throbber
Trials@uspto.gov
`571-272-7822
`

`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`Paper # 37
`
`Entered: March 29, 2023
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`______________
`
`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`______________
`
`APPLE INC.,
`Petitioner,
`
`v.
`
`BILLJCO LLC,
`Patent Owner.
`______________
`
`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`______________
`
`Record of Oral Hearing
`Held: February 23, 2023
` ______________
`
`
`
`Before LYNNE H. BROWNE, STACEY G. WHITE, and GARTH D. BAER,
`Administrative Patent Judges
`
`
`
`
`
`

`

`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`
`APPEARANCES:
`
`Petitioner:
`
`Larissa S. Bifano
`Joseph Wolfe
`DLA PIPER LLP
`One Liberty Place
`1650 Market Street, Suite 5000
`Philadelphia, Pennsylvania 19103
`larissa.bifano@dlapiper.com 
`joseph.wolfe@dlapiper.com
`
`Patent Owner:
`
`Courtland C. Merrill
`Joseph M. Kuo
`SAUL EWING ARNSTEIN & LEHR LLP
`33 South 6th Street, Suite 4750
`Minneapolis, Minnesota 55402
`(612) 225-2943
`courtland.merrill@saul.com
`joseph.kuo@saul.com
`
`
`The above entitled matter came on for hearing on Thursday,
`February 23, 2023, commencing at 3:30 p.m. at Arizona State University
`Sandra Day O'Connor College of Law, Phoenix, Arizona.
`
`2
`
`

`


`
`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`
`PROCEEDINGS
`- - - - - -
`JUDGE BAER: Okay. Good afternoon, everybody and we're certainly glad
`
`to have you all here. We appreciate our guests being here and counsel as well, so
`thank you for making the effort to be here.
`We have our hearing for two cases today, this is IPR2022-00129 and IPR2022-
`00131. This is between Petitioner Apple and the Patent Owner Billjco. The
`patents at issue are, as Avery had said to us, are the
`'839 patent and the '267 patent. I'm Judge Baer, and joining me also are Judge
`White and Judge Browne. Let's go ahead and get the parties' appearances, if we
`could, please. Who do we have for Petitioner Apple?
`
`MS. BIFANO: I'm Larissa Bifano, and this is my colleague Joseph Wolfe
`from the law firm of DLA Piper for Petitioner Apple.
`
`JUDGE BAER: Thank you, Ms. Bifano. Will you be presenting --
`
`MS. BIFANO:
`I will present both patents.
`JUDGE BAER: Presenting both, thank you. And who do we have for
`patent owner?
`MR. MERRILL: Good afternoon, I'm Courtland Merrill on behalf of the
`Patent Owner Billjco.
`MR. KUO: And I'm Joe Kuo on behalf of Billjco as well.
`JUDGE BAER: And will you both be presenting today?
`MR. MERRILL: We both will, yes.
`JUDGE BAER: Great.
`MR. MERRILL:
`I will present on the '839 and he will present on the '267.
`JUDGE BAER: Great. Thank you. All right. Again, We appreciate you
`making the effort to be here, thank you. We set forth our procedure in our hearing
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`3
`
`

`

`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`

`order, but just a few things to set forth before we get started. As we said, the
`parties will each have 60 minutes. You can also reserve rebuttal time to present
`your cases. We do have the full record in front of us. We have your slides in
`front of us, but when you're referring to slides, if you would tell us what slide
`number you're on first, that will help us keep the record clear, and also because
`they're appearing up there, so we don't have to turn around and see what you're
`referring to up there.
`But, again, we do have all the information in front of us.
`With that, we are ready to begin, but we want to make sure you don't have any
`questions. Does counsel for petitioner have any questions for us before we get
`going?
`No, your Honor.
`MS. BIFANO:
`JUDGE BAER: And counsel for patent owner?
`MR. MERRILL: No, we do not.
`JUDGE BAER: Great. With that, we will get going. Counsel for
`petitioner, you may begin.
`First of all, do you want to reserve any rebuttal
`time?
`
`I'd like to reserve 20 minutes, please.
`MS. BIFANO:
`JUDGE BAER: Great. And I will try to remind you of your time.
`MS. BIFANO: Oh, you'll have the time?
`JUDGE BAER: We'll keep it up here.
`MS. BIFANO: Oh, great. Perfect.
`JUDGE BAER:
`I'll try to remind you when you've got 10 minutes and 5
`minutes, that kind of thing. We're going to put 20 minutes of rebuttal time on,
`so we'll give you 40 minutes. And you may begin whenever you're ready.
`MS. BIFANO: Good afternoon. My name is Larissa Bifano. I'm here
`representing Apple, Inc., in these two IPR petitions involving the '839 patent and
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`4
`
`

`

`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`

`the '267 patent. So, what are we talking about today? We've heard some different
`types of technologies and trademarks throughout the course of the day, but now
`we're in the software realm.
`So, we're dealing today with two patents that relate
`to what the patent owner has referred to as a location-based exchange, LBS. So,
`what is that? This is where you have mobile devices that are proliferating
`everywhere, you know, everyone has their mobile device, they go everywhere with
`it. And trying to capitalize on that, you have beacons that are positioned in the
`environment that are transmitting messages, and the mobile devices receive them.
`And both of these inventions deal with how the mobile device communicates with
`those beacons in different flavors.
`
`So, the first patent that I'll address today is the '839 patent, so moving to
`slide 2 -- I have my clicker -- there we go. Great. So slide -- slide 2, so we have
`the '839 patent, it's titled "System and Method for Automated Content Presentation
`Objects." So this is a way that you can present information to a user through an
`object.
`Now, what's an object? An object is something that has information and
`instructions on when to present the object. The instructions also include trigger
`information to tell the device when it should be displaying this object -- the
`presentation to the user.
`Moving to slide 3, we'll see the claim, the representative claim that's at issue --
`whoops -- it's Claim 1 of the '839 patent, and I've highlighted two aspects of Claim
`1 that are at issue today we're going to talk a lot about. The first is this object,
`which I've already referenced, and this object containing information and
`instructions for presenting the information. The second item that we'll talk a lot
`about is the condition for detecting a particular user action by a user of said
`proceeding data processing system. And today, while there were several
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`5
`
`

`

`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`

`references in the instituted decisions -- so I'm on slide 5 now -- the main reference
`we're going to discuss today is the Lutnick reference. So what's the Lutnick
`reference? It's a system for managing promotions. So, what is this reference
`talking about? Basically, it's a setup inside a casino. The casino operators want to
`obviously get the casino patrons to spend more money in the casino, so they send -
`- they want to send promotions to the casino patrons while they're moving through
`the casino. So, what they did was they developed this system that is shown on this
`slide, in slide 5 that has a marketer device that transmits information to a casino
`server, and that information describes the promotions that are going to be run on
`the mobile device, and also describes when those promotions are going to be run
`on the mobile device and which player should view them. Then that information is
`transferred to the mobile gaming device, which is, in our example, the mobile
`device, which then displays those promotions when the instructions are met or
`when a trigger happens. So, lining this up against the claims, Lutnick's
`promotions are the information, the instructions for presenting the promotions or
`the instructions, and then the promotions/instructions together are the object.
`Further, on slide 6, as we discussed, the claim also requires this triggering. So
`what does Lutnick disclose about triggering? So we have three -- there's oodles
`and oodles of specification in Lutnick that talk about the different types of
`triggering, but we need a trigger that's based on a user action. So we've
`highlighted three here in this slide.
`So, the first is achieving a winning outcome.
`So it's winning at some game within the casino. And at that point the casino
`operator says this person is going to be happy so if I send a little promotion maybe
`they'll do something more and they'll spend more money in the casino, so that's
`when they send the promotion.
`A second one is when you come within range of the beacon or device. And
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`6
`
`

`

`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`

`the example that Lutnick uses, you know, casinos have not just gambling, but
`there's stores, jewelry stores, other types of stores. You go into a jewelry store, it
`knows that you entered the proximity -- that you are approximate to the beacon,
`and it does a promotion for here's 20 percent off your jewelry purchase.
`Another thing that the Lutnick patent discusses is buying, testing, or
`interacting with something at a store, so –
`JUDGE BAER: Ms. Bifano, before you get to that third one, I notice on
`your slide there's a big difference there, right. In the first two examples you cite
`your petition and the third one you only cite your petitioner reply.
`MS. BIFANO:
`Yes.
`JUDGE BAER:
`Is it correct that you're conceding that you did not, in the
`petition, reference this third example, which was the buying, testing, and
`interacting?
`Yes.
`MS. BIFANO:
`JUDGE BAER: So, wouldn't that then be a new argument?
`MS. BIFANO:
`It's in response to patent owner's arguments that neither
`
`of these two examples are a user -- a user action. So patent owner makes
`arguments that achieving a winning outcome is not a user action and coming
`within range of the beacon is not a user action, so, we added another example.
`JUDGE BAER:
`I guess I'm having difficulty with your characterization as
`not a new argument, but a response to their argument. I mean, some things are
`certainly responses to arguments if they're presenting a different claim
`construction, say that sort of thing. This doesn't strike me as one of those things.
`And the reason why that doesn't strike me as one of those things, is because if their
`argument is, well, the reference doesn't teach the element, you say, well, we're just
`responding to that element, or that argument, rather. It doesn't really sound like a
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`7
`
`

`

`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`

`response. So, my question to you is what is the difference between a new
`argument and just responding to their argument? And under sort of your
`articulation of just responding to their argument, how is it that not everything
`would qualify?
`MS. BIFANO: Well, I think if there was a
`change in the theory of the case, so if we had changed -- I mean, essentially, what
`we're arguing here is that Lutnick discloses several examples in which a user action
`would trigger the display of a promotion. There's several examples of those. And
`we give several examples. They take -- they take issue with some of the examples,
`so, we provided another example.
`JUDGE BAER: But if this isn't a change in theory I guess I'm not
`understanding what is. So maybe you could articulate for me what would be a
`change in theory that wouldn't encompass this sort of example.
`MS. BIFANO:
`So, it would be that -- I'm trying to think of one -- I
`mean, because I don't think this is a change in theory. This is simply citing to
`another example within the specification, what -- our theory is still the same, that
`Lutnick discloses these triggers, and here's just another example of them.
`If you're saying, then, well, you knew that we had to disclose which -- what
`triggers we were going to rely on and shame on the petitioner for not putting the
`third one into the petition, I can understand that, but we're responding to their
`argument, adding something that's in the reference as it is.
`We're not adding
`in another reference, so we didn't cite to another reference as an example or cite to
`some other state of the art that is different.
`We're citing to a paragraph within the reference within the whole section
`that talks about all the triggers that you can use. It's just another example that I
`think is helpful for the Board in determining the patentability of the claim.
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`8
`
`

`


`
`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`
`JUDGE BAER: Fair enough. Thank you.
`MS. BIFANO: Okay. Okay. So, moving on -- if there aren't any other
`questions -- okay.
`So, moving on to claim construction. So this is on slide 7. So one, I think, the big
`issue for this patent is what is an object. So patent owner has said that it's the plain
`and ordinary meaning, and no construction is necessary. Petitioner has proposed
`the construction of the self-contained object with both the information for
`presentation and instructions describing under what conditions to present that
`information. That is taken directly from the patent owner's file history.
`They
`define the term this way. They use it to distinguish over prior art.
`There's a
`prior art reference called Mousseau that was used by the examiner to reject the
`claim. The Mousseau reference only disclosed transmitting information data items
`-- information, data items, messages, and data grams. It did not disclose also
`transmitting instructions. So that's why they say you have to transmit or receive
`both instructions and information.
`JUDGE WHITE: In this context, what would the "self-contained" mean?
`How would you know that something is self-contained?
`MS. BIFANO:
`Sure. That's a really great question. So self-contained in
`this context, in computer science and in this invention, would be that the device
`can use them together to present the promotion. So they come together, they can
`be accessed together, such that when a trigger occurs, the information and
`instructions are going to be accessible to the device, so that the promotion can be
`displayed when they're supposed to be displayed. So that's called self-contained.
`JUDGE WHITE: So, if I send one piece of information and then 30
`minutes later I send the other, would that still be self-contained or could you use
`them together?
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`9
`
`

`

`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`

`MS. BIFANO:
`You could. I think that timing in terms of Lutnick and
`the casino and why you may be -- I don't know, I don't go to the casino, so I don't
`know how long people spend there, maybe 30 minutes is sufficient time -- but I
`think the timing -- so the point I think you're getting at is can you send it in two
`separate messages and how spaced apart do they need to be?
`And I think they need to be -- like, you can send them in back-to-back
`messages, which we'll discuss, and that's how the Internet works, that's how data is
`transmitted over the Internet. So patent owner's argument that it has to be in one
`single data packet sort of contradicts how this technology would actually function.
`So, yes, you can send them in two messages, and if we looked at -- let's see -- I'll
`just finish. You can send them in two messages. 30 minutes is probably fine in
`terms of the Lutnick reference, because someone is gambling in a casino, but
`probably you will want them to be closer in time together, so that if something
`happens, say they were gambling and they won, you would want it to be displayed
`together.
`So then –
`JUDGE WHITE: So, there would be unique two transmissions that you see
`as one self-contained unit for this purpose?
`MS. BIFANO:
`As long as they're timed close enough so they can be
`used together as a self-contained object to present the promotion, which is what
`Lutnick discloses.
`JUDGE WHITE: So, it's based on use, not based on how it gets there is
`your view?
`Yes.
`MS. BIFANO:
`JUDGE WHITE: I understand.
`JUDGE BAER: So, it's the timing between the information and the -- the
`information and the instruction, it's the time between them that makes it a single
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`10
`
`

`


`
`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`
`object or not; it's the delay between the two?
`MS. BIFANO:
`I would say -- no, I don't think that's necessarily true.
`It's that they can be used together to perform the function that they need to
`
`perform.
`JUDGE BAER: So even if one thing is delivered, say, on Tuesday, and
`the next thing is delivered on a Wednesday, as long as the instructions are used
`together with the information, that would be a single object; is that correct?
`MS. BIFANO:
`Yes.
`JUDGE BAER: So, then I'm not sure I would understand what wouldn't
`qualify as a single object? Assuming you have information and instructions, and
`they were linked to each other, what wouldn't qualify as a single object?
`MS. BIFANO:
`It would be -- so, you know, you've said one day, and I
`would assume that in the Lutnick reference that we're in a casino and people are
`there for over 24 hours, right, and then it would work. But if a person's already left
`the casino, like if it's a week later, if it's -- again, I'm not familiar with patronizing
`casinos, so I don't know how long people spend there -- but if it's without -- outside
`of that range and it's working in terms of the Lutnick invention, then yes, it
`wouldn't be. There is a -- there is -- and it's almost like if you would send a
`downloaded movie.
`Like say I want to watch, for example, I just recently
`watched the Elvis movie and I watched it over three days, because I can't sit for
`that long to watch a movie consistently for two and a half hours. But I wouldn't
`say that I would be -- you know, part of it came on one day, the other day, and the
`next day, and you would say I had watched one entire movie, but it was spread out
`over those three days, and that's -- it's not that I -- I streamed it on, what did I
`stream it on, probably Apple, and that's how I watched it, but I didn't download it, I
`streamed it from the Internet, so portions of it came on different days, but I still
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`11
`
`

`

`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`

`think you can say it's one movie, it's a self-contained movie that I couldn't play
`through the entire time.
`JUDGE BAER: But don't the claims otherwise instruct that the
`instructions and the object are related outside of this one objectness?
`MS. BIFANO: Well, they're used together to present the promotion, is
`
`that –
`
`JUDGE BAER: Right –
`MS. BIFANO:
`Yes.
`JUDGE BAER:
`-- they're used together to present the promotion, so in
`the context of these claims, when you have something that is used together with the
`promotion, the promotion –
`MS. BIFANO:
`Yes.
`JUDGE BAER:
`-- plus the instructions, what I'm saying is, isn't
`
`everything going to then qualify as an object and then aren't we reading the
`necessary object out of the claims?
`MS. BIFANO:
`No, I don't think that you're reading it out of the claims,
`because you still need to have both of them together to do the job that needs to be
`done, which is to present the promotion.
` So, the prior art didn't disclose the
`instructions. So you still need something, some software program that is going to
`have both of them together, and that is the object.
`JUDGE WHITE: So then is it your view that they become an object when
`it becomes used? It's not an object until you use it?
`MS. BIFANO: Well, it can be or it can be assembled when the device
`receives it. So say they come in back-to-back messages, like they come as the
`Internet would send messages or data transmission happens, they're not going to
`come in the same packet. And then once they get to the device, the device can form
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`12
`
`

`

`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`

`them together or once they have arrived. I mean, I think probably several days is
`not the right example, it's within seconds of each other that they're being
`transmitted.
`JUDGE BAER: You mean in Lutnick, it's being –
`MS. BIFANO:
`Yes.
`JUDGE BAER: Okay.
`MS. BIFANO:
`Yes. Yes. Okay. All right. We covered a lot of
`topics just there. So, let me keep on schedule, let's see here. Okay. So let's just -
`- let's -- I'm going to skip ahead to slide 14. And this is what we just were talking
`about a little bit that this self-contained object can be formed at the mobile gaming
`device. So, we know -- everyone agrees instructions are stored at the mobile
`gaming device, the promotions are stored at the mobile gaming device, and -- oh,
`sorry, that's slide 15.
`Moving to slide 16. And there's nothing in the claim that says -- that limits
`where the object is formed, that it has to be formed prior to receipt -- at the device
`it has to be received. The limitation is receiving by the data processing system is
`object.
`Our expert testified during his deposition that this is how data is
`transferred. It can be transferred in back-to-back communications, and then
`packaged as an object on the mobile device. This is contrary, I think, to the patent
`owner's position, where they say it has to come in one single packet, so I think
`that's the crux of the dispute here. Okay. So -- so what if you disagree -- so I'm on
`slide 17 -- you disagree and you say, you know what, I don't buy this back-to-back,
`they're serial transmissions, it has to be in one object, what does Lutnick disclose?
`So, our first point is on slide 18, where we -- this poor connectivity example. So, in
`this example in Lutnick, if the user -- the person going around the casino is in an
`area of poor connectivity, and that's when the promotion would want to be
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`13
`
`

`

`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`

`displayed, instructions and the promotion are not together on the device, and
`transmitted together on a device, the promotion will not be able to displayed,
`because one part will be missing.
`So, this is a teaching that it is Lutnick's
`intention to have these being transmitted together.
`JUDGE BAER: And by "together," do you mean under patent owner's
`construction of –
`Yes.
`MS. BIFANO:
`-- in a single packet?
`JUDGE BAER:
`Yes. Okay. And then moving to slide 19. So patent
`MS. BIFANO:
`
`owner, I'm assuming, is going to get up and say that there's nothing -- there's no
`explicit statement. The words are not in Lutnick that says that the casino server
`transmits the instructions and information together in one packet to the mobile
`gaming device. So they're likely going to say that. Well, there is disclosure in
`Lutnick. There's lots of boilerplate in Lutnick, where they say that some of these
`steps may be performed simultaneously, despite being described as occurring in
`serial, so it does disclose it.
`So even if those words are not verbatim in Lutnick,
`Lutnick discloses that they can be done simultaneously. Further, on slide 20, so
`there's also no dispute between the parties that the marketer device, the one that
`creates the promotions and sends the instructions, that those are sent -- patent
`owner says that those are sent together from the marketer device, the casino server.
`The issue is the casino server then sending -- what's it sending to the mobile
`gaming device? There's a gap in terms of what Lutnick discloses. Now, patent
`owner claims that you would separate them. So they come together -- they come
`together in this little package to get to the casino server, and then some -- for some
`reason, it's not disclosed in Lutnick, they're separate.
`And then they're sent
`separately to the mobile gaming device.
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`14
`
`

`

`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`

`And there's -- patent owner fails to cite anything in Lutnick that supports that.
`
`And it's sort of why would you do that?
`And we'll get to that when we
`get to obviousness. But then the other point we would like to make is on slide 21,
`that the patent -- Lutnick also discloses you can take out that central server, you
`don't need it.
`You can just do direct communication from the marketer device
`to the mobile gaming device. So if you take that out, we already have -- we know
`that the marketer device is sending these things as one package. They can go
`directly to the mobile gaming device. And then we have this single object, single
`transmission receipt at the mobile gaming device.
`Now, let's go into you still don't buy it, you're still not convinced. So now
`let's talk about why it would be obvious to put them together. So, again, on slide
`23, this poor connectivity example, you know, if you move into an area that has
`poor cell service, this casino wants you to get these promotions, like, they want
`you to go spend money. They're going to want to make sure that you get them and
`you get them when you need them, so you spend more money. So, they're going
`to make sure it would be obvious to put them together, so that you get them at the
`right time.
`Also, if your battery is dying and maybe, you know, you can't -- your phone,
`maybe it's an older phone at the time of this invention, is it going to let you connect
`to the Internet at that time? You still wouldn't be able to prepare -- to display that
`promotion, so you have to have it at the same time. Moving on to the next slide,
`on slide 24.
`Lutnick also discloses that tags or timestamps can be included with the promotions,
`so if those contain the promotions, why can't then it be obvious to include
`instructions with those promotions as well?
`JUDGE BAER: Ms. Bifano, are the tags, are they instructions
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`15
`
`

`

`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`

`themselves? Do you assert that they are instructions themselves?
`MS. BIFANO:
`I think they can be instructions themselves. I think it's
`not as clear that they are saying the timing, but they certainly are saying, for
`example, when a promotion is old.
`So, when you wouldn't do a promotion, like
`if the time has expired for it. But it's not doing it in response to the trigger. So, I
`think there is an argument there to say that they also could be construed as
`instructions, but it's certainly, even if you don't believe that they are instructions, it
`would be obvious if you're included those additional things why not also include
`those instructions with the message.
`Okay. Let's see, where are we? There we go. Okay. So then patent owner also --
`we're on slide 25 -- also argues that the gaming device is only one of a possible
`number of display devices, and it doesn't have -- it has limited responsibilities, so it
`can't be doing both the instructions and the presentation. And that's just -- it's just
`not true.
`There's -- sure, there are plenty of other -- I mean, we're in a casino,
`we want people to spend money, there's plenty of devices there to tell people to --
`to -- what promotions are available. There’re other display devices, but the --
`Lutnick does teach that the mobile device has both of these stored on there, and it
`can trigger the display of a promotion when those instructions are met. And then
`patent owner also takes issue with our expert saying it would be simpler to send
`them together, you know, and I think it certainly would be simpler to send them
`together, than if they've already come from the marketer device, they're put in one
`package, they're sent to the casinos server. Why do we add the extra step to pull
`them apart when, first of all, it's not disclosed that they're pulled apart, and why it
`would be easier from all aspects of data transmission and computer science to keep
`them together, so –
`JUDGE BAER: And by pulled apart, do you mean in time or in data
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`16
`
`

`


`
`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`
`space?
`I think in both is what patent owner would say.
`MS. BIFANO:
`So, yeah, I think it's pretty clear from the record that it would be obvious, even if
`the board does not find that it's disclosed, that, first, that a self-contained object
`would have to have the packet come together in the same time, in the same bundle.
`
`And then if it -- if Lutnick doesn't disclose that, I think it would be obvious
`to do that because the teaching -- you have these teachings of the timestamps and
`the tags, it's already sent to the casino server together, so it would be obvious to
`just pass it along as the same piece of data that's already structured, and it is just
`simpler to do it that way.
`Okay. So, to summarize, you know, we know that these promotions, instructions
`they're on the mobile gaming device. We know that there are several benefits to
`keeping them together, the low battery, the making sure that they are able to be
`presented when the casino would want them to be presented. And some of them
`also have these instructions, somewhat instructions of these time -- time label --
`sorry, tag label and timestamp associated with them.
`So that's the object. Do you have any questions about the object before we move
`to the conditions?
`(No response.)
`Okay. Great. So I'm on slide 29 now. I'll get there.
`MS. BIFANO:
`Okay. So the conditions protecting a particular user action.
`Again, we have put three, four together as examples, the achieving a winning
`outcome, coming in within range, and then buying, testing, or interacting with an
`object. So, moving to slide 30. So, for achieving the winnable outcome, the patent
`owner alleges that this isn't a user action. So they're saying, I guess, that it's either
`a game of chance, so the win is because it's chance, it's not the user doing
`
`1 
`
`2 
`
`3 
`
`4 
`
`5 
`
`6 
`
`7 
`
`8 
`
`9 
`
`10 
`
`11 
`
`12 
`
`13 
`
`14 
`
`15 
`
`16 
`
`17 
`
`18 
`
`19 
`
`20 
`
`21 
`
`22 
`
`23 
`
`24 
`
`25 
`
`26 
`
`17
`
`

`

`IPR2022-00129 (Patent 8,566,839 B2)
`IPR2022-00131 (Patent 8,639,267 B2)
`

`something. But I don't know, when I play a game I think I won. And if I win I feel
`like I won. So I would say that that's a user action, pretty clearly. And Lutnick
`gives lots of examples of different types of games that can be played that are more
`skill-type games and are not necessarily, like, luck-based games. So I would think
`that achieving a winning outcome is pretty clearly a user action.
`Okay. And our next example on slide 31, so this one's a little more complicated.
`Well, these are patent owner's arguments as to why it's not -- a user action is more
`complicated, because this loops in some other language in the claim. So here we
`also have to look at what this event specification that is transmitted that includes a
`whereabouts condition, and a condition for detecting particular user action.
`Now, patent owner says when we say, oh, this proximity that you're close to the
`beacon, that's a person walking

This document is available on Docket Alarm but you must sign up to view it.


Or .

Accessing this document will incur an additional charge of $.

After purchase, you can access this document again without charge.

Accept $ Charge
throbber

Still Working On It

This document is taking longer than usual to download. This can happen if we need to contact the court directly to obtain the document and their servers are running slowly.

Give it another minute or two to complete, and then try the refresh button.

throbber

A few More Minutes ... Still Working

It can take up to 5 minutes for us to download a document if the court servers are running slowly.

Thank you for your continued patience.

This document could not be displayed.

We could not find this document within its docket. Please go back to the docket page and check the link. If that does not work, go back to the docket and refresh it to pull the newest information.

Your account does not support viewing this document.

You need a Paid Account to view this document. Click here to change your account type.

Your account does not support viewing this document.

Set your membership status to view this document.

With a Docket Alarm membership, you'll get a whole lot more, including:

  • Up-to-date information for this case.
  • Email alerts whenever there is an update.
  • Full text search for other cases.
  • Get email alerts whenever a new case matches your search.

Become a Member

One Moment Please

The filing “” is large (MB) and is being downloaded.

Please refresh this page in a few minutes to see if the filing has been downloaded. The filing will also be emailed to you when the download completes.

Your document is on its way!

If you do not receive the document in five minutes, contact support at support@docketalarm.com.

Sealed Document

We are unable to display this document, it may be under a court ordered seal.

If you have proper credentials to access the file, you may proceed directly to the court's system using your government issued username and password.


Access Government Site

We are redirecting you
to a mobile optimized page.





Document Unreadable or Corrupt

Refresh this Document
Go to the Docket

We are unable to display this document.

Refresh this Document
Go to the Docket