Apple Releases Aperture 3
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`9/20/21, 9:23 PM
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`The Wayback Machine - https://web.archive.org/web/20100520085140/https://www.apple.com/pr/library/2010/02/0…
`Aperture images
`Apple Releases Aperture 3
`New Features Include Faces, Places & Brushes
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`CUPERTINO, California—February 9, 2010—Apple® today introduced Aperture™ 3, the next major release of its
`powerful photo editing and management software, with over 200 new features including Faces, Places and Brushes.
`Building on the innovative Faces and Places features introduced in iPhoto® ’09, Aperture 3 makes it even easier and
`faster to organize large photo libraries. Aperture 3 introduces new tools to refine your photos including Brushes for
`painting image adjustments onto parts of your photo, and Adjustment Presets for applying professional photo
`e!ects with just one click. Stunning new slideshows let you share your work by weaving together photos, audio,
`text and HD video.
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`“Millions of people love using iPhoto to organize, edit and share their digital photos,” said Philip Schiller, Apple’s
`senior vice president of Worldwide Product Marketing. “Aperture 3 is designed for both professionals who edit and
`manage massive libraries of photos and iPhoto users who want to take their photos further with easy-to-use tools
`such as Brushes and Adjustment Presets.”
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`“Aperture 3 gets it right,” said National Geographic photographer, Jim Richardson. “The image editing tools are
`exactly what I have been asking for, they’re so easy to use and give me a level of control that I never even thought
`possible.”
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`“I chose Aperture because it was the most powerful archiving application around, but it’s now an unbelievable
`imaging tool as well,” said Bill Frakes, Sports Illustrated sta! photographer. “I am beyond impressed with the
`massive changes made in Aperture 3.”
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`Aperture 3 allows you to organize large photo libraries with even more flexibility using Projects and the new Faces
`and Places. Faces uses face detection and recognition to find and organize your photos by the people in them. You
`can view faces across your entire photo library or view just the faces that appear in selected projects. In a new view
`that speeds up the organization process, Aperture 3 displays faces that have been detected but haven’t yet been
`named. Places lets you explore your photos based on where they were taken, and like in iPhoto, Places
`automatically reverse geocodes GPS data into user-friendly locations. In Aperture 3, you can assign locations by
`dragging-and-dropping photos onto a map or by using location information from GPS enabled cameras, tracking
`devices or your iPhone® photos.
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`The new Brushes feature allows you to add professional touches to your photos by simply painting e!ects onto the
`image. Aperture 3 includes 15 Quick Brushes that perform the most popular tasks like Dodge, Burn, Polarize and
`Blur, without the complexity of layers or masks. Brushes can automatically detect edges in your images to let you
`apply or remove e!ects exactly where you want them. Aperture 3 includes dozens of Adjustment Presets that apply
`a specific style or look to the entire image with just a click. You can create your own custom presets or explore the
`techniques of other photographers by importing theirs.
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`Aperture 3 makes it easy to share your work with stunning slideshows that weave together photos, audio, text and
`HD video. You can select one of six Apple designed themes or choose your own transitions, background, borders
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`https://web.archive.org/web/20100520085140/https://www.apple.com/pr/library/2010/02/09aperture.html
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`Page 1 of 2
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`Petitioner Apple Inc. - Ex. 1048, p. 1
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`Apple Releases Aperture 3
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`9/20/21, 9:23 PM
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`and titles, and even add your own soundtrack. You can export your slideshows directly to iTunes® to take with you
`on your iPhone or iPod touch®. You can also share photographs as beautiful prints, create custom-designed
`hardcover books and publish to online photo sharing sites like Facebook and Flickr, right from Aperture 3.
`
`Pricing & Availability
`Aperture 3 is available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized
`Resellers for a suggested retail price of $199 (US) and existing Aperture users can upgrade for a suggested retail
`price of $99 (US). A downloadable 30-day trial version is available at www.apple.com/aperture/trial. Aperture 3
`runs as a 64-bit application on Mac OS® X Snow Leopard® on Macs with Intel Core 2 Duo processors. Full system
`requirements, online tutorials and more information on Aperture 3 can be found at www.apple.com/aperture.
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`Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal
`computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its
`award-winning computers, OS X operating system and iLife and professional applications. Apple is also
`spearheading the digital media revolution with its iPod portable music and video players and iTunes online store,
`and has entered the mobile phone market with its revolutionary iPhone.
`
`Press Contacts:
`Khyati Shah
`Apple
`shah@apple.com
`(408) 974-1330
`
`Monica Sarkar
`Apple
`monica_sarkar@apple.com
`(408) 862-3204
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`NOTE TO EDITORS: For additional information visit Apple’s PR website, or call Apple's Media Helpline at (408) 974-2042.
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`Apple, the Apple logo, Mac, Mac OS, Macintosh, Aperture, iPhoto, iPhone, iTunes, iPod touch, Apple Store and Snow Leopard are
`trademarks of Apple. Other company and product names may be trademarks of their respective owners.
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`https://web.archive.org/web/20100520085140/https://www.apple.com/pr/library/2010/02/09aperture.html
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`Page 2 of 2
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`Petitioner Apple Inc. - Ex. 1048, p. 2
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