throbber
Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`Top 25 2021: Cheap Thrills
`
`Into The Gloss
`
`Back to Top 25
`
`• THE LIST
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`•
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`• Click each product to hop to its review.
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`• The Klog Pimple Patch See More
`• Experiment Avant Guard Mask See More
`• Differin Gel See More
`• Glossier Cleanser Concentrate See More
`• Stratia Liquid Gold See More
`• Bioré UV Watery Essence See More
`• Kevyn Aucoin Sensual Skin Enhancer See More
`• Makeup By Mario Liquid Eyeliner See More
`• Göt2b Glued See More
`• Ami Colé Lip Treatment Oil See More
`• Bausch + Lomb Lumify Eye Drops See More
`• Tower 28 SunnyDays Foundation See More
`
`1 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 1 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`• Lashify Whisper Light Dual-Sided Bond See More
`• Kosas Chemistry AHA Serum Deodorant See More
`• Baby Foot Original Exfoliant Foot Peel See More
`• Hanahana Beauty Shea Body Butter See More
`• Bathing Culture Mind and Body Wash See More
`• L'Oréal Elvive 8 Second Water See More
`• Bread Beauty Supply Hair Mask See More
`• Hair Bungees See More
`• Denman D3 Styling Brush See More
`• No Crease Clips See More
`• Dior Vernis See More
`• Nemat Fragrance Oil See More
`• Brooklyn Candle Studio Minimalist Candles See More
`
`THE MAGICIAN
`
`2 of 50
`
`8/22/2022, 3:26 PM
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`Eye Therapies Exhibit 2101, 2 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`3 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 3 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`K-beauty e-tailer Soko Glam helped make hydrocolloids for acne “a thing” stateside,
`so the fact that they’re pimple patch experts should come as no surprise. Through
`their exclusive brand The Klog, they offer 42 dots for just six dollars, allowing even
`persistent acne sufferers to patch with abandon. But you don’t suffer for quality
`—these things are invisible. Slim beveled edges give the hydrocolloid a soft blend into
`skin and increased bendiness. The lowkey matte finish doesn’t draw stares. And
`unlike the visiting family member rummaging around behind you on Zoom, you’ll
`actually forget they’re there.
`
`THE ZIPLOC
`
`4 of 50
`
`8/22/2022, 3:26 PM
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`Eye Therapies Exhibit 2101, 4 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`5 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 5 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`There’s a triangle whose rule governs skincare: embossed on each point respectively,
`the words “sustainable”, “affordable,” and “life-changing.” Most of the time, you get to
`pick just two. But the loophole has its own loopholes—one for each ear! This reusable
`silicone face mask is the first and only product from Experiment, a brand founded by
`two beauty chemists fed up with settling. It keeps moisture from evaporating, actives
`snuggled up close, money in your wallet, and trash from piling up. Got a product you
`already love? Underneath Avant Guard, you’ll love it even more.
`
`THE ANSWER
`
`6 of 50
`
`8/22/2022, 3:26 PM
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`Eye Therapies Exhibit 2101, 6 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`7 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 7 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`Retinoids were so close to being easy. They’re some of the simplest skincare
`ingredients, since they treat nearly every complaint in the book. (Acne? Fine lines?
`Bumpy texture, dullness, uneven skin tone? Retinoid and done.) But too many people
`get caught in retinoid quicksand. There are so many types! Here’s the simplest
`breakdown: Differin is the closest you can get to a prescription retinoid without a
`prescription; it’s the OG adapalene treatment, and likely the only retinoid you’ll ever
`need. Use it every night if you can kick it, or every other night (over moisturizer) if
`you can’t. Simple, people! That’s really it!
`
`THE BASECOAT
`
`8 of 50
`
`8/22/2022, 3:26 PM
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`Eye Therapies Exhibit 2101, 8 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`9 of 50
`
`8/22/2022, 3:26 PM
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`Eye Therapies Exhibit 2101, 9 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`Who cares about a cleanser? They’re all the same. Or they’re just OK. Or they are
`never…great…until Cleanser Concentrate rolled around. It’s the one face wash in your
`cabinet worth writing home about. Gentle but action-packed acids leave your skin
`smooth and soft before you pile on any moisturizer. A cortado-esque foam makes
`even the lather phase an enjoyable one, and because this baby is concentrated, a little
`goes a heck of a long way. A luxury cleansing experience if there ever was one.
`
`THE 14K
`
`10 of 50
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`8/22/2022, 3:26 PM
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`Eye Therapies Exhibit 2101, 10 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`11 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 11 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`The Dress. RompHims. Chronic anxiety. The internet has blessed us with many
`things, but Liquid Gold is one of the good ones. It’s your favorite heavy-duty
`moisturizer dressed up in a lightweight formula. A mix of ceramides, oils (Rosehip!
`Sea buckthorn!) vitamin E, niacinamide, and squalene come together to make this
`moisturizer razzle dazzle without feeling heavy on your skin. It’s so perfect and
`adaptable that you can use it year-round, or at the very least, as your go-to nighttime
`hydrator.
`
`THE IMPORT
`
`12 of 50
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`8/22/2022, 3:26 PM
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`Eye Therapies Exhibit 2101, 12 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`13 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 13 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`So you don’t like sunscreen. What, do you not like vegetables either? Get over it! And
`get yourself to an Asian drugstore, where the sunscreens feel like serums and never
`leave a white cast. Approval for new UV filters takes a long time in the US, but the
`process is quicker in Japan and Korea and it shows. There are so many amazing Asian
`sunscreens, but Aqua Rich is a standout that’s pretty easy to get stateside. (Also one of
`the cheapest in a decent-sized bottle.) Go on, pack on this hyaluronic acid-rich gel—
`you won’t feel a thing! It’s also acne-safe, SPF 50, and both water and complaint-
`proof.
`
`THE RETOUCHER
`
`14 of 50
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`8/22/2022, 3:26 PM
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`Eye Therapies Exhibit 2101, 14 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`15 of 50
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`8/22/2022, 3:26 PM
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`Eye Therapies Exhibit 2101, 15 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`If the saying “a little goes a long way” had a mascot, it would be this stuff. Because
`even though you might mistake its stout .3 ounce jar for a testing sample, that’s really
`all you need. Do not try to use this like a regular complexion product: Touch it gently
`with the corner of a nail, and that’s enough to cover undereye circles and errant zits.
`Mix a dot with cream for a DIY tinted moisturizer, or use a brush to warm up a scoop
`on the back of your hand for full-coverage. No matter how you use it, the special
`honey and jojoba base has such a skin-like finish that any touch ups go completely
`undetected.
`
`THE POINT
`
`16 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 16 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`17 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 17 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`Black eyeliner? Nothing groundbreaking—but this one is a matte jet black with just
`one swipe. Felt tip liner? Seen it—except, this one is jumbo-sized, with a stable, wide
`base that lengthens into a razor sharp tip. Waterproof’s not new, but it was still
`impressive when this liner didn’t budge all day. And the easy glide liquid formula
`stayed inky for months without even the tip drying out. Which is all to say: you’ve
`probably experienced something like this before, but until you pick up makeup artist
`Mario Dedivanovic’s perfected liquid liner pen, you don’t really get it.
`
`THE GRIP
`
`18 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 18 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`19 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 19 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`Hair and makeup: two households, both alike in dignity, backstage where we lay our
`scene. We can only imagine a little team collaboration led to the ubiquity of this ugly
`yellow tube—did hair squeeze out a glob to tame a model’s edges, and share a spoolie
`with makeup? Did makeup leave their brow gel at home and have to get creative?
`Regardless of how it got there, you’ll find this hair gel in so many MUA kits because it
`works better than anything made for brows. Just a dot gives all day lamination-level
`hold with a clear finish and no flakes. And unlike brow-specific competitors, it’s just 2
`bucks per ounce.
`
`THE INVITE
`
`20 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 20 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`21 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 21 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`Kudos to Diarrha N'Diaye-Mbaye, who made a beauty treatment downright sexy. Her
`Lip Treatment Oil works twofold: a who’s who of oils comfort and moisturize lips, and
`a slight tint with a mirror-shine finish gives the whole experience a look. This is not a
`drill; this tube has already achieved cult status!
`
`THE CONCEALER
`
`22 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 22 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`23 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 23 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`Glaucoma is the unexpected beauty gift that keeps on giving, with both Latisse and
`now Lumify accidentally discovered while treating the optic nerve. It turns out that
`Brimonidine Tartrate, a glaucoma medication, used at 1/8th the medicinal dose just
`makes eyes really, really white. The overall brightening effect is so strong that it rivals
`makeup, effectively camouflaging emotional breakdowns, late night emails, and even
`woking smeed. Lumify takes one minute to work, lasts eight hours, and unlike other
`redness-relief drops, doesn’t leave you with more redness later. Ahh, liquid privacy.
`
`THE VITAMIN D
`
`24 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 24 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`25 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 25 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`All other mineral sunscreens are dead to us now—this version from Tower 28 is the
`one. No matter where you fall on the complexion spectrum, there is no white cast to
`be found from this sunscreen-meets-foundation hybrid. Delivering a finish that’s
`moisturizing enough to usurp your usual lotion, the medium-pigmented formula also
`blurs out blemishes and unevenness in a finger-friendly, no-tools-needed application.
`And did we mention it’s completely mineral-based? This is huge.
`
`THE TRANSFORMER
`
`26 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 26 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`27 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 27 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`An inconvenient truth: all this time, you thought false lashes were hard to use. Really,
`it’s the glue! Lashify innovated the glue delivery system, and it makes applying falsies
`as easy as mascara. (Seriously.) The brush end deposits an undetectable black glue
`from root to tip; the other is for creating little anchoring dots along the waterline.
`Then, pop lashes underneath your natural ones, and they seem to snap into place with
`magnetic precision. Miraculously, we found that the $28 Whisper Light is totally
`usable with any lashes, and even makes a $4 drugstore pack look as good as
`extensions.
`
`THE PITS
`
`28 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 28 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`29 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 29 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`You buy deodorant because it deodorizes. That’s it! So while peeling off your sweater
`and smelling like a boys’ locker room is a bummer, getting gaslit by a plastic tube is
`unforgivable. This aluminum-free deo actually works. It uses a scentless, totally clear
`cocktail of alpha hydroxy acids (mandelic, lactic, citric, and the lesser-known shikimic
`and tartaric) to turn your armpits into a low pH landscape where no stinky bacteria
`can survive. The acids also brighten pigmentation and minimize ingrowns, proving
`that low bars are incredibly easy to hop over.
`
`THE SHINE
`
`30 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 30 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`31 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 31 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`Scented body butter, like cartilage piercings and star stickers, is not one of those
`things you expected to take into adulthood. And yet, here we are—it’s not just
`nostalgia, Hanahana’s shea is really, really good. It’s better at moisturizing than
`regular shea because it’s whipped up with oils, which sink in to moisturize long after
`the cream rubs off. But the butters make it more nourishing than straight up oils, and
`a dollop melts easily into a bath in their stead. That sounds grown up and sexy, right?
`Even hotter is the sheen it leaves on skin, which glows like highlighter and feels silky
`smooth.
`
`THE BODY
`
`32 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 32 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`33 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 33 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`You take a shower to get clean, and not to dry out your skin. And yet, so many body
`washes do just that! Except for Bathing Culture, whose body wash has a minimal
`relationship with skin-stripping surfactants. The result is the most moisturizing
`shower of your life—this body wash is so hydrating, even shea butter made the
`ingredient list. And on top of that, the completely refillable bottle looks objet-like in
`your shower. An elevated shower experience sounded insane, until now.
`
`THE LACQUER
`
`34 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 34 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`35 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 35 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`Everything about this product feels wrong, from its waterweight texture to
`instructions for use (rinse after just 10 seconds). But 8 Second Water is the real deal,
`thanks to something called lamellar technology. “Lamellar” means thin layers stacked
`on top of each other—think of flaky-looking samurai armor—and in this case, allows
`proteins and amino acids to gloss over strands weightlessly. This stuff is the anti-
`mask, perfect for those with damage, fine hair, or chronic laziness. And while
`K-beauty stakes claim to the OGs, this L'Oréal version gives dry hair salon-level shine
`and costs less than 10 bucks at any drugstore.
`
`THE TREAT
`
`36 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 36 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`37 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 37 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`This hair mask looks like vanilla frosting, smells like vanilla frosting, even squeezes
`out of a piping bag like vanilla frosting. A key difference, folks: Betty Crocker is for
`eating, and a cupcake’s worth of this stuff leaves hair baby soft. Bread’s sugar and
`silicone-free recipe includes light-but-soothing oils, nourishing shea, moisture-loving
`glycerin, wheat proteins to rebuild damage, and dash of vitamin C-rich kakadu plum.
`But don’t call it a guilty pleasure! The environmentally friendly pouch actually holds
`more product than a typical hair mask tub (even though it’s priced like conditioner),
`so you can go ahead and indulge.
`
`THE SLING
`
`38 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 38 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`39 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 39 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`You deserve to build a better pony; let these bungees lead you the way. Unlike regular
`degular hair elastics, bungees allow you to assume more control in your ponytail-
`making. You can create the exact amount of tension in your pony that you desire by
`looping it precisely where you want to—you aren’t limited to one, two or three loops,
`as you would with standard ties—think of it as making one and a half, two and three
`quarters loops…whatever you want! And because you have more control over the
`tension, you are less likely to damage your hair overall. Plus, not to mention: No.
`More. Bumps.
`
`THE SWIRL
`
`40 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 40 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`41 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 41 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`The Mason Pearson is pretty, but it’s limiting. The Denman, on the other hand, is a
`real crowd-pleaser. Use it on wet, dry, straight, or curly hair—it’s going to meet all
`your detangling, blowdrying, smoothing, styling needs. The bristles are nothing to
`laugh at either, and can hold up for years no matter how vigorously you brush. Truly,
`it may be the only 5-in-1 product that will get the ITG seal of approval.
`
`THE BOOKMARK
`
`42 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 42 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`43 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 43 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`Off duty models wear vintage jeans, cropped white tees, and leather jackets. But the
`on duty model? She’s wearing these clips, which can always (always, always) be found
`backstage at fashion shows. They’re basic duckbills, but the addition of a plastic top
`piece keeps creases from forming. Now you’re free to experiment with the getting
`ready order of operations: Style your hair before putting on makeup. Pin back curtain
`bangs and go hard on the facial oil. Let a bouncy blowout set while you run errands.
`There are various branded versions, but the jumbo pack at the beauty supply is still
`the best.
`
`THE LADY FINGERS
`
`44 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 44 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`45 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 45 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`Dior’s nail polishes are what all other nail polishes should aspire to be. Each bottle
`feels like a treat, but it’s no show pony. The bottle is outfitted with a brush that is
`neither too thin nor too wide; the formula is smooth and pigmented, and the colors
`get better every season. They got a lot of other brands beat right there, but the bottle!
`That beautiful bottle. It sends this lacquer into a league of its own.
`
`THE CLOSE UP
`
`46 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 46 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`47 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 47 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`The Attarwala family has been making attars, which translates to fragrant oils, in
`Udaipur for over 160 years. And even though they’ve gone global, it’s still family-run
`with family recipes. The architectural bottle, featuring an arabesque pishtaq label and
`chhatris-shaped cap that looks like a gilded Hershey’s Kiss, is reason enough to have
`one of these on your nightstand. But you’re going to want to use it: every oil is
`concentrated but wears close, the kind of skin scent you notice mid-hug that makes
`you pull a person in tighter. Sounds expensive, right? Psych! This perfume won’t even
`set you back 20 bucks.
`
`THE FLAME
`
`48 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 48 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`49 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 49 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

`

`Top 25 2021: Cheap Thrills
`
`https://intothegloss.com/2021/12/top-25-2021-cheap-thrills-beauty-unde...
`
`The perfect candle doesn’t need a lot of bells and whistles. Bells and whistles are
`where so many go wrong! Brooklyn’s transformative candles get this, with a lineup of
`clean scents that smell as real as each candle’s name. Fern and Moss transports you to
`grassy lawns touched by fresh dew, Leather Jacket tickles your nose with the scent of
`a buttery coat. It’s no small feat they were able to bottle these fragrances in wallet-
`friendly candles. We’re just happy they did.
`
`Create an Account
`
`Create a Glossier account to build your Into The Gloss profile and save your favorite
`stories.
`
`I already have an account
`
`50 of 50
`
`8/22/2022, 3:26 PM
`
`Eye Therapies Exhibit 2101, 50 of 50
`Slayback v. Eye Therapies - IPR2022-00142
`
`

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