best of Beauty Supplements
`MIYU’s HYDRATE MI BEAUTY TEA
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
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`13/14
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`7/23/22, 4:17 PM
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`New You Beauty Awards 2018 - New You - The Voice of Health & Beauty - NewYou.com
`
`Providing a mug full of bene ts with its’ age-defying ingredients and caffeine-free hydration, MIYU’s HYDRATE MI BEAUTY
`TEA is a powerhouse for your skin! This beautiful tea contains green rooibos which is naturally rich in electrolytes and skin
`rejuvenating avonoids, for dewy youthful skin. Goji berries steep to provide a generous dose of Vitamin C, to stimulate
`collagen production. With added rose petals and sweet notes of pear, it’s absolutely delicious! Have it hot or iced. (MIYU
`HYDRATE MI BEAUTY TEA,$25)
`
`Get the Perfect Pout
`Elizabeth Arden Beautiful Color Liquid Lip
`
`Let’s face it, it’s hard to nd a lip color that keeps your lips looking hydrated and glowing, but doesn’t feel sticky. Meet
`Beautiful Color Liquid Lip by Elizabeth Arden. Rich, glossy and available in a range of colors this lip color not only looks good
`but it smells good too. You’ll particularly love the long-lasting color and how moisturized your lips will feel.
`(Elizabetharden.com, $22)
`
`https://www.newyou.com/beauty-awards/new-beauty-awards-2018/
`
`
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`14/14
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`Eye Therapies Exhibit 2114, 14 of 14
`Slayback v. Eye Therapies - IPR2022-00142
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`
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