(12)
`
`United States Patent
`Christensen et a1.
`
`(10) Patent No.:
`(45) Date of Patent:
`
`US 8,166,081 B2
`Apr. 24, 2012
`
`USOO8166081B2
`
`(54)
`
`(75)
`
`SYSTEM AND METHOD FOR
`ADVERTISEMENT TRANSMISSION AND
`DISPLAY
`
`Inventors: Kelly M. Christensen. Marina Del Rey.
`CA (US): John Phillip Hansen. Austin.
`TX (US): Thomas Daniel Mock.
`Sheffield. PA (US)
`
`(73)
`
`Assignee: StratosAudio, Ine.. Century City. CA
`(US)
`
`(*)
`
`Notice;
`
`Subject to any disclaimer. the term of this
`patent is extended or adjusted under 35
`U.S.C. 154(b) by 323 days.
`
`(21)
`
`App]. No.: 12/366,535
`
`(22)
`
`Filed:
`
`Feb. 5, 2009
`
`Prior Publication Data
`
`5.557.541 A
`5.579.537 A
`5.661.787 A
`5.708.478 A
`5.752.159 A
`5.857.156 A
`
`911996 Schulhofetal.
`[11996 Takahisa
`81997 Pocock
`[.1998 Tognazzini
`51998 Faust et al.
`1:1999 Anderson
`
`(Continued)
`
`CA
`
`FOREIGN PATENT DOCUMENTS
`2316925
`7-1999
`
`(Continued)
`
`OTI IER PUBLICATIONS
`
`U.S. Appl. No. 101806.084. filed Mar. 22. 2004. Christensen et a].
`
`(Continued)
`
`Primary [drummer 7 Helix M Ortiz
`(74) Attorney, Agent, or Firm 7 Knobbe Martens Olson &
`Bear LLP
`
`(65)
`
`(60)
`
`(51)
`
`(52)
`(58)
`
`(56)
`
`US 2009/0204640A1
`
`Aug. 13. 2009
`
`(57)
`
`ABSTRACT
`
`Related U.S. Application Data
`
`Provisional application No. 61/026.449. filed on Feb.
`5. 2008.
`
`Int. Cl.
`(2006.01)
`G06!“ I 7/00
`U.S. Cl.
`........................ 707/812: 707/737: 455/106
`Field of Classification Search ........................ None
`
`See application file for complete search history.
`
`References Cited
`
`U.S. PATENT DOCUMENTS
`531990
`Von Kohorn
`7.‘ 1992
`Mankovitz
`431994
`Noreen et a1.
`8-1995
`Palmer
`8.1995
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`5.444.769
`5.539.635
`
`5.548.828 >>>>>>>
`
`The disclosure herein provides systems and methods for a
`media enhancement system configured to associate a second-
`ary media signal (for example. the secondary media signal
`can comprise an advertisement) to a primary media signal (for
`example. a radio broadcast). The disclosure herein addition-
`ally provides systems and methods for a media enhancement
`system that enables the generating. transmitting. displaying.
`and/or responding to a plurality of associated and/or unasso-
`ciated secondary media signals. based on a primary media
`content from a primary media signal. user characteristics (for
`example. demographic and/or geographic infomiation). and]
`or third-party preferences (for example. the goals ofadver-
`risers). The secondary media signals can be used to enhance
`the primary media content already being provided to the user
`on a user device. The secondary media signals can also be
`used to create psychological associations or relationships
`with the primary media content already being provided to the
`user.
`
`24 Claims. 14 Drawing Sheets
`
`
`MEDIA AWM‘IYQN
`RESPONSEAND
`[EDEN/AC
`(IN/WWW AD)
`WW
`
`”ml‘—J L5”
`
`
`
`
`04TA MIN-VG AN!)
`ammwc
`SYSTEM
`
`
`SUPPLIERS
`ll
`
`Petitioner Hyundai Ex-1001, 0001
`
`Petitioner Hyundai Ex-1001, 0001
`
`

`

`
`
`
`US 8,166,081 B2
`
`Page 2
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`
`US. PATENT DOCUMENTS
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`
`
`
`
`
`
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`
`
`
`“999 Ream
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`
`
`
`
`“P99 Aiderson
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`
`
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`
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`
`
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`
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`
`
`
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`,
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`
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`
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`
`
`7,313,359 B2
`12/2007 Steelberg et a1.
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`7,313,360 B2
`12/2007 Steelberg et a1.
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`
`7,415,430 B2
`8/2008 Christensen et a1.
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`7,500,256 B1
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`
`7,647,609 B2
`1/2010 Wachtfogelet al.
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`20013070733103 :21
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`
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`
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`
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`
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`W0
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`
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`
`
`
`
`
`
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`W0
`8/1992
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`W0
`2/1994
`
`
`
`
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`W0
`6/1997
`
`
`
`
`
`
`
`
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`W0
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`
`
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`
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`W0
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`
`
`
`
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`
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`
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`7/1999
`W0
`
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`W0 99/43109
`8/1999
`W0
`W0 00/19662
`W0
`400%
`
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`W0 00/78050
`W0
`12/2000
`
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`W0 01/01331
`W0
`“2001
`
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`W0
`8/2001
`
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`W0
`10/2001
`
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`W0 02/3773
`”002
`W0
`
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`
`
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`11/2006
`W0 W0 2008/002000
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`
`
`
`
`
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`
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`
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`
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`
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`
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`P~28~
`
`
`Jan. 25, 2000, Showcase 20007Xenote Press Release re Xenote
`
`
`
`
`
`
`
`
`iTag,wwwxenote.com/htrnl/press/releases.htrnl.
`
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`
`
`
`
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`
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`
`Application No. PCT/US2009/03349, Notification mailed Jun. 23,
`
`
`
`
`
`
`
`2009.
`
`
`
`
`* cited by examiner
`
`
`
`
`
`
`Petitioner Hyundai EX-1001, 0002
`
`Petitioner Hyundai Ex-1001, 0002
`
`

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`US. Patent
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`Apr. 24, 2012
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`Sheet 1 of 14
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`US 8,166,081 B2
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`US. Patent
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`Apr. 24, 2012
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`Sheet 3 of 14
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`US 8,166,081 B2
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`Petitioner Hyundai Ex-1001, 0006
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`

`

`US. Patent
`
`Apr. 24, 2012
`
`Sheet 5 of 14
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`US 8,166,081 B2
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`U.S. Patent
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`Apr. 24, 2012
`
`Sheet 6 of 14
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`US 8,166,081 B2
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`FIG. 3
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`4W
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`Petitioner Hyundai EX-1001, 0008
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`Petitioner Hyundai Ex-1001, 0008
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`

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`US. Patent
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`Apr. 24, 2012
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`Sheet 7 of 14
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`US 8,166,081 B2
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`L.
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`US. Patent
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`Apr. 24, 2012
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`Sheet 8 of 14
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`US 8,166,081 B2
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`FIG. 4
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`Petitioner Hyundai EX-1001, 0010
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`Petitioner Hyundai Ex-1001, 0010
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`Apr. 24, 2012
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`Sheet 10 0f 14
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`US 8,166,081 B2
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`Apr. 24, 2012
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`Sheet 11 of 14
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`US 8,166,081 B2
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`Sheet 12 of 14
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`US 8,166,081 B2
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`Petitioner Hyundai Ex-1001, 0015
`
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`

`

`US. Patent
`
`Apr. 24, 2012
`
`Sheet 14 of 14
`
`US 8,166,081 B2
`
`AddaCampaim l Campaigns .C__|_ients Ad GraphicsI M Profile 1 L Out
`Welcome Back, Customer
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`FIG. 8
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`<< Back to Campaigns
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`Interstitial ($1000 per 1000 views)
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`
`Petitioner Hyundai Ex-1001, 0016
`
`Petitioner Hyundai Ex-1001, 0016
`
`

`

`
`
`US 8,166,081 B2
`
`
`
`
`1
`SYSTEM AND METHOD FOR
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`ADVERTISEMENT TRANSMISSION AND
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`DISPLAY
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`CROSS-REFERENCE TO RELATED
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`APPLICATIONS
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`The present application claims the benefit under 35 U.S.C.
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`119(c) to US. Provisional Application No. 61/026,449, filed
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`Feb. 5, 2008, which is hereby incorporated by reference in its
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`entirety, including specifically but not limited to the systems
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`and methods relating to advertisement transmission and dis-
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`play.
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`BACKGROUND
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`1. Field
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`The invention relates generally to media advertising and in
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`particular to systems and methods for associating an adver-
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`tising media signal with another media signal.
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`2. Description of the Related Art
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`In advertising, it is generally desirable to associate prod-
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`ucts with specific characteristics, such as associating a brand
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`ing a brand ofbeverage with the characteristic ofhappiness or
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`ciations in the minds of potential customers may generally
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`increase the chance that a potential customer will choose to
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`purchase a product that is associated with a favorable char-
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`acteristic. Celebrities and other images often exhibit favor-
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`able characteristics. Therefore, an advertisement may be
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`more effective ifthe product advertisement is associated with
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`an image of a celebrity or other media element exhibiting
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`favorable characteristics.
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`SUMMARY
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`In certain embodiments, a method for associating multiple
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`media signals, comprising in no particular order: obtaining
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`information about a first media signal; analyzing the infor-
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`mation about the first media signal; selecting at least one
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`second media signal to be correlated with the first media
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`signal based on at least one criteria; assigning a unique iden-
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`tifier that is specific to the transmission ofthe selected second
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`media signal, wherein at least the unique identifier is stored in
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`a database; transmitting at least the second media signal and
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`the unique identifier to a user device, wherein the user device
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`outputs the first media signal and the second media signal to
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`a user; receiving a user response from the user in relation to
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`the second media signal wherein the user response includes at
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`least the unique identifier; and correlating at least the unique
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`identifier in the database.
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`In some embodiments, a method for combining multiple
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`media signals in a device, comprising in no particular order:
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`obtaining a first media signal by the device; outputting a first
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`media content comprised in the first media signal to a user of
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`the device; obtaining a second media signal by the device;
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`obtaining a criteria correlated to the second media signal;
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`evaluating the criteria in reference to the user of the device;
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`the second media signal to the user of the device, wherein in
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`the second media content outputted is determined at least in
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`part based on the evaluation of the criteria.
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`In certain embodiments, a user device system capable of
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`combining multiple media signals comprising: a first receiver
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`a first transmitter; a second receiver module configured to
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`containing at least the unique identifier.
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`a user; and transmitting the unique identifier to a third party.
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`For purposes of this summary, certain aspects, advantages,
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`and novel features of the invention are described herein. It is
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`to be understood that not necessarily all such advantages may
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`recognize that the invention may be embodied or carried out
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`in a manner that achieves one advantage or group of advan-
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`tages as taught herein without necessarily achieving other
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`advantages as may be taught or suggested herein.
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`BRIEF DESCRIPTION OF THE DRAWINGS
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`The foregoing and other features, aspects and advantages
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`of the present invention are described in detail below with
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`reference to the drawings of various embodiments, which are
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`intended to illustrate and not to limit the invention. The draw-
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`ings comprise the following figures in which:
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`FIG. 1 illustrates a high-level overview of one embodiment
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`of a media enhancement system.
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`FIGS. 1A-1C illustrate signals and identifiers correlated
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`and transmitted in between elements of one embodiment of a
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`media enhancement system.
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`FIG. 1D illustrates identifiers correlated, transmitted and
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`stored in a database in relation to elements of one embodi-
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`ment of a media enhancement system.
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`FIG. 2 illustrates a block diagram of one embodiment of a
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`user device connected to a media association system via a
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`network.
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`FIG. 3 illustrates one embodiment of a user device with a
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`user interface, connected to a media association system.
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`FIG. 3A illustrates one embodiment of an alternative dis-
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`play portion of a user interface.
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`FIG. 4 illustrates a flow-chart diagram of one embodiment
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`of a method for a device providing media to a user.
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`FIG. 4A illustrates a detailed flow-chart diagram of one
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`embodiment of a method for a device providing media to a
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`user.
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`FIG. 5 illustrates a block diagram of one embodiment of a
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`media association system.
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`FIG. 5A illustrates a more detailed block diagram of one
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`embodiment of a media association system.
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`FIG. 6 illustrates a flow-chart diagram of one embodiment
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`of a method for choosing media to provide to user devices.
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`FIG. 7 illustrates one embodiment ofa media enhancement
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`system in the context of one embodiment of a broadcast
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`response and business system.
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`Petitioner Hyundai EX-1OO1, 0017
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`Petitioner Hyundai Ex-1001, 0017
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`US 8,166,081 B2
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`3
`FIG. 8 illustrates one embodiment of a conditional access
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`portal for establishing operations criteria, filters and condi-
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`tions for the control, transmission, presentation, response to
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`and reporting of media content activity.
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`DETAILED DESCRIPTION
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`The disclosure herein provides systems and methods for a
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`media enhancement system configured to associate a second-
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`ary media signal (for example, the secondary media signal
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`can comprise an advertisement) to a primary media signal (for
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`example, a radio broadcast). The disclosure herein addition-
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`ally provides systems and methods for a media enhancement
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`system that enables the generating, transmitting, displaying,
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`and/or responding to a plurality of associated and/or unasso-
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`ciated secondary media signals, based on a primary media
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`content from a primary media signal, user characteristics (for
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`example, demographic and/or geographic information), and/
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`or third-party preferences (for example, the goals of adver-
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`tisers). The secondary media signals can be used to enhance
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`the primary media content already being provided to the user
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`on a user device. The secondary media signals can also be
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`used to create psychological associations or relationships
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`with the primary media content already being provided to the
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`user.
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`For example, in one embodiment, a radio station transmits
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`a song that is received by a user enabled-device, such as a
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`cellular phone with a radio. The transmitted song is transmit-
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`ted in a first media signal. The song is analyzed by a media
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`association system to determine what prospective media ele-
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`ments can be associated with the song. The user enabled-
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`device obtains and/or receives from the media association
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`system a secondary media signal that is separate and/or dis-
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`crete from the first media signal. For example, the secondary
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`media signal could be an advertisement for a particular truck.
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`As the user enabled-device is playing a song obtained from
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`the first media signal, the user enabled-device displays the
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`media content in the second media signal, wherein the media
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`content can be a still or moving picture ofthe advertised truck.
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`In another embodiment, as the user enabled-device is playing
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`a song obtained from the first media signal, the user enabled-
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`device displays the media content obtained from the second
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`media signal, wherein the media content can be a still or
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`moving picture with user selectable audio of the advertised
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`truck wherein the first audio track could be paused upon
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`selection.
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`Additional information could be associated with the first
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`media signal and/or the secondary media signal. For example,
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`additional information could be obtained by the user enabled-
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`device in the form of a text message that offers a test drive of
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`the advertised truck at a local truck dealer. A third media
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`signal could be obtained or received by the user enable-device
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`providing the address information and/or direction to the
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`nearest truck dealer based on the GPS location of the user
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`enabled-device. As an alternative to GPS, triangulation or
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`other similar method may also be used to locate the user-
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`enabled device. Accordingly, one or more media signals can
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`be associated with the first media signal.
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`In one embodiment, the system provides logic and/or a user
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`interface to allow users to select the form of desired media.
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`For example, the user can select to receive textual, graphical,
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`and/or audio media content based on the user’s location. For
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`example, ifthe user is in an environment that is not conducive
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`to generating audio, such as in some transit systems, libraries,
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`and/or schools, then the system could generate graphical and/
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`or textual media content, and no audio media content.
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`4
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`In another embodiment, the first media signal provides
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`and/or sends programming and/or other media content, the
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`second media signal provides and/or sends additional infor-
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`mation about the programming from a source other than the
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`originator of the first media signal, and/or the third media
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`signal (from a third party source) could provide and/or send
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`unique media content to be associated with the first media
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`signal and/or the second media signal. For example, a radio
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`broadcast is received as the first media signal by a user device
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`comprising an analog or digital receiver. The user device also
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`receives the second media signal through for example, GPRS,
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`EVDO and/or HSDPA over a wireless network, wherein the
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`second media signal comprises additional information about
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`the broadcast, such as an artist name, a title, an advertisement,
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`an advertiser, a purchase option, a voting option, and/or other
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`interactive options available and/or related to the first media
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`signal. The user device also receives the third media signal
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`comprising comments sourced through a peer to peer rela-
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`tionship received from otheruser devices relaying comments,
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`opinions, and/or other additional information about the first
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`and/or second media signals.
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`In one embodiment, the system comprises a computational
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`device that receives a streamed internet transmission sourced
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`from a radio station, a radio receiver that receives the first
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`media stream from the radio station, a user device such as a
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`cell phone capable of presenting to the user a media stream,
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`and/or a storage device that could be connected via a network
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`to at least a computational device and/or the user device/cell
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`phone. The storage device is configured to present the mul-
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`tiple media streams that are available. The computational
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`device is configured to perform an analysis of the first media
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`stream. Based on user selectable criteria, the computational
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`device is configured to select from the storage device which
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`available media stream is to be associated with the first media
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`stream. The storage device is configured to use the network
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`connection to send the selected additional media stream to the
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`cell phone.
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`The cell phone is configured to display the additional
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`media stream. When the user changes the radio status (for
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`example, changes station and/or turns off the device), the
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`additional media stream on the cell phone could be continued,
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`the user or device could alert the computational device of the
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`status change to be used in future analysis, and/or the radio
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`could automatically communicate with the computational
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`device regarding the changed status. The computational
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`device is configured to continuously monitor and/or detect
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`changes in the media streams from the radio station (for
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`example, one song followed by another song) via the internet
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`streaming of the radio station transmission.
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`In one embodiment, the first media signal and the adver-
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`tisement message could be integrated into the same transmis-
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`sion. The media association system could associate the first
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`media signal with the advertisement message before the
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`broadcast of the first media signal is completed. In another
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`embodiment, the first media signal and the advertisement
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`message are separate and discrete. In another embodiment,
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`the first media signal is intercepted before reaching the user
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`device and the advertisement message is added to the first
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`media signal and sent on to the user device. In all three of the
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`above embodiments, where the first media signal and adver-
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`tisement message are discrete, integrated or combined after
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`interception, the device receives both the first media signal
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`and the advertisement message and presents them to the user.
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`In one embodiment, the first media signal and the second
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`media signal are integrated into the same transmission. In one
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`embodiment, the first media signal and the second media
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