HYUNDAI AUTONET
`
`Page 1 of 2
`
`Hyundai Autonet presents interactive radio test product.
`
`2003-10-08 13:52:07.0
`
`E Daily News
`
`2003-07-18
`
`Hyundai Autonet (President, Seok-jin Kang) provides total solution automobile digital
`components. Hyundai Autonet announced on the 17th that it is developing the world s first
`interactive radio system, and the general public will be able to get a firsthand look at the
`test product by the 4th quarter of this year. This product will hit the U.S. market by next
`year.
`
`A user can purchase products that are shown during the commercial while listening to the
`radio. The window shows the products list and purchasing programs. With only a few
`clicks, users can purchase their desirable item.
`
`The purchase information will be immediately sent to the mobile phone through bluetooth,
`and this will be automatically stored in the cell phone. The SMS message will store the
`purchase history record, and when the user finally confirms its purchase via the Internet,
`the ordering process is completed.
`
`For example, if you were to replay certain music that was just played on the radio, you
`would be able to check the played music history record and look up the relevant
`information (music title, artist, album price, etc.). Then, you can immediately proceed with
`the purchasing program with just a few clicks. The ordering information will be
`automatically stored on the Internet through the cell phone, and after the user s final
`confirmation, the purchasing is completed. You can download the music and store it on a
`CD.
`
`Not just music, but various other contents such as traffic updates, air transportation,
`weather, stocks and entertainment information can be easily viewed, requested and
`received. You can also respond to commercials or talk shows, and surveys can also be
`performed with this program.
`
`The interactive radio system is implemented as part of the digital car audio system, which
`was jointly developed by Hyundai Autonet (42100) and Motorola last year in October as
`the first in the world.
`
`Digital audio processes all incoming signals with digitalized software. You can include
`buttons and other software functions to create an interactive radio system.
`
`For more reliable and better service, Hyundai Autonet has sought technology collaboration
`with Stratos Audio from the U.S.A., a company that provides interactive radio broadcasting
`service.
`
`Hyundai Autonet is expecting high demand in the U.S.A. and Europe for this interactive
`radio system due to the increased interest in various contents that are provided with RDS
`methods. According to a survey released in 2001, more than 60% of the radio listeners in
`the U.S.A. desire to know the title and artist of the music listened to on the radio.
`
`Hyundai Autonet, Motorola and Stratos Audio are jointly performing aggressive marketing
`strategies in the U.S.A. and Europe. Hyundai Autonet will first launch its product in the
`U.S. market by next year, and is expecting to reap multi-million annual product sales.
`
`
`This interactive radio will be the world s first presented on The NAB Radio Show (The
`National Association of Broadcasters Radio Show; U.S.A. national radio equipment
`exhibition held in Pennsylvania in Oct.). This product will also be exhibited on CES
`(Consumer Electronics Show in Las Vegas - the world s largest electronics exhibition) next
`year January as a special feature product.
`
`> Glossary
`*RDS (Radio Data System) = A system that provides contents information through
`messages. In Korea, MBC FM provides the messaging system, idio.
`
`
`
`http://www.haco.co.kr/English/Company/comp_ir_news_view.jsp?seq=20
`
`12/15/2003
`
`StratosAudio Exhibit 2014
`Hyundai v. StratosAudio
`IPR2021-01303
`Page 1 of 2
`
`

`

`HYUNDAI AUTONET
`
`Page 2 of 2
`
`*Stratos Audio = Stratos Audio s SABMS (Stratos Audio Broadcast Management Software)
`can receive immediate responses from audiences for the contents material purchases,
`inquiries, survey questions and answers, commercials, talk-shows, etc. There are more
`than 1250 broadcasting companies in the U.S.A. that are currently using this technology.
`The headquarters of Stratos Audio is located in California.
`
`
`
`
`
`*Digital Audio = Digital car audio can process all incoming signals with digital software.
`Digital car audio presents much more efficient and integrated features along with 70%
`miniaturized circuits, which increases quality. The system is equipped with a DSP (Digital
`Signal Processor) and DOLBY ProLogic2 that functions at 5.1ch DVD-level sound quality.
`The bluetooth communication method provides real-time storage and playback function for
`the digital car audio system. You can store up to 40 songs and can playback the music at
`any desired time.
`
`
`
`
`
`Reporter: Young-han Ji (yhji@edaily.co.kr)
`
`
`
`
`
` Hyundai Autonet selected DIS platform from QNX.
`
` Hyundai Autonet supplies its audio systems to RENAULT SAMSUNG MOTORS
`
`http://www.haco.co.kr/English/Company/comp_ir_news_view.jsp?seq=20
`
`12/15/2003
`
`Page 2 of 2
`
`