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`US 20120041767Al
`
`c19) United States
`c12) Patent Application Publication
`Hoffman et al.
`
`c10) Pub. No.: US 2012/0041767 Al
`Feb. 16, 2012
`(43) Pub. Date:
`
`(54) ATHLETIC ACTIVITY USER EXPERIENCE
`AND ENVIRONMENT
`
`(52) U.S. Cl. .............................................. 705/1.1; 482/8
`
`(75)
`
`Inventors:
`
`Michael T. Hoffman, Portland, OR
`(US); Tomislav Lakovic, Portland,
`OR (US); Richard J. Engelberg,
`Portland, OR (US)
`
`(73) Assignee:
`
`NIKE INC., Beaverton, OR (US)
`
`(21) Appl. No.:
`
`12/854,276
`
`(22) Filed:
`
`Aug. 11, 2010
`
`Publication Classification
`
`(51)
`
`Int. Cl.
`G06Q 99/00
`G06Q 30/00
`A63B 71100
`
`(2006.01)
`(2006.01)
`(2006.01)
`
`(57)
`
`ABSTRACT
`
`User activity including both athletic activity (e.g., running,
`walking, etc.) and non-athletic activity (shopping, reading
`articles, etc.) may be monitored and tracked by an athletic
`monitoring and tracking device and service. The user activity
`may be used to award a user with an amount of virtual cur(cid:173)
`rency to encourage the user to continue various activities. In
`one example, users may use the virtual currency to purchase
`or otherwise acquire various products, services, discounts
`and the like. A user may track an amount currency earned
`and/or needed relative to an amount required to acquire a
`desired product or service. Additionally or alternatively, a
`visual appearance of a user device ( e.g., a watch or athletic
`activity band) may change based on the user's activity level,
`an amount of virtual currency earned and the like.
`
`101,
`
`103 \
`
`105,
`
`Computing Unit
`
`Processor
`Unit
`
`r 107
`System
`Memory
`
`M
`
`~
`~ M
`
`119,
`Removable
`Optical Disk
`Drive
`
`115,
`
`Network
`Interface
`
`121,
`
`Input
`Devices
`
`/3
`
`117,
`
`Hard Disk
`Drive
`
`123,
`
`Output
`Devices
`
`Petitioner Apple Inc. - Ex. 1031, p. 1
`
`

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`Patent Application Publication
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`
`1310
`
`1315
`
`DISPLAY
`DETERMINED TYPES
`
`INFORMATION FOR
`USER SELECTION
`
`RECEIVE USER
`
`+
`- OF ACTIVITY
`+
`- SELECTION
`+
`
`,,
`
`SELECT ACTIVITY
`1330
`POINT CONVERSION / /
`RA TE BASED ON
`SOURCE
`
`DETERMINE
`NUMBER OF
`ACTIVITY POINTS ~ 1335
`USING CONVERSION
`RATE
`
`ADD ACTIVITY
`
`POINTS TO A POOL -- 1340
`
`OF AVAILABLE
`ACTIVITY POINTS
`
`(
`
`~
`
`)
`
`END
`
`/
`
`1320 --
`
`RETRIEVE
`SELECTED
`INFORMATION
`TYPES FROM
`DEVICE
`
`•
`- RETRIEVED
`
`DETERMINE
`SOURCE OF EACH
`
`INFORMATION
`RECORD
`
`1325
`
`I
`
`FIG. 13
`
`Petitioner Apple Inc. - Ex. 1031, p. 19
`
`

`

`> ....
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`0 ....
`N
`rJJ
`c
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`
`\ 1424
`
`1423
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`clear
`
`11
`
`submit
`
`11427
`
`IJ ./ 1401
`
`miles
`
`I Select an activity type ... l"v"I
`Activity Submission
`
`I \ I Automatic synchronization
`\
`\
`\
`
`Points Earned:
`
`----1405
`
`// 1400
`
`points (B)
`Tickets -55
`
`~
`
`SPA
`VIP@
`
`I details I
`points (A)
`Tickets -75
`
`L ________ I
`I
`I
`I
`I
`I
`I
`I
`I
`I
`I
`r--------,
`
`200 pts (A)
`
`0 Basketball -
`
`1425
`
`Available Rewards
`
`ACTIVITY MONITOR & POINT MANAGEMENT
`
`Recent Activity
`
`r Grade ~OPoints:
`
`150
`
`Grade A Points:
`
`illilil
`
`1415 /J Select reward ... I
`
`Basketball: 200 points
`/ 1413
`
`e
`
`1403
`
`1409b ·
`
`1409a -
`
`1411
`
`1401 ·
`
`1420 ·'--_\I
`
`75
`
`$300 Purchase @ Retailer Y
`
`More...
`IT]
`IT]
`
`l 280
`250 m\
`500 m
`
`r/
`
`1421 --<
`
`Running 3.2 miles
`
`Walking 1000 steps
`
`1417
`
`Running 5 miles~-1419
`Activity:
`
`Petitioner Apple Inc. - Ex. 1031, p. 20
`
`

`

`> ....
`-....J
`-....J a--(cid:173)
`....
`N --- 0
`0 ....
`N
`rJJ
`c
`
`.i;...
`0
`
`FIG. 15
`
`Purchase
`
`Convert
`
`0
`N
`.....
`rJJ =(cid:173)
`0 ....
`N
`~a--(cid:173)
`?' ....
`
`N ....
`0 ....
`
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`('D
`
`N
`
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`
`.... 0 =
`.... 0 = ""O = O" -....
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`
`~ .....
`
`(')
`
`~ .....
`
`(')
`
`~ .....
`""O
`
`Cost:
`
`1519
`
`I Number of points... lvf/ 1523
`I Select point type...
`
`l··vT
`
`/ 1521
`
`Purchase Points
`
`, I Conversion rate: 2 to 1 ~, 1517
`/ 1515
`
`Resulting points: 200 J
`-I
`
`I Select point type...
`To:
`
`11 Selectpointtype ... 1/ 1513
`
`1511
`
`100
`
`Convert:
`
`I
`
`1503b
`
`700 Level B Points
`
`F
`
`',;/
`
`E
`
`1501b ---l ~~,//
`
`Points Required
`
`650 Level A
`
`1500
`
`510 Level A Points
`
`1503a
`
`1505
`
`E ~ F
`
`1501a ---, ~-
`
`ACTIVITY POINT CONVERSION
`
`1509
`
`1507 ---
`
`Petitioner Apple Inc. - Ex. 1031, p. 21
`
`

`

`Patent Application Publication
`
`Feb. 16, 2012 Sheet 21 of 21
`
`US 2012/0041767 Al
`
`"<"""
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`u
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`I
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`......
`
`Petitioner Apple Inc. - Ex. 1031, p. 22
`
`

`

`US 2012/0041767 Al
`
`Feb. 16,2012
`
`1
`
`ATHLETIC ACTIVITY USER EXPERIENCE
`AND ENVIRONMENT
`
`BACKGROUND
`
`[0001] While most people appreciate the importance of
`physical fitness, many have difficulty finding the motivation
`required to maintain a regular exercise program. Some people
`find it particularly difficult to maintain an exercise regimen
`that involves continuously repetitive motions, such as run(cid:173)
`ning, walking and bicycling.
`[0002] Experienced athletes and trainers have found that
`feedback provides many people with motivation to maintain a
`regular exercise program. When a person can directly expe(cid:173)
`rience the results provided by an exercise program, that per(cid:173)
`son typically will be encouraged to continue exercising.
`[0003] Additionally, individuals may view exercise as work
`or a chore and thus, separate it from enjoyable aspects of their
`daily lives. This clear separation between athletic activity and
`other activities reduces the amount of motivation that an
`individual might have toward exercising. Athletic activity
`services and systems directed toward encouraging individu(cid:173)
`als to engage in athletic activities might also be too focused on
`one or more particular activities while an individual's interest
`are ignored. This may further decrease a user's interest in
`participating in athletic activities or using the athletic activity
`services and systems.
`
`BRIEF SUMMARY
`
`[0004] According to one or more aspects, an activity moni(cid:173)
`toring environment and system may be used to encourage
`individuals to participate in athletic activities and improve
`their fitness levels. The activity monitoring environment and
`system may merge athletic activity and non-athletic activity
`into a single ecosystem to garner enhanced user interest by
`providing incentives and motivation to engage in athletic
`activities. For example, an individual's personal site on an
`activity tracking and monitoring service may be customized
`according to the interests of the individual as determined
`based on their behavior, their purchases, their athletic activity
`and/or combinations thereof. Accordingly, when an indi(cid:173)
`vidual views his or her activity site, the individual may feel
`more engaged because relevant and interesting information is
`presented therein. Additionally or alternatively, an activity
`monitoring system may include other engines such as ana(cid:173)
`lytical engines and marketing engines to customize naviga(cid:173)
`tion through and content included in a web site according to
`an individual's preferences. Further, events may be custom(cid:173)
`ized and automatically generated based on an analysis of
`events in which an individual has participated in the past
`and/or their results therein.
`[0005] The activity monitoring services and systems may
`further motivate a user to exercise by rewarding the users with
`activity points when the user performs a variety of different
`athletic and non-athletic activities. Activity points may com(cid:173)
`prise a form of currency that may be spent on various rewards.
`For example, activity points may be used to purchase prod(cid:173)
`ucts, services, discounts, status upgrades and the like. In one
`or more arrangements, activity points may be categorized or
`awarded in different grades. For example, activity points of a
`first grade may more valuable than activity points of a second
`grade. Different grades may be used when activity points are
`earned through different sources, through different activities
`and/ or using different devices such as certified devices versus
`
`non-certified devices or manual activity information entry.
`The disparity between such submission methods may corre(cid:173)
`spond to the difference in perceived reliability ( or lack
`thereof) of the information source. Activity points may be
`converted into activity points of other grades based on a
`specified conversion rate. Furthermore, in some arrange(cid:173)
`ments, activity points of different grades may be displayed
`differently in a user interface, e.g., in different colors, using
`different gages/representations, with different labels and/or
`combinations thereof.
`[0006]
`In examples where activity points are earned
`through non-athletic activity such as shopping, a system may
`award activity points for each dollar spent shopping at spon(cid:173)
`soring companies. Accordingly, a user may be encouraged to
`accumulate activity points in multiple ways because the
`points may be earned through both athletic and non-athletic
`activities. In some arrangements, a limit may be defined for an
`amount of activity points that may be earned for different
`types of activity. For example, a system may limit the number
`of activity points that may be earned through non-athletic
`activities to 500 points per day and the number of activity
`points earned through athletic activities to 750 points per day.
`[0007] According to another aspect, various conversion
`rates may be defined and used for converting a non-point
`activity metric into activity points. Different activities may be
`worth different levels of activity points. For example, shop(cid:173)
`ping may accumulate activity points at a slower rate (e.g.,
`points/dollar) than performing athletic activities. Conversion
`rates may also depend on the type of devices used to monitor
`or collect the activity information to be converted. Other
`factors that may be considered in determining a conversion
`rate may include, for example, a user's athletic characteristics
`( e.g., resting heart rate, previous workout, best workout, pre(cid:173)
`ferred athletic activities) and non-athletic characteristics
`(e.g., income, age, gender, etc.).
`[0008] Achievements may also be sources of activity
`points. For example, if a user reaches a milestone or accom(cid:173)
`plishes some other type of achievement, a number of activity
`points may be awarded to the user. In other arrangements, the
`user may be challenged by one or more other users and a
`winner may be awarded a certain number of activity points.
`Participation in events and viewing advertisements may be
`additional sources of activity points.
`[0009] Activity points may be consumed in various man(cid:173)
`ners. As noted, activity points may be spent on rewards. In
`another example, activity points may be donated, e.g., to
`charitable organizations or gifted to others. In yet another
`example, activity points may be sold. Limits may be placed
`the various types of activity point consumption.
`[0010] These and other features of the invention will
`become apparent from the following detailed description.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`[0011] FIG. 1 illustrates a computing device that may be
`used to implement various examples of the invention.
`[0012] FIGS. 2 and 3 illustrate an example of an athletic
`information monitoring device that may be employed accord(cid:173)
`ing to various examples of the invention.
`[0013] FIG. 4 illustrates one environment in which an ath(cid:173)
`letic parameter measurement device according to various
`examples of the invention may be employed.
`[0014] FIG. 5 illustrates an example of an athletic informa(cid:173)
`tion collection and display device that may be employed to
`
`Petitioner Apple Inc. - Ex. 1031, p. 23
`
`

`

`US 2012/0041767 Al
`
`Feb. 16,2012
`
`2
`
`collect and/or display athletic data according to vanous
`implementations of the invention.
`[0015] FIG. 6 illustrates an example of an athletic data
`display configuration device that may be employed according
`to various examples of the invention.
`[0016] FIGS. 7 A and 7B illustrate an example ofan athletic
`activity monitoring device according to one or more aspects
`described herein.
`[0017] FIG. SA-SD illustrate an athletic activity monitor(cid:173)
`ing system and engines thereof that may be used in an athletic
`activity monitoring environment according to one or more
`aspects described herein.
`[0018] FIG. 9 illustrates an example user interface that may
`be displayed by an athletic performance monitoring device or
`system according to one or more aspects described herein.
`[0019] FIGS. l0A-l0C illustrate changes to an user inter(cid:173)
`face displaying athletic activity information upon detection
`of a triggering event according to one or more aspects
`described herein.
`[0020] FIG. 11 illustrates an example user interface in
`which activity points are tracked using multiple gages accord(cid:173)
`ing to one or more aspects described herein.
`[0021] FIG. 12 illustrates an example synchronization
`environment in which activity data may be synchronized
`across multiple devices according to one or more aspects
`described herein.
`[0022] FIG. 13 illustrates an example method by which
`activity information may be submitted to an activity perfor(cid:173)
`mance monitoring system and converted into activity points
`according to one or more aspects described herein.
`[0023] FIG. 14 illustrates an example interface in which
`accumulated activity points, activity information and activity
`information submission options may be displayed according
`to one or more aspects described herein.
`[0024] FIG. 15 illustrates an example user interface of a
`performance monitoring site in which multiple activity point
`gages are displayed to reflect the amount of activity points
`earned or available for each particular point type or grade.
`[0025] FIG.16 illustrates an example reward browsing and
`selection user interface according to one or more aspects
`described herein.
`
`DETAILED DESCRIPTION
`
`Athletic Activity Overview
`
`[0026] Aspects of the invention relate to the measurement,
`collection, display and management of athletic and non-ath(cid:173)
`letic information. As will be appreciated by those of ordinary
`skill in the art, athletic information must first be obtained
`from an individual person. With various implementations of
`the invention, one or more different athletic information
`monitoring devices may be used to measure and record ath(cid:173)
`letic data corresponding to athletic activity performed by a
`person and to convert that information into a form of currency.
`Typically, an athletic information monitoring device will
`incorporate a sensor for measuring parameters relating to the
`person being monitored, and a computing device for process(cid:173)
`ing the parameters measured by the sensor.
`[0027] Once an athletic information monitoring device has
`recorded athletic information for a person's athletic activity,
`the person may then transfer the recorded athletic information
`to one or more separate devices, in order to view the recorded
`athletic data. A user may, for example, download the recorded
`athletic information from an athletic information monitoring
`
`device to a separate collection device. The collection device
`may, in tum, transfer the athletic information collected from
`the athletic information monitoring device to a separate dis(cid:173)
`play configuration device, where the athletic information can
`be organized and configured for subsequent viewing with,
`e.g., still another device. As will be discussed in more detail
`below, various implementations of the invention will allow a
`person to record, collect and display athletic information
`using a group of computing devices communicating over a
`network, such as the Internet.
`[0028] For example, some aspects described herein allow a
`person to measure and record athletic information using a
`special-purpose computing device. The user can then transfer
`the recorded athletic information to a local computing device,
`such as a personal desktop or laptop computer. More particu(cid:173)
`larly, a user can download recorded athletic information from
`the athletic information monitoring device to a collection
`software tool on a local computer that acts as a "client" in a
`computer network. The collection software tool will then
`transfer the downloaded athletic information through the net(cid:173)
`work to a remote "server" computer. A display configuration
`software tool on the remote server computer will then save the
`transferred athletic information. Later, a person can use the
`client computer or another local computer to retrieve the
`stored athletic information from the server computer. In
`response to a display request from a local computer, the
`display configuration software tool will configure the
`requested athletic information for display on the local com(cid:173)
`puter, and then transmit the configured athletic information to
`the local computer for display.
`
`Computing Device
`
`[0029] Various examples of the invention may be imple(cid:173)
`mented using electronic circuitry configured to perform one
`or more functions. For example, with some embodiments of
`the invention, the athletic information monitoring device, the
`collection device, the display device or any combination
`thereof may be implemented using one or more application(cid:173)
`specific integrated circuits (ASICs). More typically, however,
`components of various examples of the invention will be
`implemented using a programmable computing device
`executing firmware or software instructions, or by some com(cid:173)
`bination of purpose-specific electronic circuitry and firmware
`or software instructions executing on a programmable com(cid:173)
`puting device.
`[0030] Accordingly, FIG. 1 shows one illustrative example
`of a computer 101 that can be used to implement various
`embodiments of the invention. As seen in this figure, the
`computer 101 has a computing unit 103. The computing unit
`103 typically includes a processing unit 105 and a system
`memory 107. The processing unit 105 may be any type of
`processing device for executing software instructions, but
`will conventionally be a microprocessor device. The system
`memory 107 may include both a read-only memory (ROM)
`109 and a random access memory (RAM) 111. As will be
`appreciated by those of ordinary skill in the art, both the
`read-only memory (ROM) 109 and the random access
`memory (RAM) 111 may store software instructions for
`execution by the processing unit 105.
`[0031] The processing unit 105 and the system memory
`107 are connected, either directly or indirectly, through a bus
`113 or alternate communication structure to one or more
`peripheral devices. For example, the processing unit 105 or
`the system memory 107 may be directly or indirectly con-
`
`Petitioner Apple Inc. - Ex. 1031, p. 24
`
`

`

`US 2012/0041767 Al
`
`Feb. 16,2012
`
`3
`
`nected to additional memory storage, such as the hard disk
`drive 115, the removable magnetic disk drive 117, the optical
`disk drive 119, and the flash memory card 121. The process(cid:173)
`ing unit 105 and the system memory 107 also may be directly
`or indirectly connected to one or more input devices 123 and
`one or more output devices 125. The input devices 123 may
`include, for example, a keyboard, touch screen, a remote
`control pad, a pointing device (such as a mouse, touchpad,
`stylus, trackball, or joystick), a scanner, a camera or a micro(cid:173)
`phone. The output devices 125 may include, for example, a
`monitor display, television, printer, stereo, or speakers.
`[0032] Still further, the computing unit 103 will be directly
`or indirectly connected to one or more network interfaces 127
`for communicating with a network. This type of network
`interface 127, also sometimes referred to as a network adapter
`or network interface card (NIC), translates data and control
`signals from the computing unit 103 into network messages
`according to one or more communication protocols, such as
`the Transmission Control Protocol (TCP), the Internet Proto(cid:173)
`col (IP), and the User Datagram Protocol (UDP). These pro(cid:173)
`tocols are well known in the art, and thus will not be discussed
`here in more detail. An interface 127 may employ any suitable
`connection agent for connecting to a network, including, for
`example, a wireless transceiver, a power line adapter, a
`modem, or an Ethernet connection.
`[0033]
`It should be appreciated that, in addition to the input,
`output and storage peripheral devices specifically listed
`above, the computing device may be connected to a variety of
`other peripheral devices, including some that may perform
`input, output and storage functions, or some combination
`thereof. For example, the computer 101 may be connected to
`a digital music player, such as an IPOD® brand digital music
`player available from Apple, Inc. of Cupertino, Calif. As
`known in the art, this type of digital music player can serve as
`both an output device for a computer ( e.g., outputting music
`from a sound file or pictures from an image file) and a storage
`device. In addition, this type of digital music player also can
`serve as an input device for inputting recorded athletic infor(cid:173)
`mation, as will be discussed in more detail below.
`[0034]
`In addition to a digital music player, the computer
`101 may be connected to or otherwise include one or more
`other peripheral devices, such as a telephone. The telephone
`may be, for example, a wireless "smart phone." As known in
`the art, this type of telephone communicates through a wire(cid:173)
`less network using radio frequency transmissions. In addition
`to simple communication functionality, a "smart phone" may
`also provide a user with one or more data management func(cid:173)
`tions, such as sending, receiving and viewing electronic mes(cid:173)
`sages ( e.g., electronic mail messages, SMS text messages,
`etc.), recording or playing back sound files, recording or
`playing back image files (e.g., still picture or moving video
`image files), viewing and editing files with text ( e.g.,
`Microsoft Word or Excel files, or Adobe Acrobat files), etc.
`Because of the data management capability of this type of
`telephone, a user may connect the telephone with the com(cid:173)
`puter 101 so that their data may be maintained and synchro(cid:173)
`nized.
`[0035] Of course, still other peripheral devices may be
`included with or otherwise connected to a computer 101 of
`the type illustrated in FIG. 1, as is well known in the art. In
`some cases, a peripheral device may be permanently or semi(cid:173)
`permanently connected to the computing unit 103. For
`example, with many computers, the computing unit 103, the
`hard disk drive 117, the removable optical disk drive 119 and
`
`a display are semi-permanently encased in a single housing.
`Still other peripheral devices may be removably connected to
`the computer 101. The computer 101 may include, for
`example, one or more communication ports through which a
`peripheral device can be connected to the computing unit 103
`(either directly or indirectly through the bus 113). These
`communication ports may thus include a parallel bus port or
`a serial bus port, such as a serial bus port using the Universal
`Serial Bus (USB) standard or the IEEE 1394 High Speed
`Serial Bus standard (e.g., a Firewire port). Alternately or
`additionally, the computer 101 may include a wireless data
`"port," such as a Bluetooth interface, a Wi-Fi interface, an
`infrared data port, or the like.
`[0036]
`It should be appreciated that a computing device
`employed according various examples of the invention may
`include more components than the computer 101 illustrated
`in FIG. 1, fewer components than the co