Magnetic Closures For Packaging | Adams Magnetic Products
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`Magnet Blog: Magnets for Packaging Closures
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`HOME  MAGNET BLOG: MAGNETS FOR PACKAGING CLOSURES
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` To cut through the clutter on retail shelves, designers,
`manufacturers and retailers are competing to develop innovative packaging that
`enhance the consumer’s product experience. Magnetic closures provide unique
`solutions for creative ingenuity. Winning designs of the 2008 Flexible Packaging
`Association’s Packaging Achievement Awards demonstrate a trend toward value-
`added features such as easy-to-open devices, and strong repeat closure technologies.
`Responding to this opportunity, Adams’ magnetic closures are available as two-piece
`magnetic assemblies that are suitable for a variety of surfaces.
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`Adams Magnetic Products has worked with product packaging designers to
`incorporate magnets into:
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`Packaging for Gift Sets
`stationery and note cards
`movies, music, books sold as a part of a series, limited edition, or special
`release
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`https://www.adamsmagnetic.com/blogs/magnet-blog-magnets-packaging-closures[1/27/2021 11:32:11 AM]
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`Magnetic Closures For Packaging | Adams Magnetic Products
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`gourmet and specialty items
`sports cards and collectibles
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`In these instances, the package becomes part of the product. Giant retailers often
`specify exclusive package designs and partnerships to offer their customers an
`exclusive product. A magnetic closure provides a durable material for repeat opening
`and closing that enhances the value of the packaged set – whether or not it’s
`fashioned from metal.
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`Magnetic packaging closures are also interactive for the consumer – consumers love
`interactive packaging. Packaging for Bulk Buys:
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`hardware such as screws and nails
`craft materials like brads, glitter, rhinestones and candles
`pre-packaged food sold in canisters and boxes.
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`Materials that are sold in bulk, but are not consumed at one time, create a need for a reusable package that is easy to store, as
`well as open and shut. A magnetic closure provides a functional, consumer-friendly closure for these items, while allowing for
`the safe keeping without the associated loss of product.
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`Packaging for Accessibility:
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`office and electronic supplies
`personal care and beauty products
`home accessories and cleaning materials
`hand bags and sample packs
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`Flexible packaging with zipper “press and close” technologies or plastic sliders are among the most popular mechanisms for
`convenient, re-sealable package designs. But these materials are not without challenge. While improvements have been made
`to press and close seals, the closure can be worn from repeated use and can be difficult for older consumers with limited
`dexterity. Press to close and slider zippers are also very costly for companies to purchase and can be a struggle to retrofit
`machinery to run this technology. Magnetic closures offer a cost effective, creative, universally accessible alternative.
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`Packaging for Convenience:
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`culinary and cooking utensils
`multi-set tools •
`toys, puzzles and games
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`Products that are sealed in clamshell packaging and/or in cellophane are ranked among Consumer Reports’ most hard-to-open
`packaging. The term, “wrap-rage” describes the frustration consumers experience when battling to open a package and often
`results in injury to the consumer or damage to the product. Due to this growing epidemic, retailers such as Costco are working
`with suppliers to develop more consumer-friendly packaging. A magnetic closure provides an easy, intuitive option. As
`package designers and engineers explore options for magnetic closures, Adams’ engineering team is on-call to assist at any
`stage of the design process – from the initial planning and development, to performance improvements, to final product
`enhances.
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`https://www.adamsmagnetic.com/blogs/magnet-blog-magnets-packaging-closures[1/27/2021 11:32:11 AM]
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