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`Who Made Google's Map Pin? - The New York Times
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`Who Made Google’s Map Pin?
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`By Hilary Greenbaum
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`April 18, 2011 7:33 am
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`Google’s maps have revolutionized how we interact with the world, how we
`perceive space and even how we navigate through it. Type in a location, and down
`drops a red marker, or “map pin,” that answers any question of place. Outfitted with
`its own drop shadow, the small, red bubble with a pointed end not only tells us where
`we want to be, but what exists in the world around us.
`
`That pin was designed by Jens Rasmussen, a senior software engineer at Google,
`who co-founded a mapping start-up that was later purchased by Google in 2004.
`When Google bought his company, Rasmussen came along as one of the engineering
`leads of the project, which we now know as Google Maps. A Google spokesperson
`told me by e-mail that “Jens spent a lot of time thinking about what was appropriate
`to use as a pin — he avoided putting a dot or star flat on the map because it tended to
`obscure the area.” The final shape, which houses a letter from A through J is a
`product of pure function that has evolved into a cultural phenomenon.
`
`The photograph shown above is of a public installation by a German artist, Aram
`Bartholl, who uses a large-scale, physical map pin to question “the relation of the
`digital information space to everyday life public city space.”
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`© 2017 The New York Times Company
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`https://6thfloor.blogs.nytimes.com/2011/04/18/who-made-googles-map-pin/
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`1/1
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`MemoryWeb Ex. 2015
`Apple v. MemoryWeb – IPR2022-00032
`
`The 6 th Floor
`Just another nytimes.com Blogs weblog
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