(https://www.digitalmusicnews.com)
`
`
`
`TRENDING
`
`
`
`YouTube Exec Says 25% of All Viewer Hours Are Spent on Music — For Over 250 Million Hours of Music C…
`
`
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`Home (https://www.digitalmusicnews.com)
`
`
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`Gear And Software (https://www.digitalmusicnews.com/category/gear-and-software/)
`
`HomePod Sales Grow 180% After HomePod Mini Launch — New Model Likely
` July 30, 2021
` Ashley King (https://www.digitalmusicnews.com/author/aking/)
`
`
`
`
`
`(https://www.digitalmusicnews.com/wp-content/uploads/2021/07/apple-homepod-sales-2021-article.jpeg)
`Photo Credit: Murat Çorlu
`
`Apple HomePod sales saw a 180% boost after the launch of the HomePod mini.
`The $99 HomePod mini is Apple’s main focus now after discontinuing its larger HomePod. A report from market re-
`search company Omdia shows how that decision helped Apple snipe massive market share from Amazon in the
`smart speaker market.
`
`The original HomePod launched in 2018 with beam-forming technology – allowing the speaker to shape the sound
`to the room. Apple’s marketing for the product failed to convey the original HomePod had the audio internals of
`high-end equipment – so it was something of a sales op.
`
`Instead, Apple launched the HomePod mini (https://www.digitalmusicnews.com/2021/03/15/apple-homepod-speak-
`ers-discontinued/), which is essentially a smart speaker. It’s $99 price point puts it right up against Google and
`Amazon’s smart speaker o erings. That’s a winning strategy in terms of taking market share from competitors.
`
`Page 1 of 8
`
`KOSS-2020
`IPR2021-00600
`
`
`
`
`
`TRENDING
`
`
`
`YouTube Exec Says 25% of All Viewer Hours Are Spent on Music — For Over 250 Million Hours of Music C…
`
`
`
`Home (https://www.digitalmusicnews.com)
`
`
`
`Gear And Software (https://www.digitalmusicnews.com/category/gear-and-software/)
`
`HomePod Sales Grow 180% After HomePod Mini Launch — New Model Likely
` July 30, 2021
` Ashley King (https://www.digitalmusicnews.com/author/aking/)
`
`
`
`
`
`(https://www.digitalmusicnews.com/wp-content/uploads/2021/07/apple-homepod-sales-2021-article.jpeg)
`Photo Credit: Murat Çorlu
`
`Apple HomePod sales saw a 180% boost after the launch of the HomePod mini.
`The $99 HomePod mini is Apple’s main focus now after discontinuing its larger HomePod. A report from market re-
`search company Omdia shows how that decision helped Apple snipe massive market share from Amazon in the
`smart speaker market.
`
`The original HomePod launched in 2018 with beam-forming technology – allowing the speaker to shape the sound
`to the room. Apple’s marketing for the product failed to convey the original HomePod had the audio internals of
`high-end equipment – so it was something of a sales op.
`
`Instead, Apple launched the HomePod mini (https://www.digitalmusicnews.com/2021/03/15/apple-homepod-speak-
`ers-discontinued/), which is essentially a smart speaker. It’s $99 price point puts it right up against Google and
`Amazon’s smart speaker o erings. That’s a winning strategy in terms of taking market share from competitors.
`
`Page 1 of 8
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`KOSS-2020
`IPR2021-00600
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`Sales of the HomePod increased from under one million in Q2 2020 to 2.5 million in Q2 2021. Take a look at the
`chart below highlighting the stark di erence.
`
`(https://www.digitalmusicnews.com/wp-content/uploads/2021/07/homepod-sales-other-platforms-
`e1627672679209.jpg)
`
`Omdia’s report says Apple’s smart speakers have continued to grow at historic rates. Apple’s market share of the US
`smart speaker market has increased from 9.6% in the rst half of 2020 to 21% in the rst half of 2021. That’s a year-
`over-year shipment increase of around 245%.
`
`Omdia suggests discontinuing the much more capable HomePod may have helped drive HomePod sales success.
`“The discontinuation of the original HomePod may have contributed to the spike in growth, as Apple enthusiasts
`rushed to buy the remaining stock,” the report reads. That may not have worked out so well for those Apple enthu-
`siasts who installed the most recent beta version of software, though. Many users report the software update left
`them with bricked HomePods (https://www.digitalmusicnews.com/2021/07/13/homepod-15-beta-lossless-audio-
`support/).
`
`Apple’s growth in the smart speaker market comes at a time when shipments of smart devices slowed in the United
`States, too. Quarter-over-quarter shipments of smart speakers in Q2 2021 declined by 27%. Most of that loss is
`from Amazon’s Alexa platform (https://www.digitalmusicnews.com/2020/03/17/amazon-music-for-artists-now-avail-
`able/), which declined 31% QoQ.
`
`Household penetration in the United States is nearing 60%, which explains the slowdown. But new product designs
`with additional features can help spark sales – especially with new display units. Omdia says Apple may need to re-
`lease a smart speaker (https://www.digitalmusicnews.com/2020/06/23/apple-homepods-support-music-services/)
`with a display to remain competitive against Amazon and Google.
`
`The smart speaker market is starting to reach a point of maturity. People are more likely to remain in whatever eco-
`system they bought into during the frontier days – unless they’re already Apple customers.
`
`Page 2 of 8
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`KOSS-2020
`IPR2021-00600
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`
`SHARE ON:
`Share 2
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`
`(https://www.digitalmusicnews.com/2021/07/30/shakira-tax-fraud-case-proceeds/)
`Shakira Tax-Fraud Case Moves Forward as Judge Finds ‘Sufficient Evidence’ for Trial
`(https://www.digitalmusicnews.com/2021/07/30/shakira-tax-fraud-case-proceeds/)
`
`
`(https://www.digitalmusicnews.com/2021/07/30/rick-astley-never-gonna-give-you-up-views/)
`Rick Astley’s ‘Never Gonna Give You Up’ Hits 1 Billion YouTube Views
`(https://www.digitalmusicnews.com/2021/07/30/rick-astley-never-gonna-give-you-up-views/)
`
`ABOUT THE AUTHOR
`
`Author, Analyst, Oregonian Tech Guru
`Ashley King (https://www.digitalmusicnews.com/author/aking/)
`
`Ashley King is a noted authority and respected journalist in gaming, tech, and music. A Oregonian with her nger on
`the pulse of multiple industries and how they interact in new and innovative ways, King is also a noted expert on
`Nintendo Switch. Ashley is a longtime author on publications like Phandroid, Ninty Gamer, and Digital Music News.
`
`RELATED POSTS
`
`Page 3 of 8
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`KOSS-2020
`IPR2021-00600
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`SONOS RAISES PRICES BY $100 OR MORE AMID SUPPLY CHAIN CRUNCH (HTTPS://WWW.DIGITALMUSICNEWS.COM/2021/09/13/SONOS-RAISES-PRICES-SUPPLY-
`CHAIN-CRUNCH-2021/)
` September 13, 2021
` Ashley King (https://www.digitalmusicnews.com/author/aking/)
`
`
`(https://www.digitalmusicnews.com/2021/09/13/sonos-raises-prices-supply-chain-crunch-2021/)
`
`Page 4 of 8
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`KOSS-2020
`IPR2021-00600
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`SWEETWATER GUITAR GALLERY OFFERS A BETTER WAY TO BUY GUITARS ONLINE – HERE’S HOW IT WORKS
`(HTTPS://WWW.DIGITALMUSICNEWS.COM/2021/09/10/SWEETWATER-GUITAR-GALLERY-BUY-GUITARS-ONLINE/)
` September 10, 2021
` Ashley King (https://www.digitalmusicnews.com/author/aking/)
`
`
`(https://www.digitalmusicnews.com/2021/09/10/sweetwater-guitar-gallery-buy-guitars-online/)
`
`Page 5 of 8
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`KOSS-2020
`IPR2021-00600
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`HOW TO USE THE BACKGROUND NOISE GENERATOR IN IOS 15 (HTTPS://WWW.DIGITALMUSICNEWS.COM/2021/09/08/HOW-TO-USE-BACKGROUND-SOUNDS-IOS-15-
`NOISE-GENERATOR/)
` September 8, 2021
` Ashley King (https://www.digitalmusicnews.com/author/aking/)
`
`
`(https://www.digitalmusicnews.com/2021/09/08/how-to-use-background-sounds-ios-15-noise-generator/)
`
`Page 6 of 8
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`KOSS-2020
`IPR2021-00600
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`AMAZON IS WORKING ON A LIVE AUDIO FEATURE WITH ALEXA, SIMILAR TO CLUBHOUSE (HTTPS://WWW.DIGITALMUSICNEWS.COM/2021/09/06/AMAZON-ALEXA-
`CLUBHOUSE-LIVE-AUDIO/)
` September 6, 2021
` Ashley King (https://www.digitalmusicnews.com/author/aking/)
`
`
`(https://www.digitalmusicnews.com/2021/09/06/amazon-alexa-clubhouse-live-audio/)
`
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`IPR2021-00600
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`Digital Music News ©2018 All Rights Reserved
`
`Categories (https://www.digitalmusicnews.com/categories/)
`Sync News (https://www.digitalmusicnews.com/category/sync-news-and-updates/)
`Jobs (https://www.digitalmusicnews.com/jobs/)
`Podcasts (https://www.digitalmusicnews.com/category/podcasts/) About Us (https://www.digitalmusicnews.com/about/)
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`KOSS-2020
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