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`UNIFIED PATENTS
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`ABOUT US Oe =e
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`Unified Patents Solution
`
`Micro Pools
`
`UNIFIED PATENTS’ COLLABORATIVE DETERRENCE APPROACH
`
`
`
`Unifled Patents"
`MeErePool strategy
`Is designed to protect
`the Investments that
`companies are
`Making in key fechmologles Mal are
`wilnerable to NPE lability
`
`“Ye onovide a comprehensive solution of
`Ofmise andcatase fo pnodectour
`member's most impartant fchootogy
`Investments."
`
`- Kevin Jake, CEO
`
`Unified Patents offers subscriptions to startups, small and medium-sized businesses, and lange companies in
`Protected technologies, called Mico-Pools. Unified Patents fiercely protects each Micno-Pool
`from NPE
`encoschment by determing MPEs from approaching @ protected technology in the first place.
`
`Each Mico-Pool deploys a host of defensive and offensive strategies to deter NPEs from a4 protected
`technology by:
`
`
`
`Trf?§Fe?refew+reierreéiif
`
`Monitoring companies in the protected technology (Mico-Pool) to identify NPE activity
`Competing head-to-head against NPEs to purchase o9 license patents that are sought by NPEs
`Reexamining patents in the protected technology that are owned by NPEs
`Reducing the number of patents available to MPEs in the protected technology
`Reducing effectiveness of demand letter campaigns against the protected technology
`Incentivizing startup and small company participation such that NPEs have few easy tangets in the
`protected technology
`
`The result of Unified Patents proactive approach is a unique, effective and far less costly solution than
`litigating against NPEs. Unified Patents’ solution delivers greater freedom to operate for Micro-Pool members
`and inqresses acoess to intellectual property for lange and small companies. By partnering companies of all
`sizes, Micro-Pools can help make collaboration against NPEs much more effective.
`
`Subscription to a Micro-Pool is calculated based on a fee schedule tied to company revenue and may be free
`for startups of small companies. Because Unified Patents offers its Micro-Pool solution on a technology-by-
`technology basis, companies can subscribe to and pay for only those Micro-Pools they need. This structure
`provides complete alignment between Unified Patents and it member companies. Companies can be
`confident that their subscription fees ane exclusively used to reduce the risk of NPEs targeting their key
`technologies.
`
`Prey Policy
`
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`2013 Uniiied Patients, lnc All Flights Flesenved
`Engineered by 319 Networks™
`
`MemoryWebEx. 2016
`Unified Patents v. MemoryWeb — IPR2021-01413
`1 of 1
`
`MemoryWeb Ex. 2016
`Unified Patents v. MemoryWeb – IPR2021-01413
`1 of 1
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`
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