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`
`
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`
`
`
`
`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`
`
`
`
`FACEBOOK, INC.,
`Petitioner
`
`v.
`
`PALO ALTO RESEARCH CENTER INC.,
`Patent Owner
`
`
`
`Case No. IPR2021-01536
`U.S. Patent No. 8,489,599
`Issue Date: July 16, 2013
`
`
`Title: CONTEXT AND ACTIVITY-DRIVEN CONTENT
`DELIVERY AND INTERACTION
`
`
`
`PETITIONER’S POWER OF ATTORNEY
`
`
` 
`
`
`
`-i-
`
` 
`
`

`

`
`
`Petitioner Facebook, Inc. hereby appoints the following practitioners as its
`
`attorneys to transact all business in the United States Patent & Trademark Office
`
`associated with the above captioned Inter Partes Review:
`
`LEAD COUNSEL
`
`BACK-UP COUNSEL
`
`Heidi L. Keefe (Reg. No. 40,673)
`hkeefe@cooley.com
`
`COOLEY LLP
`ATTN: Patent Group
`1299 Pennsylvania Ave. NW, Suite 700
`Washington, DC 20004
`Tel: (650) 843-5001
`Fax: (650) 849-7400
`
`
`
`
`
`
`
`
`
`
`Phillip Morton (Reg. No. 57,835)
`pmorton@cooley.com
`
`COOLEY LLP
`ATTN: Patent Group
`1299 Pennsylvania Ave. NW, Suite 700
`Washington D.C. 20004
`Tel: (202) 728-7055
`Fax: (202) 842-7899
`Andrew C. Mace (Reg. No. 63,342)
`amace@cooley.com
`
`COOLEY LLP
`ATTN: Patent Group
`1299 Pennsylvania Ave. NW, Suite 700
`Washington D.C. 20004
`Tel: (650) 843-5808
`Fax: (650) 849-7400
`Mark R. Weinstein (Admission pro hac
`vice to be requested)
`mweinstein@cooley.com
`
`COOLEY LLP
`ATTN: Patent Group
`1299 Pennsylvania Avenue NW
`Suite 700
`Washington D.C. 20004
`Tel: (650) 843-5007
`Fax: (650) 849-7400
`
`-1-
`
`
`
`

`

`The individual signing below hasthe authority
`
`to execute this document on
`
`behalf of Petitioner Facebook,Inc.
`BY:2
`
`j hr ¢ )
`
`LK)—~
`
`NAME:
`
`Michelle Woodhouse
`
`TITLE:
`
`DATE:
`
`Associate General Counsel, IP
`
`Litigation
`
`#/S- 2og
`
`Ds
`
`

`

`
`
`
`
`CERTIFICATE OF SERVICE
`
`
`
`I hereby certify, pursuant to 37 C.F.R. Sections 42.6 and 42.105, that a
`complete copy of the attached PETITIONER’S POWER OF ATTORNEY and
`related documents, are being served via Federal Express on the 20th day of
`September, 2021, the same day as the filing of the above-identified document in
`the United States Patent and Trademark Office/Patent Trial and Appeal Board,
`upon Patent Owner by serving the correspondence address of record with the
`USPTO as follows:
`
`
`PVF – PARC
`c/o Park, Vaughan, Fleming & Dowler LLP
`2820 Fifth Street
`Davis CA 95618-7759
`
`And, via Federal Express upon counsel of record for Patent Owner in the litigation
`pending before the U.S. District Court for the Central District of California entitled
`Palo Alto Research Center, Inc. v. Facebook, Inc., Case No. 2:20-cv-10753 AB
`(MRW) as follows:
`
`
`Alan P. Block
`McKool Smith Hennigan PC
`One California Plaza
`300 South Grand Avenue Suite 2900
`Los Angeles, CA 90071
`Phone: 213-694-1200
`Fax: 213-694-1234
`ablock@mckoolsmithhennigan.com
`
`
`DATED: September 20, 2021
`
`
`
`
`
`
`
`-1-
`
`
`
`/ Heidi L. Keefe /
`Heidi L. Keefe
`Reg. No. 40,673
`COOLEY LLP
`1299 Pennsylvania Ave. NW,
`Suite 700
`Washington, D.C. 20004
`Tel: (650) 843-5001
`
`

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