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`PRESS RELEASE
`January 9, 2007
`
`Apple Reinvents the
`Phone with iPhone
`
`MACWORLD SAN FRANCISCO—January 9, 2007—Apple® today
`introduced iPhone, combining three products—a revolutionary mobile
`phone, a widescreen iPod® with touch controls, and a breakthrough
`Internet communications device with desktop-class email, web
`browsing, searching and maps—into one small and lightweight
`handheld device. iPhone introduces an entirely new user interface
`based on a large multi-touch display and pioneering new software,
`letting users control iPhone with just their fingers. iPhone also ushers
`in an era of software power and sophistication never before seen in a
`mobile device, which completely redefines what users can do on their
`mobile phones.
`“iPhone is a revolutionary and magical product that is literally five
`years ahead of any other mobile phone,” said Steve Jobs, Appleʼs
`CEO. “We are all born with the ultimate pointing device—our fingers—
`and iPhone uses them to create the most revolutionary user interface
`since the mouse.”
`iPhone is a Revolutionary Mobile Phone
`iPhone is a revolutionary new mobile phone that allows users to make
`calls by simply pointing at a name or number. iPhone syncs all of your
`contacts from your PC, Mac® or Internet service such as Yahoo!, so
`that you always have your full list of up-to-date contacts with you. In
`addition, you can easily construct a favorites list for your most
`frequently made calls, and easily merge calls together to create
`conference calls.
`iPhoneʼs pioneering Visual Voicemail, an industry first, lets users look
`at a listing of their voicemails, decide which messages to listen to, then
`go directly to those messages without listening to the prior messages.
`Just like email, iPhoneʼs Visual Voicemail enables users to immediately
`randomly access those messages that interest them most.
`iPhone includes an SMS application with a full QWERTY soft keyboard
`to easily send and receive SMS messages in multiple sessions. When
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`users need to type, iPhone presents them with an elegant touch
`keyboard which is predictive to prevent and correct mistakes, making
`it much easier and more efficient to use than the small plastic
`keyboards on many smartphones. iPhone also includes a calendar
`application that allows calendars to be automatically synced with your
`PC or Mac.
`iPhone features a 2 megapixel camera and a photo management
`application that is far beyond anything on a phone today. Users can
`browse their photo library, which can be easily synced from their PC or
`Mac, with just a flick of a finger and easily choose a photo for their
`wallpaper or to include in an email.
`iPhone is a quad-band GSM phone which also features EDGE and Wi-
`Fi wireless technologies for data networking. Apple has chosen
`Cingular, the best and most popular carrier in the US with over 58
`million subscribers, to be Appleʼs exclusive carrier partner for iPhone in
`the US.
`iPhone is a Widescreen iPod
`iPhone is a widescreen iPod with touch controls that lets music lovers
`“touch” their music by easily scrolling through entire lists of songs,
`artists, albums and playlists with just a flick of a finger. Album artwork
`is stunningly presented on iPhoneʼs large and vibrant display.
`iPhone also features Cover Flow, Appleʼs amazing way to browse your
`music library by album cover artwork, for the first time on an iPod.
`When navigating your music library on iPhone, you are automatically
`switched into Cover Flow by simply rotating iPhone into its landscape
`position.
`iPhoneʼs stunning 3.5-inch widescreen display offers the ultimate way
`to watch TV shows and movies on a pocketable device, with touch
`controls for play-pause, chapter forward-backward and volume.
`iPhone plays the same videos purchased from the online iTunes® Store
`that users enjoy watching on their computers and iPods, and will soon
`enjoy watching on their widescreen televisions using the new Apple
`TV™. The iTunes Store now offers over 350 television shows, over
`250 feature films and over 5,000 music videos.
`iPhone lets users enjoy all their iPod content, including music,
`audiobooks, audio podcasts, video podcasts, music videos, television
`shows and movies. iPhone syncs content from a userʼs iTunes library
`on their PC or Mac, and can play any music or video content they have
`purchased from the online iTunes store.
`iPhone is a Breakthrough Internet Communications Device
`iPhone features a rich HTML email client which fetches your email in
`the background from most POP3 or IMAP mail services and displays
`photos and graphics right along with the text. iPhone is fully multi-
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`tasking, so you can be reading a web page while downloading your
`email in the background.
`Yahoo! Mail, the worldʼs largest email service with over 250 million
`users, is offering a new free “push” IMAP email service to all iPhone
`users that automatically pushes new email to a userʼs iPhone, and can
`be set up by simply entering your Yahoo! name and password. iPhone
`will also work with most industry standard IMAP and POP based email
`services, such as Microsoft Exchange, Apple .Mac Mail, AOL Mail,
`Google Gmail and most ISP mail services.
`iPhone also features the most advanced and fun-to-use web browser
`on a portable device with a version of its award-winning Safari™ web
`browser for iPhone. Users can see any web page the way it was
`designed to be seen, and then easily zoom in to expand any section by
`simply tapping on iPhoneʼs multi-touch display with their finger. Users
`can surf the web from just about anywhere over Wi-Fi or EDGE, and
`can automatically sync their bookmarks from their PC or Mac. iPhoneʼs
`Safari web browser also includes built-in Google Search and Yahoo!
`Search so users can instantly search for information on their iPhone
`just like they do on their computer.
`iPhone also includes Google Maps, featuring Googleʼs groundbreaking
`maps service and iPhoneʼs amazing maps application, offering the
`best maps experience by far on any pocket device. Users can view
`maps, satellite images, traffic information and get directions, all from
`iPhoneʼs remarkable and easy-to-use touch interface.
`iPhoneʼs Advanced Sensors
`iPhone employs advanced built-in sensors—an accelerometer, a
`proximity sensor and an ambient light sensor—that automatically
`enhance the user experience and extend battery life. iPhoneʼs built-in
`accelerometer detects when the user has rotated the device from
`portrait to landscape, then automatically changes the contents of the
`display accordingly, with users immediately seeing the entire width of
`a web page, or a photo in its proper landscape aspect ratio.
`iPhoneʼs built-in proximity sensor detects when you lift iPhone to your
`ear and immediately turns off the display to save power and prevent
`inadvertent touches until iPhone is moved away. iPhoneʼs built-in
`ambient light sensor automatically adjusts the displayʼs brightness to
`the appropriate level for the current ambient light, thereby enhancing
`the user experience and saving power at the same time.
`Pricing & Availability
`iPhone will be available in the US in June 2007, Europe in late 2007,
`and Asia in 2008, in a 4GB model for $499 (US) and an 8GB model
`for $599 (US), and will work with either a PC or Mac. iPhone will be
`sold in the US through Appleʼs retail and online stores, and through
`Cingularʼs retail and online stores. Several iPhone accessories will also
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`be available in June, including Appleʼs new remarkably compact
`Bluetooth headset.
`iPhone includes support for quad-band GSM, EDGE, 802.11b/g Wi-Fi
`and Bluetooth 2.0 EDR wireless technologies.
`iPhone requires a Mac with a USB 2.0 port, Mac OS® X v10.4.8 or later
`and iTunes 7; or a Windows PC with a USB 2.0 port and Windows
`2000 (Service Pack 4), Windows XP Home or Professional (Service
`Pack 2). Internet access is required and a broadband connection is
`recommended. Apple and Cingular will announce service plans for
`iPhone before it begins shipping in June.
`Learn More About iPhone
`To learn more about iPhone, please visit Apple.com or watch the video
`of the iPhone introduction at www.apple.com/iphone/keynote.
`
`Apple ignited the personal computer revolution in the 1970s with the
`Apple II and reinvented the personal computer in the 1980s with the
`Macintosh. Today, Apple continues to lead the industry in innovation
`with its award-winning desktop and notebook computers, OS X
`operating system, and iLife and professional applications. Apple is also
`spearheading the digital music revolution with its iPod portable music
`players and iTunes online store.
`
`Press Contacts:
`Natalie Kerris
`Apple
`(408) 974-6877
`nat@apple.com
`Steve Dowling
`Apple
`(408) 974-1896
`dowling@apple.com
`
`Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, iTunes, Apple TV and Safari are trademarks
`of Apple. Other company and product names may be trademarks of their respective owners.
`
`The latest news and updates, direct from Apple.
`Read more 
`
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`Niantic's Exhibit No. 1020
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