`Approved for use through 06/30/2010. 0MB 0651-0032
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid 0MB control number.
`
`Application Data Sheet 37 CFR 1.76
`
`Attorney Docket Number
`
`STRATOS.029A
`
`Application Number
`
`Title of Invention
`
`SYSTEM AND METHOD FOR ADVERTISEMENT TRANSMISSION AND DISPLAY
`
`The application data sheet is part of the provisional or nonprovisional application for which it is being submitted. The following form contains the
`bibliographic data arranged in a format specified by the United States Patent and Trademark Office as outlined in 37 CFR 1.76.
`This document may be completed electronically and submitted to the Office in electronic format using the Electronic Filing System (EFS) or the
`document may be printed and included in a paper filed application.
`
`Secrecy Order 37 CFR 5.2
`D Portions or all of the application associated with this Application Data Sheet may fall under a Secrecy Order pursuant to
`37 CFR 5.2 (Paper filers only. Applications that fall under Secrecy Order may not be filed electronically.)
`r
`t I f
`
`A ,pp 1can n orma 10n:
`f
`Aoolicant 1
`Applicant Authority @Inventor I QLegal Representative under 35 U.S.C. 117
`
`Prefix Given Name
`
`Middle Name
`
`I QParty of Interest under 35 U.S.C. 118
`Family Name
`Suffix
`
`M.
`Kelly
`Christensen
`Residence Information (Select One) @ US Residency 0 Non US Residency 0 Active US Military Service
`I Country of Residencfi I US
`State/Province I CA
`City
`Marina Del Rey
`us
`
`Citizenship under 37 CFR 1.41(bj
`Mailing Address of Applicant:
`Address 1
`Address 2
`I Marina Del Rey
`Postal Code
`90292
`
`4712 Admiralty Way
`
`City
`
`I State/Province 1 CA
`I Countri, I us
`
`Applicant 2
`Applicant Authority @Inventor I QLegal Representative under 35 U.S.C. 117
`Prefix Given Name
`Middle Name
`
`I QParty of Interest under 35 U.S.C. 118
`Family Name
`Suffix
`
`Hansen
`John
`Phillip
`Residence Information (Select One) @ US Residency 0 Non US Residency 0 Active US Military Service
`I Country of Residencfi I US
`State/Province I TX
`City
`Austin
`us
`
`Citizenship under 37 CFR 1.41(bj
`Mailing Address of Applicant:
`Address 1
`Address 2
`
`6637 Whitemarsh Valley Walk
`
`City
`
`I Austin
`
`Postal Code
`
`78746
`
`I State/Province
`I Countri, I US
`
`l TX
`
`Aoolicant 3
`Applicant Authority @Inventor I QLegal Representative under 35 U.S.C. 117
`Prefix Given Name
`Middle Name
`
`I QParty of Interest under 35 U.S.C. 118
`Family Name
`Suffix
`
`Thomas
`Mock
`Residence Information (Select One) @ US Residency 0 Non US Residency 0 Active US Military Service
`I Country of Residencfi
`State/Province I PA
`j us
`City
`Sheffield
`
`EFS Web 2,2,2
`
`Petitioner Hyundai Ex-1004, 0001
`
`
`
`PTO/SB/14 (07-07)
`Approved for use through 06/30/2010. 0MB 0651-0032
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Papeiwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid 0MB control number.
`
`Application Data Sheet 37 CFR 1.76
`
`Attorney Docket Number
`
`STRATOS.029A
`
`Application Number
`
`Title of Invention
`
`SYSTEM AND METHOD FOR ADVERTISEMENT TRANSMISSION AND DISPLAY
`
`Citizenship under 37 CFR 1.41(bj
`Mailing Address of Applicant:
`Address 1
`16 First Mill Street
`
`I us
`
`City
`
`Address 2
`I Sheffield
`Postal Code
`
`16347
`
`I State/Province
`I Counta1, I us
`All Inventors Must Be Listed - Additional Inventor Information blocks may be
`generated within this form by selecting the Add button.
`
`I PA
`
`Correspondence Information:
`Enter either Customer Number or complete the Correspondence Information section below.
`For further information see 37 CFR 1.33(a).
`
`An Address is being provided for the correspondence information of this application.
`
`(cid:143)
`
`Customer Number
`
`20995
`
`Email Address
`
`efiling@kmob.com
`
`Application Information:
`
`I llt::~~~:1~m~11; El
`
`l~~ffi:itfli;JJ~!fl
`
`Title of the Invention
`
`SYSTEM AND METHOD FOR ADVERTISEMENT TRANSMISSION AND DISPLAY
`[ZJ
`
`I Small Entity Status Claimed
`
`Attorney Docket Number STRATOS.029A
`
`Application Type
`
`Nonprovisional
`
`Subject Matter
`
`Utility
`
`Suggested Class (if any)
`
`Suggested Technology Center (if any)
`
`j Sub Class (if any)j
`
`j Suggested Figure for Publication (if any) I SA
`
`Total Number of Drawing Sheets (if any)
`Publication Information:
`D Request Early Publication (Fee required at time of Request 37 CFR 1.219)
`Request Not to Publish. I hereby request that the attached application not be published under 35 U.S.
`C. 122(b) and certify that the invention disclosed in the attached application has not and will not be the subject of
`an application filed in another country, or under a multilateral international agreement, that requires publication at
`eighteen months after filing.
`
`(cid:143)
`
`Representative Information:
`
`Representative information should be provided for all practitioners having a power of attorney in the application. Providing
`this information in the Application Data Sheet does not constitute a power of attorney in the application (see 37 CFR 1.32).
`the Representative Name
`section
`below.
`If both
`Enter either Customer Number or
`complete
`are completed the Customer Number will be used for the Representative Information during processing.
`
`sections
`
`Please Select One:
`
`I @ Customer Number
`
`I O US Patent Practitioner
`
`j O Limited Recognition (37 CFR 11.9)
`
`EFS Web 2.2.2
`
`Petitioner Hyundai Ex-1004, 0002
`
`
`
`PTO/SB/14 (07-07)
`Approved for use through 06/30/2010. 0MB 0651-0032
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid 0MB control number.
`
`Application Data Sheet 37 CFR 1.76
`Title of Invention I SYSTEM AND METHOD FOR ADVERTISEMENT TRANSMISSION AND DISPLAY
`
`Attorney Docket Number
`
`STRATOS.029A
`
`Application Number
`
`I Customer Number
`
`20995
`
`Prior Application Status Pending
`
`Domestic Benefit/National Stage Information:
`This section allows for the applicant to either claim benefit under 35 U.S.C. 119(e), 120, 121, or 365(c) or indicate National Stage
`entry from a PCT application. Providing this information in the application data sheet constitutes the specific reference required by
`35 U.S.C. 119{e) or 120, and 37 CFR 1.78(a)(2) or CFR 1.78(a)(4), and need not otherwise be made part of the specification.
`l!ID'y'i11,l
`Filing Date (YYYY-MM-DD)
`
`Application Number
`
`Continuity Type
`
`Prior Application Number
`
`non provisional of
`
`61/026449
`
`2008-02-05
`
`Additional Domestic Benefit/National Stage Data may be generated within this form
`by selecting the Add button.
`
`Foreign Priority Information:
`This section allows for the applicant to claim benefit of foreign priority and to identify any prior foreign application for which priority is
`not claimed. Providing this information in the application data sheet constitutes the claim for priority as required by 35 U.S.C. 119(b)
`and 37 CFR 1.55(a).
`
`Application Number
`
`Country1
`
`lli~m'§'.v~I
`Priority Claimed
`Parent Filing Date (YYYY-MM-DD)
`0 Yes @ No
`
`Additional Foreign Priority Data may be generated within this form by selecting the
`Add button.
`Assignee Information:
`Providing this information in the application data sheet does not substitute for compliance with any requirement of part 3 of Title 37
`of the CFR to have an assignment recorded in the Office.
`
`Assianee 1
`If the Assignee is an Organization check here.
`
`Prefix
`
`Given Name
`
`(cid:143)
`
`Middle Name
`
`Family Name
`
`Suffix
`
`Mailing Address Information:
`
`Address 1
`
`Address 2
`
`City
`Country I us
`Phone Number
`
`Email Address
`
`State/Province
`
`Postal Code
`
`Fax Number
`
`Additional Assignee Data may be generated within this form by selecting the Add
`button.
`
`Signature:
`A signature of the applicant or representative is required in accordance with 37 CFR 1.33 and 10.18. Please see 37
`/~~ !:fJd) for the form of the signature.
`
`i
`
`Petitioner Hyundai Ex-1004, 0003
`
`
`
`PTO/SB/14 (07-07)
`Approved for use through 06/30/2010. 0MB 0651-0032
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid 0MB control number.
`
`Application Data Sheet 37 CFR 1.76
`
`Attorney Docket Number
`
`STRATOS.029A
`
`Application Number
`
`Title of Invention
`
`SYSTEM AND METHOD FOR ADVERTISEMENT TRANSMISSION AND DISPLAY
`
`Signature
`
`First Name
`
`Date (YYYY-MM-DD) ,ZN""f-lJZ.•()~
`
`Registration Number
`
`57013
`
`This collection of information is required by 37 CFR 1. 76. The information is required to obtain or retain a benefit by the public which
`is to file (and by the USPTO to process) an application. Confidentiality is governed by 35 U.S.C. 122 and 37 CFR 1.14. This
`collection is estimated to take 23 minutes to complete, including gathering, preparing, and submitting the completed application data
`sheet form to the US PTO. Time will vary depending upon the individual case. Any comments on the amount of time you require to
`complete this form and/or suggestions for reducing this burden, should be sent to the Chief Information Officer, U.S. Patent and
`Trademark Office, U.S. Department of Commerce, P.O. Box 1450, Alexandria, VA 22313-1450. DO NOT SEND FEES OR
`COMPLETED FORMS TO THIS ADDRESS. SEND TO: Commissioner for Patents, P.O. Box 1450, Alexandria, VA 22313-1450.
`
`EFS Web 2.2.2
`
`Petitioner Hyundai Ex-1004, 0004
`
`
`
`Privacy Act Statement
`
`The Privacy Act of 197 4 (P .L. 93-579) requires that you be given certain information in connection with your submission of the attached form related to
`a patent application or patent. Accordingly, pursuant to the requirements of the Act, please be advised that: (1) the general authority for the collection
`of this information is 35 U.S.C. 2(b)(2); (2) furnishing of the information solicited is voluntary; and (3) the principal purpose for which the information is
`used by the U.S. Patent and Trademark Office is to process and/or examine your submission related to a patent application or patent. If you do not
`furnish the requested information, the U.S. Patent and Trademark Office may not be able to process and/or examine your submission, which may
`result in termination of proceedings or abandonment of the application or expiration of the patent.
`
`The information provided by you in this form will be subject to the following routine uses:
`
`1.
`
`2.
`
`3.
`
`4.
`
`5.
`
`6.
`
`7.
`
`8.
`
`The information on this form will be treated confidentially to the extent allowed under the Freedom of Information Act (5 U.S.C. 552)
`and the Privacy Act (5 U.S.C. 552a). Records from this system of records may be disclosed to the Department of Justice to determine
`whether the Freedom of Information Act requires disclosure of these records.
`
`A record from this system of records may be disclosed, as a routine use, in the course of presenting evidence to a court, magistrate, or
`administrative tribunal, including disclosures to opposing counsel in the course of settlement negotiations.
`
`A record in this system of records may be disclosed, as a routine use, to a Member of Congress submitting a request involving an
`individual, to whom the record pertains, when the individual has requested assistance from the Member with respect to the subject matter of
`the record.
`
`A record in this system of records may be disclosed, as a routine use, to a contractor of the Agency having need for the information in
`order to perform a contract. Recipients of information shall be required to comply with the requirements of the Privacy Act of 197 4, as
`amended, pursuant to 5 U.S.C. 552a(m).
`
`A record related to an International Application filed under the Patent Cooperation Treaty in this system of records may be disclosed,
`as a routine use, to the International Bureau of the World Intellectual Property Organization, pursuant to the Patent Cooperation Treaty.
`
`A record in this system of records may be disclosed, as a routine use, to another federal agency for purposes of National Security
`review (35 U.S.C. 181) and for review pursuant to the Atomic Energy Act (42 U.S.C. 218(c)).
`
`A record from this system of records may be disclosed, as a routine use, to the Administrator, General Services, or his/her designee,
`during an inspection of records conducted by GSA as part of that agency's responsibility to recommend improvements in records
`management practices and programs, under authority of 44 U.S.C. 2904 and 2906. Such disclosure shall be made in accordance with the
`GSA regulations governing inspection of records for this purpose, and any other relevant (i.e., GSA or Commerce) directive. Such
`disclosure shall not be used to make determinations about individuals.
`
`A record from this system of records may be disclosed, as a routine use, to the public after either publication of the application pursuan
`to 35 U.S.C. 122(b) or issuance of a patent pursuant to 35 U.S.C. 151. Further, a record may be disclosed, subject to the limitations of 37
`CFR 1.14, as a routine use, to the public if the record was filed in an application which became abandoned or in which the proceedings were
`terminated and which application is referenced by either a published application, an application open to public inspections or an issued
`patent.
`
`9.
`
`A record from this system of records may be disclosed, as a routine use, to a Federal, State, or local law enforcement agency, if the
`USPTO becomes aware of a violation or potential violation of law or regulation.
`
`EFS Web 2.2.2
`
`Petitioner Hyundai Ex-1004, 0005
`
`
`
`STRATOS.029A
`
`PATENT
`
`SYSTEM AND METHOD FOR ADVERTISEMENT
`
`TRANSMISSION AND DISPLAY
`
`CROSS-REFERENCE TO RELATED APPLICATIONS
`
`(0001]
`
`The present application claims the benefit under 35 U.S.C. 119(c) to U.S.
`
`Provisional Application No. 61/026,449, filed
`
`February 5, 2008, which is hereby
`
`incorporated by reference in its entirety, including specifically but not limited to the systems
`
`and methods relating to advertisement transmission and display.
`
`BACKGROUND
`
`(0002] The invention relates generally to media advertising and in particular to
`
`systems and methods for associating an advertising media signal with another media signal.
`
`Description of the Related Art
`
`(0003]
`
`In advertising, it is generally desirable to associate products with specific
`
`characteristics, such as associating a brand of car with quality engineering. Another example
`
`is associating a brand of beverage with the characteristic of happiness or lifestyle as exhibited
`
`by smiling people. Creating such associations in the minds of potential customers may
`
`generally increase the chance that a potential customer will choose to purchase a product that
`
`is associated with a favorable characteristic. Celebrities and other images often exhibit
`
`favorable characteristics. Therefore, an advertisement may be more effective if the product
`
`advertisement is associated with an image of a celebrity or other media element exhibiting
`
`favorable characteristics.
`
`SUMMARY
`
`(0004]
`
`In certain embodiments, a method for associating multiple media signals,
`
`comprising in no particular order: obtaining information about a first media signal; analyzing
`
`the information about the first media signal; selecting at least one second media signal to be
`
`correlated with the first media signal based on at least one criteria; assigning a unique
`
`identifier that is specific to the transmission of the selected second media signal, wherein at
`
`least the unique identifier is stored in a database; transmitting at least the second media signal
`
`and the unique identifier to a user device, wherein the user device outputs the first media
`
`-1-
`
`Petitioner Hyundai Ex-1004, 0006
`
`
`
`signal and the second media signal to a user; receiving a user response from the user in
`
`relation to the second media signal wherein the user response includes at least the unique
`
`identifier; and correlating at least the unique identifier in the database.
`
`[0005)
`
`In some embodiments, a method for combining multiple media signals in a
`
`device, comprising in no particular order: obtaining a first media signal by the device;
`
`outputting a first media content comprised in the first media signal to a user of the device;
`
`obtaining a second media signal by the device; obtaining a criteria correlated to the second
`
`media signal; evaluating the criteria in reference to the user of the device; and outputting at
`
`least a second media content comprised in the second media signal to the user of the device,
`
`wherein in the second media content outputted is determined at least in part based on the
`
`evaluation of the criteria.
`
`[0006)
`
`In certain embodiments, a user device system capable of combining
`
`multiple media signals comprising: a first receiver module configured to receive at least a
`
`first media signal from a first transmitter; a second receiver module configured to receive at
`
`least a second media signal and a unique identifier correlated to the second media signal; an
`
`output module configured to output a primary media content from the first media signal and
`
`output a secondary media content from the second media signal; an input module capable of
`
`receiving at least a user input; and a transmitting module capable of transmitting at least the
`
`user input and the unique identifier to a computer server, wherein the computer server has
`
`access to a database containing at least the unique identifier.
`
`[0007)
`
`In some embodiments, a method for associating multiple media signals,
`
`comprising in no particular order: obtaining information about a first media signal; analyzing
`
`the information about the first media signal; selecting at least one second media signal to be
`
`correlated with the first media signal based on at least one criteria; assigning a unique
`
`identifier that is specific to the transmission of the selected second media signal, wherein at
`
`least the unique identifier is stored in a database; transmitting at least the second media signal
`
`and the unique identifier to a user device, wherein the user device outputs the first media
`
`signal and the second media signal to a user; and transmitting the unique identifier to a third
`
`party.
`
`-2-
`
`Petitioner Hyundai Ex-1004, 0007
`
`
`
`[0008]
`
`For purposes of this summary, certain aspects, advantages, and novel
`
`features of the invention are described herein. It is to be understood that not necessarily all
`
`such advantages may be achieved in accordance with any particular embodiment of the
`
`invention. Thus, for example, those skilled in the art will recognize that the invention may
`
`be embodied or carried out in a manner that achieves one advantage or group of advantages
`
`as taught herein without necessarily achieving other advantages as may be taught or
`
`suggested herein.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`[0009]
`
`The foregoing and other features, aspects and advantages of the present
`
`invention are described in detail below with reference to the drawings of various
`
`embodiments, which are intended to illustrate and not to limit the invention. The drawings
`
`comprise the following figures in which:
`
`[0010]
`
`FIGURE 1 illustrates a high-level overview of one embodiment of a media
`
`enhancement system.
`
`[0011]
`
`FIGURES
`
`lA-lC
`
`illustrate signals and
`
`identifiers correlated and
`
`transmitted in between elements of one embodiment of a media enhancement system.
`
`[0012]
`
`FIGURE ID illustrates identifiers correlated, transmitted and stored in a
`
`database in relation to elements of one embodiment of a media enhancement system.
`
`[0013]
`
`FIGURE 2 illustrates a block diagram of one embodiment of a user device
`
`connected to a media association system via a network.
`
`[0014]
`
`FIGURE 3 illustrates one embodiment of a user device with a user
`
`interface, connected to a media association system.
`
`[0015]
`
`FIGURE 3A illustrates one embodiment of an alternative display portion
`
`of a user interface.
`
`[0016]
`
`FIGURE 4 illustrates a flow-chart diagram of one embodiment of a
`
`method for a device providing media to a user.
`
`[0017]
`
`FIGURE 4A illustrates a detailed flow-chart diagram of one embodiment
`
`of a method for a device providing media to a user.
`
`[0018]
`
`FIGURE 5 illustrates a block diagram of one embodiment of a media
`
`association system.
`
`-3-
`
`Petitioner Hyundai Ex-1004, 0008
`
`
`
`[0019]
`
`FIGURE 5A illustrates a more detailed block diagram of one embodiment
`
`of a media association system.
`
`[0020]
`
`FIGURE 6 illustrates a flow-chart diagram of one embodiment of a
`
`method for choosing media to provide to user devices.
`
`[0021]
`
`FIGURE 7 illustrates one embodiment of a media enhancement system in
`
`the context of one embodiment of a broadcast response and business system.
`
`[0022]
`
`FIGURE 8 illustrates one embodiment of a conditional access portal for
`
`establishing operations criteria, filters and conditions for the control, transmission,
`
`presentation, response to and reporting of media content activity.
`
`DETAILED DESCRIPTION
`
`[0023]
`
`The disclosure herein provides systems and methods for a media
`
`enhancement system configured to associate a secondary media signal (for example, the
`
`secondary media signal can comprise an advertisement) to a primary media signal (for
`
`example, a radio broadcast). The disclosure herein additionally provides systems and
`
`methods for a media enhancement system that enables the generating, transmitting,
`
`displaying, and/or responding to a plurality of associated and/or unassociated secondary
`
`media signals, based on a primary media content from a primary media signal, user
`
`characteristics (for example, demographic and/or geographic information), and/or third-party
`
`preferences (for example, the goals of advertisers). The secondary media signals can be used
`
`to enhance the primary media content already being provided to the user on a user device.
`
`The secondary media signals can also be used to create psychological associations or
`
`relationships with the primary media content already being provided to the user.
`
`[0024]
`
`For example, in one embodiment, a radio station transmits a song that is
`
`received by a user enabled-device, such as a cellular phone with a radio. The transmitted
`
`song is transmitted in a first media signal. The song is analyzed by a media association
`
`system to determine what prospective media elements can be associated with the song. The
`
`user enabled-device obtains and/or receives from the media association system a secondary
`
`media signal that is separate and/or discrete from the first media signal. For example, the
`
`secondary media signal could be an advertisement for a particular truck. As the user enabled(cid:173)
`
`device is playing a song obtained from the first media signal, the user enabled-device displays
`
`-4-
`
`Petitioner Hyundai Ex-1004, 0009
`
`
`
`the media content in the second media signal, wherein the media content can be a still or
`
`moving picture of the advertised truck. In another embodiment, as the user enabled-device is
`
`playing a song obtained from the first media signal, the user enabled-device displays the
`
`media content obtained from the second media signal, wherein the media content can be a
`
`still or moving picture with user selectable audio of the advertised truck wherein the first
`
`audio track could be paused upon selection.
`
`[0025]
`
`Additional information could be associated with the first media signal
`
`and/or the secondary media signal. For example, additional information could be obtained by
`
`the user enabled-device in the form of a text message that offers a test drive of the advertised
`
`truck at a local truck dealer. A third media signal could be obtained or received by the user
`
`enable-device providing the address information and/or direction to the nearest truck dealer
`
`based on the GPS location of the user enabled-device. As an alternative to GPS,
`
`triangulation or other similar method may also be used to locate the user-enabled device.
`
`Accordingly, one or more media signals can be associated with the first media signal.
`
`[0026]
`
`In one embodiment, the system provides logic and/or a user interface to
`
`allow users to select the form of desired media. For example, the user can select to receive
`
`textual, graphical, and/or audio media content based on the user's location. For example, if
`
`the user is in an environment that is not conducive to generating audio, such as in some
`
`transit systems, libraries, and/or schools, then the system could generate graphical and/or
`
`textual media content, and no audio media content.
`
`[0027]
`
`In another embodiment, the first media signal provides and/or sends
`
`programming and/or other media content, the second media signal provides and/or sends
`
`additional information about the programming from a source other than the originator of the
`
`first media signal, and/or the third media signal (from a third party source) could provide
`
`and/or send unique media content to be associated with the first media signal and/or the
`
`second media signal. For example, a radio broadcast is received as the first media signal by a
`
`user device comprising an analog or digital receiver. The user device also receives the
`
`second media signal through for example, GPRS, EVDO and/or HSDP A over a wireless
`
`network, wherein the second media signal comprises additional information about the
`
`broadcast, such as an artist name, a title, an advertisement, an advertiser, a purchase option, a
`
`-5-
`
`Petitioner Hyundai Ex-1004, 0010
`
`
`
`voting option, and/or other interactive options available and/or related to the first media
`
`signal. The user device also receives the third media signal comprising comments sourced
`
`through a peer to peer relationship received from other user devices relaying comments,
`
`opinions, and/or other additional information about the first and/or second media signals.
`
`[0028]
`
`In one embodim~nt, the system comprises a computational device that
`
`receives a streamed internet transmission sourced from a radio station, a radio receiver that
`
`receives the first media stream from the radio station, a user device such as a cell phone
`
`capable of presenting to the user a media stream, and/or a storage device that could be
`
`connected via a network to at least a computational device and/or the user device/cell phone.
`
`The storage device is configured to present the multiple media streams that are available.
`
`The computational device is configured to perform an analysis of the first media stream.
`
`Based on user selectable criteria, the computational device is configured to select from the
`
`storage device which available media stream is to be associated with the first media stream.
`
`The storage device is configured to use the network connection to send the selected
`
`additional media stream to the cell phone.
`
`[0029]
`
`The cell phone is configured to display the additional media stream.
`
`When the user changes the radio status (for example, changes station and/or turns off the
`
`device), the additional media stream on the cell phone could be continued, the user or device
`
`could alert the computational device of the status change to be used in future analysis, and/or
`
`the radio could automatically communicate with the computational device regarding the
`
`changed status. The computational device is configured to continuously monitor and/or
`
`detect changes in the media streams from the radio station (for example, one song followed
`
`by another song) via the internet streaming of the radio station transmission.
`
`[0030]
`
`In one embodiment, the first media signal and the advertisement message
`
`could be integrated into the same transmission. The media association system could associate
`
`the first media signal with the advertisement message before the broadcast of the first media
`
`signal is completed. In another embodiment, the first media signal and the advertisement
`
`message are separate and discrete. In another embodiment, the first media signal is
`
`intercepted before reaching the user device and the advertisement message is added to the
`
`first media signal and sent on to the user device. In all three of the above embodiments,
`
`-6-
`
`Petitioner Hyundai Ex-1004, 0011
`
`
`
`where the first media signal and advertisement message are discrete, integrated or combined
`
`after interception, the device receives both the first media signal and the advertisement
`
`message and presents them to the user.
`
`[0031]
`
`In one embodiment, the first media signal and the second media signal are
`
`integrated into the same transmission. In one embodiment, the first media signal and the
`
`second media signal are separate and discrete. In one embodiment, the first media signal is
`
`intercepted before reaching the user device and the second media signal is added to the first
`
`media signal and sent on to the user device. In one embodiment, the user can respond to the
`
`second media signal. In one embodiment, the user response is to the first media signal sender.
`
`In one embodiment, the user response is to the second media signal sender. In one
`
`embodiment, the user response is to a third party. In one embodiment, the media content of
`
`the second media signal is selected based on demographic information of the user, status of
`
`the user device (such as make, model, geographic location and/or other pertinent information)
`
`and/or other like criteria. In one embodiment, the second media signal is transmitted to the
`
`user device prior to the transmission of the first media signal. In one embodiment, the media
`
`content of the second media signal is stored in the user device. In one embodiment, the stored
`
`media content of the second media signal is communicated to the user based on a media
`
`association system integrated into the user device. In one embodiment, a third signal is sent to
`
`the user device indicating which, if any, stored media content should be communicated to the
`
`user.
`
`[0032]
`
`As used herein, the terms "media" or "media content" are broad terms that
`
`comprise any form of content, including without limitation, graphics, videos, sounds, text,
`
`text messages, interactive applications, vibrations, television and/or radio programming,
`
`podcasts, movies, songs, games, telephone conversations, speeches, news, information,
`
`advertisements, polls votes, personal messages, and/or other physical manifestations capable
`
`of communicating a concept or idea.
`
`[0033]
`
`Similarly, the
`
`terms "hear," "view," "read," "feel," "sense," their
`
`synonyms, and their alternative conjugations should be used interchangeably when referring
`
`to any form of media. When one sensory verb is used in connection with one form of media,
`
`it will be clear that other forms of media could be used in conjunction with other sensory
`
`-7-
`
`Petitioner Hyundai Ex-1004, 0012
`
`
`
`verbs (such as "hear a sound" is interchangeable with "view a graphic"). Similarly, the terms
`
`"display," "present," their synonyms, and their alternative conjugations should be used
`
`interchangeably and be broadly interpreted as providing media to be sensed by the user.
`
`[0034]
`
`The terms "media signal," "broadcast stream," or "media stream" are
`
`broad terms that comprise broadcasts or transmissions from AM/FM radio, Digital radio,
`
`IBOC, Satellite, Cable, Analog television, Digital Television, HSDP A (3G), UMTS, CDMA,
`
`internet, WiFi, other broadcast stations/entities, and/or other media conveyance
`
`methodologies such as direct wire connections. Media signals can be unique media streams.
`
`Further, the foregoing terms also comprise data signals or data streams from servers or
`
`devices that stream data and/or media to other devices or servers. For example, a radio
`
`device can receive a first media signal comprising music media content being played by a
`
`radio station, and the radio device can also receive simultaneously, serially, or otherwise a
`
`second media signal comprising an advertisement sent by an advertisement server or media
`
`association system.
`
`[0035]
`
`Further, the term "program" is a broad term that comprises a portion of a
`
`media signal in any media form, or combinations thereof. This can comprise for example a
`
`discrete song, a series of songs, a truncated song, a song followed by or preceded by
`
`commentary, a song accompanied with graphical images and/or video,